Core Viewpoint - Guming has intensified its efforts in the coffee sector by collaborating with actor Daniel Wu as a quality partner, launching a promotional campaign with coffee priced at 8.9 yuan, and leveraging social media for brand engagement [2][26]. Group 1: Collaboration and Marketing Strategy - Daniel Wu's role as a quality partner is not a traditional celebrity endorsement but a collaboration with his own coffee brand "WHATEVER," enhancing Guming's marketing efforts [7][8]. - The partnership has generated significant online engagement, with a related topic reaching 160 million views [4]. - Guming's promotional activities include a limited-time offer covering various coffee products and the distribution of 1 million free vouchers [20]. Group 2: Industry Context and Growth - The collaboration reflects a broader trend of tea brands entering the coffee market as the tea segment experiences slower growth, with coffee being a strategic choice for enhancing revenue and customer loyalty [30][31]. - The Chinese ready-to-drink coffee market is experiencing rapid growth, with Guming's fresh coffee products available in over 7,600 stores nationwide, positioning it among the top five in the country [33][34]. - Guming's competitive advantages in the coffee market include supply chain efficiency, cost advantages, and a robust logistics network, enabling effective distribution to lower-tier cities [36][38]. Group 3: Future Outlook - Guming aims to redefine the coffee market by making it more accessible and affordable, transitioning coffee from a "luxury choice" to a "daily beverage" [41][40].

东甲原枝陈皮文 化馆：打造新会 陈皮文化地标与 创新引擎_南方 +_南方plus 在小鸟天堂的潋 滟波光对岸，一 座总面积达 13600平方米的 建筑巍然矗立， 它就是东甲原枝 陈皮文化馆，该 管作为融合千年 新会陈皮文化与 现代工业美学的 建筑作品，正成 为新会陈皮产业 的新地标。 东甲原枝陈皮文化馆全貌 东甲原枝品牌的 灵魂，深植于新 会东甲村梁氏家 族世代相传的种 植智慧。自清朝 起，梁氏便在东 甲村精心培育新 会大红柑。1955 年，梁氏家族在 香港创立"财记 陈皮店"，其产 品广受热捧。 2010年，品牌创 始人梁活文整合 品牌文化，正式 推出"东甲原 枝"与"梁氏原 除此之外，馆内 的"多媒体沉浸 空间"通过震撼 枝"双品牌战 略。其核心在于 守护珍稀的"原 枝柑"——梁氏 家族通过无性繁 殖技艺保存的基 因纯正、品质卓 绝的原始圈枝柑 品种。据悉，以 此为原料制作的 新会陈皮，甜润 醇厚、陈香悠 长，价值尤为出 众。 东甲原枝陈皮文 化馆以国家级高 标准打造，构建 了一个集历史展 示、文化交流、 产品研发、品牌 营销、交易服务 于一体的多功能 平台。馆内"公 共艺术展厅"中 陈列着珍贵的种 植历 ...

恤孤助学回访 行：让爱有回 响，让成长有力 量_南方+_南方 plus 7月，广东公益 恤孤助学促进会 （以下简称恤孤 助学会）联合广 州市娇兰化妆品 有限公司（以下 简称婷美小 屋），在茂名信 宜市、湛江市徐 闻县开展婷美小 屋爱童行（以下 简称项目）2025 年受助学生回访 活动。本次活动 包括入户探访信 宜市在资助期内 的困境学生，通 过面谈交流与赠 送爱心包等形 式，持续传递温 暖与关怀；并邮 寄爱心包给徐闻 县在资助期内的 困境学生，表达 惦念与鼓励。 初心不改：步履 坚实十四载 据悉，项目自 2012年4月启动 至2024年底，已 在广东省8个 市、县累计资助 困境学生2,058 名，回访困境学 生4,983人次。 2024年，经过家 访核查，项目确 定资助信宜市困 境学生234名、 徐闻县困境学生 22名，按每名学 生4,500元的标 准，合计资助款 115.2万元。除 经济支持外，项 目同样重视学生 心灵关怀，希望 通过定期开展回 访活动，鼓励学 生积极面对生 活、勇敢追逐梦 想。 入户回访：心与 心的深度连接 盛夏的信宜，绿 意葱茏。7月12 日中午，35名经 过专项培训的志 愿者们抵达信宜 ...

Core Viewpoint - The article highlights the successful export practices of "Leiling Lychee" from Shantou, Guangdong, emphasizing the role of media in enhancing the brand's global reputation and market presence [2][4][6]. Group 1: Industry Development - The Leiling area in Eastern Guangdong has 44,000 acres of lychee cultivation, with an expected production exceeding 15,000 tons [5][6]. - The price at the production site is generally over 20% higher than surrounding areas, indicating strong market demand and premium quality [6]. Group 2: Export and Marketing Strategies - The "Media+" approach has facilitated a virtuous cycle of "quality" and "high price" in the lychee industry, promoting both sales and farmer income [12][13]. - Various promotional activities have been conducted this year, including participation in the 14th Guangdong Agricultural Expo and events in major cities to enhance brand visibility [15][16][17]. Group 3: Product Variety and Consumer Engagement - New lychee varieties such as "Jumeiren," "Xianjinfeng," "Jingganghongnuo," and "Bingli" are currently in the market [26]. - A beverage called "Leiling Lychee Fragrant Coconut" has been launched in collaboration with local tea shops, further engaging consumers [26][30].

肇庆封开：找准 五大着力点，探 索林改富民之路 | 林改兴粤⑥_南 方+_南方plus 岭南西陲，贺江 蜿蜒。肇庆封开 县地处粤桂交 界，是广东省林 业重点县，拥 有"广东省林业 生态县"荣誉称 号，森林覆盖率 达75.46%， 312.1万亩林地 在深化集体林权 制度改革（以下 简称：林改）中 焕发出蓬勃生 机。 对于群众最关心 的四个问题—— 山要怎么分、树 要怎么砍、钱从 哪里来、单家独 户怎么办，封开 县作为全省五个 深化林改先行探 索县之一， 以"三权分置" 、 适度规模经营、 林木采伐"放管 服"、产业赋 能、司法保障等 五大创新举措精 准作答，走出了 一条源自群众、 服务群众、依靠 群众的林改新 路。 绿水青山是封开县的天然底色 明晰林地权属 让林农吃下"定 心丸" 在国家及省发出 关于深化集体林 权制度改革号召 后，封开县积极 响应，今年年初 县自然资源局和 林业局联合印发 《封开县关于推 进集体林权制 度"三权分置"改 革实施方案（试 行）》。 通过明确所有权 归集体、稳定承 包权归农户、放 活经营权，着力 破解林地细碎 化、经营权流转 不畅等难题，保 障林农承包收 益，促进林地流 转、入股 ...

数读｜酒泉种 业，播种全球_ 南方+_南方plus 戈壁风吟，绿洲 心跳。 在沙砾间积蓄破 土的力量。 甘肃酒泉， 正全力打造"酒 泉种子"的金字 招牌： "天然种子加工 厂" ， "世界种子生产 黄金地带" ， 全国最大的对外 制种基地之一、 全国最大的蔬菜 花卉制种基地、 全国最大的蔬菜 花卉种子出口基 地、 全国玉米制种核 心区…… 酒泉的种子， 如今， 酒泉种业正以一 组组亮眼数据， 彰显着其强劲发 展势头与雄厚实 力。 制种面积74.8万 亩 铸就"种业版图" 创新引领未来， 科技赋能发展。 7月25日-26日， 2025酒泉现代种 业博览会将在甘 肃省酒泉市举 办， 作为国家三大种 子生产基地核心 片区， 酒泉以74.8万亩 制种面积， 构建起壮阔 的"种业版图" 。 肃州、金塔、玉 门、瓜州四大主 产区各展所长： 玉米制种稳占根 基， 蔬菜制种品类覆 盖5600余个， 花卉制种年产 668万公斤， 牧草制种年供种 6000吨。 这里不仅是全国 最大的蔬菜花卉 对外制种基地， 更承担着全国 50%的蔬菜用种 需求， 成为名副其实 的"中国种子 库" 。 25.7万份种质资 源 打造"基因宝库" 种 ...

Core Viewpoint - The event aims to showcase the development of the fresh corn industry in the Beijing-Tianjin-Hebei region, emphasizing quality varieties and their integration into the market [5][27]. Group 1: Event Overview - The 2025 Beijing-Tianjin-Hebei Fresh Corn Industry Development Conference will take place on July 18-19, as part of the 32nd China Beijing Seed Industry Conference [2][30]. - The 11th Beijing Fresh Corn Festival will be held at the Corn Research Institute of the Beijing Academy of Agriculture and Forestry Sciences [3][30]. - The theme of the event is "Quality Varieties Empowering the Industry, Fresh Corn Entering Thousands of Homes" [4][27]. Group 2: Activities and Highlights - A field evaluation of fresh corn varieties will occur on July 18, focusing on adaptability, resistance, and quality [8][9]. - A total of 138 varieties from 31 enterprises across 15 provinces will be showcased, including 35 sweet corn, 40 waxy corn, and 63 sweet and waxy corn varieties [9][10]. - The opening ceremony on July 19 will feature speeches from leaders of various agricultural institutions, discussing policies, technological innovations, and future trends in the fresh corn industry [11][12]. - The results of the excellent variety evaluation will be announced, along with the release of key technologies and outstanding planting areas [13][14]. - A signing ceremony for the transfer of the "Jingzi Nuo 519" variety will take place, which is rich in anthocyanins and offers nutritional and taste advantages [18][19]. Group 3: Consumer Engagement - A tasting and observation event will allow participants to experience the diversity of corn varieties, including yellow, white, black, purple, and multicolored types [20][21]. - A hands-on corn picking experience will be organized, providing participants with an immersive agricultural experience [23][25]. - The activities aim to bridge the gap between consumers and the fresh corn industry, promoting the idea of fresh corn entering households [25][27].

Core Points - The Ministry of Agriculture and Rural Affairs is soliciting a unified name and logo for China's export agricultural products to enhance their international image and recognition [10][11][12] - The submission period for the branding competition is from July 8, 2025, to August 24, 2025, with specific requirements for the name and logo design [4][30] - Various awards and cash prizes are set for the competition, including a top prize of 30,000 yuan for the best logo [32][34] Submission Requirements - The brand name must include both Chinese and English, be easy to understand, and reflect "quality" [15][16] - The logo design should consist of a Chinese name, English name, and graphic design, with original fonts and a unified style [17][18] - Participants can submit 3-5 scenario application effect images to demonstrate adaptability and extensibility [20] Design Principles - The design should incorporate cultural integration, international adaptability, and extensibility for multi-language environments [22][24][26] - It should reflect Chinese agricultural culture and avoid sensitive elements in mainstream consumer markets [23][25] Target Participants - The competition is open to professional design institutions, independent designers, university design students, and design enthusiasts across the country [28] Award Structure - Awards include: - First Prize for logo (1 winner): 30,000 yuan and a certificate [32] - First Prize for name (1 winner): 10,000 yuan and a certificate [34] - Second and third prizes for both logo and name with varying amounts [35][38][39] Submission Process - Submissions must be original and not previously marketed, with specific file format requirements [50][40] - Participants must submit their entries via email by the deadline of August 24, 2025 [46][48]

一片番薯叶 的"振兴密码"： 仲恺农业工程学 院科技特派员赋 能陶河产业振兴 _南方+_南方 plus 盛夏的陶河暑气 蒸腾，田间薯叶 舒展着翠绿的叶 片，仲恺农业工 程学院陶河镇农 村科技特派员团 队的师生们趁着 假期开展暑期学 校系列活动，再 一次扎进这片土 地…… 一产筑基： 从"零散 种"到"标准产" 在汕尾市青穗农 业农场的番薯叶 种植基地，田垄 分布整齐划一， 滴灌设施均匀分 布，近80亩番薯 叶长势喜人。作 为响应国家种业 振兴战略的农业 企业，这里正依 托广东省农业科 学院作物研究所 和仲恺农业工程 学院的技术支 撑，积极探索菜 用甘薯苗培育的 规模化路径。 仲恺农业工程学 院的陈青春副部 长和胡秀教授是 这片基地的"常 客"。两位专家 深入田间地头， 围绕番薯叶种植 技术、病虫害防 治、田间管理等 关键环节进行科 技服务指导，精 准对接企业发展 需求。《陶河镇 番薯叶产业发展 规划（2025- 2029）》的编 制，为产业发展 绘制了清晰蓝 图。按照规划， 农场下半年将拓 展70亩种植面 积，年末总面积 将达150亩，建 成粤东地区重要 的番薯叶标准化 种植基地。"届 时亩均种苗供应 能力将 ...

经济纵深持续拓 展_南方+_南方 plus 7月15日，"丝路 新枢纽 喀什创 未来"——"喀交 会"走进大湾区 投资推介会在广 州成功举办。活 动吸引了60多家 粤港澳大湾区企 业代表到场，通 过参与这一重要 的区域性产业盛 会，深入了解喀 什、投资喀什、 共同发展喀什。 超60家粤企将亮 相喀交会！粤新 本次推介会由喀 什地区行政公 署、广东省对口 支援新疆工作前 方指挥部指导， 喀什地区商务 局、招商局共同 主办。推介会的 成功举办，不仅 提升了"喀交 会"在粤港澳大 湾区的品牌影响 力，也为粤新两 地深化商贸合 作、拓展经济纵 深注入了新动 力。 大湾区企业踊跃 赴会 据主办方介绍， 本次推介会吸引 了粤港澳大湾区 商贸物流、医 药、科技、农贸 等领域的60多家 企业参与，后续 他们将前往喀什 参展。推介会 上，来自新疆喀 什和粤港澳大湾 区的多家企业代 表还分享了在喀 什的成功经营案 例。 "喀交会"作为已 成功举办十四届 的国际性、区域 性经贸盛会，累 计吸引了来自56 个国家和地区的 3.8万家企业参 展，累计成交额 超过4800亿元， 是新疆乃至中国 向西开放的重要 平台。 喀什地区招商局党组 ...