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让文博会吉祥物“小水滴”动起来,深圳福田加速打造中央文化区
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26, showcasing over 30 cultural enterprises from Futian District, focusing on AI empowerment, creative design, technology consumption, tourism, and entertainment [1] - Futian District is leveraging cultural consumption upgrades to cultivate new growth points, signing multiple cultural tourism projects during the fair to enhance quality performances and diversify tourism offerings [1][5] - The mascot "Little Water Drop" was upgraded to an interactive AI partner, significantly enhancing visitor engagement and contributing to a revenue increase of over 20 times since 2024 for the company responsible for its development [2][3] Group 2 - Futian District is integrating technology with cultural tourism, exemplified by the launch of the world's first ice and snow-themed metaverse product, which offers a fully immersive sensory experience [2] - The district has a total of 389 cultural enterprises, with significant representation in various sectors including manufacturing, business services, and cultural entertainment [5] - During the fair, Futian District signed agreements with several companies to enhance its cultural tourism brand and attract more domestic and international visitors [5][6] Group 3 - In 2024, Futian District received 36.09 million tourists, a year-on-year increase of 14.6%, contributing to nearly one-fifth of Shenzhen's total tourist numbers [7] - The district's tourism revenue reached approximately 34.79 billion yuan, growing by 18.5%, and the revenue from travel agencies and related services surged by 48.7% [7] - Futian District has been recognized for its vibrant night economy and cultural tourism innovations, positioning itself as a key player in Shenzhen's tourism landscape [7]
高科技产品成以旧换新“新宠”
Guang Zhou Ri Bao· 2025-05-02 22:22
据天河城百货相关负责人介绍,今年"五一"客流量较平日明显增加,特别在下午2点至晚上8点左右,挑 选商品的顾客更加密集。电视、小家电、冰箱等品类同比均有超过50%的增长。 在正佳广场某手机品牌旗舰店,香港人陈先生利用"五一"假期以及拼假的方式来广州度假,顺便见见亲 戚朋友。他买下了心仪已久的一款游戏手机,"比在香港买便宜了几百元。" (文章来源:广州日报) "今年加力'以旧换新'政策后,明显感受到港澳地区顾客带来了新的增量。"天河城电器馆梁主管告诉记 者,购买空调、冰箱、洗衣机等大家电的港澳顾客,通常是对自己在广州住所的家电进行更新;更多从 港澳过来的顾客则是购买手机、平板、电脑等3C类小件产品。 记者了解到,目前广州市共有37类家电纳入"以旧换新"国补,港澳台和外籍人员在穗也可享"国补"。不 少高科技新品类广受消费者欢迎。 广州日报讯(全媒体记者赵方圆、陈薇薇)这个小长假,广州以旧换新市场不仅人气旺,还有"新"意。 随着近期广州市家电"以旧换新"国补扩围至37类,不少高科技新品类成为店内新晋热销款,也激发了包 括中国港澳台和外籍人员到店消费的热情。 天河城电器馆内,一款MR混合现实一体机吸引了不少年轻人跃跃欲 ...
高科技产品成“新宠”,港澳和外籍人员加入“反向代购”!五一广州以旧换新有“新”意
Guang Zhou Ri Bao· 2025-05-02 22:20
Core Insights - The "old-for-new" appliance exchange market in Guangzhou has seen a surge in popularity during the May Day holiday, driven by a government subsidy policy that now includes 37 categories of appliances, attracting both local and foreign consumers [1][2][5] Group 1: Market Trends - High-tech products, particularly MR mixed reality devices and AI smartphones, are gaining traction among young consumers and foreign buyers, with sales of certain items increasing significantly [2][4] - The influx of customers from Hong Kong and Macau has contributed to a noticeable increase in sales, particularly for large appliances and small electronic devices [2][3] - Sales of mobile phones, tablets, and smart home devices have seen substantial year-on-year growth, with some categories experiencing increases of over 200% [5] Group 2: Consumer Behavior - Foreign customers are particularly interested in smartphones with advanced features such as AI capabilities and camera functions, leading to increased purchases during the holiday [4][3] - The shopping experience has been enhanced by promotional activities, including discounts and free services, which have attracted more foot traffic to stores [4][5] Group 3: Community Engagement - Retailers are actively engaging with communities through "old-for-new" promotional events, which have proven effective in driving sales and educating consumers about the benefits of upgrading old appliances [6][7] - The strategy for promoting "old-for-new" services varies between new and old residential areas, with tailored approaches to meet the specific needs of different customer segments [6][7]