| 全新梅赛德斯-奔驰纯电 CLA 上市专享价 | | | --- | --- | | 纯电 CLA 300 L 超长续航版 | 人民币 249,000 元 | | 纯电 CLA 300 L 超长续航领智版 | 人民币 285,600 元 | | 纯电 CLA 300 L 超长续航冠军限量版 | 人民币 299,900 元 | | 具体车型配置以经销商店内为准。 | | 11月5日，全新梅赛德斯-奔驰纯电CLA正式上市，提供纯电CLA300L超长续航版、纯电CLA300L超长续航领智版、纯电CLA300L超长续航冠军限量版(100 台限量发售)等3款车型选择，全国统一的上市专享价分别为人民币24.9万元至29.99万元。 北京梅赛德斯-奔驰销售服务有限公司总裁兼首席执行官段建军表示："作为梅赛德斯-奔驰为中国客户倾力打造的全新纯电豪华力作，全新奔驰纯电CLA 在设计、能效、智能、安全等各个维度上为客户带来全新升级的体验。传承了奔驰轿跑之美，全新奔驰纯电CLA让年轻人一眼心动；高镍正极、氧化硅负 极、800伏电气系统、电动两挡变速箱、多源热泵系统五大绝技，令其成为高能低耗的能效标杆。其全新的智能座舱和辅助驾驶科 ...

Core Viewpoint - The automotive industry is experiencing a "year-end sprint" as 2025 approaches, with companies employing unconventional marketing strategies to capture consumer attention amidst a crowded market [4][5]. Group 1: Innovative Marketing Strategies - Mercedes-Benz collaborated with McDonald's to promote the new electric CLA by transforming the car into a "giant hamburger" and using youth-oriented language in their campaign [6][8]. - Chery Jetour's G700 made headlines by successfully crossing the Yangtze River, showcasing its capabilities and significantly boosting brand visibility, with over 15,717 orders within 24 hours of its launch [10][12]. - GAC Group partnered with JD.com for a promotional event leading up to Double Eleven, generating significant buzz and engagement through a blind auction that attracted over 23,000 bids [14][18]. Group 2: Celebrating Milestones - FAW-Volkswagen celebrated the production of its 30 millionth vehicle with a month-long marketing campaign, including a cultural festival and promotional offers that attracted around 130,000 participants [16][20]. - The success of FAW-Volkswagen's campaign highlights the importance of integrating celebration with promotional activities to maximize brand value [20]. Group 3: Unique Brand Engagement - Leap Motor's 61-year-old sales representative gained widespread admiration, leading to the launch of a training program that emphasizes the brand's commitment to employee empowerment and customer connection [21][23]. - Avita introduced a unique dining experience in its showrooms, offering high-quality meals to visitors, aiming to enhance customer engagement and brand perception [35][37]. Group 4: Product Testing and Globalization - Avita and Great Wall Motors are conducting extreme environment tests in Antarctica to validate their vehicles' performance, addressing the growing demand for adaptability in various climates [25][30]. - This focus on rigorous testing reflects the industry's shift towards ensuring product reliability in diverse global markets [30]. Group 5: Addressing Safety Concerns - Multiple incidents of vehicle fires in October raised safety concerns across the industry, with Li Auto taking proactive measures by recalling over 11,000 vehicles to address identified issues [41][45]. - The response from Li Auto contrasts with the silence from other brands, highlighting the importance of transparency and accountability in maintaining consumer trust [45].

"流光山水"背后：智能创新古朴美 "流光山水"（LumiStitch）由梅赛德斯-奔驰与清华美术学院和清华大学未来实验室合作设计，以中国山 水美学为灵感，将智能发光纤维与传统刺绣工艺相结合，探索智能材料在汽车内饰场景中的新型交互体 验。此概念设计项目中的梅赛德斯-奔驰智能座舱采用先进的智能材料，通过电容感应与环境光传感技 术，可实时响应驾乘者手势与环境光变化，将中国传统刺绣工艺以智能照明系统的形式呈现，令刺绣图 案在光影流动中焕发全新美感。 作为全球最负盛名的设计竞赛之一，德国红点奖已有超70年的历史，被誉为设计界的"奥斯卡"。梅赛德 斯-奔驰是红点奖的常客，曾凭借奔驰C级车、E级车以及梅赛德斯-奔驰全球设计团队负责设计的smart 精灵系列屡屡斩获红点奖。 3年内多个领域研究成果显著 近日，梅赛德斯-奔驰与清华大学的合作项目交互式刺绣汽车内饰"流光山水"（LumiStitch）荣获2025年 度德国红点概念设计大奖。此概念设计项目以中国山水美学为灵感，将先进智能材料与中国刺绣工艺相 结合，打造出兼具文化温度和前沿技术的智能座舱体验，为中国刺绣工艺在汽车设计领域的应用开辟了 全新思路。未来，以此为灵感，梅赛德 ...