Core Viewpoint - Mercedes-Benz is facing a series of technical and trust crises in the Chinese market, highlighting challenges in its digital transformation and product reliability [1] Group 1: Technical Issues - On June 12, multiple Mercedes-Benz owners reported widespread failures of the in-car navigation and CarPlay functions, leading to user dissatisfaction due to slow repair processes [1] - Shortly after, the State Administration for Market Regulation issued three recall notices affecting 16,100 vehicles due to power system faults and fire risks in both imported and domestic models [1] Group 2: Strategic Challenges - Industry experts believe these incidents are indicative of a broader issue with Mercedes-Benz's delayed transition to smart technology [1] - Despite the chairman's announcement of over 14 billion yuan investment in R&D in China, the development of the self-developed operating system MB.OS has been slow, and collaboration with local tech companies has not progressed effectively [1] Group 3: Market Performance - Data indicates a projected global sales decline of 3% for Mercedes-Benz in 2024, with a 7% drop in China, its largest single market, resulting in sales of 683,600 units [1] - Sales of pure electric models have seen a significant decline of 23%, underscoring the difficulties traditional automakers face in adapting to the "software-defined vehicle" era [1]

Group 1 - HERE Technologies made its debut at the Shanghai Auto Show, highlighting the innovation and technological breakthroughs in the Chinese automotive market [1][5] - The company focuses on global business expansion, providing high-quality maps and location intelligence solutions to assist Chinese automotive companies in their internationalization efforts [5][10] - HERE has established partnerships with leading companies such as BYD, Geely, and SAIC, covering over 200 countries and accounting for 80% of China's vehicle export volume in 2024 [5][10] Group 2 - HERE offers customized solutions for electric vehicles, including Navigation on Autopilot (NOA) and digital cockpit experiences, aimed at enhancing driving safety and expanding international market reach [7][10] - The company leverages its extensive database of charging facilities and deep understanding of local regulations to provide advanced data services that support the implementation of high-level driving functions [7][10] - HERE showcased cutting-edge technologies such as in-car navigation, AI smart assistants, and Advanced Driver Assistance Systems (ADAS) at the auto show, emphasizing the significant improvements in vehicle safety, efficiency, and user experience [10] Group 3 - The partnership between Neusoft and HERE began in 2017, with the first project launched in Vietnam in 2018, and a deep cooperation agreement signed in 2023, resulting in production collaborations in over 110 countries [11] - Neusoft, as a leading domestic software company, has built a sales network covering over 110 countries, while HERE provides high-quality map data and advanced technologies to support their collaboration [11][13] - The joint development of the OneCoreGo® intelligent solution 5.0 aims to achieve weekly map updates and create a human-machine co-driving solution for international markets, with ongoing efforts in AI and high-precision mapping [13]