在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 基于此，万兴科技转向海外，依托互联网流量红利构建"轻资产、高效率"模式。首款产品Photo2VCD上 线海外平台后，凭借技术优势首年即实现百万元级营收，验证了中国软件通过互联网服务全球的可行 性。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 张铮：公司全球化发展历经三大战略阶段 ...

在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 《21世纪》：万兴科技选择出海的初衷是什么？ 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 基于此，万兴科技转向海外，依托互联网流量红利构建"轻资产、高效率"模式。首款产品Photo2VCD上 线海外平台后，凭借技术优势首年即实现百万元级营收，验证了中国软件通过互联网服务全球的可 ...

Core Viewpoint - The article highlights the global expansion strategy of Wankang Technology, emphasizing its evolution from product export to localized operations and now to AI-driven innovation, leveraging technology and user engagement to capture international markets [1][2][3]. Group 1: Company Background and Strategy - Wankang Technology was established in 2003 with a focus on overseas markets, driven by insights into the global software landscape and the advantages of mature intellectual property protection and online payment infrastructure [2]. - The company has undergone three strategic phases: product export (2003-2010), localization (2011-2018), and AI innovation (2019-present), achieving significant revenue growth from millions to billions [3]. Group 2: Market Positioning and Product Strategy - In market selection, Wankang Technology prioritizes sectors with low marginal costs and high replicability, focusing on IT and digital creative industries [4]. - The company employs a user-centered approach to product positioning, utilizing localized insights to create differentiated products that cater to cultural differences and user needs [4]. Group 3: Marketing and Promotion Strategies - Wankang Technology adopts a global operation philosophy with diverse and localized marketing strategies, including search engine optimization, influencer marketing, and social media campaigns, covering over 200 countries [5]. - The company implements differentiated marketing strategies for various language markets, accelerating its presence in non-English speaking regions [5]. Group 4: Challenges and Solutions - The core challenge of localization is addressed by understanding local markets, building local teams, and enhancing compliance and marketing efforts to overcome cultural differences [6]. - To compete effectively, Wankang Technology focuses on technology-driven innovation and rapid response mechanisms to ensure product and brand synergy [6]. Group 5: Research and Development Focus - The company emphasizes independent research and development, covering the entire software development cycle from market analysis to dynamic optimization, while collaborating with leading firms like Microsoft and Huawei [8]. - Key R&D investments are directed towards the innovation and upgrade of AIGC digital creative software products, including the launch of the Wankang Tianmu multimedia model 2.0 [8]. Group 6: Future Strategic Planning - Wankang Technology aims to capitalize on the global creator economy, projected to reach $2.71 trillion by 2037, with a dual-driven strategy focusing on mature markets and emerging regions [9]. - The company plans to enhance its product line by leveraging a "platform + creator" model, promoting diverse creative software applications to lower creation barriers and drive efficient creativity [9]. Group 7: Industry Outlook - The trend of Chinese creative software companies going global is accelerating, with opportunities outweighing challenges, as evidenced by a projected increase of over 10,000 new cross-border creative software companies by 2025 [10]. - Key focus areas for overseas expansion include AI applications, gaming, and short dramas, with emerging markets like Southeast Asia and South Korea gaining attention [10].

近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 《21世纪》：万兴科技选择出海的初衷是什么？ 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 万兴科技（300624）从产品出口到AI生态，历经三大出海阶段。 在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 张铮：本土化是企业出海核心挑战之一，公司通过洞察当地市场、搭建本土团队、强化合规运营及营 销，破解文化差异难题；产品竞争上 ...

Core Insights - DeepSeek has emerged as a significant player in the AI market, prompting various companies to integrate its technology to enhance their products and services [1][5][7] - The AI industry is witnessing a shift towards diversification and specialization, with DeepSeek's innovative model injecting new momentum into the sector [1][5] - Wanjun Technology is among the first companies to adopt DeepSeek's model, enhancing its product offerings and achieving significant upgrades in its AIGC technology [1][5][7] Company Strategy - Wanjun Technology has a long-standing commitment to the overseas market, having established a presence in North America, Europe, and Japan, and is now expanding into emerging markets like the Middle East and Southeast Asia [2][10][13] - The company reported a revenue of 1.44 billion yuan for 2024, with a first-quarter revenue of 380 million yuan in 2025, reflecting a year-on-year growth of 6.06% [2][16] - The company has been focusing on AI technology to enhance its product intelligence, launching the multimedia model "Tianmu" and integrating various external models to strengthen its competitive edge [8][12] Market Position and Performance - Wanjun Technology's core business in video creativity generated 961 million yuan, accounting for 67.06% of software revenue, with a total paid user growth exceeding 20% [17] - The company has seen significant growth in its drawing creativity business, with a total renewal sales increase of over 50%, and a 40% increase in revenue from its cloud document product HiPDF [17] - AI commercialization is progressing, with over 500 million calls to AI servers and AI-native application revenue reaching approximately 67 million yuan, a year-on-year increase of over 100% [17][18] Industry Trends - The AI landscape is rapidly evolving, with companies needing to adapt quickly to technological changes and market demands to maintain competitiveness [5][7] - The AI ecosystem in China is developing across three levels: infrastructure, model, and application, with DeepSeek's success contributing to the synergy among these layers [7][18] - Analysts are optimistic about Wanjun Technology's growth potential, citing its commitment to AIGC technology and product innovation as key drivers for future performance [18]