8月21日，vivo重磅发布vivo Vision混合现实头显探索版，成为国内首家同时布局手机与MR的科技企 业。借助vivo蓝科技整体技术创新能力及在影像、传感器、显示等多方面硬件技术积累，vivo系统性解 决MR设备在感知、交互、算力等维度的工程化难题，成为第一家真正以硬件厂商底层能力，构建一整 套混合现实体验的中国科技公司，实现内容创作与体验的"生态闭环"。 vivo不断在影像领域深度探索，深耕用户有感知的事件化场景，以专业影像能力赋能更广泛群体。无论 是在演唱会现场赋予"山顶也是VIP"的底气，还是作为春晚新媒体直播技术伙伴，为专业直播提供端到 端解决方案，vivo整合四大赛道能力，从单一赛道到场景融合，满足用户围绕特定使用场景的多样化影 作为四年磨一剑的诚意之作，vivo Vision探索版不仅是"蓝科技"系统创新能力的集大成者，更是将vivo 用户导向的核心价值观落到实处。产品定义之初，vivo Vision探索版的目标就是面向用户日常使用。 据悉，相较行业同类产品平均600-700g的重量，vivo Vision探索版仅398g，而高83mm、厚40mm的尺寸 也比行业均值缩小了26％。产品经过 ...

Core Insights - Chinese smartphone manufacturers are leading in the "arms race" of battery capacity, with an average battery capacity of 5418mAh in May 2025, a year-on-year increase of 11%, compared to a global average increase of only 3% [1][3] Battery Capacity Trends - The trend of increasing battery capacity among domestic smartphones has been evident over the past two years, with 6000mAh batteries becoming the norm and some flagship models exceeding 7000mAh [3][4] - In the first half of this year, several mid-range models have adopted batteries over 7000mAh, with two models featuring 8000mAh batteries, marking a significant milestone in battery capacity [4] Technological Advancements - The growth in battery capacity is attributed to the adoption of Silicon Carbon (SiC) batteries, which offer higher battery density and allow for larger capacities within the same physical dimensions [5] - The first smartphone with a SiC battery was launched in February 2023, with widespread adoption expected to begin in the second half of 2024 [5] Market Share and OEM Performance - As of May 2025, the market share of smartphones with battery capacities of 6000mAh and above has increased from 9% to 35% year-on-year, indicating a significant shift in consumer preferences [6] - OnePlus leads in average battery capacity in the Chinese market, followed by brands like Honor, Huawei, and Vivo, which are also equipping their models with larger batteries [6] Competitive Landscape - In contrast to the rapid increase in battery capacity among Chinese manufacturers, Apple is reportedly launching the iPhone 17 Air with a battery capacity of only 2800mAh, which is smaller than previous models [8][9] - The decision to prioritize a thinner design for the iPhone 17 Air has led to a reduction in battery size, raising concerns about the practicality for heavy users who may need to carry external chargers [9]

Core Insights - Huawei has launched the Pura80 digital version, which will officially go on sale on July 30, with a starting price of 4699 yuan, representing an 800 yuan decrease compared to the previous generation [1][3] - The smartphone market is facing increased competition, particularly in the 4000 yuan price range, with several brands including Apple and Xiaomi also adopting price reduction strategies [3][4] - The overall smartphone market in China has seen a decline in shipments, with a 4.0% year-on-year drop in Q2 2025, marking the end of six consecutive quarters of growth [3][4] Huawei's Market Position - Huawei regained the top position in China's smartphone shipments for the first time in four years, despite a 3.4% year-on-year decline in total shipments [3][4] - In Q2 2025, Huawei's market share was 18.1%, with shipments of 12.5 million units, while competitors like Vivo and OPPO experienced larger declines [4][5] - Huawei's high-end smartphone market remains strong, with a 69% year-on-year increase in shipments for devices priced above 600 USD, capturing 38% of that market segment [6] Market Dynamics - The smartphone market is under pressure due to low consumer confidence and extended replacement cycles, leading to a challenging environment for all brands [5][6] - Analysts predict that without significant new demand, Huawei's growth may slow down, potentially leading to single-digit growth or slight declines in the Chinese market [5] - The success of Huawei's HarmonyOS ecosystem is crucial for its long-term competitiveness against Apple, although it currently faces challenges with software bugs and incomplete functionalities [5][6]

Core Viewpoint - The article discusses the phenomenon of "OTA castration" in the smartphone industry, where manufacturers limit the functionality of older models despite their hardware capabilities, leading to a subpar user experience [2][5][40]. Group 1: OTA Castration Phenomenon - Manufacturers often restrict features on older devices to differentiate product lines and maintain exclusivity for newer models [2][5]. - The "OTA castration" results in older flagship models receiving fewer software updates and features compared to newer mid-range devices, despite having similar hardware [5][23]. - Examples include Vivo's X200 series, which lacks certain features available on the mid-range S30 series, despite being marketed as a flagship [15][17]. Group 2: Specific Manufacturer Cases - Vivo's X200 Pro mini received limited functionality for new filters compared to the X200 Ultra, despite both devices having similar hardware [11][13]. - OPPO's Find X8 series introduced new imaging algorithms that older models like Find X7 Ultra do not support, despite having the necessary hardware [24][29]. - Xiaomi's latest flagship, the Xiaomi 15 Ultra, lacks certain features that are available on the Redmi K80 Ultra, raising concerns about prioritization in software updates [30][35]. Group 3: Industry Implications - The trend of limiting software updates to newer models creates dissatisfaction among users who expect longevity and full functionality from their devices [40]. - The smartphone industry’s focus on rapid product releases and feature differentiation often leads to inadequate support for older models, undermining user trust [40].

Core Insights - The high-end smartphone market in China is perceived to be dominated by Huawei, but recent data shows that Xiaomi is performing comparably in this segment [1][4] - As of June 1, the activation data indicates that both Huawei Mate70 series and Xiaomi 15 series have sold 4.98 million units each, with Vivo X200 series at 3.37 million and OPPO Find X8 series at 0.27 million [2] - The recent sales performance has surprised many Huawei fans, as they expected Huawei to lead in the high-end market against Xiaomi [4][6] Sales Performance - Huawei Mate70 series has a cumulative sales figure of 4.98 million units, matching Xiaomi 15 series [2] - The sales gap between Huawei and Xiaomi is minimal, with Huawei only surpassing Xiaomi by 200 units, indicating a very close competition [6][7] - Xiaomi had a lead of over 200,000 units until May, but Huawei's supply chain stabilization has allowed it to catch up [4][6] Supply Chain and Market Dynamics - Huawei's sales have been impacted by long-term supply shortages, particularly for its high-demand Pro and Pro+ versions of the Mate70 series [7] - The lifecycle of Huawei's flagship devices is approximately 1.5 to 2 years, while Android flagships typically have a shorter lifecycle of 6 months to 1 year [9] - The stabilization of Huawei's supply chain is expected to enhance its sales performance in the long run, despite short-term fluctuations [6][9] Future Outlook - Xiaomi's recent performance in the high-end market is seen as a significant achievement, marking the first time it has led Huawei in flagship sales for an extended period [11] - With the upcoming release of Xiaomi's self-developed processor, the company is expected to increase its flagship iteration speed and product offerings, potentially allowing it to compete more effectively with Huawei [11]

Group 1: Market Overview - The Chinese smartphone market has entered a mature phase, with Huawei's strong return intensifying competition among manufacturers [1][2] - In Q1 2025, China's smartphone shipments reached 71.6 million units, a 3.3% year-on-year increase, outperforming the global average of 1.5% [3][4] - Xiaomi led the market with a 18.6% share, followed closely by Huawei at 18.0%, while Apple saw a significant decline, dropping to fifth place with a 13.7% market share [4][5] Group 2: Huawei's Market Strategy - Huawei's resurgence began with the Mate60 series launch, which filled the 5G smartphone gap and significantly impacted competitors' sales [5] - Huawei's channel strategy includes offering higher profit margins to distributors, leading to a substantial increase in its sales share among channel partners [5] - The competitive landscape is expected to remain tight, with Huawei reclaiming market share that was previously held by other brands [6] Group 3: International Expansion - Chinese smartphone brands are increasingly focusing on international markets, with a shift towards mid-to-high-end segments, contrasting with previous strategies that emphasized cost-effectiveness [7][9] - Honor has achieved over 50% of its sales from overseas markets, becoming a significant player in regions like Malaysia and Singapore [7][8] - OPPO and Xiaomi have also expanded their international presence, with OPPO's overseas shipments accounting for about 60% of its total sales [8][9] Group 4: Localization Strategies - Brands are adopting localized strategies to enhance their market presence, such as OPPO's integration of local culture into retail experiences in Indonesia [12][13] - Vivo aims to increase its overseas revenue share to 70% within two years, emphasizing local talent and production [13] - Successful examples include Transsion's tailored products for African consumers, demonstrating the importance of understanding local preferences [17][18] Group 5: Challenges in International Markets - Adapting to local regulations and building trust with consumers are critical challenges for Chinese brands entering foreign markets [15][16] - Legal disputes with international competitors pose additional hurdles, impacting market expansion efforts [16] - The fragmented nature of markets like Europe requires brands to customize their strategies rather than adopting a one-size-fits-all approach [17]

Core Insights - The smartphone industry is undergoing an AI revolution, with manufacturers increasingly integrating AI features into their new products, marking a shift from traditional hardware innovation to AI-driven functionalities [2][5][14] - IDC forecasts a dramatic increase in AI smartphone shipments in China, with a year-on-year growth of 591% in 2024, and a penetration rate rising from 3% in 2023 to 22% [4] - The competition among smartphone manufacturers is shifting from hardware specifications to AI capabilities, emphasizing the need for end-to-end AI design from chips to operating systems [8][13] Group 1: Industry Trends - The AI smartphone market is expected to reach 1.18 billion units by 2025, accounting for 40.7% of the overall market [4] - High-end smartphones priced above $600 are projected to exceed 30.9% of the market share, with AI features contributing 75% of their premium pricing [4] - The average replacement cycle for smartphones has extended to 51 months, prompting manufacturers to focus on AI to drive consumer upgrades [5] Group 2: Technological Developments - The new generation of smartphones must feature advanced AI capabilities, including large model computing power, system-level AI integration, and proactive service in various scenarios [8][16] - AI's impact on imaging technology is significant, with innovations allowing for real-time analysis and optimization of images, enhancing capabilities beyond traditional photography [10][11] - The relationship between hardware manufacturers and AI developers is evolving, with companies like Qualcomm and Huawei creating ecosystems that support AI development and deployment [17][22] Group 3: Competitive Landscape - Major smartphone manufacturers are divided into three camps: Apple, Huawei, and an open ecosystem represented by brands like Xiaomi and Honor, each pursuing different AI strategies [20][22] - Huawei is positioned to lead in the AI smartphone market due to its strong R&D investment and technological capabilities in AI chipsets and cloud collaboration [22][23] - The future of smartphones may not solely rely on traditional devices, raising questions about the evolution of AI-native smart devices beyond current smartphones [23][24]

在全球科技热潮逐渐从云端回落到现实场景的当下，巨头们正在将战略目光投向时代的下一程。3月25 日，南都湾财社记者在博鳌亚洲论坛2025年年会现场获悉，vivo正式宣布成立机器人Lab，并携自研混 合现实头显首次亮相。 这是vivo连续第四年出现在博鳌的舞台上。但这一次，除了展示最新成果，还明确宣示了一个全新的方 向——以"机器人"为名，叩问未来科技的本质命题。 "机器人是手机行业的未来，它将成为联接物理世界和数字世界的桥梁，且依旧会遵循以人为本、回归 用户场景创造极致体验的价值准则。"在博鳌"发布时刻"环节，vivo执行副总裁、首席运营官，vivo中央 研究院院长胡柏山提到，vivo将依托于在AI大模型与影像领域的十年深厚积累，聚焦孵化机器人的"大 脑"和"眼睛"。 从手机到AI，再到机器人，从看见世界、理解世界，到参与世界，vivo正在试图回答那个最底层的问 题：下一个十年，还能为用户创造怎样的价值？ 亮相博鳌，vivo叩响未来 混合现实头显、蓝科技矩阵、X200系列旗舰产品……在2025年博鳌亚洲论坛现场，vivo在AI大模型、 6G、MR（混合现实）、影像、芯片等多个前沿技术方向的阶段性成果悉数登场，组 ...

Core Viewpoint - Vivo is strategically entering the robot market, focusing on consumer-level products, which is seen as a calculated move rather than a trend-following action [1][3][4]. Group 1: Strategic Positioning - Vivo has established a Robot Lab to develop the "brain" and "eyes" of robots, targeting the consumer market [1]. - The company's entry into the robot sector is based on years of technological accumulation, leveraging existing capabilities from its mobile phone business [3][4]. - Vivo's approach is characterized by a focus on creating value through unique scenarios, aiming to build a competitive edge in the robot market [3][4]. Group 2: Market Analysis - The robot market is projected to be significantly larger than the electric vehicle market, with predictions indicating a market size ten times that of electric vehicles [8][9]. - The humanoid robot market in China is expected to reach 300 billion yuan by 2035, with a compound annual growth rate of 53.15% over the next decade [9]. - The demand for robots in family services, healthcare, and elderly care is anticipated to rise due to an aging population, enhancing the user value of robots [8][9]. Group 3: Technological Compatibility - Vivo's existing technologies, such as AI models, imaging chips, and operating systems, have an 80% reuse potential in the robot business, unlike the 10% reuse potential found in the electric vehicle sector [5][9]. - The company emphasizes the importance of aligning new ventures with its core competencies to establish a sustainable competitive advantage [5][6]. Group 4: Value Creation - The essence of Vivo's strategy is to ensure that new ventures create value for users and society, which is crucial for long-term sustainability [5][6]. - The evolution of mobile phones has demonstrated the ability to meet diverse user needs, and robots are seen as the next step in this evolution, bridging the physical and digital worlds [8][9].