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iPhone Air不会重演mini的命运
36氪· 2025-08-26 12:19
以下文章来源于爱范儿 ,作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 小屏会死,轻薄永存。 文 | 马扶摇 来源| 爱范儿(ID:ifanr) 封面来源 | 彭博社 都说时尚轮回是一个圈。 如果这么比喻的话,那么电子产品的轮回高低得是一个莫比乌斯环——前有iPhone 16系列的相机按键,后有Z Fold7的回归挖孔,主打一个 " 循环往复, 无穷匮也 " 。 然而今年以来,一个时间跨度稍微有 " 亿 " 点点大的品类重新迎来了春天,在这个参数大战时代显得格格不入: 超轻薄手机 。 图|彭博社 抛开已经上市的三星S25 Edge和万众瞩目的iPhone 17 Air不谈,超薄手机的市场,其实远比我们想象的健康和活跃—— 这个市场甚至不乏一些颇为神奇的选手。今年三月, " 非洲之王 " 传音就在MWC上展示过一款仅超薄工程机SPARK Slim: 仅5.75mm厚、电池却比S25 Ultra大。 图|TECNO 无独有偶,前两周,低调的努比亚也被曝光出正在规划一款超轻薄手机 " 努比亚 Air " ,只有6.7mm厚的机身,却有别家超薄机型所没有的三摄,如果用 一加曾经的话来说,就是 " 不将就 " ...
iPhone Air 不会重演 mini 的命运
3 6 Ke· 2025-08-25 07:34
都说时尚轮回是一个圈。 如果这么比喻的话,那么电子产品的轮回高低得是一个莫比乌斯环——前有 iPhone 16 系列的相机按键,后有 Z Fold7 的回归挖孔,主打一个「循环往 复,无穷匮也」。 然而今年以来,一个时间跨度稍微有「亿」点点大的品类重新迎来了春天,在这个参数大战时代显得格格不入: 超轻薄手机 。 抛开已经上市的三星 S25 Edge 和万众瞩目的 iPhone 17 Air 不谈,超薄手机的市场,其实远比我们想象的健康和活跃—— 这个市场甚至不乏一些颇为神奇的选手。今年三月,「非洲之王」传音就在 MWC 上展示过一款仅超薄工程机 SPARK Slim: 仅 5.75mm 厚、电池却比 S25 Ultra 大。 图|TECNO 无独有偶,前两周,低调的努比亚也被曝光出正在规划一款超轻薄手机「努比亚 Air」,只有 6.7mm 厚的机身,却又别家超薄机型所没有的三摄,如果用 一加曾经的话来说,就是「不将就」。 图|网络 再看三星的 S25 Edge 正式开售以来,口碑评分并没有像年初发布会后,评论区预料的那样直接崩盘。 轻薄手机的开头是轻,而不是薄 事实上,纵观 S25 Edge 的评分、iPho ...
iPhone Air不会重演mini的命运
Hu Xiu· 2025-08-25 05:47
Group 1 - The article discusses the resurgence of ultra-thin smartphones in a market dominated by thicker models, highlighting their unique appeal in the current tech landscape [2][33] - Notable examples include the Samsung S25 Edge and the upcoming iPhone 17 Air, both of which emphasize lightweight design as a key selling point [10][26] - The S25 Edge has received positive feedback despite initial skepticism, indicating a shift in consumer preferences towards lighter devices rather than just thinner ones [6][13] Group 2 - The ultra-thin smartphone trend is characterized by flagship models that do not compromise on features, such as high-resolution displays and advanced camera systems [27][28] - Unlike previous attempts at smaller devices, such as the iPhone 12 mini, the ultra-thin models are positioned to meet a genuine consumer demand for portability without sacrificing screen size [25][35] - The article suggests that the ultra-thin smartphone market is likely to thrive, supported by advancements in technology that allow for lighter designs without reducing functionality [30][36]
小屏手机激战正酣
Zhong Guo Jing Ying Bao· 2025-04-26 16:27
Core Viewpoint - The smartphone market is witnessing a rising competition for "small screen flagships," with OnePlus launching the 13T as the industry's first "small screen performance flagship" featuring a 6.32-inch display and high-end specifications [1][4]. Market Trends - The small screen smartphone market has seen a surge in activity since the second half of 2024, with multiple flagship models being released, including the vivo X200 Pro mini, Xiaomi 15, Samsung Galaxy S25, and OPPO Find X8s, all around 6.3 inches [1]. - Over 50% of consumers are actively interested in small screen models, indicating a shift in consumer demand and technological trends [2]. Technological Advancements - Recent technological advancements, such as the introduction of high-performance processors like Snapdragon 8 and Dimensity 9400, have enabled small screen smartphones to deliver strong performance despite their compact size [3]. - Innovations in battery technology, particularly silicon-carbon anode batteries, have addressed previous concerns regarding battery life in small screen devices [3]. Market Performance - The Chinese smartphone market has shown positive performance in early 2025, with a 2.5% year-on-year increase in sales, largely driven by government subsidy policies and the Spring Festival sales peak [5][6]. - The overall smartphone shipment in China reached 71.6 million units in the first quarter of 2025, reflecting a 3.3% year-on-year growth, although this growth was below IDC's expectations [6]. Challenges and Future Outlook - Despite the initial boost from subsidy policies, the effectiveness of these measures is waning, and the market is facing challenges such as rising costs and cautious consumer sentiment [7][8]. - Companies are encouraged to focus on product quality and innovation to differentiate themselves in a competitive landscape, as the subsidy will not be a core competitive advantage [7][9].