Model S Plaid版

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华为小米为何能在国产豪车领域突围 技术与营销双驱动
Tai Mei Ti A P P· 2025-06-06 00:02
Core Insights - The article highlights the significant achievements of domestic brands in the premium automotive market, particularly the success of the AITO Wenjie M9 and Xiaomi SU7 Ultra, which have set new sales records for vehicles priced above 500,000 yuan [1][3] Group 1: Market Performance - The AITO Wenjie M9 has become the best-selling vehicle in China priced over 500,000 yuan, marking the first time a domestic brand has achieved this milestone [1] - The Xiaomi SU7 Ultra has sold over 2,000 units for two consecutive months, representing the first instance of a domestic sedan exceeding 1,000 units in monthly sales within the 500,000 yuan price range [1][3] Group 2: Competitive Landscape - In the 300,000 yuan and above segment, brands like Li Auto and NIO have already made significant breakthroughs, but only Huawei and Xiaomi have excelled in the 500,000 yuan and above category [3] - The success of the Wenjie M9 and Xiaomi SU7 Ultra illustrates that the paths taken by traditional luxury brands remain effective in the new energy era, despite other brands like BYD and Geely attempting similar strategies [3] Group 3: Technological Leadership - Huawei, while not manufacturing vehicles, leads the industry in high-level intelligent driving assistance, integrated control systems, and vehicle networking technologies [3] - BYD has strong technological capabilities, including emergency floating functions and active suspension systems, but has struggled in the 500,000 yuan market due to an incomplete product line [3] Group 4: Brand Positioning - Tesla initially built its brand image through performance, with the Model S Plaid breaking the Nürburgring record, while NIO's EP9 set a record but failed to maintain brand strength due to limited production [4] - The Zeekr 001 FR, focused on track performance, has not established a foothold in the 500,000 yuan market due to late market entry and poor sales strategy [4]
谁来为马路飙车买单?
远川研究所· 2025-04-25 07:15
小米SU7 Ultra的第一批车主中,已经有人以身试法,从坐车到坐牢。 前有车主驾驶挂着临牌的新车,在市区道路上以150公里的时速挑战道路交通安全法;后有车主 在线炫 耀肾上腺素飙升的快感,在马路上飙到300km/h ,旁边的高铁经过,恐怕也会汗颜。 如果觉得马路飙车是性能车和鬼火少年的专利,那么请记住曾有车主驾驶着以"奶爸车"为卖点的某车 型,在国道上路怒症发作,以178km/h的速度结结实实撞上了转弯的大卡车,上演了物理意义上的男人 至死是少年。 车主由法律制裁,车企由舆论制裁:伴随各种各样与超速并存的事故,车企反而成了众矢之的。 燃油车时代的超速事故恐怕只多不少,但为什么到了电动车身上,疯子的问题就变成了车子的问题? 批量制造的五秒神车 2000年代的一份汽车零百加速排行榜里,清一色燃油车的布局被打破,特斯拉Roadster以4秒的成绩 跻身其中 [1] 。 无论电动车是否环保,它都给汽车工业来了一次大提速。 如今,5秒级的零百加速已然电动车的基础配置,甚至3秒内的弹射速度也司空见惯。Model S Plaid版 刚刷出2.1秒的成绩,极氪001 FR就跑到了2.02秒。不到五年时间,这个纪录又被SU7 ...