特朗普挥动关税大棒的时候，却不知道，中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中，一定有这款Plaud AI录音笔的用户。它纤薄小巧，能贴在iPhone背后，接入 ChatGPT整理录音，售价不算便宜，159美元起，但销量却迅速突破了百万台。 无论从产品、宣传，Plaud这家公司都看起来"中美莫辨"。但实际上，它成立在2021年的深圳。创立之 初，创始人许高就表达过Plaud的愿景："Day One（第一天）就要做一个全球化的企业"。 这样的口号放在十年前，没有多少人会当真。当下，却可能是许多野心勃勃年轻人理所当然的创业路 径。不止一位创业者向36氪表达了这样的想法：一个硬件创业公司，在2025年要是不盯着全球市场，不 想做高溢价的品牌，那就太没想象力了。 在全球环境动荡不安的眼下，这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头，或许要将时间拨回到十年前。 2014年时，《华尔街日报》发文称赞一家产品刚上市两年的中国公司是"首个在全球主要的消费产品领 域，成为先锋者的中国企业。" 赞誉背后的现实是：以中国加入WTO为标志的全球化十几年后，中国出口总值已达到14万亿人民币 ...

Core Viewpoint - The article discusses the rise of Chinese hardware companies, emphasizing their global ambitions and innovative approaches, particularly in the context of the success of companies like DJI and Plaud AI, which have redefined the perception of Chinese manufacturing and entrepreneurship in the global market [5][10][71]. Group 1: Globalization and Innovation - Plaud AI, founded in Shenzhen in 2021, aims to be a global company from day one, reflecting a shift in mindset among young entrepreneurs who now see global markets as essential for success [6][15]. - The article highlights the optimism and courage of new entrepreneurs in the face of global uncertainties, drawing parallels to the past decade's evolution in the Chinese manufacturing landscape [8][9]. - DJI's emergence as a leader in the consumer drone market has inspired a new generation of hardware entrepreneurs, showcasing the potential for high-quality, innovative products from China [10][11][12]. Group 2: The Impact of Supply Chain - The article emphasizes the strength of China's supply chain, which has enabled rapid prototyping and production, allowing companies to bring innovative products to market quickly [43][44]. - The success of companies like DJI and others is attributed to their ability to leverage local supply chains for high-quality components, which has significantly reduced production costs and time [48][49]. - The evolution of the supply chain has allowed for the emergence of new product categories, such as intelligent lawn mowers and AI toys, which cater to global consumer demands [35][56]. Group 3: Investment Landscape - The investment landscape for hardware startups has shifted dramatically, with more investors willing to back innovative hardware projects, reflecting a growing confidence in the potential for high returns [68][69]. - The article notes that early-stage investors like Li Zexiang and Gao Bingqiang have played a crucial role in supporting hardware startups, providing them with the necessary resources to innovate and grow [62][63]. - The changing perception of hardware investments has led to increased competition among investors, with many now actively seeking opportunities in the hardware sector [68][70].

作者 | 袁斯来 访谈 | 袁斯来 黄楠 张子怡 编辑 | 杨轩 特朗普挥动关税大棒的时候，却不知道，中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中，一定有这款Plaud AI录音笔的用户。它纤薄小巧，能贴在iPhone背后，接入ChatGPT整理录音，售价不算便宜，159美元起，但销量 却迅速突破了百万台。 （2025年6月，Plaud广告登上时代广场屏幕，图片来自Plaud.AI 公众号） 这样的口号放在十年前，没有多少人会当真。当下，却可能是许多野心勃勃年轻人理所当然的创业路径。不止一位创业者向36氪表达了这样的想法：一个 硬件创业公司，在2025年要是不盯着全球市场，不想做高溢价的品牌，那就太没想象力了。 在全球环境动荡不安的眼下，这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头，或许要将时间拨回到十年前。 2014年时，《华尔街日报》发文称赞一家产品刚上市两年的中国公司是"首个在全球主要的消费产品领域，成为先锋者的中国企业。" 赞誉背后的现实是：以中国加入WTO为标志的全球化十几年后，中国出口总值已达到14万亿人民币，但中国产品给世界留下的印象仍然是：性价比不 错 ...

以下文章来源于硬氪 ，作者袁斯来 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 作者 ｜ 袁斯来 访谈 ｜ 袁斯来 黄楠 张子怡 编辑 ｜ 杨轩 来源｜ 硬氪（ID：south_36kr） 封面来源 ｜ unsplash 特朗普挥动关税大棒的时候，却不知道，中国公司仍然在纽约时代广场的荧幕上抢占眼球。 巨幕下的匆匆过客中，一定有这款Plaud AI录音笔的用户。它纤薄小巧，能贴在iPhone背后，接入ChatGPT整理录音，售价不算便宜，159美元起，但销量却 迅速突破了百万台。 无论从产品、宣传，Plaud这家公司都看起来"中美莫辨"。但实际上，它成立在2021年的深圳。创立之初，创始人许高就表达过Plaud的愿景："Day One（第 一天）就要做一个全球化的企业"。 这样的口号放在十年前，没有多少人会当真。当下，却可能是许多野心勃勃年轻人理所当然的创业路径。不止一位创业者向36氪表达了这样的想法： 一个 硬件创业公司，在2025年要是不盯着全球市场，不想做高溢价的品牌，那就太没想象力了。 在全球环境动荡不安的眼下，这样的"想象力"充满了珍贵的乐观主义勇气。 如果追寻这种勇气的源头，或许要将时 ...

Core Viewpoint - The discussion revolves around the current state and future potential of AI hardware, particularly in the context of smart glasses and the challenges faced by Chinese companies in overseas markets [1][3][4]. Group 1: Development Stages of Smart Hardware - The evolution of smart hardware can be divided into three main phases: the initial phase (2014-2015) focused on domestic markets, the second phase (2015-2016) saw a shift towards overseas markets, and the upcoming phase around 2024 is expected to mark the beginning of the AI hardware era [3][4][5]. - The AI hardware sector is currently experiencing high interest, but actual delivery volumes remain low, indicating a challenging environment for startups due to competition from major players like Xiaomi, Huawei, Google, and Apple [4][5]. Group 2: Challenges and Opportunities in Smart Glasses - Smart glasses present significant challenges, including weight, battery life, and the need for seamless integration into daily life. Products must balance functionality with user comfort to succeed [6][7]. - The market for smart glasses is characterized by various product types, each with unique features and target audiences, making it crucial for companies to identify the right market segment [7][8]. Group 3: Differentiating Smart Hardware and AI Hardware - Smart hardware can be categorized based on usage scenarios, such as wearables, smart home devices, and specialized products for specific environments [9]. - The distinction between smart hardware and AI hardware lies in the integration of AI capabilities, which enhances user experience and functionality [10]. Group 4: Market Demand and User Needs - Understanding overseas user needs is critical for success. Companies must identify specific demands that are often overlooked by domestic players, such as the need for pool cleaning solutions in regions with prevalent swimming pools [15][20]. - The ability to leverage existing supply chains and technological advantages is essential for companies aiming to meet these identified needs effectively [21][22]. Group 5: Recurring Revenue and Subscription Models - Recurring revenue from hardware products is challenging, but certain categories, such as DIY tools and smart home devices, can achieve higher repurchase rates due to consumable components [18][19]. - Subscription models are becoming increasingly important, with successful AI hardware products demonstrating high user willingness to pay for ongoing services [19][20]. Group 6: Competitive Advantages of Chinese AI Hardware Companies - Chinese companies possess strong hardware capabilities and competitive advantages in supply chain efficiency, rapid iteration, and data-driven insights into overseas markets [20][21]. - Focusing on niche markets and understanding local consumer behavior can provide significant opportunities for smaller companies looking to enter international markets [22].