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以“油电同进+个性化”筑牢市场竞争力 上汽大众携全新凌渡 L GTS亮相成都车展
Zheng Quan Ri Bao Wang· 2025-08-31 14:13
8月29日正式开幕的2025成都车展正在进行之中。此次车展上,上汽大众不仅带来帕萨特家族、途观家 族等燃油车主力阵容,更有"油车智能化代表"Pro家族与新能源ID.家族同台,而全新凌渡LGTS的上 市,成为品牌在燃油车个性化赛道的关键落子,同时也释放出"油电同进、品质优先"的战略信号。在车 展期间,上汽大众——大众品牌举办媒体交流会,品牌营销事业执行总监李俊、用户与营销数字化高级 总监陈历、主流车型GTM高级总监李赟共同出席,详解参展阵容、全新凌渡LGTS核心优势及品牌战略 布局。 直击年轻用户核心需求 作为凌渡车系上市十周年、累计销量破百万后的重磅车型,全新凌渡LGTS以13.99万元起的定价,打破 高性能轿跑的价格壁垒,成为年轻人"第一台GTS"的优选。 李俊对《证券日报》记者表示,在新能源渗透率提升的当下,上汽大众仍坚定投入燃油车研发,"中国 近50%燃油车市场中,有大量内燃机爱好者,他们对驾驶、操控、动力有更高追求,全新凌渡LGTS正 是为满足这一需求而来"。 性能层面,全新凌渡LGTS搭载与高尔夫GTI同源的EA8882.0T高功率发动机,最大功率162kW,峰值扭 矩350N m,配合DQ381双 ...
销量稳增 上汽大众开启新征程
Hang Zhou Ri Bao· 2025-08-12 07:13
稳中有增 燃油车与新能源协同共进 从7月单月的销售数据来看,上汽大众旗下多款主力车型表现亮眼。在燃油车领域,帕萨特家族、朗逸家族、 途观家族和途岳家族四大主力车系7月终端销量出色。帕萨特家族7月终端销量1.7万辆,中保研发布的中国保 险汽车安全指数(C-IASI)2024年测评车型第三次结果显示,帕萨特Pro在"车内乘员安全""车外行人安 全"和"车辆辅助安全"三大项均获得优秀+(G+)成绩,充分彰显其高安全品质。朗逸家族凭借其稳定的性能 和良好的口碑,7月终端销量2.3万辆。途观家族7月终端销量超1.6万辆,中国汽车流通协会和精真估联合发布 的《2025上半年中国汽车保值率研究报告》显示,途观L在20-25万合资中型SUV一年保值率中排名第一。途 岳家族7月终端销量1.2万辆,同比翻番。 2025年已过半,中国车市充满挑战与机遇。上汽大众以一份出色的销量答卷吸引了行业内外的目光。2025年 1-7月,上汽大众累计终端销售60.5万辆,同比上升1.1%。这一成绩的取得,绝非偶然,背后蕴含着上汽大众 在产品布局、技术创新以及品牌建设等多方面的长期投入与战略规划。 在新能源方面,上汽大众也积极布局,不断创新。ID ...
上汽大众1-7月销量突破60.5万辆,新凌渡L与奥迪A5 LSportback上市
Ju Chao Zi Xun· 2025-08-05 08:37
Core Viewpoint - SAIC Volkswagen reported a cumulative terminal sales of 605,000 vehicles from January to July, representing a year-on-year growth of 1.1% [2] Sales Performance - In July, terminal sales reached 83,000 vehicles [2] - Specific model sales in July included: - Tiguan family: over 16,000 units - Tayron family: 12,000 units - Lavida family: 23,000 units - Passat family: 17,000 units [2] New Product Launches - The new Lingdu L was unveiled on July 30, featuring a dual-engine option of 1.5T and 2.0T, emphasizing safety and quality [2] - The all-new Audi A5L Sportback was launched on August 1, highlighting four core advantages aimed at young elite consumers [2] Upcoming Events - The new Lingdu L will be showcased at the Chengdu Auto Show in August [2] - The Pro family from SAIC Volkswagen is set for a refresh in September, with upgraded models like Lavida Pro and Audi E5 Sportback in the pipeline [2]
上汽大众前7月累计终端销量60.5万辆,同比增长1.1%
Xin Lang Cai Jing· 2025-08-05 07:17
8月5日,上汽大众公布,2025年1月-7月累计终端销量为60.5万辆,同比增长1.1%;7月终端销量8.3万 辆,其中途观家族销量超1.6万辆,途岳家族1.2万辆,朗逸家族2.3万辆,帕萨特家族1.7万辆。 ...
上半年终端销量52.3万辆,上汽大众加速全势能布局
新能源方面,上汽大众上半年推出了ID.4 X聪明款出众版、ID.3 2025聪明款与ID.3 GTX套件款,为消费者带来更具多元、个性化的纯电新选择。其中,ID.3 与ID.4 X在中国汽车能效开发与检测认证专业联盟4月首批纯电动乘用车能效分级测评(C-EDTC)中均获得"一级能效"权威认证,两款车在整车能效、动力 系统、空调、补能四个核心指标上均表现突出,充分印证了上汽大众新能源产品的高效节能与经济性优势,彰显了合资企业在产品品质与技术实力上的稳健 优势。 豪华品牌方面,上汽奥迪油电两款代表作,上半年一经亮相便引发关注。首款搭载华为乾崑智驾技术的燃油车——全新上汽奥迪A5L Sportback与AUDI新品 牌首款量产车奥迪 E5 Sportback,分别在燃油和新能源领域,尽显双品牌战略在智能科技、本土化创新及豪华体验领域的强势进阶。 转自:新华财经 2025上半年,上汽大众累计终端销量52.3万辆,同比增长2.3%。6月,上汽大众终端销售9.6万辆,同比上升15.1%。上汽大众在上半年动作频频,产品持续 热销,下半年还将迎来大众品牌朗逸Pro、新凌渡L,上汽奥迪A5L Sportback、奥迪 E5 S ...
【传统品牌篇】今年是汽车销售史上最淡五一?一线销售大盘点
车fans· 2025-05-09 00:29
Group 1 - The overall sales performance during the May Day holiday was generally disappointing, despite promotional activities and car exhibitions [1][2] - Sales feedback indicated that customer traffic and order volume varied significantly across different brands, with some experiencing a surge while others faced stagnation [4][9][11][15][18] - Factors influencing customer purchasing intentions included concerns about future price drops and the impact of local subsidies on buying decisions [5][9][11][18] Group 2 - For SAIC Volkswagen, the best-selling models were the Lavida family, TAYRON, and Passat family, while the least popular were the Viloran and Lingdu due to brand perception and pricing issues [5][4] - GAC Honda saw a spike in customer traffic initially but faced a decline later, with the Accord and CR-V being the most sought-after models, while others struggled due to lack of interest [9] - Volvo experienced a significant increase in customer traffic during the holiday but failed to meet order expectations, with the XC60 being the best seller due to attractive promotions [11][12] - GAC Toyota's sales were underwhelming, with high customer expectations not met by promotional offers, leading to low purchase intentions [15][16] - BYD's sales improved compared to April, driven by local subsidies and attractive pricing on new models, but overall performance was still below expectations due to economic concerns [18]
汽车早报|长安汽车辟谣并入东风集团 理想汽车回应李想年薪6.39亿
Xin Lang Cai Jing· 2025-05-08 00:37
Group 1: Automotive Trade Data - In March 2025, the total import and export value of automotive goods reached $23.82 billion, a month-on-month increase of 32.1% but a year-on-year decrease of 0.2% [1] - The import value was $3.67 billion, up 3.8% month-on-month but down 30.4% year-on-year; the export value was $20.15 billion, up 38.9% month-on-month and up 8.4% year-on-year [1] - From January to March 2025, the cumulative total import and export value was $65.14 billion, a year-on-year decrease of 4.6% [1] Group 2: New Energy Vehicle Sales - In April 2025, the wholesale sales of new energy passenger vehicles in China are estimated to be 1.14 million units, representing a year-on-year increase of 42% and a month-on-month increase of 1% [1] - Cumulative wholesale sales from January to April 2025 are projected to reach 4 million units, also a year-on-year increase of 42% [1] Group 3: Company Developments - Geely Auto proposed to privatize Zeekr at a price of $2.57 per share, which is a 13.6% premium over the last trading day [1] - Changan Automobile refuted rumors of merging with Dongfeng Group and announced legal actions against those spreading false information [3] - Li Auto clarified that the reported salary of $63.9 million for CEO Li Xiang is inaccurate, with the actual salary being $2.66 million [4] Group 4: Product Launches and Sales Performance - The new Zhiji L6 has received 24,000 pre-orders since its launch on April 18, with a price range of 219,900 to 289,900 yuan [4] - SAIC Volkswagen reported terminal sales of nearly 83,000 vehicles in April 2025, a year-on-year increase of 5.9% [4] - Lucid delivered 3,109 vehicles in Q1 2025 and maintained its annual production forecast of nearly 20,000 vehicles [5]
上汽大众4月终端销售近8.3万辆,同比增长5.9%
news flash· 2025-05-07 11:42
Group 1 - The core point of the article is that SAIC Volkswagen achieved a terminal sales volume of nearly 83,000 vehicles in April, marking a year-on-year increase of 5.9% [1] - The sales figures for specific models include nearly 14,000 units for the Tiguan family and nearly 18,000 units for the Passat family [1]