Core Insights - The LianLian Cross-Border Merchant Confidence Index for January 2026 indicates an overall recovery in merchant confidence at the start of the new year, reflecting a stable market opening despite significant behavioral divergence among merchants regarding inventory, recruitment strategies, and category selection [1][2]. Group 1: Confidence Index - The total merchant confidence index for January 2026 is 116, representing a 5% month-on-month increase; the current index is 93, up 7%; and the expected index is 139, which has increased by 2% [2][4]. - All three main indices show an upward trend, indicating a robust recovery in the cross-border market and stable seller confidence [2]. Group 2: Decision Divergence - In terms of recruitment, 80% of merchants are either pausing or slightly increasing hiring, reflecting a conservative outlook and a focus on maintaining current team sizes to avoid risks associated with blind expansion [5]. - Only 13% of merchants are actively expanding their workforce, indicating that genuine expansion motivation remains limited and is often tied to structural opportunities [5]. - For inventory decisions, 61% of merchants are increasing stock levels, suggesting a positive short-term demand outlook, while 23% are keeping inventory levels stable, and only 16% are reducing stock [6]. Group 3: Category Confidence Index - The confidence index for the Home & Garden category reached 115, a 13% increase, driven by sustained demand in the outdoor furniture and smart home appliance markets [9]. - The Fashion & Apparel category saw its confidence index rise to 111, a 3% increase, supported by fast fashion brands leveraging agile supply chains and social media marketing [9]. - The Electronics & Gadgets category's confidence index is 122, with a slight 1% increase, primarily fueled by innovations in AIoT devices and 3C accessories [9]. Group 4: Sales Growth Trends - 30.27% of merchants reported a sales growth of 5%-10%, a decrease of 4.75% month-on-month, indicating a contraction trend among mid-to-low growth merchants [10]. - 18.07% of merchants experienced negative growth, an increase of 4.50%, suggesting some merchants face post-peak pressure due to supply chain delays or inventory management issues [10]. - Conversely, 8.40% of merchants reported a growth of 15%-20%, an increase of 1.31%, indicating that a small segment of merchants with strong operational resilience continues to thrive [10].

展望未来，连连作为一家深耕跨境贸易领域十余年的数字科技公司，会始终以技术创新为核心驱动力， 持续携手全球合作伙伴打造极具差异化与竞争力的智能基础设施，共同推动跨境行业迈入更加智能化、 高效化的新时代，开启全球业务增长的新篇章。 近日，以"智驭未来：AI重塑金融新生态"为主题的2025年度AI金融创新发展论坛暨第八届司库品牌计划 发布仪式在北京举办。会上 "司库品牌计划"榜单正式发布，揭晓了2025年度在AI金融浪潮中勇于探索 并取得卓越成就的机构与企业。其中，连连数字凭借在AI技术应用和赋能方面的突出表现，荣膺"年度 AI金融创新应用领军机构"奖项。 此外，连连数字旗下跨境支付品牌连连国际正式对外官宣其打造的智能分析基础设施——LianLian跨境 商家信心指数。LianLian跨境商家信心指数于2025年1月年初推出，至今已连续发布12个月。该指数运 行在一套云原生×大数据×AI深度融合的智能平台之上，旨在提供反映卖家经营预期和行业信心的重要 参考指标，持续系统性量化追踪跨境电商环境的变化趋势。 ...

近日，港股上市公司连连数字旗下跨境支付品牌连连国际发布LianLian跨境商家信心指数2025年度回顾报告。该报告指出，2025年跨境卖家一边承受成 本与竞争压力，一边依然对未来经营保持投入与信心。 具体来说，健康美容与汽车工业全年多数时间信心高于总指数，显示出较强的抗波动性。健康美容受益于全球消费刚性与高端化趋势；汽车工业则依 托于DIY需求及卖家较强的成本转嫁能力。消费电子、家居园艺与时尚服饰信心起伏明显。主要因为这些品类与促销节点、关税政策、库存周期强相关， 如消费电子在年终需求刺激下大幅反弹，家居则在年末物流成本压力下回调。玩具、宠物用品及运动户外对关税、海运成本及特定市场合规新政（如欧盟 EN71、CBAM）反应极为敏感，信心常因政策风向而快速切换。 LianLian跨境商家信心指数旨在通过月度调研，持续追踪卖家经营现状与未来预期，为行业提供有价值的洞察与决策支持。该指数由总指数、预期指数 和即期指数构成。其中，即期指数反映卖家对现状的看法，预期指数反映卖家对未来3个月内预期的看法，而总指数由即期指数和预期指数综合计算得出， 用以反映跨境电商卖家对未来海外经济、行业环境及自身经营状况的预期，指数值大 ...

年度回顾报告的数据显示，2025年跨境商家信心指数呈现显著分化特征：总指数全年稳定运行在105至 119的高位区间，即期指数则维持在84至93的相对低位，反映出现实经营环境中的谨慎态度与运营压 力；预期指数持续运行在125至148的乐观区间，显示出卖家对未来发展的长期信心。 报告分析认为，尽管跨境商家普遍面临竞争加剧等现实挑战，但对未来销售业绩与行业复苏仍保持强烈 乐观预期。 连连国际方面表示："作为深耕跨境电商领域多年的领先支付平台之一，连接着海量卖家，我们不仅能 提供支付服务，更希望利用积累的资源优势，为行业贡献具有参考性的'温度计'和'晴雨表'。"未来，连 连国际将结合用户需求、市场变化，不断优化"LianLian跨境商家信心指数"，持续为跨境电商行业提供 更具价值的前瞻洞察。 本报讯 （记者李冰）近日，连连国际发布LianLian跨境商家信心指数2025年度回顾报告。报告显示， 2025年跨境卖家一边承受成本与竞争压力，一边依然对未来经营保持投入与信心。 据介绍，LianLian跨境商家信心指数由港股上市公司连连数字旗下跨境支付品牌连连国际于2025年1月 推出，旨在通过月度调研，持续追踪卖家经营现状 ...

Core Insights - LianLian International has officially announced the launch of the LianLian Cross-Border Merchant Confidence Index, aimed at providing a quantitative measure of seller expectations and industry confidence in the cross-border e-commerce sector [1] Group 1: Index Overview - The LianLian Cross-Border Merchant Confidence Index has been published monthly since its introduction in January 2025, assessing the current state and future expectations of the cross-border e-commerce industry across seven dimensions [1] - The index is designed to reflect seller performance expectations and industry confidence, providing a systematic way to track changes in the cross-border e-commerce environment [1] Group 2: Technological Infrastructure - The index operates on a cloud-native, big data, and AI-integrated intelligent platform, which includes a globally distributed infrastructure for real-time data collection and analysis [2] - This platform addresses the challenges of capturing critical market signals without being hindered by geographical or temporal barriers, ensuring comprehensive and timely insights [2] - The big data layer organizes vast amounts of heterogeneous data into structured assets, enabling effective analysis and understanding [2] Group 3: Practical Applications - Merchants have described the index as a "digital advisor," aiding in inventory planning, marketing strategy formulation, and risk assessment in new markets [4] - LianLian International emphasizes that the confidence index is not a final product but a mature application of their technology, with plans to develop a comprehensive intelligent infrastructure to reduce uncertainty for cross-border merchants [4] Group 4: Future Outlook - According to the World Trade Organization's 2025 World Trade Report, AI applications could drive global trade growth by nearly 40% by 2040 with appropriate policy support [4] - The cross-border industry is expected to face significant changes in trade policies, rules, and consumer habits as it approaches 2026, highlighting the need for technology-driven insights [4] - LianLian International aims to leverage advanced digital infrastructure to identify key signals that can change the competitive landscape, focusing on technological innovation as a core driver [4][5]

近日，连连国际发布的LianLian跨境商家信心指数2025年度回顾报告显示：2025年跨境卖家一边承受成本与竞争压力，一边依然对未来经营保 持投入与信心。 LianLian跨境商家信心指数是由港股上市公司连连数字旗下跨境支付品牌连连国际于2025年1月推出，旨在通过月度调研，持续追踪卖家经营 现状与未来预期，为行业提供有价值的洞察与决策支持。该指数由总指数、预期指数和即期指数构成。其中，即期指数反映卖家对现状的看 法，预期指数反映卖家对未来3个月内预期的看法，而总指数由即期指数和预期指数综合计算得出，用以反映跨境电商卖家对未来海外经济、 行业环境及自身经营状况的预期，指数值大于100表示乐观，等于100表示中立，小于100则表示悲观。 据海关总署统计的数据显示，2025年我国跨境电商进出口2.75万亿元，比2020年增长69.7%，展现出强劲韧性，成为外贸增长重要引擎。 然而，复杂多变的国际贸易环境、激烈的平台竞争、持续变化的政策与成本……，对跨境商家来说，不确定性已成为新常态。而在不确定性成 为常态的跨境市场中，商家最焦虑的往往不是"没有信息"，而是信息太多，却不知道该信哪一个：政策是在趋紧还是放松？行业 ...