Core Viewpoint - LVMH is exploring the sale of its 50% stake in Fenty Beauty, collaborating with investment bank Evercore for this process [1][4] Group 1: Company Overview - Fenty Beauty was co-founded by singer Rihanna and LVMH's Kendo Brands in 2017, with both parties holding equal shares [1] - The brand has gained popularity on social media, known for its inclusive range of beauty products, including 40 foundation shades [1] - In 2024, Fenty Beauty is projected to generate approximately $450 million in net sales, with a market valuation estimated between $1 billion and $2 billion [4] Group 2: Kendo Brands and Market Adjustments - Kendo Brands, established in 2010, focuses on creating and acquiring innovative beauty brands and has previously launched brands like Ole Henriksen Skin Care [4] - Recently, Kendo Brands sold its vegan makeup brand KVD Beauty to Windsong Global, as the brand faced challenges amid changing beauty trends [6] - KVD Beauty's revenue significantly declined to tens of millions after a reduction in marketing investment [8] Group 3: Industry Trends and Strategic Moves - The luxury beauty market is experiencing a slowdown, prompting companies to reassess their business strategies [14] - LVMH's beauty segment, including perfumes and cosmetics, reported a slight revenue decline of 1% in the first half of 2025, indicating a shift from rapid growth to a more challenging phase [12][14] - Kering Group's recent strategic partnership with L'Oréal, involving a €4 billion acquisition of its beauty business, reflects a broader trend of luxury brands adjusting their beauty portfolios [8][12] Group 4: Financial Performance - LVMH's financial report for 2024 shows a 2% decline in total revenue, with the perfumes and cosmetics segment experiencing a 2% growth [9] - In contrast, Kering's beauty business has seen a significant strategic shift, with L'Oréal's third-quarter same-store sales growth at only 4.2%, below analyst expectations [12][13]

Group 1 - The core viewpoint of the article highlights the rapid growth and international expansion of Chinese beauty brands, driven by cultural integration and technological innovation [2][3][4] - Chinese beauty products are expected to reach an export value of 51.2 billion yuan in 2024, with a year-on-year growth of 11.9% [3] - The collaboration between beauty brands and celebrities has surged, with first-day GMV exceeding 10 million yuan becoming a standard [4] Group 2 - The global beauty market is projected to reach 677 billion USD by 2025, with skincare leading at 180.3 billion USD, and China holding a 35% market share [9] - Domestic brands are increasingly entering the medical beauty sector, intensifying competition as they launch medical-grade products [5][13] - The rise of "Douyin brands" has changed consumer perceptions, with brands like BABI achieving significant sales through targeted marketing strategies [30] Group 3 - The beauty industry is witnessing a structural transformation, with a focus on rational consumption and the importance of cost-effectiveness [12] - The trend of cross-industry collaboration is evident as fast fashion brands like Zara and H&M venture into the beauty market due to declining apparel sales [8] - The emphasis on sustainability and ESG principles is becoming crucial for companies in the beauty sector, with examples like 诺斯贝尔 leading the way [21]

Investment Dynamics - China Resources Holdings' subsidiary Huachuang Xinxin plans to reduce its stake in Shanxi Fenjiu by up to 16.20 million shares, representing a maximum of 1.33% of the company's total share capital. The company currently holds 10.50% of Shanxi Fenjiu [3] - Huachuang Xinxin has previously reduced its holdings, with a total of 6.30 million shares sold between December 2024 and February 2025. The parent company, China Resources, maintains confidence in Shanxi Fenjiu's future despite the reduction [3] Brand Dynamics - LVMH's beauty incubator Kendo has sold its vegan makeup brand KVD Beauty to private equity fund Windsong Global, marking Kendo's first brand sale. KVD will join the multi-brand beauty platform Belle Brands [11] - Netflix has signed a global co-marketing agreement with Anheuser-Busch, focusing on promotional activities for shows like "The Gentlemen" and "Culinary Class Wars," featuring Budweiser and other brands during major events [14] - McDonald's is launching a Mid-Autumn Festival campaign in collaboration with the game "Black Myth: Wukong," featuring themed products and events across over 7,100 restaurants [17] - Lanzhou Beef Noodle has entered a strategic partnership with Coca-Cola to promote cultural heritage and develop co-branded products through various marketing channels [20] - The tea brand "Bawang Chaji" is opening new stores in Hong Kong, expanding its market presence since entering in 2024 [23] - Alibaba's Amap has waived the annual entry fee for all restaurant merchants and is providing various support services to enhance business opportunities [26] - IKEA's parent company Inter IKEA Group announced a CEO transition, with Jakub Jankowski set to take over in January 2026, aiming to drive international manufacturing and digitalization [28]