Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1][36][38]. Core Views - The company has shown significant growth, with a 31% year-on-year increase in net profit for Q1 2025, driven by the growth of TBox and eCall products [1][4]. - The company is positioned to benefit from the rising penetration of connected vehicles and the overall growth of the automotive industry, particularly in smart and connected solutions [8][25][26]. Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 216 million yuan, a 16.85% increase year-on-year, and a net profit of 43 million yuan, up 30.67% year-on-year [4][10]. - For the full year 2024, the company achieved revenue of 1.022 billion yuan, a 25.68% increase, and a net profit of 175 million yuan, a 37.54% increase [4][10]. - The compound annual growth rate (CAGR) for net profit from 2019 to 2024 was 47%, with revenue CAGR at 30.01% [5][11]. Business Segments - The connected vehicle terminal devices segment generated revenue of 842 million yuan in 2024, a 32.19% increase, accounting for 82.39% of total revenue, with a gross margin of 27.71% [5][15]. - The IoT smart module segment reported revenue of 136 million yuan, a decrease of 6.73%, contributing 13.28% to total revenue, with a gross margin of 24.77% [5][15]. Profitability and Cost Management - The company's gross margin improved to 29.07% in 2024, up 2.05 percentage points year-on-year, with a net margin of 17.17%, an increase of 1.48 percentage points [6][20]. - In Q1 2025, the gross margin further increased to 29.33%, with a net margin of 20.02%, reflecting effective cost management [6][20]. Market Trends and Opportunities - The global connected vehicle market is projected to reach 228.1 billion USD in 2024, with the Chinese market expected to reach 543 billion yuan [26][28]. - The company has established strong partnerships with major automotive manufacturers, enhancing its market position and growth potential [29][35]. Future Projections - Revenue forecasts for 2025-2027 are 1.339 billion yuan, 1.705 billion yuan, and 2.126 billion yuan, respectively, with net profits projected at 238 million yuan, 308 million yuan, and 377 million yuan [36][38]. - The current price-to-earnings (PE) ratios are projected to be 49, 38, and 31 for the years 2025, 2026, and 2027, respectively [36][38].

Group 1: Financial Performance - In 2024, the company achieved a revenue of 1.022 billion, a year-on-year increase of 25.68%, and a net profit attributable to shareholders of 175 million, up 37.54% year-on-year [1] - For Q1 2025, the company reported a revenue of 216 million, representing a year-on-year growth of 16.85%, and a net profit of 43 million, an increase of 30.67% year-on-year [1] - The company's gross margin for 2024 reached 29.07%, an increase of 2.60 percentage points from 2023, while the net profit margin was 17.17%, up 1.48 percentage points from the previous year [1] Group 2: Research and Development - The company emphasizes R&D investment, with R&D expenses reaching 67 million in 2024, a year-on-year growth of 22.84% [2] - Ongoing projects include NG-eCall new emergency call protocol and 5G R16 communication modules, aimed at maintaining leadership in the eCall sector and increasing market penetration in 5G [2] - The company has accumulated a total of 170 intellectual property rights by the end of the reporting period [2] Group 3: Market Position and Standards - The company is a leading domestic player in the eCall market, which is a critical automotive passive safety system [3] - It is one of the few companies in China to have obtained certifications from the EU, UN, and UAE, facilitating the export of eCall terminals for domestic vehicles to overseas markets [3] - The company is actively involved in drafting the Chinese version of the eCall standard (AECS), which, once implemented, is expected to significantly expand the market space [3] Group 4: Investment Outlook - The company is positioned to benefit from the growth of domestic passenger vehicle production and sales, as well as the increasing intelligence in automobiles [3] - With the upcoming national standard implementation, the company is expected to leverage its experience in overseas certifications and its role in standard drafting [3] - Projected net profits for 2025, 2026, and 2027 are estimated at 231 million, 309 million, and 448 million respectively, with corresponding PE ratios of 53, 40, and 27 [3]