可以说，今年第三季度，联合利华并未成功扭转业绩下滑的局面。不过，联合利华CEO Fernando Fernandez指出，当前印尼、中国市场已重回增长轨道， 且剔除冰激凌业务后，集团整体业绩环比改善显著，销量增速也有明显提升。 10月23日，联合利华发布了2025年第三季度和前三季度财务报告。财报显示，第三季度，联合利华实现营业额147亿欧元（约合人民币1214.17亿元），同 比下滑3.5%；今年前三季度，联合利华实现营业额448亿欧元（约合人民币3700.34亿元），同比下滑3.3%。 那么，在联合利华最新交出的"成绩单"中究竟有哪些亮点？又揭示了联合利华哪些战略布局与未来方向？ 五大业务板块全线下滑 青眼梳理联合利华财务数据发现，其近五年前三季度最后一次的高速增长出现在2022年，业绩增幅达到16%，营业额突破3500亿元大关，达3768.28亿 元。此后，联合利华前三季度整体业绩表现均不算理想，到2025年，其营业额首次出现同比下滑的情况。 | | 联合利华近五年前三季度业绩 | | | --- | --- | --- | | 时间 | 营业额 | 同比 | | 2025年前三季度 | 3700.34 ...

Updated 12:49 p.m. ET Oct. 23 LONDON — Beauty and well-being sales are steaming ahead at Unilever, and drove underlying group sales growth of 3.9 percent to 14.7 billion euros in the third fiscal quarter. More from WWD The consumer giant said in a trading update on Thursday that in the three months to Sept. 30, the beauty and well-being division reported underlying sales growth of 5.1 percent to 3.2 billion euros. Growth in that division was the highest in the group, which saw overall sales at actual exc ...

Core Viewpoint - Unilever's financial performance in the first half of 2025 shows a decline in overall revenue but indicates a positive trend in strategic transformation and market focus, particularly in the Chinese market [2][4][30]. Financial Performance - Total revenue for the first half of 2025 was €3.01 billion (approximately ¥24.76 billion), a year-on-year decrease of 3.2%, primarily due to currency fluctuations (-4.0%) and business adjustments (-2.5%), while underlying sales grew by 3.4% [2]. - Operating profit was €530 million (approximately ¥4.37 billion), reflecting a significant year-on-year drop of 10.6% [2]. Strategic Focus - CEO Fernando Fernandez emphasized the importance of "focus" and "agility" in driving growth, highlighting the company's strategic correctness in both developed and emerging markets [4]. - Unilever is undergoing a profound transformation, with plans to spin off its ice cream business and leverage influencer marketing as a new growth engine [4][12]. China Market Insights - In China, Unilever's underlying sales saw a slight decline in the first half, but improvements were noted in the second quarter, suggesting that recent adjustments are beginning to yield results [6][26]. - The company is accelerating premiumization and localized innovation, exemplified by the launch of the Vaseline Water Radiance Body Essence series tailored for Chinese consumers [8][27]. Regional Performance - Revenue contributions from developed markets (44%) and emerging markets (56%) showed growth rates of 4.3% and 2.8%, respectively, indicating that the Chinese market is crucial for the group's return to positive growth [10][30]. - The beauty and personal care segments generated €650 million (approximately ¥5.35 billion) in revenue, with underlying sales growth of 3.7% and 4.8% [10]. Business Restructuring - Unilever is actively engaged in mergers and acquisitions, focusing on high-end beauty and personal care brands, while divesting non-core assets to optimize its business portfolio [13][16]. - The company has made several acquisitions, including a 90.5% stake in the high-end beauty brand Minimalist and the purchase of the UK-based eco-friendly personal care brand Wild [16][17]. Marketing Strategy - Unilever is shifting towards a "influencer-first" strategy, planning to increase social media spending from 30% to 50% of its total advertising budget and expand collaborations with influencers [18][19]. - This strategy aims to enhance brand relevance and connection with younger consumers, particularly in the beauty sector [20]. Future Directions - Unilever's three core development directions include enhancing beauty and health, increasing investments in the U.S. and Indian markets, and deepening high-end and digital transformation [22][23][24]. - The company anticipates a rebound in the Chinese market, supported by regional growth and strategic adjustments, with expectations of a sales growth rate between 3% and 5% for the full year [30][29].