这个夏秋之交，始祖鸟在中国市场的"神话"轰然坍塌。 9月19日，始祖鸟在西藏喜马拉雅山脉海拔5500米的无人地带，点燃了一场名为《升龙》的烟火秀。烟花顺着山脊喷薄而出，在高原夜空中划出一条巨龙 的轨迹。这场烟火秀迅速引发了网友针对环保问题的质疑。随后，日喀则市委、市政府成立调查组赶赴现场核查。始祖鸟背后的股东安踏体育市值也在22 日单日蒸发125亿港元。 与始祖鸟的高调营销相反，同属安踏旗下的另一高端品牌迪桑特，却显得更为内敛。今年8月，成立90周年的迪桑特在上海举办了一场"精造工艺"品牌 展、在展会上，迪桑特没有太多流于喧哗的庆典套路，而是演示了机械臂、风洞实验室等一系列互动装置，展现其与体育运动的紧密联系。 然而，以滑雪装备起家的迪桑特，在当下的社媒频台却呈现了另一幅光景：其箭头向下的Logo被一批网友解读为"深入群众、扎根基层"，在小红书，品牌 本身还和#体制内穿搭这一话题关联在了一起。 迪桑特的起点是滑雪装备。1950年代在日本创立时，它几乎只做滑雪服饰，以"专业、功能"为立身之本。1961年确立的三箭头标识，分别对应三种基础滑 雪技术，品牌定位清晰，就是为专业运动员服务。 那么，一个发源于滑雪运动的 ...

原标题：从一件羽绒服到温暖社会的愿景，波司登获"ESG新标杆企业奖" 近日，证券之星第三届ESG新标杆企业评选结果揭晓。波司登集团凭借在环境、社会和治理 （ESG）领域的扎实耕耘与卓越实践，荣获"ESG新标杆企业奖"。该奖项由证券之星联合妙盈科技等专 业权威机构，在中国首席经济学家论坛等指导下设立，是ESG领域极具分量的权威认可。 这是继波司登获得MSCI ESG AA级评级、入选标普全球（S&P Global）《可持续发展年鉴（中国 版）2025》之后，在可持续发展领域收获的又一行业殊荣。 奖杯很轻，只有几百克；奖杯也很重，它背后是波司登49年来对"温暖"二字的理解——不仅是抵御 寒冷的物理温度，更是对社会、对环境、对未来的情感温度。 可持续写进公司章程，擘画温暖的底色 另一方面，将绿色低碳基因注入产品全生命周期。在产品端，波司登联合供应商开发生物基含量超 70%的防护面料，已应用于VERTEX系列。CIRCULAR 3.0系列实现"从衣服到衣服"闭环设计，获ISPO 全球设计大奖与美国IDEA银奖。多款产品通过中国质量认证中心（CQC）碳足迹认证。在此背景下， 波司登羽绒服所用羽绒100%通过RDS认证， ...

Core Viewpoint - Bosideng Group has been awarded the "ESG New Benchmark Enterprise Award" for its solid efforts and outstanding practices in the field of Environmental, Social, and Governance (ESG) [1][3] Group 1: ESG Achievements - This award follows Bosideng's MSCI ESG AA rating and inclusion in S&P Global's "Sustainable Development Yearbook (China Edition) 2025" [3] - The company has established a clear ESG governance structure, with a Sustainable Development Supervisory Group under the board of directors, responsible for setting and overseeing ESG goals and strategies [5] Group 2: Carbon Neutrality Goals - Bosideng has set an ambitious goal of achieving net-zero emissions in its operations by 2038, linking executive compensation to carbon reduction progress [5][7] - The company announced its "1+3+X" ESG strategy and carbon goals during the 29th UN Climate Change Conference (COP29), committing to the UN Global Compact's ten principles on human rights, labor, and environmental protection [7] Group 3: Sustainable Practices - Bosideng aims to enhance energy efficiency and renewable energy use, achieving a photovoltaic power generation of 917.2 MWh for the fiscal year 2024/25 [8] - The company has developed protective fabrics with over 70% bio-based content and implemented a closed-loop design in its CIRCULAR 3.0 series, receiving multiple design awards [8] Group 4: Logistics and Supply Chain - The average carbon footprint of logistics per parcel has decreased by approximately 4% through the expansion of a new energy transportation fleet and smart logistics warehousing [10] - Bosideng's supply chain ESG digital management platform has been launched to track and manage key data on energy consumption, carbon emissions, and labor compliance in real-time [10] Group 5: Social Responsibility - In the fiscal year 2024/25, Bosideng's female management ratio exceeded 50%, with 178,100 hours of training provided to employees [13] - The company donated over 26.5 million yuan worth of high-quality cold-resistant clothing to more than 20,000 underprivileged individuals through its public welfare foundation [13] Group 6: Long-term Commitment - Bosideng views ESG as a continuous journey rather than a sprint, with ongoing efforts to achieve its 2038 net-zero emissions commitment and integrate more small and medium-sized factories into its supply chain ESG platform [14] - The company emphasizes the importance of human wisdom, responsibility, and collaboration in driving ESG initiatives, aiming to create value for people [11]