Core Insights - Kuaishou's revenue and profit slightly exceeded expectations in Q3 2025, achieving total revenue of 35.6 billion RMB, a year-on-year increase of 14.2% compared to the consensus estimate of 35.3 billion RMB [1] Revenue Breakdown - Online marketing services revenue reached 20.1 billion RMB, up 14% year-on-year, slightly above the consensus estimate of 19.87 billion RMB, driven by the OneRec model and AIGC marketing materials [2] - Other services, including e-commerce, generated 5.9 billion RMB, a year-on-year increase of 41.3%, surpassing the consensus estimate of 5.66 billion RMB [2] - E-commerce GMV was 385 billion RMB, a 15.2% year-on-year increase, aligning closely with the consensus estimate of 383.9 billion RMB [2] - Live streaming revenue was 9.57 billion RMB, a 2.5% year-on-year increase, but below the consensus estimate of 9.79 billion RMB [2] Cost Management and Profitability - Gross margin was 54.7%, slightly below the expected 55.2%, due to a 24% increase in revenue-sharing costs [1] - Operating profit reached 5.3 billion RMB, a year-on-year increase of 69.9%, supported by effective cost control [1] - Adjusted net profit was 4.99 billion RMB, up 26.3% year-on-year, exceeding the consensus estimate of 4.83 billion RMB [1] AI and Technology Developments - Kuaishou's AI revenue exceeded 300 million RMB in Q3 2025, showing growth from 250 million RMB in Q2 2025, with over 45 million global users and significant content generation [3] - The company is expected to benefit from enhanced advertising capabilities and operational efficiencies in e-commerce, with adjusted net profit forecasts for 2025-2027 slightly increased [3]

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Investment Rating - The report maintains a "Buy" rating for the company [2][18]. Core Views - The company's performance in Q4 2024 met expectations, with significant long-term growth potential driven by its AI tool, KuaLing [1][5]. - The report highlights a stable user base with daily active users (DAU) exceeding 400 million, and a year-on-year increase of 4.8% [5]. - Advertising revenue grew by 13.3% year-on-year, reaching 20.6 billion CNY, although slightly below market expectations [5]. - E-commerce gross merchandise volume (GMV) increased by 14.4% year-on-year to 462.1 billion CNY, with a notable rise in active buyers [5]. - Live streaming revenue showed a smaller decline than expected, down 2.0% year-on-year, indicating improved content quality and user engagement [5]. - The adjusted net profit for Q4 2024 was 4.7 billion CNY, aligning with expectations, and the company anticipates a net profit of 43 billion CNY in Q1 2025 [5][7]. Summary by Sections User Metrics - DAU remained above 400 million, with MAU increasing by 5.0% to 736 million [5]. - Average daily usage time per user rose by 0.9% to 125.6 minutes [5]. Advertising Performance - Q4 2024 advertising revenue reached 20.6 billion CNY, accounting for 58.3% of total revenue [5]. - The external circulation advertising segment grew significantly, with short dramas and other content types driving growth [5]. E-commerce Insights - E-commerce GMV for Q4 2024 was 462.1 billion CNY, with a 14.4% year-on-year increase [5]. - The number of active buyers rose by 10% year-on-year, reaching 143 million [5]. Live Streaming Developments - Live streaming revenue decreased by 2.0% year-on-year to 9.8 billion CNY, better than market expectations [5]. - The number of signed-up agencies and hosts increased significantly, indicating a healthier ecosystem [5]. Financial Performance - Adjusted net profit for Q4 2024 was 4.7 billion CNY, with a net profit margin of 13.3% [5][7]. - The company expects an adjusted net profit of 194 billion CNY for the full year of 2025 [7]. KuaLing AI Tool - KuaLing's commercial potential is viewed positively, with expectations for significant revenue growth in the medium to long term [6][8]. - The tool has already generated over 100 million CNY in revenue since its monetization began [6].

Investment Rating - The report maintains a "Buy" rating for the company [2][18]. Core Views - The company's performance in Q4 2024 met expectations, with significant long-term growth potential driven by its AI capabilities [1][5]. - Daily Active Users (DAU) remained above 400 million, with a year-over-year increase of 4.8%, while Monthly Active Users (MAU) grew by 5.0% to 736 million [5]. - Advertising revenue in Q4 2024 increased by 13.3% year-over-year to 20.6 billion CNY, slightly below market expectations [5]. - E-commerce Gross Merchandise Volume (GMV) rose by 14.4% year-over-year to 462.1 billion CNY, with a notable increase in active buyers [5]. - Live streaming revenue decreased by 2.0% year-over-year to 9.8 billion CNY, but the decline was less than expected due to improved content quality [5]. - The adjusted net profit for Q4 2024 reached 4.7 billion CNY, aligning with expectations, and the company anticipates a full-year adjusted net profit of 19.4 billion CNY for 2025 [5][7]. Summary by Sections User Engagement - DAU maintained over 400 million, with MAU reaching 736 million, indicating strong user retention and engagement [5]. - Average daily usage time per user increased by 0.9% year-over-year to 125.6 minutes [5]. Advertising Performance - Q4 2024 advertising revenue was 20.6 billion CNY, accounting for 58.3% of total revenue, with external circulation growth in the high teens [5]. - The company expects a slowdown in advertising revenue growth in Q1 2025, projecting a year-over-year increase of 7.0% [5]. E-commerce Growth - E-commerce GMV reached 462.1 billion CNY, with a 14.4% year-over-year increase, and the number of active buyers grew by 10% [5]. - The proportion of general merchandise in e-commerce reached 30%, indicating a shift towards diversified product offerings [5]. Live Streaming Insights - Live streaming revenue saw a smaller decline than anticipated, with a year-over-year decrease of 2.0% to 9.8 billion CNY [5]. - The number of signed-up agencies and hosts increased significantly, suggesting a strengthening of the live streaming ecosystem [5]. Financial Performance - The adjusted net profit for Q4 2024 was 4.7 billion CNY, with a full-year projection of 19.4 billion CNY for 2025 [5][7]. - The company’s gross margin improved to 54.0%, reflecting operational efficiency [5]. Future Outlook - The report highlights the potential of the company's AI tool, KuaLing, which is expected to enhance advertising and e-commerce capabilities [6][8]. - Long-term revenue projections for KuaLing suggest a market potential of 20-25 billion USD, with significant contributions from both B2B and C2C segments [6][9].