Core Viewpoint - Anta Sports (02020) is recognized as a leading domestic sportswear brand, effectively leveraging its multi-brand strategy to capitalize on the booming outdoor sports market. The main brand maintains steady growth through channel and product innovation, while FILA is expected to stabilize post-adjustment. The recent acquisition of the Jack Wolfskin brand enhances the outdoor brand portfolio, and global expansion is progressing steadily. The company is projected to achieve a net profit attributable to shareholders of 132 billion, 148 billion, and 166 billion yuan for 2025-2027, maintaining a "Buy" rating [1]. Group 1: Anta Brand Performance - In Q3 2025, Anta's brand revenue achieved low single-digit year-on-year growth, with offline and online businesses estimated to grow at low and high single-digit rates respectively. The inventory turnover ratio is slightly above 5 months, indicating a healthy range. The company anticipates that the performance of e-commerce will improve with the optimization of product offerings and the implementation of Douyin live-streaming strategies [3]. Group 2: FILA Brand Performance - FILA's revenue in Q3 2025 also saw low single-digit year-on-year growth, with e-commerce performance expected to surpass that of offline sales. The inventory turnover ratio increased to 6 months due to preparations for the Golden Week and Double Eleven shopping festival. If Q4 e-commerce promotions are successful, the ratio is expected to return to 5-6 months by year-end. In September, FILA launched its tennis strategy, renewing its sponsorship of the China Open and becoming the exclusive official footwear and apparel sponsor, with expectations for category performance to exceed overall results [4]. Group 3: Other Brands Performance - Other brands experienced a significant revenue increase of 45-50% year-on-year in Q3 2025. Notably, Descente is estimated to grow by over 30%, KOLON by over 70%, and MaiaActive by approximately 45%. These brands are enhancing their differentiated brand images and upgrading retail experiences, with new store openings performing exceptionally well. The outdoor peak season in Q4 is expected to sustain this high growth momentum [5].

Investment Rating - The investment rating for Anta Sports is "Buy" (maintained) [7] Core Views - Anta reported Q1 performance exceeding expectations, with the acquisition of German outdoor brand Wolfskin further enhancing its outdoor portfolio [2] - The main brand of Anta shows vitality with a high single-digit growth in Q1, driven by strong performance in children's products and online sales [2] - FILA brand also demonstrated robust growth, with high single-digit increases in revenue, particularly in children's and trendy products [3] - Other brands like Descente and KOLON experienced significant growth, with Descente's revenue growth nearing 60% [4] - The acquisition of Wolfskin, a professional outdoor brand, is expected to complement Anta's mid-range outdoor market presence and enhance its international footprint [5] - Revenue forecasts for Anta are projected to grow by 10% in 2025, 8% in 2026, and 7% in 2027, with net profit expected to reach 134 billion, 147 billion, and 161 billion RMB respectively [6] Summary by Sections Main Brand Performance - Anta's main brand revenue grew in high single digits in Q1, with children's products and online sales also showing strong growth [2] FILA Brand Performance - FILA's revenue growth was high single digits, with children's and trendy products leading the way, and online sales outpacing offline [3] Other Brands - Descente's revenue growth approached 60%, while KOLON's revenue nearly doubled, indicating strong performance across outdoor and women's sports segments [4] Acquisition of Wolfskin - The acquisition of Wolfskin for approximately 2.9 billion USD (about 21.2 billion RMB) is expected to enhance Anta's outdoor brand portfolio and market presence in Europe and China [5] Financial Forecasts - Revenue projections for Anta are 782 billion RMB in 2025, 846 billion RMB in 2026, and 909 billion RMB in 2027, with corresponding net profits of 134 billion, 147 billion, and 161 billion RMB [6]