WhatsApp is banning general purpose chatbots from using its Business API https://t.co/FZnf7zHwPg ...

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse service offering [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment, highlighting its extensive reach and adaptability [2] Group 2: Challenges Faced - E-GetS encountered challenges due to rapid expansion, including fragmented device ecosystems and network instability in Southeast Asia [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network issues, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] Group 4: Performance Improvements - E-GetS achieved up to 40% higher delivery rates for notifications compared to industry benchmarks, ensuring critical messages reach users [7] - The implementation of EngageLab's solutions resulted in an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

Core Insights - EngageLab has successfully deployed its AppPush and WhatsApp Business API solutions for E-GetS, enhancing user engagement and operational efficiency across Southeast Asia [1][8] - E-GetS is a prominent local services and e-commerce platform in Southeast Asia, with over 3 million app downloads and a diverse range of services [2][4] Group 1: E-GetS Overview - E-GetS operates in Cambodia, Laos, Thailand, and Vietnam, providing services such as food delivery, group buying, e-commerce, and digital payments [2] - The platform serves millions of users in a multilingual and multicultural environment [2] Group 2: Challenges Faced by E-GetS - E-GetS encountered challenges due to rapid expansion across multiple Southeast Asian countries, including fragmented device ecosystems and network instability [4][5] - The company faced difficulties in reaching users in their preferred languages and limited engagement on traditional channels [5] Group 3: EngageLab Solutions - EngageLab's AppPush solution addresses the region's fragmented device ecosystem and network instability, ensuring reliable push notification delivery [5][6] - The solution integrates with major channels and adapts notification content to users' language settings, enhancing user experience [6] - E-GetS achieved up to 40% higher delivery rates compared to industry benchmarks, ensuring critical notifications reach users [7] Group 4: WhatsApp Business API Implementation - E-GetS utilizes the WhatsApp Business API for user authentication and customer engagement, recognizing WhatsApp's dominance in the region [8] - The API facilitates secure login through verification codes and real-time service notifications, improving user engagement and satisfaction [10] Group 5: Results and Impact - The implementation of EngageLab's solutions led to an 18% increase in Daily Active Users (DAU) and a 22% improvement in order completion rates [10] - Operational costs were reduced by over 20% due to more efficient messaging and cost controls [10]

Core Insights - E-GetS/Simple Point is facing multiple challenges in user engagement and operations during its rapid expansion in Southeast Asia [2] - The company has partnered with EngageLab to develop a comprehensive omnichannel messaging solution tailored for the Southeast Asian market, integrating AppPush and WhatsApp Business API to enhance user experience and operational efficiency [2] Group 1: Challenges and Solutions - E-GetS/Simple Point is encountering issues related to user reach and operational efficiency as it expands in Southeast Asia [2] - EngageLab's solution combines AppPush and WhatsApp Business API to create a fully integrated messaging system that supports multiple channels, languages, and scenarios, significantly improving user experience and operational efficiency [2] Group 2: AppPush Features - AppPush offers multi-channel support with five global data nodes, including Singapore, ensuring high-speed and stable message delivery across Southeast Asia [2] - The system automatically adapts push content based on user device language, enhancing personalization and interaction rates [3] - The message delivery rate in the Southeast Asian market has increased by up to 40%, ensuring critical notifications reach every user reliably [4] Group 3: WhatsApp Business API Features - Users can receive one-time verification codes via WhatsApp Business API, enhancing the login process [5] - The platform utilizes WhatsApp for real-time notifications regarding order confirmations, delivery progress, payment reminders, and customer service, supporting rich media messages and multilingual templates [5] Group 4: Performance Improvements - The solution from EngageLab has led to a revolutionary improvement in E-GetS/Simple Point's Southeast Asian operations, allowing timely communication in users' preferred languages and channels [6] - Daily Active Users (DAU) have increased by 18%, and order completion rates have improved by 22%, with timely and reliable notifications covering all Southeast Asian markets [7] - Messaging operational costs have decreased by over 20%, enhancing overall ROI [7]