| | Q3 2025 | Change | Chang | | --- | --- | --- | --- | | | | Q2 2025 | Q3 20 | | Mercedes-Benz Group | 525,300 | -4% | -12% | | - thereof BEVs | 51,200 | +22% | +9% | | Mercedes-Benz Cars | 441,500 | -3% | -12% | | - thereof BEVs | 42,600 | +22% | 0% | | । thereof xEVs | 96,300 | +3% | +10% | | Mercedes-Benz Cars sales by segments* | | | | | --- | --- | --- | --- | | Top-End | 67,800 | +5% | +10% | | Core | 249,800 | -9% | -17% | | Entry | 123,800 | +8% | -12% | 梅赛德斯-奔驰乘用车第三季度销售 44.15 万辆。受中国市场环境及美国产品库存调控影 ...

Group 1 - The Zhiyuan Robot GO-1 general-purpose embodiment base model has been fully open-sourced [1] - Alibaba's team has launched a new terminal AI intelligent agent called iFlow CLI [1] - Mercedes-Benz has partnered with ByteDance for AI technology collaboration, featuring the Doubao large model in the pure electric CLA set to launch this autumn [1] - Highgreat has signed a cooperation agreement with Ant Group [1]

Core Viewpoint - The traditional luxury car giants BBA (Benz, BMW, Audi) are launching a counterattack in 2025 against the backdrop of the global electric vehicle wave, focusing on technological innovation and localization strategies to reclaim market share and redefine luxury [1][5]. Group 1: Technological Advancements - Audi's collaboration with Huawei has led to significant improvements in intelligent driving capabilities, with the Q6L e-tron featuring Huawei's smart driving system and the A5L fuel vehicle incorporating Huawei's ADS 2.0 [2]. - BMW is integrating the HarmonyOS ecosystem to enhance AI voice interaction, making its smart cockpit more attuned to Chinese users [2]. - Mercedes-Benz is partnering with local autonomous driving company Momenta to accelerate the commercialization of advanced driving technologies [2]. - BMW's sixth-generation cylindrical battery will have a 20% increase in energy density and is set to be produced in Shenyang by 2026; Mercedes-Benz is developing solid-state batteries with an expected 80% increase in range; Audi's PPE platform supports 800V fast charging, allowing for a 370 km charge in just 10 minutes [2]. Group 2: Product Strategy - Mercedes-Benz has launched the pure electric CLA with L2++ autonomous driving and an 800V platform targeting the 500,000 yuan market, while the ultra-luxury "pure electric G-Class" is priced at 2.17 million yuan [3]. - BMW is discontinuing inefficient fuel vehicles like the 1 Series to focus resources on electrification, with new generation models integrating AI and smart voice interaction set to be trial-produced in Shenyang by 2026 [3]. - Audi is expanding its market presence through partnerships to establish 10 lightweight outlets, resulting in a 40% increase in order volume, and the A5L Sportback with Huawei's smart driving is priced at 235,900 yuan [3]. Group 3: Localization Strategy - China, as the largest automotive market, is the core battleground for BBA's counterattack, with increased R&D investments and localized strategies [4]. - Mercedes-Benz's Shanghai R&D center focuses on developing the MB.OS system tailored for the Chinese market; BMW's local team leads the digital experience for new generation models; Audi's "oil-electric co-prosperity" strategy integrates its century-old manufacturing heritage with Huawei's smart technology [4]. Group 4: Market Dynamics - Despite initial successes, the competition remains fierce, with new entrants like Li Auto and NIO challenging traditional luxury brands through intelligent features and competitive pricing [5]. - BBA's counterattack is characterized by a blend of traditional manufacturing and emerging technologies, with collaborations yielding strong synergies [5]. - The parallel strategy of fuel and electric vehicles allows BBA to maintain market presence while exploring future opportunities, indicating a potential pivotal moment in reshaping the luxury car industry [5]. Group 5: Future Outlook - The luxury car market may enter a new era of "new and old integration," where traditional giants innovate while new players grow, collectively shaping the industry's future [6].

Core Insights - The 28th Chengdu International Auto Show has commenced, serving as a significant platform for major automotive companies to showcase their mid-year performance and strategic plans for the second half of the year [2] - The theme of this year's show is "Leading the Trend, Moving Towards New Directions," featuring nearly 120 automotive brands and over 1,600 vehicles across a 220,000 square meter exhibition area [2] - Domestic brands are prominently featured, signaling a shift from followers to rule-makers in the automotive industry [2] Group 1 - The Chengdu Auto Show is positioned as a key hub for connecting the global supply chain and promoting consumption upgrades in the central and western regions of China [2] - The exhibition includes a wide range of industry hotspots such as complete vehicles, modified cars, humanoid robots, and three-electric systems [2] - The event is seen as a "mid-year health check" for the national automotive market, reflecting the strategic importance of the timing in the "golden September and silver October" period [2] Group 2 - Changan Automobile showcases multiple brands including Changan, Changan Mazda, and Avita, highlighting its strong presence at the event [5] - BYD's booth features an impressive array of technologies, including the "God Eye" and "Megawatt Flash Charge," which have attracted significant media attention [10] - Great Wall Motors occupies a large exhibition area, showcasing its Hi4 intelligent hybrid technology and a comprehensive product lineup [14] Group 3 - The presence of foreign and joint venture brands reflects their adaptive strategies in the Chinese market, with many focusing on existing product derivatives rather than new launches [23] - The show highlights a trend where colorful and visually striking vehicle designs are used to attract consumer attention amid intense competition [26] - The event coincides with a new round of automotive consumption rewards in Chengdu, incentivizing local consumers to purchase vehicles [34]

Group 1: Event Overview - The 28th Chengdu International Auto Show opened on August 29, showcasing nearly 120 automotive brands and over 1,600 vehicles across an exhibition area of 220,000 square meters [1] - The event features 12 major exhibition halls and outdoor areas, covering various industry hotspots including complete vehicles, modified cars, humanoid robots, and three electric systems [1] Group 2: Domestic Brands Highlights - Domestic brands showcased strong performance, with the "Luxury Pavilion" being a major highlight, featuring Chery Group's brands including Chery, Exeed, iCAR, and Jietu [2] - Chery's new luxury hybrid off-road product series, Chery Zongheng, made its debut, attracting significant consumer attention [2] - BYD dominated Hall 9, presenting its brands such as Dynasty, Ocean, and Tengshi, along with new technologies like the "God Eye" system and "Megawatt Flash Charge" [2] - Changan showcased its brands including Changan, Changan Mazda, and Avita, emphasizing its innovations in the new energy and intelligent sectors [2] Group 3: New Models and Innovations - Several new models from domestic brands were unveiled, including Zeekr's flagship SUV Zeekr 9X and Geely's new Star Yue L [3] - Lantu's new model, Lantu Zhiyin, featuring Huawei's advanced driving system, was also highlighted [3] - Dongfeng's first model post-formation, Dongfeng Fengshen L8, was launched, providing more options for consumers [3] Group 4: New Forces and Technological Innovations - New force brands like Li Auto and Leap Motor showcased significant technological advancements, including Li Auto's next-generation driver assistance technology [4] - Xiaomi Auto made its debut at the show, indicating its strong commitment to the automotive sector [4] - Other brands like NIO and Huawei expanded their exhibition space to present their latest products and technologies [4] Group 5: Foreign and Joint Venture Brands - Despite the absence of several luxury brands, foreign and joint venture brands showcased their commitment to "electrification" and "localization" [5] - Mercedes-Benz introduced the new AMG CLE 53 4MATIC+ convertible and a new electric CLA, highlighting its product and technology advancements [5] - Audi's 27-star models, including the Q6L e-tron family, were prominently featured [6] Group 6: Market Stimulus and Consumer Engagement - The Chengdu Auto Show serves as a significant platform for stimulating regional automotive consumption, with various purchase incentive policies introduced [8] - The Chengdu Municipal Bureau launched a "purchase subsidy" policy, offering up to 20,000 yuan per vehicle for trade-ins [8] - The event also focused on showcasing cutting-edge new energy vehicles and smart technologies, enhancing consumer awareness and acceptance [8] Group 7: Future Prospects - The 2025 Chengdu Auto Show is expected to bring new vitality and opportunities to the automotive industry, reflecting the rise of domestic brands, innovations from new forces, and the localization efforts of foreign and joint venture brands [9] - The introduction of purchase stimulus policies is anticipated to further invigorate the automotive consumption market in the central and western regions of China [9]