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以“油电同进+个性化”筑牢市场竞争力 上汽大众携全新凌渡 L GTS亮相成都车展
Zheng Quan Ri Bao Wang· 2025-08-31 14:13
Core Insights - The 2025 Chengdu Auto Show showcases SAIC Volkswagen's commitment to both fuel and electric vehicles, highlighting the launch of the new Lingdu LGTS as a key move in the fuel vehicle market [1][6] - The company emphasizes a dual strategy of "oil and electricity advancing together," planning to release six new energy products by 2026 while continuing to enhance fuel vehicle capabilities [4][6] Product Launch and Features - The new Lingdu LGTS, priced from 139,900 yuan, targets young consumers as an affordable high-performance option, featuring a 2.0T engine with 162 kW power and 350 N m torque, achieving 0-100 km/h in 6.98 seconds [2][3] - The vehicle includes advanced technology such as the Qualcomm 8155 chip, a floating central control screen, and L2-level driver assistance, balancing driving pleasure with safety [2][3] Market Strategy - SAIC Volkswagen is entering the fuel vehicle modification market, offering official customization options and a 1 million yuan modification fund to cater to the younger demographic, which has a nearly 50% female representation [3] - The Pro family of vehicles, including models like the Tuquan L Pro and Passat Pro, aims to elevate the intelligence of fuel vehicles, integrating advanced features and enhancing user experience [4][6] R&D and Service Transformation - The company has optimized its R&D cycle from 36-48 months to under 24 months while maintaining rigorous safety testing protocols, ensuring each product undergoes over 600,000 km of testing [5] - A shift from a sales-focused approach to a service-oriented model has been implemented, with a new digital marketing department enhancing direct communication with users and improving service capabilities among dealers [5]
锚定新能源与智能化新航向 上汽大众在上海车展双馆齐发
Zheng Quan Ri Bao· 2025-04-27 12:11
Core Insights - The Shanghai Auto Show 2025 showcased SAIC Volkswagen's strong product lineup and innovation capabilities, particularly highlighting the new concept car ID.ERA, marking a new journey in the new energy sector [1][3] - SAIC Volkswagen maintained a robust market performance, ranking first in sales among joint venture brands, with a fuel vehicle market share of over 8.5% in March [3][4] - The company is implementing its Joint Venture 2.0 strategy, focusing on product diversification, including fuel vehicles, electric vehicles, plug-in hybrids, and range-extended electric vehicles [3][4] Group 1 - The ID.ERA concept car is a flagship product under the Joint Venture 2.0 strategy, set to launch in the first half of next year, promising a fresh new energy experience for users [3][4] - SAIC Volkswagen's Pro family leads in fuel vehicle intelligence, integrating advanced driver assistance technologies and large language models for enhanced user interaction [3][4] - Quality is emphasized as a lifeline for the company, with rigorous testing on vehicle structures, engines, and batteries to ensure superior product quality [4] Group 2 - The company has made significant improvements in service quality, adjusting the dealer assessment system to prioritize service quality and upgrading digital service tools [5] - Upcoming new models include the ID.3 GTX suite expected in June and two sedan products, Lavida Pro and New Lingdu L, set to launch in the second half of the year, featuring enhancements in appearance, configuration, intelligence, and performance [5] - The Shanghai Auto Show serves as a platform for SAIC Volkswagen to convey confidence and determination to the market, with expectations to maintain a leading position and influence the development trends in the Chinese automotive market [5]