Core Viewpoint - TCL's recent autumn television product launch emphasizes its commitment to innovation, showcasing advanced technologies that break a decade-long stagnation in color performance and display quality [1][3]. Group 1: Technological Advancements - TCL introduced the SQD-Mini LED technology, which achieves 100% BT.2020 global high color gamut, surpassing previous limitations in color performance [3][6]. - The SQD-Mini LED television, TCL X11L, boasts a peak brightness of 10,000 nits, setting a new industry standard for HDR content [3][5]. - The new technology includes a combination of "super quantum dots" and "super butterfly wing screen," enhancing color purity and increasing color gamut by 20% compared to previous generations [3][5]. Group 2: Product Offerings - TCL launched two RGB-Mini LED models: Q10M Ultra and Q9M, with Q10M Ultra achieving 100% BT.2020 high color gamut and 91.3% color volume [7][9]. - The Q10M Ultra features 16,848 RGB local dimming zones, significantly improving light control and contrast [9]. - Pricing for the Q10M Ultra starts at 27,999 yuan for the 85-inch model, with competitive pricing for the Q9M series, making advanced technology accessible to a broader consumer base [9][10]. Group 3: Market Position and Strategy - TCL holds the top position in global Mini LED television shipments and has been the leading brand in China for five consecutive years [10]. - The company emphasizes a complete technology chain from panel to algorithm, showcasing its commitment to addressing consumer pain points in display technology [10]. - TCL's strategy focuses on delivering high-quality products that promise longevity and superior performance, aiming to redefine consumer expectations in the television market [10].

Core Viewpoint - The article discusses the advancements in RGB Mini LED backlight technology, highlighting its superiority over traditional backlight solutions in terms of color purity, saturation, contrast, brightness control precision, and energy consumption. It emphasizes the competitive advantage this technology provides to TV brands, particularly TCL, which has launched new products featuring this technology in 2023, setting the stage for rapid growth in the RGB Mini LED TV market by 2025 [2][20]. Summary by Sections RGB Mini LED Technology - RGB Mini LED technology allows for independent control of light and color using three color sources, resulting in enhanced display quality compared to traditional backlighting [2]. - TCL has introduced the "RGB万象分区" technology to address common issues such as color bleeding and distortion, utilizing a comprehensive system that integrates hardware and software for improved light and color control [6][8]. TCL Product Launches - TCL's Q10M Ultra TV features the latest RGB Mini LED technology, achieving 100% BT.2020 high color gamut and 91.3% ultra-high color volume, with 120 bits of color control precision for natural and accurate color transitions [3]. - The Q10M Ultra supports up to 16,848 RGB万象分区, delivering a peak brightness of 9,000 nits, with pricing for 85, 98, and 115-inch models set at 27,999 yuan, 49,999 yuan, and 99,999 yuan respectively [8]. - The Q9M model aims to penetrate the mid-range market, being the first RGB Mini LED TV priced under 10,000 yuan, featuring 100% BT.2020 high color gamut and 87% color volume, with a brightness of 2,000 nits [9][12]. SQD-Mini LED Technology - TCL's X11L series utilizes SQD-Mini LED technology, which offers advantages over traditional quantum dot technology, including a 69% reduction in color point deviation and 10.7 billion color levels [15]. - The X11L series boasts a peak brightness of 10,000 nits and features advanced technologies such as无影均光塔 and dynamic light domain reconstruction, with pricing for 75, 85, and 98-inch models at 19,999 yuan, 34,999 yuan, and 59,999 yuan respectively [17]. Market Trends - As of September 2023, five RGB Mini LED backlight TVs have been launched, with Sony also announcing new products utilizing next-generation RGB LED backlight technology [18]. - Despite the advantages of RGB Mini LED, the white light Mini LED market remains robust and continues to grow, with 43 new white light Mini LED TV models launched by early September 2023 [20].