Core Viewpoint - Mercedes-Benz is focusing on the Chinese market with a long-term vision, enhancing its self-research capabilities while expanding partnerships to deliver innovative products and services that exceed user expectations [1]. Group 1: Investment and Technological Advancements - In 2017, Mercedes-Benz became the first international car manufacturer to invest in Momenta, a leading company in intelligent driving, which is now yielding returns with the launch of the new all-electric CLA featuring advanced driving assistance capabilities [1]. - The new Mercedes-Benz S-Class will provide L4 autonomous taxi services, with initial testing set to take place in Abu Dhabi, showcasing the company's commitment to advancing autonomous driving technology [3][4]. Group 2: Collaboration and Ecosystem Development - Mercedes-Benz is collaborating with industry leaders like NVIDIA to explore the future of L4 autonomous taxi ecosystems, utilizing its proprietary MB.OS architecture [4]. - The company is actively engaging in multiple R&D projects with top firms such as Momenta and ByteDance, forming a "circle of elites" to enhance smart driving and cockpit technologies [7][8]. Group 3: Testing and Certification - In 2024, Mercedes-Benz will be the first international automotive brand authorized to conduct L4 level testing in urban and high-speed environments in Beijing, focusing on advanced sensor technology and system performance under extreme conditions [6]. - The company has previously set industry benchmarks with innovations like the L2 level intelligent driving system and became the first to receive international certification for L3 conditional autonomous driving in December 2021 [6].

作为全球汽车行业引领者，奔驰深耕中国市场，不仅着眼于当下，还有更长远的前瞻视角，在以"奔驰标准"不断升级自研能力的同时，不断扩展"中国朋友 圈"，加速为中国用户带来更多超越期待的产品和服务，引领汽车产业的科技创新转型。 梅赛德斯-奔驰集团股份公司董事会成员及首席技术官，负责研发和采购的白韫泽（Joerg Burzer）表示："基于梅赛德斯-奔驰S级轿车的自动驾驶出租车将安 全性与舒适性深度融合，为汽车产业、全球智能交通和自动驾驶出行树立了全新标杆。梅赛德斯-奔驰在这一领域的实践，充分彰显了其在自动驾驶领域的 引领地位。" 通过充分利用其专属自研MB.OS架构，奔驰正积极探索与行业领先伙伴深化合作。基于英伟达Drive AV平台，奔驰正不断探索面向未来的L4级自动驾驶出 租车生态系统。奔驰也与英伟达在自动驾驶技术开发领域密切合作。新一代梅赛德斯-奔驰S级轿车以其创新传承，融豪华、安全和前沿技术于一体，成为高 端自动驾驶出租车（L4级）体验的绝佳选择。 早在2017年，奔驰以前瞻视野布局智能辅助驾驶领域，成为首个投资Momenta的国际车企，助力其成长为智能驾驶领域头部企业。 如今，这一颇具"先见之明"的投资，正 ...

Core Insights - Mercedes-Benz showcased its dual strategy of "technology showcase + product renewal" at the 2025 Guangzhou International Auto Show, emphasizing its strengths in electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, focusing on system upgrades and maintaining a long-term value perspective of "quality over quantity" [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional radial flux motors with only 30% of the weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, achieves an energy density of 300 Wh/kg, ensuring stable power output under high loads [2] - The VISION EQXX efficiency concept car's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an ultra-low energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades in comfort and intelligence across core fuel models [3] - The long-wheelbase C-Class and E-Class models now feature a 2.0T engine and advanced driver assistance systems, enhancing the luxury experience for customers [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - Mercedes-Benz plans to launch seven new models tailored for the Chinese market between 2026 and 2027, aiming to strengthen its competitive position in the luxury automotive sector [4]

Core Insights - Mercedes-Benz showcased its dual focus on "technological prowess and product renewal" at the 2025 Guangzhou International Auto Show, highlighting its commitment to electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, emphasizing a long-term value approach that prioritizes quality over quantity [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional motors while being only 30% of their weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, boasts an energy density of 300 Wh/kg and includes an intelligent cooling system for stable power output under high loads [2] - The VISION EQXX concept's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades to core fuel models showcased at the auto show [3] - The long-wheelbase C-Class and E-Class models now feature enhanced comfort and intelligent upgrades, while the S-Class includes advanced navigation and air suspension across all variants [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - The introduction of a virtual assistant for the new pure electric CLA, developed with ByteDance, reflects a focus on user-friendly technology tailored to Chinese consumers [4] - Mercedes-Benz plans to launch seven new models exclusive to the Chinese market between 2026 and 2027, aiming to strengthen its position in the luxury automotive sector [5]

Core Insights - The 2025 Guangzhou International Auto Show, known as a barometer for the automotive industry, commenced on November 21, 2023, with a theme of "New Technology, New Life" [1] - The exhibition covers an area of 220,000 square meters, featuring 1,085 vehicles, including 93 global debuts and 629 new energy vehicles, accounting for nearly 58% of the total [1] - The trends of "differentiated competition" and "ecological integration" are prominent, with domestic brands showcasing their strength through dedicated exhibition spaces [1][3] Domestic Brands - BYD showcased its flagship models, including the Han L and Tang L, with prices starting at 194,800 yuan after subsidies, and the global debut of the Yangwang U9 Xtreme [3] - GAC Group highlighted its achievements over the past year, unveiling the A800, a flagship sedan developed in collaboration with Huawei, featuring advanced driving and cockpit systems [3][4] - Chery presented 34 models, focusing on new energy vehicles, with the Wind Cloud T9L set to launch in Q2 2026 [4] Joint Ventures and Foreign Brands - Joint ventures are intensifying their focus on local market demands, with brands like Mercedes-Benz and Volkswagen introducing new plug-in hybrid models [5][6] - Mercedes-Benz showcased 29 models, including the AMG GT XX concept and new electric vehicles, while Volkswagen plans to launch 21 new energy models by 2027 [6] - GAC Toyota aims to return to a production and sales scale of one million vehicles by 2028, with a target of over 800,000 units in 2026 [6] Industry Trends - The collaboration between automotive companies and technology firms is becoming a trend, with Huawei independently exhibiting its smart automotive solutions [2][8] - The automotive industry is shifting towards a model where vehicles are seen as intelligent mobile spaces, emphasizing the integration of chips, software, and ecosystems [9] - The next three years are expected to see diverse development trends in the domestic car market, with a focus on large family SUVs and personalized vehicles [9]

Core Insights - The core strategy of Mercedes-Benz in the electric vehicle market is to maintain its brand standards while adapting to the changing landscape of consumer expectations and technological advancements [2][8] - The company emphasizes a "relaxed" approach to pricing and product presentation, aiming to build consumer confidence and focus on product quality rather than price speculation [1][3] Group 1: Electric Vehicle Strategy - Mercedes-Benz has introduced the all-new electric CLA with a focus on safety, conducting extensive testing including 15,000 simulation tests and over 180 real vehicle crash tests [3][4] - The company maintains its commitment to safety and quality, asserting that regardless of the drive type, the standards of safety, quality, and luxury experience remain unchanged [2][3] - The electric CLA achieves a low energy consumption of 10.9 kWh/100 km and a range of 866 km under CLTC conditions, showcasing the integration of advanced technologies [4][5] Group 2: Technological Innovations - The Mercedes-AMG GT XX concept car has set 25 world records, including a new record for the longest distance traveled by an electric vehicle in 24 hours, covering 5,479 km, which is an increase of 1,518 km over the previous record [4][5] - The concept car features innovative axial flux motors that are lighter and more powerful than traditional motors, enabling peak power output exceeding 1,000 kW (approximately 1,360 horsepower) [5][6] - The company is collaborating with local partners to enhance its autonomous driving systems, ensuring thorough testing in specific cities before broader deployment [6][7] Group 3: Market Positioning and Brand Philosophy - Mercedes-Benz is positioning itself as a long-term player in the automotive industry, focusing on value rather than short-term trends, which is reflected in its commitment to safety and quality [3][8] - The company is undergoing a network optimization to enhance dealer efficiency and adapt to the digital shift in consumer behavior, emphasizing the importance of sustainable profitability [6][7] - The brand aims to leverage its historical legacy and established standards to navigate the competitive landscape of the electric vehicle market, asserting that value will ultimately prevail over fleeting market trends [8]

Core Theme - The 23rd Guangzhou International Auto Show features Mercedes-Benz showcasing a blend of innovation and classic luxury under the theme "Oil and Electricity Coexist, Intelligence in Oil and Electricity" [1] Group 1: Concept Cars - The Mercedes-AMG GT XX concept car makes its debut in China, built on the AMG.EA platform, featuring three axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a high-performance battery energy density of 300 Wh/kg [2] - The AMG GT XX set 25 world records, including a 24-hour distance of 5479 km, surpassing the previous record by 1518 km [2] - The Vision Iconic concept car combines classic design with digital technology, featuring a new shield-shaped grille and Art Deco interior design [2][3] Group 2: New Model Launches - Multiple core models are being launched at the auto show, including the C 260 L Sport Sedan Special Edition, which features a 2.0T engine and a 48V ISG intelligent motor [4] - The E-Class long-wheelbase model introduces the E 260 L Classic Edition, with standard navigation assistance and heated front seats across various models [4] - The S-Class adds the S 400 L Special Edition, equipped with navigation assistance and AIRMATIC air suspension across the lineup [4] Group 3: SUV and Other Models - The GLB SUV series introduces the more sporty and well-equipped GLB 220 Classic Edition, while the GLC SUV series adds the GLC 260 L 4MATIC Classic Edition [5] - The GLS SUV lineup now features standard intelligent navigation assistance Pro and additional comfort features in higher trims [5] Group 4: Brand Experience - Mercedes-Benz collaborates with McDonald's to showcase the new all-electric CLA with unique designs, engaging in a city party event in Guangzhou [6] - The company participates as a strategic partner in the "1000 Miglia Experience CHINA," displaying iconic models such as the classic "Tiger Head" (W140) and various AMG models [6]

Group 1: Core Insights - The Mercedes-AMG GT XX concept car made its debut in China, showcasing advanced electric drive technologies that will be mass-produced by 2026, indicating the arrival of the first model on the AMG.EA electric platform [2] - The launch of the all-new Mercedes-Benz pure electric CLA marks a new chapter in the company's electric and intelligent vehicle strategy, serving as both a new starting point and a pivot for the brand [4][6] - Mercedes-Benz emphasizes the importance of the Chinese market as a key pillar in its global strategy, focusing on electric and intelligent transformation to meet evolving customer demands [7][8] Group 2: Product and Market Strategy - By 2027, Mercedes-Benz plans to introduce seven exclusive models tailored for the Chinese market, covering various segments including luxury sedans and electric SUVs, while continuing to upgrade existing fuel models [8] - The company is committed to a long-term strategy of quality over quantity, aiming to maintain a steady business rhythm amidst market fluctuations and uncertainties [8] - Mercedes-Benz is enhancing its customer service ecosystem through a combination of hard, soft, and cloud connections, aiming to improve customer experience and deepen understanding of user needs [10] Group 3: Brand and Community Engagement - The company has been actively involved in social responsibility initiatives in China, establishing a professional platform for public welfare through the Mercedes-Benz Star Wish Foundation, which has invested over 360 million yuan in various projects [15][17] - The concept of "influence philanthropy" is being adopted to expand participation in social initiatives, aligning brand values with community engagement [17][18] - Mercedes-Benz aims to create a sustainable network of dealerships that balances the interests of customers, investors, and the overall brand development trend [12]

Core Viewpoint - The article highlights the competitive landscape of the automotive industry, particularly focusing on Mercedes-Benz's innovative strategies and product launches in the electric vehicle (EV) sector, showcasing its commitment to technology and customer experience [4][6][12]. Group 1: Technological Innovations - Mercedes-Benz held the 2025 Mercedes-Benz XX Technology Innovation Day, showcasing the AMG GT XX concept car and emphasizing its exploration in performance technology and design aesthetics [4]. - The new Mercedes-Benz pure electric CLA features an 800V electrical architecture and achieves a remarkable range of 866 kilometers (CLTC standard) with an energy consumption of 10.9 kWh/100 km, setting a benchmark for efficiency [7]. - The company introduced the "XX Technology Project," aiming to accelerate the integration of advanced technologies into mass production vehicles [9]. Group 2: Product Launches and Market Strategy - At the Guangzhou Auto Show, Mercedes-Benz unveiled 29 models, including core models like the C-Class, E-Class, and S-Class, highlighting its commitment to both electric and fuel vehicles [4][12]. - The company is focusing on a dual strategy of "oil-electric coexistence," with a significant market share of 51.6% for new energy vehicles in China as of October 2025 [12]. - Mercedes-Benz plans to launch up to seven new models tailored for the Chinese market by 2027, covering various segments from luxury sedans to electric SUVs [25]. Group 3: Customer Experience and Safety - The new CLA model is equipped with 11 airbags and has undergone over 180 real vehicle crash tests, meeting industry-leading safety standards [9]. - Mercedes-Benz emphasizes the importance of safety and quality, conducting extensive crash simulations and real-world tests for all new models [17]. - The company is enhancing its product offerings with intelligent features and comfort upgrades, responding to the evolving demands of Chinese consumers [12][15]. Group 4: Future Outlook - Mercedes-Benz is in a "water storage period," preparing for a significant product and technology push in 2026 and 2027, focusing on smart, electric, and digital upgrades [25]. - The company aims to maintain a strong position in the long-term competition by leveraging its manufacturing capabilities and understanding of customer needs [25].

Core Viewpoint - The article highlights the innovative spirit of Mercedes-Benz as it unveils the AMG GT XX concept car, which represents a significant leap in electric vehicle performance and technology, showcasing the company's commitment to redefining the boundaries of electric mobility [1][2][3]. Group 1: Technological Innovations - The AMG GT XX concept car has undergone extensive testing, achieving an average speed of 300 km/h over 7 days, covering a total distance of 40,075 km, which is equivalent to the Earth's equatorial circumference, and setting 25 world records [3][4]. - The vehicle features a revolutionary axial flux motor that is one-third the weight and size of traditional radial flux motors while delivering the same power output [4][5]. - The battery system incorporates three core technologies: a new four-element battery, a direct cooling system for battery cells, and an 800-volt high-voltage architecture, inspired by F1 racing technology [5][6]. Group 2: Market Strategy and Future Plans - Mercedes-Benz plans to launch over 40 new models globally by 2027, including 7 models specifically for the Chinese market, with the first production model based on the AMG.EA architecture expected in 2026 [6][7]. - The company emphasizes its commitment to long-term investment in China, having invested over 100 billion RMB in the past decade and announcing an additional investment of over 14 billion RMB last year [6][7]. - Collaborations with local Chinese tech companies, such as ByteDance and Momenta, are aimed at accelerating innovation and adapting to the rapidly changing market [6][7].