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舌尖上的航天技术:康师傅的九年“航天缘”
Sou Hu Wang· 2025-11-05 12:05
10月31日23时44分,搭载神舟二十一号载人飞船的长征二号F遥二十一运载火箭在酒泉卫星发射中心点 火发射。 在看央视直播的时候,观众意外发现,酒泉发射基地居然出现了一个熟悉的身影——康师傅面馆。观众 跟随镜头一起探访"天选好面馆",深入了解航天专利技术在"天选好面"上的具体应用。 与此同时,央视直播节目连线采访了正在看神舟二十一号发射的康师傅经销商,大家共同见证这一历史 时刻,表达着内心的自豪与激动,航天事业的宏愿与日常生活的烟火气在特殊的瞬间同频共振。 刚刚结束的二十届四中全会上,审议通过的《中共中央关于制定国民经济和社会发展第十五个五年规划 的建议》中,首次将"航天强国"纳入"十五五"规划建设目标,与制造强国、质量强国等并列出现。而航 天技术的民用转化,也将在这一顶层战略的引领下开启新篇章。 一碗面的"天选之路" 自2017年成为中国航天事业合作伙伴以来,康师傅已在这条科技与民生交融的道路上行进了九年,其将 航天科技融入一碗面的实践,正是航天技术赋能民生、服务大众的一个生动缩影。 以航天精神为标杆,康师傅始终将"对标航天品质"的原则融入生产链的每一环节。正如在探访过程中, 央视主持人重点关注的航天温控技 ...
康师傅要对打外卖?说不定是真的!
Zhong Guo Shi Pin Wang· 2025-09-25 07:35
Core Insights - The takeaway from the article is that despite fierce competition from the delivery industry and the rise of new fast food and pre-packaged meal options, Kang Shifu remains a dominant player in the instant noodle market with a market share of 45% [3][4]. Group 1: Product Innovation - Kang Shifu has introduced innovative products like the "Specially Fresh Instant Noodles," which achieved nearly 1 million sales within the first week of launch, utilizing a unique "single basket boiling" technique to enhance the taste [5][6]. - The company has also launched the "He Mian" product, which offers a complete meal experience with meat, vegetables, and soup, all prepared in just four minutes, addressing consumer demand for a more substantial meal [8][9]. - Kang Shifu's focus on new channels and unique flavors, such as the "Chao Lu Beef Noodle" and "White Truffle Chicken Soup Noodle," has led to impressive market performance [7]. Group 2: Technological Advancements - The company holds over 600 patents and has integrated space technology into its production processes, enhancing flavor and safety standards [11][12]. - Kang Shifu has developed a "fresh-keeping" technology that preserves the quality of ingredients, ensuring a consistent taste across different regions [14]. - The introduction of the "Xian Q Noodles," which are non-fried and maintain a desirable texture, showcases the company's commitment to health and innovation [13][14]. Group 3: Supply Chain and Industry Leadership - Kang Shifu has restructured its supply chain and production processes to improve efficiency and reduce costs, allowing for high-quality products at competitive prices [18][19]. - The company has established vegetable bases in various regions to enhance its supply chain and ensure quality control [18]. - Kang Shifu's commitment to food safety and quality has set industry standards, as it was the first instant noodle company in China to receive AIB certification [18][22]. Group 4: Market Positioning and Consumer Insights - The company has successfully identified and catered to diverse consumer needs, offering products tailored for different demographics and consumption scenarios, such as busy professionals and health-conscious individuals [21][24]. - Kang Shifu's approach emphasizes long-term consumer satisfaction and product innovation over short-term pricing strategies, positioning it as a leader in the industry [24].