Core Viewpoint - Longi Green Energy, a major player in the photovoltaic industry, is facing significant challenges amid a deep industry adjustment, highlighted by a recent share reduction announcement from its second-largest shareholder, Hillhouse Capital [1][2]. Group 1: Shareholder Actions - Hillhouse Capital's HHLR Management plans to reduce its holdings by up to 37.89 million shares, representing no more than 0.5% of Longi's total shares [3]. - Following this reduction, HHLR's shareholding will drop to just below 5%, which would exempt it from future disclosure requirements for further reductions [3]. - This marks HHLR's first reduction in its holdings since acquiring shares over four years ago, with the initial purchase price being 70 yuan per share, totaling approximately 15.84 billion yuan [3][4]. Group 2: Company Performance and Management Changes - Longi Green Energy has recently undergone significant management changes, with CEO Li Zhenguo resigning from his executive roles to focus on R&D and technology management [2][5]. - The company's market capitalization has plummeted to 109.7 billion yuan, only 20% of its peak value, reflecting a substantial decline in stock performance [2][5]. - Longi has reported a staggering loss of 8.618 billion yuan in 2024, marking its first loss in nearly a decade, attributed to intensified industry competition and declining product margins [6]. Group 3: Future Outlook - The company is expected to focus on the BC technology route, with Li Zhenguo expressing optimism that 2025 will be a pivotal year for BC production capacity [7]. - Market attention is on whether Longi can navigate through the current industry downturn by leveraging its commitment to BC technology [7].

Group 1 - The core point of the article is the issuance of convertible bonds by LONGi Green Energy Technology Co., Ltd., which aims to raise a total of RMB 7 billion through the issuance of 70 million convertible bonds, each with a face value of RMB 100 [1][4][10] - The bonds were approved by the China Securities Regulatory Commission and began trading on the Shanghai Stock Exchange on February 17, 2022 [1][4] - The bonds have a maturity period of six years, with an annual interest rate that increases from 0.20% in the first year to 2.00% in the sixth year [1][4][10] Group 2 - In 2024, LONGi Green Energy reported a revenue of RMB 82.58 billion, a decrease of 36.23% compared to 2023, and a net loss attributable to shareholders of RMB 8.62 billion [11][12] - The company faced challenges such as declining prices and gross margins for its PERC and TOPCon products, leading to increased asset impairment provisions [11][12] - The company’s total assets decreased by 6.78% to RMB 152.84 billion by the end of 2024 [11][12] Group 3 - The funds raised from the convertible bonds are intended for various investment projects, including the construction of high-efficiency solar cell production facilities [9][12] - As of December 31, 2024, the company had utilized RMB 426.85 million of the raised funds, with a portion allocated to projects that have been adjusted or delayed due to market conditions [12][13] - The company plans to adjust the timeline for certain projects, such as the Wuhu Phase II project, to June 2026 due to industry cyclicality and supply-demand mismatches [12][13]

Core Viewpoint - Longi Green Energy, once hailed as the "king of photovoltaics," is currently navigating through a challenging period in the solar industry, facing significant losses due to supply-demand mismatches and price declines [1][3]. Financial Performance - Longi reported losses of 8.617 billion yuan for the fiscal year 2024 and 1.436 billion yuan for Q1 2025 [1]. - In 2024, the company’s operating costs were 76.44 billion yuan, a decrease of 27.54% year-on-year, with management expenses dropping to 3.43 billion yuan, down 30.22% from 4.915 billion yuan in 2023 [5]. Industry Context - The solar industry is experiencing its most challenging period in nearly a decade, with over 500 billion yuan in combined losses reported by 30 listed solar companies in 2024 [3]. - The market is characterized by intense competition and price declines, with many companies facing operational challenges, including production cuts and layoffs [4]. Strategic Initiatives - Longi has committed to developing BC technology as the mainstream for silicon solar cells over the next 5-6 years, launching several upgraded BC products in 2024 [1][7]. - The company has undergone organizational restructuring and efficiency reforms to enhance its operational capabilities and customer focus [5][6]. Market Position - Despite the industry's downturn, Longi remains a leader in global silicon wafer and module production, with shipments of 108.46 GW of silicon wafers and 82.32 GW of solar modules in 2024 [4]. - The company has accumulated orders of 30 GW for its HPBC series components, with a target of 80-90 GW in total shipments by 2025, expecting over 25% of that to be BC components [8][10]. Future Outlook - Longi's leadership anticipates a turnaround in 2025, with expectations of returning to profitability by Q3 2025, driven by advancements in BC technology and organizational improvements [12][14]. - The company is focusing on maintaining financial stability, with a debt ratio of 59.83% and cash reserves of 53.157 billion yuan, positioning itself favorably against competitors [6][14].