Core Viewpoint - LG Electronics has officially exited the mobile phone industry, marking the end of its presence in a market where it once ranked third globally in smartphone sales [4][13]. Group 1: Historical Context - LG's rise began with the launch of the Chocolate phone in 2005, which became a significant success in the market [6]. - The company made critical missteps in the smartphone era by initially choosing to develop its own operating systems, OMS and Windows Phone, instead of adopting Android sooner [6][15]. - By 2013, LG reached its peak, ranking third in global smartphone sales, but soon faced competition from brands like Lenovo and Huawei [8]. Group 2: Financial Performance - Starting from Q2 2015, LG's mobile division reported losses every quarter, accumulating a total loss of approximately 5 trillion KRW (around 26.45 billion RMB) by Q4 2020 [9]. - Despite attempts to innovate with unique products like the LG Wing, the company struggled to regain market share and profitability [12][19]. Group 3: Market Strategy and Competition - LG's decision to exit the Chinese market in 2018 did not help its position in North America and Europe, where it continued to lose ground to competitors like Apple and Samsung [11][20]. - The company's marketing strategies were ineffective compared to rivals, failing to resonate with consumers and lacking visibility [19]. Group 4: Lessons Learned - LG's decline illustrates the consequences of failing to adapt to market changes and consumer demands, as well as the importance of cohesive internal strategy [21][24]. - The case of LG serves as a cautionary tale for other companies in the tech industry, emphasizing the need for humility and responsiveness to market trends [24][26].

Core Viewpoint - LG has exited the smartphone market due to intense competition, focusing instead on electric vehicle components, smart home devices, AI, and future technologies like 6G [1][2]. Group 1: Company Strategy - LG announced it will cease all services and backend support for its smartphones on June 30, 2025, at midnight Korean time, which translates to June 29, 2025, at 11 PM Beijing time [2]. - After the service shutdown, LG will no longer provide automatic updates or app services for its smartphones, and the LG Bridge software will also become unusable [2]. - LG has committed to upgrading high-end smartphones released after 2019 three times, while more budget-friendly models will only receive updates for two years [1]. Group 2: Product Innovations - LG has a history of innovative products, such as the LG G3, which was the first smartphone to feature a QHD display and laser autofocus [2]. - The LG Wing, released in 2020, featured a unique dual-screen design and advanced stabilization technology for video recording [3]. - Despite exiting the smartphone market, LG is exploring partnerships with Samsung for AI smartphones and continues to develop eye-catching products like the UltraFine display with a 6K screen and a multifunctional projector [3].

Core Viewpoint - LG Electronics will terminate wireless firmware upgrades for its mobile devices on June 30, 2025, marking the end of its mobile phone services and support, following its exit from the smartphone market in 2021 [1][3]. Group 1: Company History and Market Position - LG Electronics began its mobile phone business in 1994 and became one of the top three global mobile brands in 2008, with a shipment volume of 100 million units that year [4]. - The company faced continuous losses in its mobile division starting from Q2 2015, accumulating losses of 5 trillion KRW (approximately 29.36 billion RMB) by Q4 2020, with a market share of only 1.5% [4]. Group 2: Transition and Future Focus - LG Electronics announced its exit from the smartphone market in April 2021, officially ceasing production and sales by July 31, 2021, due to long-term losses and intense market competition [3][4]. - The company is reallocating resources to growth areas such as electric vehicle components, smart home technology, artificial intelligence, and robotics as part of its transformation strategy [3]. Group 3: Current Business Performance - According to LG Electronics' 2024 financial report, the company achieved a record revenue of 87.73 trillion KRW (approximately 450.93 billion RMB) and an operating profit of 3.42 trillion KRW (approximately 17.57 billion RMB) [4]. - The home appliance division generated revenue of 33.2 trillion KRW (approximately 170.64 billion RMB), while the home entertainment division, including OLED TVs, generated 15.23 trillion KRW (approximately 78.28 billion RMB) [4]. Group 4: Market Share in Key Segments - In 2024, LG's OLED TV shipments reached 3.18 million units, capturing over 52.4% of the global market share [5]. - In the global power battery market for Q1 2024, LG Energy ranked third with a market share of 21.7%, following CATL and BYD [5].