Core Insights - The vivo Developer Conference (VDC) held in Shenzhen focused on enhancing platform services and user experiences for game developers and players, emphasizing the theme "Together, We Move Forward" [1] Game Ecosystem Value Creation - The Chinese gaming market is shifting towards long-term operations and high-quality content due to a plateau in user growth and revenue [2] - vivo aims to bridge developers and players, providing operational support tailored to different game life cycles, from launch to long-term promotion [2] - The company is increasing its promotion of high-quality mini-games, leveraging OS scenarios to achieve millions of daily new exposures [2] User Experience Optimization - vivo is enhancing user experience through hardware advancements, such as the iQOO gaming phone and the new vivo Vision mixed reality headset [3] - The company is focused on user-driven platform functionality improvements and collaborative offline activities with developers to create engaging gaming centers [3] Channel Value and Lifecycle Services - vivo's high-end models are driving growth in high-value gaming consumers, supported by refined channel services to attract these users [4] - The company has upgraded its self-developed traffic algorithm to optimize resource allocation and improve user acquisition [4] - Strategies for user retention include various recall tactics and enhanced exposure for previously uninstalled games [4] Case Study: "Douluo Dalu: Soul Hunting World" - vivo collaborated with 37 Mobile to implement a phased and precise operational strategy for the game, focusing on user acquisition and retention [5] - The partnership involved extensive resource integration and promotional efforts to maximize user conversion during the game's launch [5][6] Engaging Young Players - vivo is focusing on young players, who desire quick access to high-quality gaming experiences and diverse participation [7] - The company is innovating product forms to cover the entire user journey, from discovery to social interaction [7] Mini-Game Market Strategy - vivo is leveraging a multi-faceted approach to develop successful mini-games, including significant daily exposure and user conversion strategies [8] - The platform is enhancing monetization through diverse advertising formats and user incentives [8] Comprehensive Game Ecosystem Strategy - vivo is implementing a holistic strategy for in-app purchases and monetization, focusing on user engagement and retention [9] - Future plans include enhancing marketing capabilities through resource and creative strategies to build a closed-loop ecosystem for user growth [10]

Group 1 - The second Bay Area Youth E-sports League in Longhua District aims to promote high-quality development of the e-sports industry and stimulate consumer market growth by engaging corporate youth teams [2][3] - The league will select four corporate teams and four public teams from six sub-regions to compete in the finals, transforming competitive enthusiasm into consumer vitality [2][6] - Longhua District is positioning itself as a core area for Shenzhen's digital economy, with e-sports recognized as a key driver for regional economic development [3][10] Group 2 - Vivo's iQOO brand focuses on the Z generation, emphasizing high-performance gaming experiences and expanding its business in Southeast Asia [4] - The launch of the "Longhua E-sports Industry Park and E-sports Hotel Map" aims to guide participants and audiences to local e-sports consumption experiences, promoting the integration of events, industry, and consumption [5] - Longhua District's "Youth + Consumption" initiative includes 14 targeted measures to enhance youth consumption capabilities, focusing on new consumption scenarios like e-sports events [5][6] Group 3 - The league features a zero-threshold participation model, allowing all youth players to compete for cash prizes, thereby fostering a broader engagement in e-sports [6] - Shenzhen's e-sports industry is projected to exceed 200 billion yuan by 2024, with significant events like the League of Legends World Championship attracting over 2 million offline participants [8] - The city is actively promoting the integration of gaming and e-sports, with various districts enhancing their unique advantages to support industry growth [8][9]