Core Insights - Mercedes-Benz showcased a strategic and innovative response to the automotive industry's transformation at the 2025 Guangzhou Auto Show, reinforcing its position as a leader in the luxury car market [1][7] - The company emphasized a dual approach of "forward-looking technology" and "mass production upgrades," addressing both technological capabilities and market demands [2] Product Strategy - The introduction of two significant concept cars highlighted Mercedes-Benz's technological prowess: the Mercedes-AMG GT XX concept car features over 1000 kW peak power and a top speed of 360 km/h, while the Vision Iconic concept car merges classic design with modern technology [2] - Core models were updated to meet the evolving demands of Chinese consumers, with features like the M254 2.0T engine and advanced safety standards, ensuring a balance of performance and comfort [3] SUV Differentiation - The SUV lineup was strategically positioned with unique offerings: the GLB SUV introduced a classic edition for sportiness, the GLC SUV added a classic version for more choices, and the GLS SUV enhanced its features with intelligent navigation assistance [4] Brand Experience and Marketing - Mercedes-Benz extended its brand experience through engaging marketing strategies, such as the "Star Motion City Party" in Guangzhou, which combined product highlights with immersive experiences [5] - The company also participated in the "1000 Miglia Classic Car Carnival," showcasing its historical models to connect with consumers on a cultural level [5] Corporate Social Responsibility - Mercedes-Benz maintained its commitment to social responsibility through the Star Wish Foundation, investing over 360 million yuan in various projects that benefit over 100 million people [6][7] - The foundation's recent collaboration with the Sanjiangyuan National Park marks a significant step in supporting environmental initiatives in China [6] Conclusion - The 2025 Guangzhou Auto Show served as a platform for Mercedes-Benz to redefine the essence of luxury, balancing traditional values with innovative approaches, and providing a model for the industry's transition [7]

Core Theme - The 23rd Guangzhou International Auto Show features Mercedes-Benz showcasing a blend of innovation and classic luxury under the theme "Oil and Electricity Coexist, Intelligence in Oil and Electricity" [1] Group 1: Concept Cars - The Mercedes-AMG GT XX concept car makes its debut in China, built on the AMG.EA platform, featuring three axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a high-performance battery energy density of 300 Wh/kg [2] - The AMG GT XX set 25 world records, including a 24-hour distance of 5479 km, surpassing the previous record by 1518 km [2] - The Vision Iconic concept car combines classic design with digital technology, featuring a new shield-shaped grille and Art Deco interior design [2][3] Group 2: New Model Launches - Multiple core models are being launched at the auto show, including the C 260 L Sport Sedan Special Edition, which features a 2.0T engine and a 48V ISG intelligent motor [4] - The E-Class long-wheelbase model introduces the E 260 L Classic Edition, with standard navigation assistance and heated front seats across various models [4] - The S-Class adds the S 400 L Special Edition, equipped with navigation assistance and AIRMATIC air suspension across the lineup [4] Group 3: SUV and Other Models - The GLB SUV series introduces the more sporty and well-equipped GLB 220 Classic Edition, while the GLC SUV series adds the GLC 260 L 4MATIC Classic Edition [5] - The GLS SUV lineup now features standard intelligent navigation assistance Pro and additional comfort features in higher trims [5] Group 4: Brand Experience - Mercedes-Benz collaborates with McDonald's to showcase the new all-electric CLA with unique designs, engaging in a city party event in Guangzhou [6] - The company participates as a strategic partner in the "1000 Miglia Experience CHINA," displaying iconic models such as the classic "Tiger Head" (W140) and various AMG models [6]

Core Insights - Mercedes-Benz is celebrating its upcoming 140th anniversary, emphasizing innovation and humility while embracing diverse ideas and experiences in the automotive industry [1] - The company showcased 29 models at the 2025 Guangzhou International Auto Show, including the debut of the AMG GT XX concept car and the Vision Iconic concept car, highlighting advancements in performance technology and design aesthetics [1][2] Product Launches and Innovations - The AMG GT XX concept car features revolutionary electric drive technology, utilizing three innovative axial flux motors that enhance performance and address the limitations of traditional electric vehicles [3][4] - The peak power of the AMG GT XX concept car exceeds 1000 kW (approximately 1360 horsepower), with a top speed over 360 km/h, showcasing its superior performance capabilities [4] - The new Mercedes-Benz pure electric CLA model was introduced, emphasizing a luxurious driving experience regardless of the powertrain type, with significant upgrades in design, efficiency, and intelligence across various models [2][6] Performance Testing and Achievements - The AMG GT XX concept car completed a rigorous performance test in Italy, achieving a distance of 40,075 km in 7 days, setting 25 world records, including a new record for the longest distance traveled by an electric vehicle in 24 hours at 5,479 km, surpassing the previous record by 1,518 km (38% increase) [5] - The vehicle's innovative battery technology, developed from F1 racing, allows for sustained high performance and rapid charging capabilities, achieving 400 km of range with just 5 minutes of charging [4][5] Model Upgrades and Features - The long-wheelbase C-Class, E-Class, and S-Class models have been upgraded with enhanced powertrains, intelligent features, and luxurious amenities, including advanced driver assistance systems and improved comfort for passengers [6][7][8] - The E-Class family has introduced the E 260 L Classic version, featuring upgraded smart and comfort features, while the S-Class continues to set industry standards for luxury and safety with advanced navigation and suspension systems [7][8] Strategic Partnerships and Events - Mercedes-Benz continues its strategic partnership with the "1000 Miglia Experience CHINA," showcasing classic models and celebrating the brand's rich heritage in automotive history [10]

Core Insights - The Vision Iconic concept car represents Mercedes-Benz's vision for future mobility, incorporating groundbreaking innovations such as neuromorphic computing, steer-by-wire technology, solar coatings, and Level 4 autonomous driving capabilities [2][5][7] Design and Aesthetics - The Vision Iconic concept car showcases a new design language that blends historical elements with modern digital aesthetics, featuring a reinterpreted iconic grille and a striking three-pointed star emblem [2] - The interior design is inspired by Art Deco, providing a luxurious experience with a floating glass structure and a combination of classic analog and digital displays [4] Technological Innovations - The innovative solar module can be seamlessly applied to the vehicle's surface, potentially increasing the range by 12,000 kilometers annually under ideal conditions, with solar cells achieving up to 20% efficiency [5] - Neuromorphic computing is being developed to enhance AI efficiency and speed, with the potential to reduce energy consumption for autonomous driving data processing by 90% [7] User Experience - The Vision Iconic concept car aims to create a lounge-like atmosphere with advanced digital luxury features, including a cinematic dashboard display and AI integration [4] - Steer-by-wire technology enhances driving experience and safety, particularly for longer vehicles, improving maneuverability and parking convenience [7] Fashion and Design Collaboration - Mercedes-Benz is not only a leader in automotive design but also actively participates in the global fashion and design industry, as evidenced by the capsule collection launched alongside the Vision Iconic concept car during Shanghai Fashion Week [9]