Core Insights - The 8th China International Import Expo (CIIE) is being held from November 5 to 10, attracting over 4,100 foreign enterprises from 155 countries and regions [1] Company Highlights - Lululemon has participated in CIIE for the second year, noting significant brand awareness growth and community engagement through yoga events across 43 cities in China [3][7] - Kao Group has been in China for 30 years and emphasizes a localization strategy, showcasing products tailored to Chinese consumer needs, with many new products produced locally [4] - LVMH has deepened its presence in China since entering the market in 1990, showcasing brands like Bulgari and Dior at CIIE to strengthen ties with the Chinese market [5] - Nike has been in China since 1981 and has witnessed the rise of Chinese sports, emphasizing its commitment to the market through the launch of new products and the establishment of the Nike China Creative Center in Shanghai [6][12] Market Trends - The demand for sports and wellness products is increasing in China, prompting Lululemon to expand its product categories beyond yoga to include running, training, tennis, and golf [7] - Shiseido introduced its first skincare brand specifically for Asian skin at CIIE, highlighting the importance of local partnerships in innovation [10] - L'Oréal's "BIG BANG Beauty Tech Co-Creation Program" aims to collaborate with startups to develop innovative beauty technology solutions, with 64% of its products sold in China being locally produced [11][12] Investment and Economic Impact - Thai company Tsingtao Group launched special edition products at CIIE, reflecting its growth from exhibitor to investor in China, with over 4.3 billion yuan invested in the last five years [13] - APP (China) has adopted a sustainable development model and plans to achieve approximately 89.4 billion yuan in sales by the end of 2024, actively participating in regional trade initiatives [13]

Core Insights - The eighth China International Import Expo (CIIE) showcases a significant shift in the beauty industry from "Chinese market" to "Chinese model," highlighting the increasing importance of the Chinese market for global beauty giants [3][4] - Major beauty companies are intensifying their product launches, with record numbers of new products and brands being introduced, indicating a strategic focus on innovation and local market adaptation [3][24] Group 1: Industry Trends - Beauty giants are building a global value creation system centered around the Chinese market, emphasizing the importance of "Chinese-style beauty" in their research, technology, and brand culture [4][62] - The expo features a variety of new brands and products tailored for the Chinese consumer, reflecting a trend towards precision targeting and niche market development within the beauty sector [24][30] Group 2: Company Highlights - L'Oréal's theme "Beauty Without Limits" emphasizes inclusivity and the exploration of beauty's cultural and economic impact through interactive experiences [8][9] - Procter & Gamble focuses on "Innovation Lights Up a Beautiful Life," showcasing a full-chain digital innovation approach and sustainable development initiatives [11][73] - Estée Lauder's "Reconstructing New Beauty" theme highlights its commitment to innovation and consumer engagement through immersive technology [13][77] - Shiseido's "Create Beauty" theme integrates technology and aesthetics, showcasing its long-standing research and development capabilities [15][30] - Amorepacific's "Embrace New Beauty" reflects its dedication to co-growth with the Chinese market, featuring a design inspired by its historical roots [17][71] - Kao's "Beauty Coexists, Good Future" theme showcases its commitment to quality and innovation, with a focus on local production and technology [19][71] Group 3: Product Innovations - The introduction of high-tech skincare products and green personal care items tailored for local consumers marks a significant trend in the beauty industry [24][51] - New brands such as Dr.G and RQ PYOLOGY focus on specific consumer needs, such as sensitive skin and post-aesthetic care, indicating a shift towards specialized offerings [25][30] - Innovations in product formulations, such as OLAY's new protein reconstruction technology and Shiseido's dual contouring technology, highlight the industry's focus on advanced ingredients and efficacy [35][37] Group 4: Sustainability and Future Outlook - Companies are increasingly prioritizing sustainability, with initiatives like P&G's "Mission 2030" and Amorepacific's five commitments to sustainable development [73][75] - The expo serves as a platform for beauty companies to showcase their long-term strategies and innovations aimed at meeting evolving consumer demands and environmental responsibilities [77][78]