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首场直播带货6吨!惠来荔枝上市接“荔”线上线下齐热卖
Nan Fang Nong Cun Bao· 2025-06-25 14:30
Core Viewpoint - The article highlights the successful launch of the first live-streaming sales event for Huizhou lychee, achieving sales of 6 tons, and emphasizes the collaborative efforts between online and offline channels to promote the product globally [1][13][6]. Group 1: Production and Sales Growth - Huizhou lychee is recognized as a national geographical indication product, with a total planting area of 173,600 acres and an estimated production of 110,000 tons this year, representing a 30% increase year-on-year [3][4][21]. - The "Huizhou Lychee Production and Sales Connection Activity" is actively promoting the product, with events scheduled to run until June 30, featuring offline sales and e-commerce live-streaming [15][16][20]. Group 2: Marketing and Distribution Strategies - The government is facilitating a multi-channel marketing strategy that includes online and offline sales, aiming to expand the market reach of Huizhou lychee [6][22][26]. - The introduction of a "source direct delivery" model through platforms like JD.com and SF Express is enhancing the freshness and availability of the lychee [49][50]. Group 3: Quality Improvement and Brand Development - The East Pupu Farm is focusing on improving lychee quality through variety optimization and technological support, now cultivating over 50 high-quality late-ripening varieties [34][37][44]. - The "Giant Beauty" lychee, a unique variety from Huizhou, has gained popularity among buyers, showcasing the farm's commitment to quality and branding [40][41]. Group 4: Community Engagement and Tourism - The local community is engaged in promoting lychee through tourism, with planned experiences that combine lychee picking and rural tourism to attract visitors [60][68]. - The integration of cultural and tourism activities aims to enhance consumer engagement and drive sales during the lychee harvest season [60][68].
白云区对口帮扶麻章区工作组为麻章区选调生讲深入贯彻中央八项规定精神学习教育专题党课
Nan Fang Nong Cun Bao· 2025-06-25 14:30
白云区对口帮扶 麻章区工作组为 麻章区选调生讲 深入贯彻中央八 项规定精神学习 教育专题党课_ 南方+_南方plus 6月23日,白云 区派驻麻章区对 口帮扶协作工作 组组长、麻章区 委副书记黎妮 以"践行中央八 项规定精神,锤 炼过硬作风赋能 乡村振兴"为 题,为麻章区选 调生讲授深入贯 彻中央八项规定 精神学习教育专 题党课,以理论 学习筑牢思想根 基,以实践要求 指引成长方向。 推动作风建设与 基层实践深度融 合。 党的红色基因融 入时代发展新征 程,让清正务实 的优良作风在新 时代焕发更强生 命力。要始终把 锤炼党性修养作 黎妮强调,选调 生作为基层工作 的新生力量,要 深刻认识中央八 项规定精神对锻 造过硬作风的重 要意义,以久久 为功的韧劲坚定 不移落实中央八 项规定精神,将 此次党课,黎妮 以理论阐释结合 案例教学,深入 剖析违反中央八 项规定及其实施 为终身课题,持 续用新时代中国 特色社会主义思 想凝心铸魂,系 统学习、深刻领 会总书记关于作 风建设的核心要 义,对中央八项 规定及其实施细 则精神做到学深 悟透、躬身践 行。她对选调生 提出四点殷切期 望,一要深学细 悟强根基,把中 央八项规 ...
苏东坡爱“炫”的荔枝来啦!6月29日,惠州喊黔西南品荔枝!
Nan Fang Nong Cun Bao· 2025-06-25 14:30
Group 1 - The event on June 29 in Qianxinan, Guizhou, marks the launch of the 2025 Guangdong-Guizhou cooperation to promote agricultural products, featuring a delegation from Huizhou showcasing lychee [3][29] - Huizhou is recognized as a key region for lychee cultivation in Guangdong, with an area of 396,000 acres, accounting for about 10% of the province's total lychee planting area [8][10] - The lychee varieties presented include Guiwei, Nuomici, and Feizixiao, with "Zhenlong Lychee" and "Luofushan Lychee" receiving national geographical indication certification [9][10] Group 2 - The event will also feature local specialties from Qianxinan, such as Yiren rice, red tea, and stone flower, allowing attendees to enjoy a variety of high-quality agricultural products [15][16] - The promotion includes tasting sessions for Huizhou lychee, where visitors can sample different varieties for free [46][50] - The event coincides with the "June 6" Buyei Festival, showcasing cultural performances and enhancing community engagement [57][60] Group 3 - Qianxinan is an important area for high-quality mountain agriculture in Guizhou, with favorable ecological conditions for crop growth [61] - The region has certified 29 geographical indication agricultural products and has a variety of organic and green food certifications [63] - The introduction of lychee cultivation in Ceheng County, with 10,000 pounds expected to bear fruit this year, aims to establish a local lychee market [70][72]
增城仙进奉荔枝俏销,有荔企日均走货2.5万斤!
Nan Fang Nong Cun Bao· 2025-06-25 14:30
Core Viewpoint - The sales of Zengcheng Xianjinfeng lychee are booming, with daily sales reaching 25,000 jin, highlighting the strong market demand for this variety of lychee [1][3]. Group 1: Product Overview - Zengcheng Xianjinfeng lychee, known as the "Queen of Lychee," is a late-maturing variety that has gained significant attention in recent years [2][9]. - This lychee variety is characterized by its flat heart shape, thick and tough skin, and sweet, crisp flesh, earning it the reputation of being the "culmination of lychee" [10][11]. - The Xianjinfeng lychee is highly productive, durable for storage, and maintains freshness for long-distance cold chain logistics, making it suitable for extensive distribution [12][20]. Group 2: Market Performance - As of now, approximately 100 tons of Xianjinfeng lychee have been harvested in Zengcheng, with a market average price of about 45 yuan per jin [26][28]. - The total planting area for lychee in Zengcheng is projected to reach around 200,000 mu by 2025, with an estimated total output of 50,000 tons, of which Xianjinfeng will cover 32,000 mu and yield approximately 7,800 tons [26][27]. - The strong sales performance is reflected in the fact that some farmers have already received orders for their lychee even before the harvest began, indicating high market interest [21][22].
央企助“荔”!2025中国石油广东荔枝文化节启动
Nan Fang Nong Cun Bao· 2025-06-25 14:30
Core Viewpoint - The event marks the launch of the first Lychee Cultural Festival organized by China National Petroleum Corporation (CNPC) in Guangdong, aimed at promoting local lychee products and supporting rural revitalization efforts in line with national policies [2][3][18]. Group 1: Event Overview - The first Lychee Cultural Festival was initiated on June 25, 2023, in Guangzhou, with participation from 66 enterprises [3][4]. - The festival is part of a broader initiative to enhance the marketing and distribution of Guangdong lychee, leveraging CNPC's extensive gas station network [12][19]. Group 2: Economic Impact - Guangdong produces 50% of China's lychee, with a total production of 1.8 million tons; a price increase of 1 yuan per jin could result in an additional income of 3.6 billion yuan for local farmers [17][18]. - CNPC aims to transform lychee from a seasonal fruit into a year-round brand, enhancing its market presence [13][14]. Group 3: Strategic Partnerships - CNPC has signed strategic cooperation agreements with various companies to integrate resources in cultural promotion, agricultural supply, and deep processing of lychee [24][27]. - The partnerships are expected to inject new momentum into the Guangdong lychee industry chain [27]. Group 4: Marketing and Promotion - The festival featured a lychee tasting area and promotional activities, including the "Yue Enjoy CNPC" WeChat mini-program, which has reached over 300,000 users through a combination of online and offline marketing strategies [30][34]. - As of June 20, 2023, CNPC has published 78 promotional articles and conducted extensive social media promotions to enhance the visibility of Guangdong lychee [32][34].
“法治+禁毒”,乳源中学上千名学生齐上必修课
Nan Fang Nong Cun Bao· 2025-06-25 10:47
"有人送给你添加了依托咪酯的电子烟,你要怎么办""坚决拒绝""要马上报告老师,报警"……同学们踊 跃参与互动,纷纷举手回答、分享学习心得,现场气氛热烈非常。 "以前我一直以为毒品、犯罪行为离我们很遥远,经过这次培训我才知道未成年人在无意间有可能踏入 犯罪的深渊!"一名学生在培训后说道。 6月21日下午,在第38个国际禁毒日到来之际,韶关市乳源瑶族自治县乳源中学1700多名初一、初二学 生参加了预防未成年人犯罪和禁毒宣传普法教育活动。此次活动由韶关市中级人民法院、中共乳源瑶族 自治县全面依法治县委员会办公室、乳源瑶族自治县司法局和省乡村振兴驻乳源瑶族自治县一六镇帮镇 扶村工作队(以下简称驻一六镇帮扶工作队)联合主办,也是乳源瑶族自治县2025年"四个一"法律服务 活动之校园安全教育系列活动。 普法课程由韶关市中级人民法院何辉英法官主讲。何法官用一个个鲜活的真实案例,深入浅出地剖析了 未成年人可能触犯的故意杀人、故意伤害、强奸、贩卖毒品等罪名的相关法律规定。她特别针对发生在 韶关地区的典型案例进行重点解读,清晰划出法律红线,告诫同学们"冲动是魔鬼,守法是底线",引导 大家明辨是非,远离犯罪。 随后,驻一六镇帮扶工 ...
“鹅荔CP”火爆小红书,快来广州289艺术园区打卡美食之旅
Nan Fang Nong Cun Bao· 2025-06-25 10:35
"鹅荔CP"火爆小 红书,快来广州 289艺术园区打 卡美食之旅_南 方+_南方plus "没想到马冈鹅 能成为荔枝的菜 搭子!" 幕,将这对"网 红CP"从线上带 到线下,为广大 食客带来一场别 开生面的美食盛 宴,直接把吃货 们的快乐拉满! "马冈鹅×荔枝也 太绝了吧!" "这对CP我能磕 一辈子!" 当美食界的新组 合"鹅荔双绝"的 消息传出,瞬间 在小红书等网络 平台掀起了一阵 热潮,备受期 待。6月26日, 2025年马冈鹅× 荔枝"鹅荔双 绝"推介活动即 将在广州289艺 术园区盛大启 "鹅荔CP"走红 网络,社交平台 话题爆棚 在活动预热阶 段,"鹅荔CP"的 菜品信息一经发 布,便迅速成为 美食界的新宠。 在小红书等社交 平台上,相关话 题阅读量持续攀 升。美食博主们 纷纷化身"CP粉 头",迫不及待 地分享着关于马 冈鹅与荔枝搭配 的新奇想法和期 待。 荔韵双味鹅、鹅 韵荔香盏、翠影 与荔枝相关企业 荔香鹅、荔香鹅 粒脆……每一道 菜品都创意十 足,引发了网友 们的热烈讨论, 大家纷纷点赞、 收藏,形成了良 好的口碑传播效 应。 约上"搭子"来打 卡,美食社交两 不误 当下流行的"搭 子文化 ...
销售进度超九成!茂名荔枝进入收官期
Nan Fang Nong Cun Bao· 2025-06-25 10:34
Core Viewpoint - The sales of Maoming lychee have exceeded 90%, with the season expected to conclude in early July, showcasing a successful harvest and strong market demand [1][16][21]. Group 1: Sales and Production - Maoming is a significant contributor to China's lychee production, accounting for approximately 25% of the national output and 20% of the global output [4][5]. - The estimated production of Maoming lychee this year is around 630,000 tons, with over 570,000 tons already harvested and sold as of June 25 [21][22]. - The price for high-quality Guifei lychee is currently stable at 6-7 yuan per jin, while the purchase price for early-ripening varieties ranges from 3 to 4.5 yuan per jin [19][26]. Group 2: Marketing and E-commerce - The local government and enterprises are actively promoting Maoming lychee through various marketing strategies, including e-commerce initiatives and brand promotion [6][36]. - The "Ten Thousand E-commerce Selling Lychee" campaign has attracted 4,000 e-commerce businesses and 10,000 micro-businesses, with an average purchase price in e-commerce channels being 10% higher than traditional channels [44][46]. - A notable sales event occurred on June 20, where 400,000 orders of Maoming lychee were placed within one hour during a live-streaming session [47][50]. Group 3: Export and Processing - Maoming lychee has expanded its export reach to 22 countries and regions, with exports amounting to approximately 3,500 tons valued at 60 million yuan, marking a 110% increase compared to the previous year [51][52]. - The local processing industry is thriving, with various companies focusing on lychee processing to create high-value products, including ice cream and beverages [58][74]. - The establishment of a major lychee beverage production base by Guangdong Wanglaoji in Maoming is expected to process around 3,000 tons of lychee this season [62][64].
吃福荔,甜蜜蜜!新兴香荔7月初将成熟上市
Nan Fang Nong Cun Bao· 2025-06-25 10:34
Core Viewpoint - The article highlights the upcoming harvest of the New Xingxiang lychee, a unique variety from Xinxing County, which is expected to be available in early July, showcasing its quality and market demand [1][2][4]. Group 1: Product Overview - The New Xingxiang lychee is characterized by its small seed, thick flesh, crisp texture, and strong aroma, making it superior to traditional late-ripening varieties like Nuomici and Guiwei [14][16]. - The lychee is recognized as a national geographical indication product and has been awarded the title of "Top Ten Fruits in Lingnan" [14][16]. - The cultivation area for New Xingxiang lychee spans across several towns in Xinxing County, with significant harvests anticipated this season [18][19]. Group 2: Cultivation and Recognition - The New Xingxiang lychee is cultivated on a 200-acre farm, and the farm owner has developed unique cultivation techniques that have led to consistent profitability [8][9]. - The farm has received accolades, including a silver award in the first "One Product Lychee" planting base network evaluation competition in Guangdong [10][11]. - The region's favorable climate, abundant sunlight, and unique soil contribute to the high quality of the New Xingxiang lychee [12][13]. Group 3: Cultural Significance - The New Xingxiang lychee has historical ties to Zen culture, with a lychee tree planted by the Sixth Patriarch Huineng in 712 AD still thriving today, enhancing its cultural heritage [24][25][28]. - This historical connection has positioned the New Xingxiang lychee as a significant agricultural cultural heritage resource in Guangdong [26][29]. - The integration of "lychee + cultural tourism" is being promoted in Xinxing County, making the lychee a key driver for summer tourism and local economic development [30][31].
茂名荔枝销售进入倒计时,广东中晚熟荔枝大量上市
Nan Fang Nong Cun Bao· 2025-06-25 09:35
Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].