智通财经APP获悉，国金证券发布研报称，从海外各烟草巨头2025年发展来看，传统卷烟销量下滑已是 不可逆转的趋势，各烟草巨头均将新型烟草作为保障公司长期发展的核心动力。英法等国已全面禁止一 次性烟，欧洲市场正处于由一次性向换弹式、类换弹式及开放式产品需求转换过程中，合规企业发展机 遇正重新开启。HNB方面，各烟草巨头竞相布局其中，美国市场26年有望正式开启，其全球渗透率有 望进一步提升，将带来广阔扩容空间。凭借Hilo优秀的产品性能且BAT进一步完善营销策略后，Hilo有 望重塑当前HNB竞争格局。 国金证券主要观点如下： 菲莫国际：25Q3新型烟草延续较优增长，期待26年IQOS登陆美国市场 2025Q1-Q3，菲莫国际新型烟草业务实现营收125亿元，同比增长16.0%%，收入占比同比提升3.0pct至 41.3%，其中25Q3新型烟草营收同比+18.9%至44亿美元，延续较优增长态势。 加热烟草方面，25Q1-Q3公司HNB出货量达1167亿支，同比增长12.2%，其中25Q3出货量同比+15.5%至 408.36亿支。截止25Q3，IQOS全球市占率同比提升0.5pct至5.8%，环比25Q2提升0.1 ...

Group 1: PMI and HNB Market Insights - PMI's investor event highlighted that the share of vaporized e-cigarettes in IQOS's customer acquisition channels in Europe has increased to 20%, indicating a growing appeal of HNB products among vaporized cigarette consumers [1] - The proportion of IQOS users who also use Philip Morris's ZYN or VEEV products has doubled from 16% in Q1 2024 to 32% in Q1 2025, showcasing the increasing cross-utilization effect among different tobacco product categories [1] - HNB product penetration is expected to accelerate due to new product launches and improved user experiences, with current global penetration below 6% [2] Group 2: Product Development and Market Trends - The latest IQOS product iteration, Iluma i series, was released in March 2024, and significant technological advancements are anticipated in the next iteration expected in 2026 [2] - The company has upgraded its status from a secondary plastic component supplier to a primary supplier for complete devices and key heating components, which is expected to enhance revenue contributions [2] - The air purification and water purification markets are projected to grow significantly, with the U.S. air purifier market expected to rise from approximately $4.546 billion in 2024 to $6.82 billion by 2030, reflecting a CAGR of about 7.2% [3] Group 3: Diversification and Growth Opportunities - The automotive electronics sector is anticipated to maintain rapid growth, with a projected market size increase from CNY 614 million in 2024, representing a year-on-year growth of 19% [4] - The collaboration with Logitech has deepened, leading to increased revenue from gaming and video collaboration products, with gaming product revenue growing from $245 million in 2016 to $1.338 billion in 2024 [4] - The brain-computer interface sector is gaining traction, with successful collaborations and product sales to numerous educational and research institutions, which may contribute positively to future performance [6] Group 4: Financial Projections - The company is expected to achieve revenues of CNY 46.09 billion, CNY 57.51 billion, and CNY 67.59 billion for the years 2025 to 2027, reflecting year-on-year growth rates of 29.01%, 24.77%, and 17.52% respectively [7] - Net profits are projected to reach CNY 4.60 billion, CNY 6.41 billion, and CNY 8.34 billion for the same period, with significant growth rates of 82.86%, 39.41%, and 30.05% respectively [7]