Core Insights - A rivalry is intensifying between Palantir and Salesforce as Salesforce has launched a new national security business division named Missionforce [1] Company Developments - Salesforce is expanding its business operations into the national security sector with the introduction of Missionforce [1] - This move indicates Salesforce's strategic intent to compete directly with Palantir, which has established a strong presence in the national security domain [1] Industry Implications - The launch of Missionforce by Salesforce could disrupt the current dynamics in the national security technology market, potentially increasing competition for contracts and partnerships [1] - The rivalry may lead to innovation and enhanced service offerings as both companies strive to capture market share in this critical sector [1]

Salesforce's Missionforce will help modernize national defense workflows across areas including personnel, logistics and decision making. https://t.co/MoNcow7vnC ...

Salesforce's Missionforce will help modernize national defense workflows across areas including personnel, logistics and decision making. https://t.co/nCFP5UHl93 ...

Salesforce is increasing its focus on national security. The customer relationship management giant announced the creation of a new business unit called Missionforce on Tuesday. It will be focused on incorporating AI into defense workflows in three main areas: personnel, logistics, and decision making, according to a company press release.  Missionforce will be helmed by Kendall Collins, who joined Salesforce in 2023 and is currently the chief business officer and chief of staff to Salesforce CEO Marc Beni ...