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乔布斯逝世14周年,苹果CEO库克深切缅怀这位朋友
Sou Hu Cai Jing· 2025-10-05 10:23
小米掌门人雷军曾自曝第一个偶像是柳传志,第二个偶像是乔布斯,乔布斯导引自己想成立一番事业。 在做锤子手机之前,罗永浩是业余手机发烧友,偶像是乔布斯。杀入手机行业后,他十分自信甚至有点 自恋,直言自己在用户体验、审美、营销推广、恋物、完美主义倾向这五个方面一点都不输给偶像乔布 斯。 快播创始人王欣也是乔布斯的忠实拥趸,他曾表示,自己非常欣赏乔布斯对产品近乎偏执的痴迷、重新 定义行业的魄力。当然,外界在缅怀乔布斯的同时,总是拿库克治下的苹果与乔布斯时代的苹果作对 比,这早已成为科技圈老生常谈的话题。 作者:龚进辉 今天(10月5日)不仅是十一假期第五天,也是苹果联合创始人乔布斯逝世14周年的日子,时间过得可 真快!每年他的生日、忌日,苹果掌门人库克都会发文深切缅怀他,今年自然也不例外。 在乔布斯逝世14周年的日子,库克公开表达对他深深的怀念,"Steve相信未来充满光明与无限可能,照 亮前行的道路,激励我们前进。我们怀念你,我的朋友。"不难看出,乔布斯是苹果不可或缺的精神图 腾,虽然他已离开多年,但至今仍对苹果产生深远影响,激励库克和苹果员工打造更伟大的产品。 提起乔布斯,全球科技圈可谓无人不知无人不晓,不仅曾是 ...
库克发文悼念乔布斯逝世十四周年:照亮前行道路,激励我们前进
Sou Hu Cai Jing· 2025-10-05 08:40
据了解,史蒂夫·乔布斯是苹果公司联合创始人,也是全球科技与设计领域的标志性人物。 1976年,21岁的乔布斯与沃兹尼亚克、韦恩在车库创立苹果,推 出Apple I电脑,开启个人计算机时代;后因公司内部分歧离开,创办NeXT与皮克斯,皮克斯的《玩具总动员》更革新动画产业。 2025年10月5日,正值苹果公司创始人史蒂夫·乔布斯去世十四周年,苹果公司CEO库克在社交媒体发文称,"Steve相信未来充满光明与无限可能,照亮前行 的道路,激励我们前进。我们怀念你,我的朋友。" 1997年他回归苹果,带领团队推出iMac、iPod、iPhone、iPad等划时代产品,以"简洁至上"的设计理念和"科技与艺术结合"的思路,重新定义手机、音乐播 放器等品类,让苹果成为全球市值最高的公司之一。 2011年10月5日,乔布斯因癌症去世,他留下的创新精神与对细节的极致追求,至今影响着科技行业。 ...
张一鸣和奥特曼都得学小扎
36氪· 2025-09-29 10:23
以下文章来源于字母榜 ,作者李炤锋 字母榜 . 让未来不止于大 AI可能是"最酷的技术", 但不一定能做出"最酷的硬件" 文 | 李炤锋 编辑 | 王靖 来源| 字母榜(ID:wujicaijing) 封面来源 | IC photo "当下的计算机形态,与我们想象中科幻感的'AI伴侣'并不契合。真正适合的形态还有待探索,但最终重要的,将是那些能够在环境中持续感知、与人保持 自然互动的硬件形态。"上个月,OpenAI CEO萨姆·奥特曼在一则播客节目中这样说道。 奥特曼的观点已经在OpenAI的业务布局中显现,这家头部模型企业正将"做硬件"提上日程。 先是在今年5月,苹果传奇设计师Jony Ive创办的io Products团队并入OpenAI;而在上周,《The Information》报道披露,OpenAI已经与立讯精密签订了合 同,并且与另一家苹果产品的组装商歌尔股份接洽,希望后者为其未来的AI产品系列提供扬声器模块等组件。据了解,这款神秘AI设备"类似于一款没有显 示屏的智能音箱",OpenAI还考虑打造眼镜、数字录音机和可穿戴胸针,首批产品计划于2026年底或2027年初发布。 而在大洋的另一边,张一 ...
“下意识”里有商机
Jing Ji Ri Bao· 2025-09-28 01:10
Core Insights - The primary factor influencing consumer purchasing decisions is familiarity, which significantly impacts marketing success [2][6] - Familiarity acts as an invisible "purchase command," guiding consumers towards recognizable brands and products [1][6] Marketing Strategies - Brands should not be overly focused on creativity; utilizing "cognitive fluency" can enhance consumer engagement [4] - Simple and direct advertising messages are more effective in creating positive psychological feedback and increasing brand familiarity [4] - Establishing brand recognition is crucial in an information-overloaded environment, with high recognition leading to stronger consumer impressions [5] Brand Experience - Multi-sensory experiences, including sound and texture, contribute to a stronger and more lasting sense of familiarity [5] - Successful brands maintain consistency in their brand elements while innovating to keep the brand fresh [7] Consumer Behavior - Understanding the impact of familiarity on decision-making is essential for consumers to balance emotional preferences with rational choices [6] - Familiarity can be a powerful tool for both consumers and brands in navigating a world filled with choices [7]
乔布斯:从被逐到王者归来,创业投资的不朽启示
Sou Hu Cai Jing· 2025-09-16 12:06
Core Insights - Steve Jobs' journey exemplifies resilience and vision in the face of adversity, transforming setbacks into opportunities for innovation and growth [2][3][5] Group 1: Early Career and Setbacks - In 1985, Steve Jobs was ousted from Apple, marking a significant setback in his career, which he later transformed into a chance for reinvention [2] - Jobs recruited John Sculley from PepsiCo with a compelling vision, but internal conflicts led to his removal from Apple [2][3] Group 2: Second Ventures - After leaving Apple, Jobs invested millions in Pixar and NeXT, despite initial failures, demonstrating a long-term investment strategy focused on future value [3][4] - Pixar's success with "Toy Story," which grossed $373 million, marked a turning point for both the company and the animation industry [3] Group 3: Return to Apple - Upon returning to Apple in 1997, Jobs implemented the Pareto principle, cutting 70% of the product line to focus on core offerings, leading to a profitable turnaround [4] - The launch of the iMac in 1998 sold 800,000 units in five months, contributing to Apple's profitability of $309 million that year [4] Group 4: Innovation and Growth - Under Jobs' leadership, Apple introduced groundbreaking products like the iPod, iPhone, and iPad, significantly increasing its market value to $350 billion by 2010 [4] - By the time of Jobs' passing in 2011, Apple's market capitalization reached $2.9 trillion, solidifying its status as the most valuable company in history [5] Group 5: Lessons for Entrepreneurs and Investors - Entrepreneurs should maintain unwavering belief in their vision and prioritize innovation to meet evolving consumer demands [5][6] - Investors are encouraged to adopt a long-term perspective, recognizing potential in emerging sectors and diversifying investments to mitigate risks [5]
Buffett Might Not Buy AI -- But He'd Love This Chipmaker's Margins
The Motley Fool· 2025-08-28 09:50
Core Insights - Nvidia is a leading chipmaker benefiting significantly from the artificial intelligence revolution, with a market share estimated at 90% or more in the AI chip sector [3][4] - The company's CUDA software platform enhances chip performance and creates customer dependency, leading to long-term retention within Nvidia's ecosystem [5][10] - Nvidia's gross margins are approximately double those of competitors like Intel and AMD, with expectations to exceed 70% again by year-end [6] Company Analysis - Nvidia's early investments in AI technology have positioned it as the largest chipmaker for the AI industry, with superior performance metrics compared to competitors [4] - The introduction of CUDA has allowed for customization of chips, resulting in higher performance and creating friction points for customers considering switching to other chipmakers [5] - Despite recent profitability dips due to external factors, Nvidia's long-term margins remain robust, indicating a strong competitive advantage [6] Market Position - Nvidia's business model is likened to Apple's, where integration of hardware and software creates a seamless ecosystem that enhances customer loyalty [8][9] - The company's stock is currently trading at 58 times earnings, reflecting its premium status in the market, which may be justified for long-term investors [11] - Nvidia is recommended as a top buy for those looking to invest in a leading AI technology company [11]
苹果史上最牛CEO诞生:在位14年,市值增11倍,营收增7倍
Sou Hu Cai Jing· 2025-08-28 06:06
Group 1 - The core argument is that while Steve Jobs is often seen as the soul of Apple, Tim Cook's tenure as CEO has resulted in significant growth for the company, making him arguably the most successful CEO in Apple's history [1][7]. - Under Tim Cook's leadership for 14 years, Apple's market value has increased 13 times, with revenue and profit growing approximately 7 times [3][5]. - In 2011, when Cook took over, Apple's market value was around $300 billion, and it has now reached approximately $3.4 trillion, representing an 11-fold increase [5][3]. Group 2 - In 2011, Apple's annual revenue was about $65 billion, which has now surged to $400 billion, indicating a growth of 6-7 times [5][3]. - The company's annual profit has also seen a significant increase from around $14 billion in 2011 to over $90 billion today, reflecting a similar growth rate of 6-7 times [5][3]. - Tim Cook has successfully launched new products such as Apple Watch, AirPods, HomePod, and Vision Pro, while continuously innovating the iPhone, contributing to Apple's market capitalization exceeding $1 trillion, $2 trillion, and $3 trillion [7][9].
决定一个人能走多远的,是心力
3 6 Ke· 2025-08-21 01:15
Group 1 - The core concept of "flow" productivity is defined as a state where individuals are fully immersed in their tasks, leading to significantly higher efficiency, potentially achieving tenfold effectiveness [2][3][24] - Cognitive energy management is crucial for entering the flow state, as it involves reducing unnecessary decision fatigue and distractions to focus on significant tasks [5][8][25] - Notable figures like Steve Jobs and Elon Musk utilize methods akin to "zen meditation" to train themselves to enter this hyper-focused state, enhancing their productivity [4][12][24] Group 2 - Mindfulness practices have been adopted by Silicon Valley elites to enhance focus and reduce mental clutter, with companies like Google implementing programs to teach these skills [13][14][24] - The neuroscience behind mindfulness shows that regular practice can alter brain structures, improving focus and emotional regulation [14][15] - Jobs' and Musk's experiences illustrate the importance of maintaining clarity and focus under pressure, employing techniques to manage stress and decision-making effectively [28][30][32] Group 3 - The concept of "willpower-driven" motivation is emphasized as a more sustainable and powerful driving force compared to traditional goal-setting, as it is rooted in deeper personal values and visions [51][53][70] - Both Jobs and Musk exemplify this willpower-driven approach, with their grand visions fueling their relentless pursuit of innovation and resilience in the face of challenges [56][66][70] - The ability to articulate and connect with one's core purpose is essential for maintaining motivation and overcoming obstacles, as demonstrated by the practices of both leaders [72][74]
苹果史上任期最长CEO:蒂姆・库克执掌 5091 天,正式超越乔布斯
Sou Hu Cai Jing· 2025-08-01 14:58
Core Points - Tim Cook has officially surpassed Steve Jobs as the longest-serving CEO of Apple, with 5,091 days in office as of August 1, 2025 [1] - Steve Jobs served as CEO for a total of 5,090 days, with two separate terms: 841 days as interim CEO and 4,249 days as permanent CEO [1] Product Development - Under Steve Jobs, iconic products such as iMac, iPod, MacBook Air, MacBook Pro, Apple TV, iPhone, and iPad were launched [3] - Tim Cook has overseen the introduction of Apple Watch, AirPods, HomePod, Apple Silicon chips, AirTag, and Vision Pro mixed reality devices [3] Software Innovations - Key software platforms launched during Jobs' tenure include iTunes, Mac OS X, Safari, iOS, App Store, FaceTime, and iCloud [3] - Cook has driven the development of Swift programming language, Apple Pay, Apple Intelligence, and expanded the services business with Apple Music, Apple TV+, Apple Arcade, Apple News+, and Apple Fitness+ [3] Corporate Strategy - Jobs revitalized Apple and positioned it as the highest-valued tech company in the U.S. [4] - Cook led Apple to surpass a market valuation of $3 trillion in 2022, making it the most valuable publicly traded company globally, and completed significant acquisitions like Beats and Shazam [4] - There are no immediate plans for Cook's retirement, and no clear successor has emerged within Apple [4]
苹果官网首次支持国补,至高省2000元
Guan Cha Zhe Wang· 2025-06-24 07:22
Group 1 - Apple has updated its national subsidy policy, allowing consumers to enjoy subsidies directly through official channels, specifically in Apple Store online and retail locations in Beijing and Shanghai, with a maximum subsidy of 2000 yuan for selected products [1][4] - The eligible products for the subsidy include iPhone 16, iPhone 16e, iPhone 15, iPhone 15 Plus, various iPad models, multiple Apple Watch Series 10 and SE, as well as MacBook Air, MacBook Pro, iMac (specific colors), Mac mini, and Mac Studio [3] - Previously, Apple's strategy of not participating in national subsidies led some consumers to turn to third-party platforms; the new policy allows for a combination of national subsidies and official services, enhancing consumer confidence [4] Group 2 - The national subsidy program is part of a broader initiative by the Chinese government, which has allocated 3000 billion yuan in special bonds to support the consumption of goods through trade-in programs, with 1620 billion yuan already distributed in the first two quarters of the year [8][9] - The subsidy funding consists of three parts: central government long-term special bond funds, local matching funds based on a 9:1 ratio, and additional local funds depending on implementation progress [9] - The National Development and Reform Commission and the Ministry of Finance plan to distribute further central funds in July and October to support the trade-in program, ensuring a smooth and balanced implementation of the subsidy policy [9]