以下文章来源于源Sight ，作者源Sight 源Sight . 源Sight，关注互联网前沿生态和新兴商业。 消费风向变了。 文 ｜ 周艺 来源｜ 源Sight（ID：gh_95838c8306c1） 封面来源 ｜ 爱马仕官网 刚过去的"养马人"既喜又怕的12月，爱马仕的年底涨价如约而至。 12月29日，爱马仕完成涨价。根据行业媒体LADYMAX的报道，此次爱马仕的最高涨幅为10%，除了皮具以外的珠宝仅上涨1%。 总的来看，此次爱马仕价格涨幅较为温和，其中最为抢手的"铂金包"上调1万元、Kelly根据款式不同涨价5000元-10000元，幅度均在9%左右，其余热门 款手袋的涨幅在5%-7%不等。 在此前的第三季度的财报会上，爱马仕管理层对大中华区的表现感到满意，并认为这一季度中国市场的复苏来自于客流量的微弱回升以及珠宝、手表等更 高金额单品的销量增加。 而小红书群体集体晒这份所谓的"催款函"，既是一种个人资产的炫耀，也能看出顶奢品牌颇有格调的"促销"手段。 同样的方法，梵克雅宝和香奈儿也"学"得很到位。 近两年，中国市场对奢侈品行业并不和煦，而为了重新唤起这一市场的消费冲动，多个奢侈品牌都发掘出了一些"小巧 ...

以下文章来源于源Sight ，作者源Sight 源Sight . 导语：站在金字塔尖的高奢品牌都或多或少都遇到了问题。 又来到"养马人"既喜又怕的12月，爱马仕的年底涨价如约而至。 12月29日，爱马仕完成涨价。根据行业媒体 LADYMAX的报道，此次爱马仕的最高涨幅为10%，除了皮具以外的珠宝仅上涨1%。 源Sight，关注互联网前沿生态和新兴商业。 总的来看，此次爱马仕价格涨幅较为温和，其中最为抢手的"铂金包"上调1万元、Kelly根据款式不同涨价5000元-10000元，幅度均在 9%左右，其余热门款手袋的涨幅在5%-7%不等。 在此前的第三季度的财报会上，爱马仕管理层对大中华区的表现感到满意，并认为这一季度中国市场的复苏来自于客流量的微弱回升以 及珠宝、手表等更高金额单品的销量增加。 近两年，中国市场对奢侈品行业并不和煦，而为了重新唤起这一市场的消费冲动，多个奢侈品牌都发掘出了一些"小巧思"。 而面对奢侈品市场的调整，顶奢品牌的收入回落已成事实，而中国作为重要的消费市场，今年也将更多的钱花给了"自己人"。 "怎么又给我寄催款函了" 相比其他品牌的sales只能在微信上狂发信息招徕客户，顶奢品牌催促消费 ...

12月初，爱马仕的第五代继承人之一尼古拉斯·皮埃奇，将LVMH告上了法庭，理由是对方夺走了自己价值140亿欧元的600万股爱马仕股份。 整个案件起源于皮埃奇的两个身边人：他的40年好友兼私人财富顾问，以及他最近爱到视如己出的一位摩洛哥园丁。 事情的背后却牵涉到了奢侈品行业的一场世纪收购大战：2010年10月，LVMH突然宣布它已经获得了爱马仕接近20%的股份，爱马仕家族则团结了52名家 族成员，聚集起手里的股份启动了反击，赶走了门口的野蛮人。 这个过程中，曾经爱马仕最大的个人股东皮埃奇没有站在家族保卫战这边，他的财富在最近的调查中被认定早早就转移到了LVMH那边 。 本期播客是《硅谷101》和《商业就是这样》的一个串台节目，我们邀请到了《商业就是这样》的主播约小亚和肖文杰，一起还原了一下这个昂贵故事的 来龙去脉，以及是什么造就了资本最爱的爱马仕。 以下是这次对话内容的精选： 01 糊涂的爱马仕最大个人股东和他消失的140亿欧元 麻花：我们先讨论一下尼古拉斯·皮埃奇是个什么样的人。 约小亚：他是爱马仕家族的第五代继承人之一。爱马仕家族到第四代只有三个女儿，后来爱马仕就开始培养三位女婿参与公司的日常运营。所以现在 ...

Core Insights - The original Birkin bag designed for actress Jane Birkin was sold for an astonishing €8.5825 million (approximately ¥72 million), making it the most expensive handbag ever sold at auction and the second most expensive fashion item in history [1][2] - The auction took place at Sotheby's in Paris, with the bag's starting bid set at €1.7 million, significantly higher than the expected range of €1 million to €2 million [1] - The intense bidding lasted about 10 minutes, showcasing the strong global demand for rare luxury collectibles [1] Summary by Category Auction Details - The Birkin bag was sold to a private collector from Japan via telephone bidding [1] - The auction attracted collectors from around the world, indicating a robust market for luxury items [1] Brand and Cultural Significance - The Birkin bag represents the core spirit and cultural significance of the Hermès brand, embodying a unique story and emotional value [2] - The bag's design was inspired by a chance encounter between Jane Birkin and Jean-Louis Dumas, the then head of Hermès, in 1981 [2][5] - The original Birkin bag features unique design elements that distinguish it from later mass-produced versions, such as an unremovable shoulder strap and specific metal details [4][5] Investment Potential - Since its inception, the average annual price increase of Birkin bags has been 14.2%, outperforming many global stock markets, thus being regarded as a "money-making asset" [10] - Special editions and unique materials of Birkin bags also perform well in the auction market, with some fetching prices in the hundreds of thousands of dollars [10] Historical Context - The original Birkin bag was auctioned after being preserved by a private collector and had previously been exhibited at the Museum of Modern Art in New York [7] - The cultural and historical narratives associated with the Birkin and Kelly bags enhance their emotional value and market appeal, making them more than just functional items [13]

文 | 《贵圈》栏目 闫妍 不缺富人买单的爱马仕，又涨价了。 近日，多家外媒报道称，法国奢侈品巨头爱马仕集团宣布，自 5 月 1 日起将全面上调美国 市场售价，通过 6% ～ 7% 的常规涨价叠加额外提价，将美国加征的关税成本悉数转嫁给 美国消费者。 美国全线涨价后，中国市场是否也会同步进行调价？ 《贵圈》致电爱马仕中国官方客服获得回应。客服明确表示："目前尚未收到中国大陆市场 的调价通知。"同时进一步说明："我们的商品定价策略没有固定调整周期，价格变动主要 基于汇率波动和原材料成本变化等市场因素综合考量。" 此外，针对近期网络热议的"中国代工厂生产爱马仕产品"传闻，爱马仕客服予以明确澄 清："爱马仕产品的生产地严格遵循品牌传统工艺标准，鞋履产品主要在意大利生产，腕表 大部分产自瑞士，其余绝大多数产品均在法国制造，没有产品是在国内制造的。" 截至 4 月 29 日，爱马仕市值为 2863.97 亿美元， LVMH 集团市值为 2846.28 亿美 元，超越 LV 后，爱马仕成功问鼎全球最大奢侈品集团宝座。 基本面：市值超LV 问鼎"全球奢侈新王" 近日，法国奢侈品牌爱马仕最新公布的 2025 年第一季度财报显 ...

Company Overview - Hermès has announced a price increase in the U.S. market effective May 1, with a regular price hike of 6% to 7% to offset additional tariffs imposed on European goods [1][5] - As of April 29, Hermès' market capitalization reached $286.4 billion, surpassing LVMH's $284.6 billion, making it the largest luxury goods group globally [2][3] Financial Performance - In Q1 2025, Hermès reported revenue of €4.129 billion, a year-on-year increase of 9% (7% at constant exchange rates), although slightly below market expectations [3] - The growth rate has slowed compared to Q1 2024, which saw a 17% increase, indicating a potential weakening in growth momentum [3][4] Business Segments - Hermès' leather goods and saddlery remain the primary revenue drivers, growing by 10%, while other segments like ready-to-wear and accessories grew by 7.2% [4] - The watch segment experienced a significant decline of 10%, marking it as the only category with a noticeable drop in revenue [4] Regional Performance - All markets reported growth, with Japan leading at 17% growth to €420 million, followed by France at 14.2% and the Americas at 11% [4] - However, the Asian market (excluding Japan) showed only a 1.2% increase, raising concerns given its significant contribution to Hermès' revenue [4] Industry Context - The luxury goods sector is experiencing a trend of price increases due to rising production costs and currency fluctuations, with brands like Louis Vuitton and Chanel also implementing regular price hikes [8][9] - Analysts suggest that Hermès' price increase may trigger a broader price hike across the luxury sector as brands seek to mitigate the impact of higher import tariffs [8] Market Dynamics - The luxury market is facing challenges, particularly in China, where consumer confidence is low, and sales are expected to decline in 2024 [11][12] - Despite the overall market slowdown, Hermès has demonstrated resilience, achieving growth in all regions except for the watch segment [12][14] Brand Strategy - Hermès maintains a single-brand strategy, focusing on exclusivity and limited production, which helps sustain its high-end image and demand [14] - The brand's unique positioning and strong customer loyalty are attributed to its historical significance and craftsmanship, making it attractive to high-net-worth individuals [13][14]