Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," has submitted an IPO application to the Hong Kong Stock Exchange, driven by declining mobile business revenue and the need for capital to support market expansion and innovation [1][15]. Group 1: Financial Performance - As of June 30, 2025, Transsion's mobile business revenue is projected to decline by 18.4%, from 31.979 billion yuan in the first half of 2024 to 26.093 billion yuan [1]. - The company's revenue increased from 46.596 billion yuan in 2022 to 68.715 billion yuan in 2024, with a first-half revenue of 29.077 billion yuan in 2025 and a gross profit of 5.533 billion yuan, resulting in a gross margin decrease from 20.9% in 2024 to 19.0% [1]. - For the first three quarters of 2025, total revenue was 49.543 billion yuan, a year-on-year decrease of 3.33%, while net profit attributable to shareholders dropped significantly by 44.97% [6][7]. Group 2: Market Position and Competition - Transsion has successfully captured the African market, holding over 40% of the smartphone market share, while facing increasing competition from brands like Xiaomi and OPPO, which are expanding their presence in Africa [5][9]. - In the second quarter of 2025, Transsion maintained a 51% market share in Africa, but Xiaomi's share rose to 14%, indicating a shift in the competitive landscape [9]. - The company has historically focused on low-cost smartphones but is now facing competition in the sub-$100 segment and the mid-range market [9]. Group 3: Strategic Initiatives - Transsion is diversifying its business by entering the energy storage and electric vehicle markets, launching brands like itel Energy and DYQUE Energy, and developing electric two-wheelers and three-wheelers [14]. - The company emphasizes local talent and has established a strong presence in 32 countries, with a foreign employee ratio of about 40% [5]. - To address competitive pressures, Transsion has increased its R&D investment, reaching 2.139 billion yuan in the first three quarters of 2025, a year-on-year increase of 17.26% [10]. Group 4: Future Outlook - The IPO in Hong Kong is seen as a strategic move to expand into Southeast Asia and other markets, leveraging Hong Kong as a gateway [15]. - Despite the ambitious plans for diversification and AI integration, the mobile business still accounts for over 90% of revenue, indicating a need for successful execution of new strategies to ensure long-term growth [15].

（原标题："非洲手机之王"居然卖起电动车？业绩承压下传音觅新机） 南方财经记者朱治宣 实习生钟宸 广州报道 近日，被誉为"非洲手机之王"的传音控股（688036.SH）公告，公司已于12月2日向香港联交所递交IPO申请。这家已经在A股上市6年的公司，为 何突然选择二次上市？ 根据招股书披露，截至2025年6月30日，其手机业务营收同比下滑18.4%，由2024年上半年的319.79亿元，收缩至260.93亿元。公司营收从2022年 465.96亿元增至2024年687.15亿元，2025年上半年营收290.77亿元，毛利55.33亿元，毛利率从2024年的20.9%下降至19.0%。 行业内人士指出，其中或许既有业绩承压、募资寻求资金支持的缘故，也有开拓市场、寻找第二曲线的渴求存在。 截至12月5日收盘，传音控股报67.41元/股，年内跌幅达到26.95%，市值776亿元。 传音控股年初至今走势图， wind 同时，公司通过自建本地渠道和服务体系，进一步筑起护城河。在非洲等地，传音设立了Carlcare品牌的售后服务网络，通过数千个网点为用户提 供维修和支持，确保产品推广和市场反馈快速响应。 经过多年的深耕， ...

Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," is seeking to shed this label by diversifying its business and pursuing a Hong Kong IPO to enhance its growth prospects [2][12]. Group 1: Company Overview - Transsion Holdings has submitted an application for H-share issuance and listing on the Hong Kong Stock Exchange [2]. - The company has established a strong market presence in Africa, leveraging hardware designs suited for local conditions and camera algorithms optimized for darker skin tones [2][7]. - In Q3, Transsion's global smartphone shipments reached 28.6 million units, ranking fourth globally with a year-on-year growth of 12% [2]. Group 2: Financial Performance - Despite its market success, Transsion faces increasing pressure on its financial performance, with a 3.33% year-on-year decline in revenue to CNY 49.54 billion in the first three quarters of the year [6]. - The company's net profit and net profit excluding non-recurring items fell by 44.97% and 46.71% respectively, indicating significant profitability challenges [6]. - The stock price has dropped 30% since reaching a peak of CNY 104.9 in September, closing at CNY 68.62 on December 3 [2][3]. Group 3: Market Challenges - Rising storage product prices and increased competition from domestic manufacturers targeting emerging markets are significant challenges for Transsion [2][6]. - Competitors like Xiaomi, Honor, and OPPO are rapidly expanding in the African market, with Xiaomi's shipments growing by 34% year-on-year [7][8]. - The global storage chip price surge is expected to continue until 2026, further squeezing Transsion's profit margins, as storage components account for 15%-25% of costs in mid-range smartphones [6][8]. Group 4: New Growth Areas - Transsion is actively exploring new growth avenues, including energy storage and electric two-wheeled vehicles, with IoT products and other revenues reaching CNY 2.568 billion, accounting for 8.8% of total revenue [4][10]. - The company has launched energy storage products under the DYQUE Energy brand, targeting both high-end and budget markets [10][12]. - The REVOO brand for electric two-wheeled vehicles was established in 2022, with plans for expansion into South Asia and Latin America [13].

Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," is seeking to shed this label by applying for an H-share listing on the Hong Kong Stock Exchange, aiming to diversify its revenue streams beyond mobile phones [1]. Group 1: Market Position and Performance - Transsion Holdings has achieved a global smartphone shipment of 28.6 million units in Q3, ranking fourth globally with a year-on-year growth of 12% [1]. - The company's revenue for the first three quarters of this year was 49.543 billion yuan, a decrease of 3.33% year-on-year, with net profit dropping by 44.97% [6]. - The stock price of Transsion Holdings has fallen by 30% since reaching a peak of 104.9 yuan in September, closing at 68.62 yuan on December 3 [3][1]. Group 2: Competitive Landscape - Domestic smartphone manufacturers are increasingly targeting emerging markets, intensifying competition for Transsion [6]. - Xiaomi, Honor, and OPPO are notable competitors, with Xiaomi's market share in Africa growing by 34% year-on-year, while Honor's shipments increased by 158% [6][7]. - Omdia forecasts a 6% decline in the African smartphone market by 2026 due to rising BOM costs and supply chain pressures [7]. Group 3: New Growth Areas - Transsion is exploring new growth avenues, including energy storage and electric two-wheeled vehicles, with IoT products and other revenues reaching 2.568 billion yuan, accounting for 8.8% of total revenue [4][11]. - The company has launched energy storage products under the DYQUE Energy brand, targeting both high-end and budget markets [9][11]. - The REVOO brand for electric two-wheeled vehicles was established in 2022, with plans for expansion into South Asia and Latin America [12].