在国产高端机市场，外界普遍认为只有"华为和其它"两种选项，余下国产品牌不具备与华为正面竞争实力。但最新数据显示，小米在高端市场表现与华为旗 鼓相当，华为Mate70系列半年时间销量才反超小米，而且只领先200台实际差距极小。 博主数码闲聊站公布截至6月1日前，最新一代国产旗舰激活量数据，具体销量如下。 华为Mate70系列累计销量498万台 小米15系列累计销量498万台 vivo X200系列累计销量337万台 OPPO Find X8系列累计销量272台 以上排名让许多华为粉丝感到不适，甚至认为名有些"反直觉"，毕竟华为在高端可以与苹果相抗衡，现在怎么可能与小米并驾齐驱呢？其实在前几个月，小 米激活量一直小幅领先于华为，截至5月销量仍然比华为高20多万台。随着华为"长周期效应"效果凸显，再加上供应链逐渐稳定，所以才在销量上小幅反超 小米，而且两家相差极小。 数码闲聊站指出，华为Mate70系列激活量只比小米15系列多200台，排除统计上的误差，实际销量差距可能更小。但出现这种情况，不是华为不受欢迎，更 不是小米在高端市场完全可以挑战小米，主要受到华为供应量长期不足原因影响。 华为Mate70系列去年11月 ...

Core Insights - Xiaomi emerged as the top smartphone vendor in China for Q1 2025, with a shipment of 13.3 million units, capturing 18.6% market share, marking a significant increase of 39.9% year-over-year [1][2][6] - Huawei followed closely with 12.9 million units shipped, achieving an 18.0% market share and a year-over-year growth of 10.0% [2][6] - OPPO and Vivo maintained their positions with shipments of 11.2 million and 10.3 million units respectively, while Apple saw a decline in shipments to 9.8 million units, a drop of 9.0% year-over-year [2][8] Shipment and Market Share - Xiaomi's Q1 2025 shipment: 13.3 million units, 18.6% market share, up from 9.5 million units and 13.8% market share in Q1 2024 [2] - Huawei's Q1 2025 shipment: 12.9 million units, 18.0% market share, up from 11.7 million units and 17.0% market share in Q1 2024 [2] - OPPO's Q1 2025 shipment: 11.2 million units, 15.7% market share, up from 10.9 million units and 15.7% market share in Q1 2024 [2] - Vivo's Q1 2025 shipment: 10.3 million units, 14.4% market share, up from 10.1 million units and 14.6% market share in Q1 2024 [2] - Apple's Q1 2025 shipment: 9.8 million units, 13.7% market share, down from 10.8 million units and 15.6% market share in Q1 2024 [2] Activation Volume - Xiaomi led in activation volume for March 2025 with 324.37 thousand units, a year-over-year increase of 16.99% [4] - Huawei followed closely with 322.96 thousand units activated, showing a year-over-year growth of 19.87% [4] - Vivo and OPPO experienced declines in activation volumes, with Vivo at 288.68 thousand units (down 2.71%) and OPPO at 271.05 thousand units (down 7.69%) [4] - Apple recorded 255.65 thousand units activated, a decrease of 9.86% year-over-year [4] Product Performance - Xiaomi's 15 series achieved approximately 3.93 million activations by early April 2025, indicating strong performance in the high-end segment [5] - The Redmi K80 series also performed well, surpassing 3.32 million activations [5] - Huawei's Mate series and nova series continued to perform well in the market, contributing to its growth [6] - OPPO's Find X8 series was noted as one of the best-selling models, while Vivo's performance was stable with a slight increase [8] Market Outlook - The competitive landscape remains strong with Xiaomi, Huawei, OPPO, and Vivo all achieving notable results, while Apple faces challenges in maintaining its market share [10] - The domestic market is expected to continue to see aggressive competition, particularly from local brands that are increasingly matching or exceeding Apple's offerings in various aspects [10]