Core Insights - The launch of the new MG4 represents a significant strategic deployment for the MG brand in the new energy vehicle sector, showcasing innovative technology, thoughtful design, and a user-centric approach [6] - MG brand is transitioning from being a traditional automotive brand to a leader in the new energy era, emphasizing a "non-copying" development strategy to enhance its competitiveness in the market [6] Group 1: Product and Technology - The MG4 features a starting pre-sale price of 73,800 yuan, making it an attractive option for consumers, and it has already received over 11,000 orders within 24 hours of its pre-sale announcement [2] - The vehicle is equipped with a groundbreaking semi-solid-state battery, which has only 5% electrolyte content and achieves a "zero smoke" result under a three-way 10-needle puncture test, enhancing safety and stability [4] - The use of aluminum rare earth alloy materials in the MG4 represents a milestone innovation, breaking the long-standing foreign monopoly in thermal management materials and overcoming Tesla's patent barriers [3][4] Group 2: Market Position and Strategy - MG brand aims to launch 13 new energy models in the next two years, reflecting a clear development plan under the leadership of its young general manager, Chen Cui [3] - The brand's sales performance in Europe has been impressive, with over 150,000 units sold in the first half of the year, indicating strong market acceptance [4] - MG brand is addressing the disparity between its domestic and international market performance, focusing on balancing global and local design needs in the MG4 [4] Group 3: User Experience and Design - The MG4 is designed with Chinese family usage habits in mind, featuring a wheelbase of 2,750 mm and a high "usable space" rate of 93.8%, along with a unique three-layer trunk design [5] - The vehicle includes thoughtful features such as 360-degree sunshade glass and soft light beauty mirrors, catering to the needs of female users [5] - MG brand offers a lifetime warranty on its three electric systems and introduces a unique clause that compensates for a new car in case of battery combustion, demonstrating confidence in product quality [5]

当比亚迪海豚几乎成为10万级纯电两厢代名词时，MG品牌以全新MG4发起了一场静水深流的技术革新。 8月5日，上汽名爵在杭州举办全新MG4的预售发布会，正式宣布这款纯电紧凑型两厢车启动预售，预售价格为7.38万~10.58万元。这款被定义为"纯电 智趣大两厢"的战略车型，没有浮夸的噱头，而是凭借三个扎实的技术突破，悄然重塑市场对入门级纯电车的价值认知。 手车互联打破生态壁垒 稀土合金破解"不可能三角" 纯电动骑车冬季续航缩水、空调耗电激增、电池性能波动，被行业称为热管理的"不可能三角"。全新MG4的破局之道，藏在一项打破国际垄断的材料创 新中。 其秘密武器是行业首创的铝稀土合金材料。通过融入镧、铈等稀土元素，MG工程师突破了特斯拉铝镍合金的专利壁垒，打造出熔点超630℃、抗拉强 度达200MPa的全新导热材料。这使MG4得以构建同级惟一的一体式热管理系统，在-35℃极寒中稳定运行，冬季制热效率提升30%，空调能耗却降低50%。 当多数10万级电动车还在为车机卡顿、手机兼容性挣扎时，全新MG4带来了一场真正的体验升级。 体验升级的核心在于行业首发的OPPO智行手车互联系统，与同级罕见的8155芯片组合。这绝非简单 ...

8月5日晚，上汽名爵全新MG4在杭州正式宣布开启预售。作为MG品牌新能源领域的重要落子，全新MG4不仅搭载了行业瞩目的OPPO智行手车 互联系统与半固态电池技术，更以鲜明的设计语言与精准的市场定位，直面A级两厢车市场的激烈竞争。发布会后，上汽乘用车以及上汽青陶核心管 理层接受了《中国汽车报》记者专访，深度解析了MG4背后的战略思考与技术突破。 "OPPO智行手车互联，肯定处于行业第一阵营，并且是领先的，而且势必会持续领先。"上汽集团乘用车公司常务副总经理俞经民在回应与OPPO的合作 竞争力时说。在俞经民看来，十年前荣威RX5的一句"你好斑马"开启了上汽的智能化序章，如今，以全新MG4为代表，上汽正迎来智能化领域的"第二次腾 飞"。 关于MG与OPPO之间的合作。俞经民坦言，其触发点是互联网车企的To C能力与软件优势，以及手机巨头带来的软硬件结合与亿级用户触达经验。时 至今日，上汽名爵与这些企业的合作已经日渐深入。"我们与OPPO的合作始于五年前，基础十分稳固。"他透露，双方已打通ICCOA系统。"让友商来'抄作 业'也没有关系，大家共同进步。"开放心态背后，是MG对构建可持续升级智能座舱生态的决心，其目标直 ...