从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 以下文章来源于晚点Auto ，作者晚点团队 晚点Auto . 执掌过 Model 3、Model Y 、Cybertruck 工厂的人，为什么 2025 年还要造车？ 文 丨 李梓楠 司雯雯 龚方毅 编辑 丨 龚方毅 汽车工业的历史很大程度上是一部关于效率的历史。行业领导地位的更迭往往源于制造方式的更新。 从福特的流水线、丰田的精益生产再到大众的模块化平台，领导者们把制造方式当作产品来设计。 特斯拉曾是这一进程的继任者，CEO 马斯克比先驱们更进一步，把工厂当作产品来打造 —— 做一个制造机器的机器。过去十多年，特斯拉工程团队在他的带领下不断追求更快的产线节拍， 从引入一体化压铸技术到设计开箱工艺（Unboxed Assembly Process）组装新概念，一切创新都围绕 着提高生产效率展开，不惜推翻常规。 但 2024 年特斯拉剧烈动荡，马斯克对比特世界和叙事更宏大的机器人事业， 似乎比对汽车制造更感 兴趣 。特斯拉两个月内裁掉 1.4 万人，四位核心管理层之一的三电副总裁巴格里诺（Drew Baglino） 宣布离职。 硅谷科技媒体 ...

Core Viewpoint - The article discusses the evolution of Tesla's manufacturing philosophy under CEO Elon Musk and the recent shift in focus towards robotics and other ventures, as evidenced by the departure of key personnel and the cancellation of new vehicle projects like the "Model 2" [3][4][11]. Group 1: Tesla's Manufacturing Philosophy - Tesla has historically prioritized manufacturing efficiency, with innovations such as integrated die-casting and the Unboxed Assembly Process aimed at reducing production time [2][4]. - The company’s approach to manufacturing is likened to creating a "machine that builds the machine," emphasizing the importance of production systems as products themselves [2][22]. - The Shanghai factory achieved a remarkable production rate of one Model Y every 35 seconds, showcasing Tesla's commitment to efficiency [25][43]. Group 2: Leadership Changes and Future Directions - In 2024, Tesla faced significant upheaval, including the layoff of 14,000 employees and the departure of key executives, leading to speculation about Musk's waning interest in electric vehicles [3][4]. - Drew Baglino, a key figure in Tesla's management, left the company, further indicating a shift in focus away from traditional automotive manufacturing [3][4]. - Former Tesla manufacturing director Zhu Renjie has transitioned to lead a new venture, Shan Zi You Qian, aiming to create a highly efficient automotive manufacturing process from scratch [7][8]. Group 3: New Ventures and Market Strategy - Shan Zi You Qian plans to produce a low-cost vehicle priced around $10,000, targeting the underserved market segment in China [8][33]. - The company aims to simplify manufacturing processes and reduce component counts to achieve cost efficiency, aligning with Musk's original vision for Tesla [33][37]. - Zhu Renjie emphasizes the importance of creating a manufacturing system that is not only efficient but also humane, aiming to reduce the labor intensity for workers [9][37]. Group 4: Challenges and Innovations - The article highlights the challenges of maintaining quality while pursuing aggressive efficiency goals, as seen in the early production issues with the Cybertruck [47]. - Innovations such as using stainless steel for vehicle bodies are explored, which could streamline manufacturing by eliminating certain processes like painting [46][47]. - The need for continuous experimentation and adaptation in manufacturing techniques is underscored, as the industry evolves and new materials and methods are tested [46][48].

Core Viewpoint - The strategic partnership between Tmall and Shanzi High-Tech aims to explore a new retail model for customized smart cars, marking a significant step in the digital transformation of China's automotive industry [1] Group 1: Market Context - In the first half of the year, China's automotive production and sales both exceeded 15 million units, achieving double-digit year-on-year growth [1] - The "anti-involution" sentiment is rising within the automotive industry, indicating a demand for more sustainable and innovative business practices [1][7] Group 2: V17 Project Overview - The V17 is a B-class electric vehicle priced under $10,000, which has generated significant interest in the industry [2][7] - The project aims to redefine the entire automotive manufacturing process, from design to marketing, allowing for a competitive price point [2][5] Group 3: Leadership and Innovation - Zhu Renjie, CEO of Shanzi High-Tech, has a strong background in automotive manufacturing, having played a key role in the production of Tesla's Model 3, Model Y, and Cybertruck [3] - The team has adopted a "first principles" approach to innovate and reconstruct the manufacturing process for the V17, enhancing their capabilities in various technical areas [5][6] Group 4: Strategic Collaboration - The partnership with Tmall will leverage consumer data insights and digital analysis to optimize product design and production processes [7] - Tmall will facilitate a direct consumer ordering system for vehicle configurations, enhancing the customization experience [7][8] Group 5: Market Potential - The V17 targets the lower-tier market, aiming to provide affordable smart vehicles to Tmall's 1 billion users, which could significantly contribute to the growth of the new energy vehicle market in China [8] - The market size for China's new energy vehicles is projected to reach 2.31 trillion yuan this year, with the lower-tier market expected to play a crucial role [8]