重新夺回海外市场份额将是一场艰难的持久战。 在由苹果和三星长期主导的中东高端手机市场上，华为正在奋力撕开一个口子。 近日，华为在阿联酋迪拜发布包括折叠屏手机Mate X7、开放式TWS耳机等系列产品。这是继今年早些时候推出Pura 80系列后，在不到半年内，华为向中东 市场发起的第二次高端市场冲锋。 "这一市场正逐渐成为中国品牌在亚洲以外的关键增长支柱。"12月12日，Omdia中东非高级顾问Manish Pravinkumar对第一财经记者表示，中国智能手机品 牌过去一年在中东市场呈现出差异化发展且整体态势向好，但从当地高端市场份额来看，依靠着成熟的零售布局和品牌效应，苹果和三星依然占据着当地超 过九成的市场。 为什么是迪拜？ 迪拜并非普通战场。它所在的海湾地区，是全球少数仍保持稳健增长的高价值市场。由于地理优势，迪拜已成为辐射中东、北非乃至南亚超10亿人口消费市 场的战略枢纽。 根据调研机构Omdia最新发布的报告，2025年第三季度，中东智能手机市场出货量达1510万部，同比增长23%；其中阿联酋市场同比增长13%，展现出强劲 增长力。 对于华为而言，迪拜更是全球市场蛋糕中的"必争之地"。在2019年之 ...

折叠屏手机 丨洞察 报告 摘要： 本报告利用定量问卷调研、专家访谈及桌面研究多种研究方法，综合分析了折叠屏手机行业的发展现状、市 场竞争格局、用户行为及需求，预测产品未来趋势。报告指出，全球折叠屏手机市场持续增长，尤其是中国 市场表现突出，技术进步和产业链完善推动了产品形态的多样化。在竞争格局方面，中国成为全球折叠屏手 机的主要增长引擎，市场份额呈现集中趋势，华为以较高的份额持续引领行业。用户对折叠屏手机购买意愿 不断提高，对产品功能和体验有更高要求。展望未来，折叠屏手机产品将实现从小众市场向大众市场过渡， 市场需求持续增长，硬件优化创新和软件协同生态构建和智能交互体验的提升将是关键发展方向。随着消费 者对折叠屏手机认可度提升，购买意愿增强，折叠屏手机消费将逐步实现从"猎奇尝鲜"到"信赖常用"的转 变。 全球智能手机市场已全面进入存量竞争 2014年-2017年期间，智能手机市场仍处于增量发展阶段，全球出货量由12.4亿部增长至14.6亿部的 峰值。自2017年起，市场进入存量竞争阶段，年均出货量下降约2.52%，至2024年全球智能手机出 货量已降至12.2亿部。 折叠屏手机成为突破市场增长瓶颈的战略方向 ...

Group 1 - In Q2 2025, global foldable smartphone shipments surged by 45% year-on-year, indicating a significant recovery driven by strong performances in both the Chinese and U.S. markets [1][2] - Motorola's Razr 60 series has been a key contributor to this growth, particularly in the U.S. market, where its pricing strategy has made it the most cost-effective foldable smartphone at $699 [1][2] - Huawei's Mate X6 leads the Chinese market, accounting for over one-third of Huawei's foldable smartphone shipments in the same quarter [1][3] Group 2 - UTG (Ultra-Thin Glass) has become the new mainstream trend for foldable screens, outperforming CPI (Cover Plastic) in various performance metrics [2] - Apple is expected to raise the average selling price of the iPhone 17 series by 5% in FY2026, marking the first price increase since 2017, without affecting demand [2] - Analysts predict that Apple will launch its first foldable iPhone in 2026, with expected shipments of 8-10 million units, growing to 25 million units by 2027 [3] Group 3 - China remains the largest market for foldable device shipments, aligning with global growth trends [3] - Samsung's latest Galaxy Z Fold and Flip 7 achieved record sales in Q3, but the company's market share has significantly declined [3] - Key players in the foldable screen supply chain include Hongteng Precision, Lens Technology, BYD Electronics, and Sunny Optical [4]

Group 1 - In Q2 2025, global foldable smartphone shipments surged by 45% year-on-year, indicating a significant recovery driven by strong performances in both the Chinese and U.S. markets [1][2] - Motorola's Razr 60 series has been a key contributor to this growth, particularly in the U.S. market, where its base model is priced at $699, making it the most cost-effective foldable smartphone available [1][2] - Huawei's Mate X6 leads the Chinese market, accounting for over one-third of Huawei's foldable smartphone shipments in the same quarter [1][3] Group 2 - UTG (Ultra-Thin Glass) has become the new mainstream trend for foldable screens, outperforming CPI (Cover Plastic) in various performance metrics [2] - Apple is expected to slightly increase the prices of the iPhone 17 series for the first time since 2017, with an anticipated average price increase of 5% for the 2026 fiscal year [2] - Analysts predict that Apple will launch its first foldable iPhone in 2026, with expected shipments of 8-10 million units, growing to 25 million units by 2027 [3] Group 3 - China remains the largest market for foldable device shipments, aligning with global growth trends [3] - Samsung's latest Galaxy Z Fold and Flip 7 achieved record sales in Q3, yet the company's market share has significantly declined [3] - The foldable screen supply chain includes companies such as Hongteng Precision, Lens Technology, BYD Electronics, and Sunny Optical [4]

Core Insights - Huawei holds a leading position in the global foldable smartphone market with a 45% market share, significantly higher than Motorola's 28%, representing a 17 percentage point difference [2] - China remains a key market for foldable smartphones, with Huawei's Mate X6 model being particularly popular among consumers, contributing to over one-third of Huawei's total foldable smartphone shipments in Q2 2025 [2] - Motorola has successfully increased its market share through strategic positioning in the U.S. market, offering foldable smartphones starting at $699, making it the lowest-priced option in the region [2] - Samsung is experiencing a decline in market share, dropping from 21% in Q2 2024 to 9% in Q2 2025, largely due to Motorola's rapid rise in the market [2]

Core Viewpoint - The article discusses the anticipated release of Apple's first foldable iPhone, highlighting its potential features and market positioning, while questioning the necessity and functionality of foldable smartphones in general [4][5][24]. Group 1: Product Development and Features - Apple is expected to launch its foldable iPhone by the end of 2024, with a price starting at $2000, aligning with previous leaks from analysts [4][24]. - The foldable iPhone will feature a book-style design, expanding from a 5.5-inch screen to a 7.8-inch screen when opened, which is close to the size of an iPad mini [6][15]. - The device's thickness will range from 9mm to 9.5mm when folded and 4.5mm to 4.8mm when opened, which is comparable to other recent foldable models [7]. - The foldable iPhone will utilize components from competitors, including a foldable OLED screen from Samsung, indicating a reliance on existing technology rather than pioneering new innovations [9]. - Apple is reportedly working on a "no crease" display technology, with two internal prototypes under development [9][10]. Group 2: Market Context and Challenges - The foldable smartphone market is currently small, with only 700 million units shipped in China in 2023, representing just 2% of the total smartphone market [24]. - There is skepticism about the practical applications of foldable smartphones, as the market has yet to see a product that significantly alters consumer perceptions [25][26]. - The article raises concerns about whether the foldable iPhone can justify its high price point and meet consumer expectations, especially given the existing competition and market dynamics [29][30]. Group 3: AI Integration and Future Prospects - The foldable iPhone is being positioned as a "true AI phone," capable of multi-modal and cross-app functionalities, which could redefine user interaction through AI agents [20][21]. - The potential for AI integration suggests that the foldable iPhone could serve as a versatile device, merging the capabilities of a smartphone, tablet, and PC [25]. - The timeline for the foldable iPhone's release indicates that while initial specifications may be finalized in 2024, mass production may not occur until late 2026, highlighting the challenges in bringing this product to market [24][22].

Core Insights - The China Unicom Partner Conference, themed "Walking Together Towards a New Ecosystem," was held in Shanghai, showcasing Huawei's strategic partnership and its comprehensive product offerings in the HarmonyOS ecosystem [1] Group 1: Product Innovations - Huawei's flagship products, including the Mate XT and Pura 80 series, highlighted advanced imaging and foldable screen technologies, with the Mate XT featuring a hyperspectral imaging system and the Pura 80 series introducing a dual-lens architecture for enhanced photography [3] - The Mate X6 foldable phone demonstrated a 12% reduction in thickness compared to its predecessor while passing 200,000 fold tests, showcasing durability and lightweight design [3] - The FreeBuds Pro 4 provided an immersive audio experience, complementing the visual capabilities of Huawei's devices [3] Group 2: Smart Office Solutions - Huawei's MateBook Fold and MateBook Pro laptops attracted attention for their lightweight design and powerful performance, enabling seamless collaboration across devices through the HarmonyOS [4] - The "Super Terminal" feature allows for easy connection to printers and monitors, enhancing productivity in remote work scenarios [4] Group 3: Health and Fitness Technology - The wearable technology section featured products like the WATCH Ultimate and WATCH GT 5 series, which offer advanced health monitoring capabilities, including heart rate and blood oxygen tracking [5][7] - The WATCH 5's eight-channel heart rate sensor can monitor multiple health metrics in real-time, while the WATCH D2 provides non-invasive blood glucose monitoring [7] - The children's smartwatch 5X Pro includes dual-mode positioning and safety features, ensuring children's security and providing educational assistance [7] Group 4: HarmonyOS Ecosystem - The HarmonyOS ecosystem emphasizes a "people-centered" service model, enabling seamless connectivity between devices in smart home environments [8][10] - The integration of HarmonyOS allows for intuitive control of smart home devices and enhances the user experience across various applications [10] - Huawei's commitment to innovation and technology is evident in its efforts to create a comprehensive ecosystem that addresses work, life, and health needs [10]

Core Viewpoint - The article emphasizes the importance of accelerating the high-quality development of the technology service industry in China, driven by innovation and market orientation, to support the integration of technological and industrial innovation [1][4][5]. Macro News - In April, China's national economy showed resilience against external shocks and internal challenges, with stable production demand and overall employment [3]. - The housing market in 70 major cities showed mixed results, with Shanghai and Dalian leading in price increases, while other major cities experienced slight declines [3]. - Tax incentives for technology innovation and manufacturing reached 424.1 billion yuan in the first quarter of 2025 [3]. Industry Developments - The Ministry of Industry and Information Technology and other departments issued an implementation opinion to promote comprehensive development in technology services, focusing on R&D, technology transfer, and other key areas [4][5]. - The railway sector reported a 3.6% year-on-year increase in cargo shipments, supporting domestic and international economic stability [5]. Market Highlights - H&H International Investment's total holdings decreased to approximately 12 billion USD by the end of Q1 2025 [7]. - Shanghai Rural Commercial Bank appointed a new deputy party secretary, indicating leadership changes within the banking sector [7]. - The market regulatory authority announced the first batch of institutions qualified for testing excessive packaging, highlighting a focus on sustainable practices [8]. Company News - The first personal computer using the Harmony operating system was launched, marking a significant breakthrough for domestic operating systems [12]. - Xiaomi announced a strategic product launch event, introducing new devices including a flagship smartphone and an SUV [12]. - CATL's stock saw a significant increase in the Hong Kong market ahead of its listing [8]. - ByteDance's AI earphone product received an upgrade, enhancing its functionality for English language learning [17][18].

Core Insights - Huawei's 2024 annual report reveals a sales revenue of approximately 862 billion yuan, a year-on-year increase of 22.4%, but operating profit decreased by nearly 24% to about 79.4 billion yuan, with an operating profit margin of 9.2%, down 5.6 percentage points year-on-year [2][4] - The report indicates a significant focus on the automotive sector, with the establishment of a new company, Shenzhen Yingwang Intelligent Technology Co., Ltd., and an 80% stake held by Huawei [2][9] Group 1: Financial Performance - Huawei's total revenue for the previous year was approximately 862 billion yuan, with a 22.4% year-on-year growth [2] - Operating profit was about 79.4 billion yuan, reflecting a nearly 24% decline, and the operating profit margin fell to 9.2% [2] - Research and development expenses reached nearly 179.7 billion yuan, a 9.1% increase, while sales and management expenses grew by nearly 11% to about 131.8 billion yuan [2] Group 2: Business Segments - The ICT infrastructure business remains Huawei's largest revenue source, generating close to 370 billion yuan, accounting for approximately 43% of total revenue, but only grew by about 5% year-on-year [4] - The terminal business saw a revenue of about 339 billion yuan, a significant year-on-year increase of 38.3%, narrowing the gap with the ICT business to approximately 31 billion yuan [4][5] - In the Chinese market, Huawei's revenue reached nearly 615.3 billion yuan, making up 71.4% of total revenue, with a strong focus on high-end smartphones [5] Group 3: Automotive Business - The smart automotive solutions business generated revenue of 26.35 billion yuan, a year-on-year increase of 474%, marking its first year of profitability [6][8] - The delivery volume of Huawei's smart components exceeded 23 million units, a nearly sevenfold increase, with 15 cooperative vehicle models launched by the end of 2024 [7] - The establishment of Yingwang company indicates an acceleration in Huawei's automotive business commercialization, with significant investments from partners [9] Group 4: Market Trends and Future Outlook - The competitive landscape in the high-end smartphone market is intensifying, with Huawei's market share at 16.6%, showing a year-on-year growth of about 50% [5][6] - The upcoming launch of the Pura 80 series is expected to target the high-end market, with enhancements in imaging technology [6] - AI is highlighted as a major opportunity for growth across multiple sectors, including smartphones and automotive, with a focus on foundational technology development [10]