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魅族获奔驰订单,Flyme Auto将上车奔驰E|36氪独家
36氪· 2025-07-10 14:58
Core Viewpoint - Mercedes-Benz is actively working to enhance its smart technology capabilities by partnering with Geely's subsidiaries, Yika Tong and Meizu, to integrate the Flyme Auto system into its vehicles, starting with the long-wheelbase E-Class model set to launch in 2027 [3][4][10]. Group 1: Partnership and Product Development - Mercedes-Benz has collaborated with Yika Tong and Meizu to incorporate the Flyme Auto system into its vehicles, indicating a strategic move to address its shortcomings in smart technology [3][10]. - The first model to feature Flyme Auto will be the long-wheelbase E-Class, with expectations for its release in 2027 [4]. - Yika Tong, a subsidiary of Geely, focuses on creating a comprehensive automotive platform and has expanded its offerings to include smart driving and core components [6][7]. Group 2: Market Performance and Strategy - Mercedes-Benz's sales in China have been declining, with a nearly 7% drop in cumulative new car deliveries in 2024 and a 14% decline in the first half of the year [12]. - The partnership with Yika Tong and Meizu aims to halt this downward trend by enhancing the smart features of its vehicles [10][12]. - Flyme Auto has previously improved the user experience for Geely vehicles, suggesting potential benefits for Mercedes-Benz in terms of customer satisfaction and sales [13][14]. Group 3: Technological Advancements - Flyme Auto, launched in March 2023, features advanced capabilities such as a 7nm chip, seamless connectivity, and a user-friendly interface that integrates mobile and automotive functions [13][14]. - The upcoming Flyme Auto 2.0 version will further optimize AI and design aspects, enhancing the overall user experience [15]. - Mercedes-Benz's current vehicle lineup includes the third-generation MBUX system, which has been upgraded with new features to improve user interaction and navigation [18][19]. Group 4: Future Outlook - Mercedes-Benz plans to launch the new electric CLA in 2025, which will feature the new MB.OS operating system, aimed at improving update frequency and integrating advanced AI capabilities [21][22]. - The collaboration with local suppliers like Yika Tong and Meizu reflects Mercedes-Benz's strategy to adapt to the rapidly evolving smart technology landscape in China [26]. - The success of these partnerships will depend on the timely implementation of new technologies and meeting the high expectations of consumers accustomed to advanced smart features from domestic brands [27][28].
大面积车机瘫痪背后:奔驰深陷智能化困境
news flash· 2025-06-26 21:38
Core Viewpoint - Mercedes-Benz is facing a series of technical and trust crises in the Chinese market, highlighting challenges in its digital transformation and product reliability [1] Group 1: Technical Issues - On June 12, multiple Mercedes-Benz owners reported widespread failures of the in-car navigation and CarPlay functions, leading to user dissatisfaction due to slow repair processes [1] - Shortly after, the State Administration for Market Regulation issued three recall notices affecting 16,100 vehicles due to power system faults and fire risks in both imported and domestic models [1] Group 2: Strategic Challenges - Industry experts believe these incidents are indicative of a broader issue with Mercedes-Benz's delayed transition to smart technology [1] - Despite the chairman's announcement of over 14 billion yuan investment in R&D in China, the development of the self-developed operating system MB.OS has been slow, and collaboration with local tech companies has not progressed effectively [1] Group 3: Market Performance - Data indicates a projected global sales decline of 3% for Mercedes-Benz in 2024, with a 7% drop in China, its largest single market, resulting in sales of 683,600 units [1] - Sales of pure electric models have seen a significant decline of 23%, underscoring the difficulties traditional automakers face in adapting to the "software-defined vehicle" era [1]