12月5日，商务部部长王文涛在接受采访时表示，要"推动商品消费扩容升级"，并特别点明将"释放绿 色、智能等消费潜力"及推动"人工智能+消费"。这一政策表述，进一步为中国家居产业智能化转型指明 了方向。 值得注意的是，行业的创新探索正向着更前沿的层面推进，一些研发方向跳出对翻身、心率这些间接体 征的监测，尝试直接监测脑电波这类更接近睡眠本质的生物信号。例如非侵入式脑电（EEG）技术，就 在研究如何通过解读实时脑电数据，并配合特定的声、光调节，来更直接地影响睡眠状态。 在应用层面，已有企业开始进行产品化落地。喜临门与强脑科技（BrainCo）共同发布全球首款引入脑 机脑电技术的AI床垫 "宝褓·BrainCo"，即是在这一方向上的具体实践，为未来实现基于神经反馈的精准 干预提供了早期样本。当然，这类技术的可靠性、用户体验与成本控制，仍需经历市场检验。 综合来看，从国家标准的规范引领，到现有自适应技术的产品化落地，再到对未来交互方式的前瞻布 局，智能睡眠行业正沿着"人工智能+消费"的政策指引，逐步构建一个更理性、更具实质性创新价值的 市场生态。 对于企业而言，核心在于能否通过扎实的技术投入，将"智能"转化为用户可感 ...

Core Insights - The company reported a revenue of 2.176 billion yuan for Q3 2025, marking a year-on-year growth of 7.78%, with a net profit attributable to shareholders of 133 million yuan and earnings per share of 0.35 yuan, indicating steady overall performance growth [1] Group 1: AI Product Innovation - The company has made significant technological breakthroughs in AI sleep products, transitioning into a technology-driven sleep solution provider, highlighted by the launch of the "BrainCo" AI mattress in collaboration with Strong Brain Technology, which captures users' brainwave signals and physiological data [2] - The company has accumulated a total of 2,795 patent applications, with 2,224 effective patents, including 30 international patents and 54 domestic invention patents, establishing a strong technological barrier for product innovation and supporting its AI sleep strategy [5] Group 2: Industry Collaboration - The company has established a "Big Health Joint Research Center" in collaboration with Zhejiang University Shanghai Advanced Research Institute, focusing on comprehensive processes related to spinal health and exploring the integration of sleep and overall health [3] Group 3: Market Position and Channel Development - The company has strengthened its online and offline channel development, consistently ranking first in mattress sales categories during major promotional events like "Double Eleven," showcasing its leading position in e-commerce channels [6] - As of the end of the reporting period, the company operates a total of 5,264 stores, including 4,855 exclusive stores and 409 MD exclusive stores, creating a broad market coverage network [7] - The company is expected to open new growth paths through its AI sleep strategy while maintaining steady growth in traditional business, capitalizing on the increasing demand for smart sleep solutions [9]