2025年10月10日，vivo开发者大会（VDC）在广东深圳成功举办。本届大会以"同心·同行"为主题，设 立主会场与11个分会场。在游戏生态分会场中，集中展示了vivo过去一年为开发者与用户提供的平台服 务与体验提升，并围绕游戏行业的未来机遇展开了深入探讨。 焕新服务，移动游戏生态价值共创 近年来，中国游戏用户规模与市场收入增长趋于平缓，游戏行业转向"长线运营"和"提供精品内容"来获 得增量。面对行业环境的变化，vivo生态合作部总经理郎红星表示，vivo作为连接开发者与玩家的桥 梁，始终秉承开放服务、用户导向的理念，帮助开发者在存量市场下找到增长与收益，并持续提升玩家 体验。 围绕游戏产品的不同生命周期，vivo提供不同的运营支持。在新游首发阶段，平台商务与运营团队会深 度介入，前期沟通定位痛点、调优预约素材，帮助开发者分层运营，并优化全链路转化效率，助力新游 破局。在游戏长线推广期，针对用户回流，vivo借助渠道特有数据及运营策略，有效触达回流老用户， 唤醒玩家游戏记忆，延长游戏生命周期。 此外，针对高速增长的小游戏市场，vivo持续加大对精品小游戏的推广力度，通过打通OS场景为开发 者带来千万级日均新 ...

Group 1 - The core point of the news is that Dream Games (创梦天地) has signed a capital agreement with Playrix's PLR Worldwide Sales Limited, where Playrix will subscribe to approximately 38.08 million shares at HKD 1.024 per share, totaling HKD 39 million, which represents a discount of about 3.4% from the closing price on July 28 [1] - Following this transaction, Playrix will hold approximately 2.11% of Dream Games' shares, indicating a strategic investment based on the company's strengths in the overseas premium game distribution business [1] - Dream Games has successfully launched the "Dream Series" games in China, achieving over 200 million registered users over eight years, with "Dream Garden" reaching record revenue in 2024 [1] Group 2 - Game industry research media GameLook analyzed how Dream Games has become a unique global distribution platform by deeply understanding game content and accurately connecting with culture, successfully introducing and operating several well-known IPs [2] - Dream Games has announced a profit forecast for the first half of 2025, expecting net profits between RMB 20 million and 50 million, driven by the results of strategic adjustments and the gradual delivery of self-developed products [2] - The company is set to enter a product launch phase in the second half of 2025, with multiple games, including "Kara Bichu" and "Chong Chong Qibing," expected to be released, showcasing the recognition from overseas developers of Dream Games' capabilities in premium game distribution [2][3] Group 3 - Dream Games is focusing on introducing unique vertical niche products and has reserved several overseas premium games, indicating a shift in collaboration with overseas developers from "agency distribution" to "equity binding," which is expected to create a stable and mutually beneficial long-term partnership [3] - The upcoming product launches and the strategic investment from Playrix are anticipated to accelerate the company's performance release period [3]

Core Viewpoint - Apple is making efforts to enhance gaming on macOS to attract developers and improve the gaming experience on Mac, despite the platform's historical limitations in gaming performance and content availability [4][6][8]. Group 1: Apple's Gaming Strategy - Apple aims to showcase the capabilities of its M-series chips through gaming, as gaming performance is a direct indicator of hardware capability [8]. - The company is also motivated to retain gaming content within its ecosystem, as it has strict in-app purchase policies on iOS, and wants to prevent users from relying on external platforms like Steam and Epic [8][14]. - Despite the limited gaming market on Mac, Apple is pushing for more native game versions to create a viable gaming environment, even if the current offerings are sparse [8][17]. Group 2: Technical Limitations - The transition from Intel to Apple Silicon has created challenges for gaming on Mac, as many games are developed for Windows and do not have macOS versions [9][11]. - Hardware limitations, such as performance and power consumption issues, hinder the ability of Macs to run demanding games effectively [11][13]. - The unified memory architecture of Macs, while beneficial for certain tasks, may not meet the needs of high-performance gaming, as dedicated video memory is often preferred [13]. Group 3: Content Development Challenges - Apple's dual approach to gaming—offering services like Apple Arcade while also promoting high-profile games—creates a conflicting strategy that may confuse users [14][15]. - The lack of significant investment from developers in adapting games for macOS results in a limited selection of titles, which undermines the potential for a robust gaming ecosystem [17]. - The overall perception of Mac as a gaming platform remains skeptical, as developers are hesitant to invest in creating content specifically for macOS [17].