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喜茶发布2025年度“小事记”:重装130多家门店,海外门店覆盖32个城市
Nan Fang Nong Cun Bao· 2026-01-28 01:07
喜茶发布2025年 度"小事记":重 装130多家门 店,海外门店覆 盖32个城市_南 方+_南方plus 近日,喜茶在官 方微博发布2025 年度"小事记" , 梳理了过去一年 在产品创新、原 料探索、门店升 级、全球布局等 方面的关键举 措。 经典茶饮为灵 感,推出了14款 灵感蛋挞、可颂 挞及10款喜拉 朵。 具体来看,2025 年,喜茶推出茶 特调系列15款产 品,开创了奶 茶、果茶之外的 全新品类,其 中"奇兰苹果 杏"上新两周即 售罄,成为现象 级断货王;茶饮 之外,喜茶开 启"茶+"新实 验,以三倍厚 抹、芒芒甘露等 在原料创新方 面,喜茶通过挖 掘区域特色食 材,在2025年突 破了新品同质化 的瓶颈。"小事 记"显示,喜茶 将10多种区域特 色原料首次应用 到茶饮产品中, 包括南姜、牦牛 乳、木姜子、酸 木瓜、莲雾等区 域特色食材,推 出"南姜甘草芭 乐瓶""木姜子滇 木瓜""雪域牦牛 乳恰安莫"等差 异化产品,既丰 富了产品风味, 又带动了产地食 材的市场关注 度。 拿大等32个核心 城市,总数超 100家。另外, 把国内经典产品 在门店扩张方 面,2025年,喜 茶选择调整门店 类型,强 ...
聚力焕新!广东区域协作消费帮扶产品交易中心线上平台推介会圆满举办
Nan Fang Nong Cun Bao· 2026-01-28 01:07
Core Viewpoint - The Guangdong Regional Cooperation Consumer Assistance Product Trading Center successfully held an online platform promotion meeting, aiming to enhance the connection between assistance products and market channels, thereby promoting efficient sales and distribution [2][4]. Group 1: Platform Features and Development - The online platform has attracted over 90 merchants and listed more than 5,000 assistance products, featuring functions such as customized corporate welfare, diverse marketing tools, and transparent settlement processes [8][9]. - The platform aims to simplify the onboarding process for merchants and enhance the efficiency of product sales through flexible cooperation models [12][13]. Group 2: Collaboration and Marketing Strategies - The trading center collaborates with the "People's Selection" live e-commerce channel under the People's Daily to boost brand exposure and sales of assistance products [17][18]. - The manager of a local e-commerce platform shared experiences on promoting agricultural products through content e-commerce and social media, indicating plans to deepen collaboration with the trading center [21][23]. Group 3: Event Participation and Future Plans - The event attracted representatives from various sectors, including merchants, purchasing companies, e-commerce institutions, industry associations, and media, facilitating business connections and consultations [28][30]. - The trading center plans to optimize user experience in the coming year, focusing on expanding corporate welfare procurement and connecting with authoritative media and e-commerce channels to build a new ecosystem for consumer assistance [36][42].
广货行天下,清远沉香鸡香飘羊城
Nan Fang Nong Cun Bao· 2026-01-28 01:06
新年临近,北京 路步行街的年味 愈发浓烈。1月 23-26日,由广 州市总工会、市 供销合作总社、 市协作办公室联 合主办的"2026 消费帮扶工惠 行"活动在广州 市越秀区北京路 步行街圆满举 办。 这场以"十城联 动促共富 千品 惠购暖新春"为 主题的年货盛 宴,以消费为纽 带、帮扶为初 心,将贵州、新 广货行天下,清 远沉香鸡香飘羊 城_南方+_南方 plus 疆、西藏、黑龙 江、福建及广东 省内梅州、清 远、湛江、汕尾 等十多个帮扶地 区的原生态农副 产品带到市民身 边,搭建起帮扶 地区特色产 品"出山入 湾""进城上 桌"的产销桥 梁,让"足不出 穗,购遍全国好 货"成为现实。 步入工惠行活动 现场,新疆疏附 小香菇、西藏林 芝藏香猪腊肉、 波密红苹果、重 庆巫山恋橙、贵 州刺梨等来自十 多个帮扶地区的 近千款好物齐聚 一堂,划分清晰 的主题专区构成 了一条充满地域 风情的"年货长 廊" 。 在琳琅满目的年 货中,羊城职工 帮扶馆的药膳沉 香鸡试吃展位前 人气火爆,成为 全场最具人气 的"打卡点之 一"。金黄油亮 的鸡肉在锅中慢 炖,裹挟着沉香 的清雅与中药材 的温润,香气穿 透市集喧嚣,引 得路过 ...
体验“成为中国人”?老广:先从叹茶开始|广货行天下
Nan Fang Nong Cun Bao· 2026-01-27 20:33
Core Viewpoint - The article explores the concept of "Becoming Chinese" through the lens of daily life in Guangdong, emphasizing the cultural significance of tea and its integration into various aspects of life [2][3][38]. Group 1: Tea Culture in Guangdong - Tea in Guangdong is not merely a beverage but a vital part of daily rituals, reflecting a lifestyle that values leisure and enjoyment [4][10]. - The experience of drinking tea, such as "一盅两件," is characterized by a relaxed atmosphere, where various types of tea and dim sum are enjoyed together [8][12]. Group 2: Culinary Pairings and Health Benefits - After a hearty meal, tea is consumed to aid digestion, with options like Phoenix Dan Cong and aged Pu-erh being highlighted for their rich flavors and health benefits [16][19]. - Traditional snacks like green bean cakes and fermented bean curd biscuits complement the tea, enhancing the overall tasting experience [17][20]. Group 3: Modern Tea Trends - The afternoon tea culture in Guangdong has evolved, with younger generations embracing new tea drinks, showcasing innovation and creativity in the beverage industry [22][24]. - The fusion of Eastern and Western tea traditions is evident in experiences like "British afternoon tea," which incorporates local delicacies and porcelain, reflecting Guangdong's historical trade connections [26][34]. Group 4: Cultural Significance - The article emphasizes that tea culture in Guangdong transcends regional boundaries, serving as a cultural bridge between local and global communities [36][38].
“成为中国人”,一天要与多少广货打交道?
Nan Fang Nong Cun Bao· 2026-01-27 16:31
Core Insights - The article discusses the rising trend of "Becoming Chinese" among foreign audiences, highlighting the exploration of Chinese lifestyle through everyday products, particularly from Guangdong province [4][5][10]. Group 1: Quality and Lifestyle - Guangdong products, referred to as "广货," play a crucial role in enhancing the quality of daily life for Chinese people, with a focus on their craftsmanship and cultural significance [11][12]. - The article emphasizes the importance of quality in daily products, such as rice cookers and smartphones, which are often manufactured in Guangdong, showcasing the region's industrial strength [10][18][19]. Group 2: Technological Innovation - Guangdong's smartphone production reached 585 million units in the first 11 months of 2025, accounting for approximately half of China's total smartphone output, reflecting the region's technological prowess [19]. - The article highlights the advanced manufacturing capabilities in Guangdong, such as AI integration in smartphone production, which enhances precision and efficiency [20][24]. Group 3: Cultural Significance - The concept of "识叹" (appreciating life) is explored through various products, including tea and furniture, which embody both functionality and aesthetic appeal, contributing to a sense of ritual in daily life [48][66]. - Guangdong's tea industry is significant, with an annual consumption of 270,000 tons and a market size of 63.8 billion yuan, showcasing the cultural and economic importance of tea in the region [54][55]. Group 4: Long-term Value - The philosophy of "襟用" (durability) is emphasized, indicating that Guangdong products are designed for long-term use, providing reliability and comfort to consumers [75][88]. - The article notes that Guangdong's clothing industry produces over 3.44 billion garments annually, representing 16.8% of the national output, highlighting the region's commitment to quality and sustainability in fashion [81][82].
新广货“游”出全球销冠路!广州观赏鱼产业激活“百千万工程”新动能
Nan Fang Nong Cun Bao· 2026-01-27 14:33
新广货"游"出全 球销冠路!广州 观赏鱼产业激 活"百千万工 程"新动能_南方 +_南方plus 走进广州南沙大 岗镇新沙村,一 望无际的蔗田 中,整齐排列着 许多"方格"。色 彩斑斓的热带观 赏鱼在"方格"中 嬉戏,边上,工 人们正忙着分 拣、打包,一派 繁忙景象。地处 亚热带沿海的广 州,凭借得天独 厚的自然禀赋, 早已成为闻名全 国的热带观赏鱼 产销地。 在深入实施"百 县千镇万村高质 量发展工 程"(以下简 称"百千万工 程")的浪潮 中,广州观赏鱼 产业俨然已成 为"新广货"的鲜 活代表,既行天 下,亦兴乡村。 广州观赏鱼产业 以种质创新为核 心、以出口突破 为抓手、以联农 带农为使命,勾 勒出广州特色农 业转型升级的清 晰路径。 强种质基础 个品种的热带观 赏鱼在水中灵动 穿梭。这里是全 国最大的热带观 赏鱼种业基地, 也是广州青青自 然农业发展有限 公司(下称"青 青农业")的"水 族王国"。从芳 村12平方米的小 房间到全球15个 品种的"隐形销 冠",创始人林 豪的20多年创业 路,不仅书写了 个人热爱的坚 守,更折射出广 州赋能特色农业 高质量发展的坚 实力量。 广州已建成国内规模最大的热 ...
云浮:农业总产值跃千亿,以实干擦亮农业强市名片丨2026广东两会
Nan Fang Nong Cun Bao· 2026-01-27 13:02
Core Viewpoint - Yunfu has successfully transitioned from an agricultural city to an agricultural powerhouse, achieving a total agricultural output value exceeding 100 billion yuan, driven by practical efforts and strategic development initiatives [8][20]. Group 1: Agricultural Development - The total output value of modern agriculture in Yunfu rose from 58.6 billion yuan in 2021 to 100.6 billion yuan in 2025, marking a significant milestone [20][21]. - The city focuses on "integrated" development, promoting the upgrade of agriculture from traditional farming to a collaborative model involving primary, secondary, and tertiary industries [9][10]. - Local enterprises like Wens Foodstuff Group, which is a top 500 company in China, play a crucial role in leading the agricultural industry, with a chicken market volume exceeding 1.3 billion birds, ranking first in Asia [11][12]. Group 2: Specialty Products and Industry Upgrades - Yunfu is recognized for its unique agricultural products, including the "no-core yellow skin" fruit, "Luoding cinnamon," and "Chinese native chicken," which have gained national and global acclaim [14][15]. - The city has established a complete agricultural production system with leading enterprises, creating 2 national and 15 provincial modern agricultural industrial parks [13]. - The local cinnamon industry, particularly Luoding cinnamon, is positioned as a key driver for county development and rural revitalization, supported by national geographical indication product certification [28][29]. Group 3: Rural Revitalization and Economic Growth - The "Hundred-Thousand-Million Project" is a strategic initiative aimed at promoting coordinated urban-rural development, resulting in significant economic growth in county and town economies [49][50]. - Three county-level industrial parks have been cultivated, with notable growth in town economies, leading to a 30% increase in total economic output across three towns [55][56]. - Over 85% of administrative villages have achieved the standard of beautiful and livable villages, reflecting the success of rural construction efforts [58][60].
广货行天下,登陆上海滩:1月30日在东方明珠下开启“广式年味”之旅
Nan Fang Nong Cun Bao· 2026-01-27 13:02
Core Viewpoint - The "2026 Guangdong New Year Dish Marketing Action" will be launched in Shanghai on January 30, showcasing Guangdong cuisine and culture, aiming to strengthen cultural connections and promote Guangdong products in the Yangtze River Delta market [11][60][62]. Group 1: Event Overview - The event will take place at the outdoor square of the Shanghai International Conference Center, featuring a variety of Guangdong New Year dishes and cultural experiences [19][20]. - The marketing action is part of a systematic effort to promote Guangdong products and enhance cultural exchange between Guangdong and Shanghai [16][62]. Group 2: Cultural Significance - Guangdong cuisine serves as a cultural ambassador, representing the rich heritage of Lingnan culture and fostering a sense of familiarity among international audiences [6][7]. - The event aims to explore deep cultural connections and emotional ties through food, highlighting the historical integration of Guangdong and Shanghai cultures [17][54][57]. Group 3: Activities and Experiences - Attendees will have the opportunity to taste various traditional Guangdong dishes, participate in interactive experiences, and learn about the cultural significance behind the cuisine [35][39][41]. - The event will feature the release of the "Top Ten Guangdong New Year Dishes" and a mini-program for Guangdong New Year dishes, enhancing engagement with the audience [22][23]. Group 4: Marketing and Economic Impact - The initiative aligns with Guangdong's broader strategy to promote agricultural standards, cold chain logistics, and brand marketing, aiming for comprehensive cooperation between the two regions [63][60]. - The marketing action is positioned as a vital practice in expanding the reach of Guangdong products in the Yangtze River Delta, reflecting the ongoing economic and cultural ties between Guangdong and Shanghai [61][62].
兰香四会,广货潮涌,四会石狗邀您来赴春约丨广货行天下
Nan Fang Nong Cun Bao· 2026-01-27 11:34
兰香四会,广货 潮涌,四会石狗 邀您来赴春约丨 广货行天下_南 方+_南方plus 春潮涌动南粤, 兰香漫染绥江。 当广东省"广货 行天下"的号角 嘹亮吹响,肇庆 四会石狗镇,这 座深耕兰花产业 二十余载的"广 东兰花专业 镇",正以一株 株优雅的兰花为 信使,向全国发 出盛情邀约。 1月31日,2026 年广东(四会) 兰花旅游文化嘉 年华将在肇庆四 会石狗镇盛大启 幕。这场植根 于"百千万工 程"丰硕成果的 盛会,不仅是兜 兰规模化繁 育、"齐天大 圣"量产爆发、 蝴蝶兰新品持续 迭代升级的产业 答卷,更是兰文 化文创赋能、农 文旅深度融合的 精彩展演。从温 室大棚的技术攻 坚到嘉年华的全 民狂欢,从"小 众珍品"到"广货 标杆",四会兰 花正书写着观花 经济赋能乡村振 兴的新篇章,静 待八方宾客共赴 这场兰香盛宴。 "植物界大熊猫"兜兰。 技术破壁: 三大名兰带来广 货行天下硬实力 花开岭南处处 春。在石狗镇的 直播间里,熊猫 兜兰、奇特兜兰 等高价值兰花广 受花友们的追 捧,单价高达 300元仍供不应 求。广货行天 下,硬核是底 气。石狗兰花能 在全国花卉市场 脱颖而出,核心 在于二十年如一 日的技术 ...
邀请专家把脉问诊,连平田园镇召开农文旅融合发展研讨会
Nan Fang Nong Cun Bao· 2026-01-27 11:34
Core Insights - The article discusses the integration of agriculture, culture, and tourism in Tianyuan Town, Guangdong Province, highlighting its rich natural resources and cultural heritage [2][3][12]. Group 1: Development Initiatives - A seminar was held to promote the integration of agriculture and tourism, organized by local government and South China Agricultural University [7][8]. - Experts provided practical suggestions for enhancing the cultural and tourism development in Tianyuan Town, focusing on the revitalization of historical cultural resources and the establishment of long-term cooperation mechanisms [15][16]. Group 2: Current Challenges - The current state of tourism resources in Tianyuan Town is characterized by "green, ancient, and red" resources, but faces challenges such as insufficient attraction linkage, inadequate infrastructure, and limited visitor capacity [11][12]. Group 3: Future Directions - The collaboration with South China Agricultural University aims to inject new momentum into rural revitalization through practical cooperation in areas like agricultural tourism and smart agriculture [22][24]. - The successful seminar marks a significant step towards high-quality development in Tianyuan Town, aiming to transform "green mountains and clear waters" into "golden mountains and silver mountains" [25][27]. Group 4: Artistic Contributions - Following the seminar, students from the university created a large thematic mural in Tianyuan Town, visually representing the five major revitalization aspects [29][40]. - The mural integrates various elements such as modern agricultural development, cultural heritage, and community engagement, enhancing the town's visual appeal and showcasing the results of rural revitalization efforts [33][36].