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Core Points - The official announcement of the "Deqing Gonggan Image Ambassador" took place on November 23, with a national selection competition held in Deqing County [3][4][5]. - The event aimed to promote Deqing Gonggan culture and support rural revitalization through the selection of a representative ambassador [9][42]. - The competition featured 16 finalists showcasing their talents and knowledge about Deqing Gonggan, with various performances that highlighted the fruit's cultivation and cultural significance [12][14][15]. Group 1 - The final competition included self-introductions, talent displays, and a Q&A session, where contestants were evaluated on content, expression, and overall presentation [13][21]. - Contestants incorporated elements of Deqing Gonggan into their performances, such as a qipao fashion show and singing the theme song "Little Sweet Orange" [15][17]. - After intense competition, the winners included Cong Yige as the champion, Wang Qian as the runner-up, and Xie Lei as the third place [27][29][31]. Group 2 - The newly crowned ambassador expressed excitement about promoting Deqing Gonggan and plans to utilize online platforms for broader outreach [33][35]. - Deqing Gonggan, known as the "King of Oranges," has a brand value of 10.8 billion yuan, and efforts are underway to enhance its production standards and market presence [36][38]. - The event is part of the "Hundred Thousand Million Project," aimed at integrating agricultural, cultural, and tourism promotion to strengthen the brand of Deqing Gonggan [42][45].

Core Viewpoint - The Huicheng District aims to achieve a winter planting area of 121,600 acres, focusing on various crops to ensure food security and agricultural productivity for the upcoming year [6][7][8]. Group 1: Winter Planting Initiatives - The district is organizing a winter planting mobilization meeting to promote potato planting techniques and agricultural insurance policies [2][3]. - The winter planting area is projected to include 23,100 acres of grains, 88,500 acres of vegetables, and 10,000 acres of other crops, laying a solid foundation for next year's food production [7][8]. - The winter planting production is crucial for the overall agricultural output and stability of food supply, impacting the agricultural economy significantly [37][39]. Group 2: Agricultural Development Strategies - The district is leveraging its agricultural strengths by focusing on high-efficiency economic crops and diversifying its agricultural production [34][39]. - Specific initiatives include promoting the cultivation of specialty crops like Mei Cai and sweet corn, with plans to expand the planting area significantly [40][44]. - The district is also introducing new crop varieties and enhancing agricultural practices to improve market competitiveness and resilience [48][49]. Group 3: Support and Infrastructure - To ensure successful winter planting, the district is implementing early mobilization and resource allocation, including the provision of seeds, fertilizers, and agricultural machinery [65][67]. - There is a focus on improving agricultural infrastructure, such as irrigation systems and farmland quality, to create favorable conditions for winter planting [70][72]. - The district is also promoting deep processing of agricultural products to increase value and market competitiveness [73].

Core Viewpoint - The visit of international delegations from Nigeria and Indonesia to Guangdong's advanced agricultural technology showcases the potential of high-quality hybrid rice varieties and smart farming systems, highlighting opportunities for agricultural collaboration and innovation in these regions [2][3][12]. Group 1: International Delegations - A Nigerian political and business delegation, led by King Nasiru Adou Bayero, and an Indonesian delegation, led by UICI University President Laode Masihukamaluddin, visited the Wanlv Smart Agricultural Technology Company in Guangdong [2][3]. - The delegations engaged in deep exchanges with the research team and observed the technological innovations in smart agriculture and the field performance of hybrid rice varieties [3][4]. Group 2: Agricultural Innovations - The delegations were introduced to the "Hua Hang Xiang Yin Zhen" variety of high-quality hybrid rice, which is a product of collaboration between the South China Agricultural University and Guangdong Zhaohua Seed Industry Co., Ltd. [6][7]. - The rice variety was praised for its high yield, excellent quality, and strong aroma, with potential yields in Nigeria being double that of local rice varieties [7]. Group 3: Smart Farming Technology - The delegations observed the operation of unmanned harvesters and grain transport vehicles, expressing strong interest in the fully digital management system of smart agriculture [10][11]. - The core technologies, including high-precision navigation and crop growth models, were explained by the research team, receiving high praise from the attendees [11]. Group 4: Future Collaborations - King Nasiru Adou Bayero expressed admiration for the innovations and invited the Chinese research team to Nigeria for further collaboration, aiming for significant strategic partnerships during the upcoming "Belt and Road" international cooperation summit [12][13]. - The Indonesian delegation expressed a desire for comprehensive cooperation in technology talent and research development, proposing the establishment of joint laboratories to introduce high-quality hybrid rice varieties and smart equipment [13][14].

Core Viewpoint - The article discusses the strategic transformation of Chen Li Ji, a 425-year-old traditional Chinese medicine brand, focusing on its integration of Chen Pi (dried tangerine peel) into the health industry, digital transformation, and rural revitalization efforts [1][2][4]. Group 1: Strategic Initiatives - Chen Li Ji launched the Chen Pi Cultural Festival themed "Sailing Against the Wind, Living Forever," marking its 425th anniversary and announcing the "Chen Pi Health" strategic plan [3][4]. - The company aims to leverage Chen Pi as a pivotal element to drive its growth in the health industry, digital transformation, and rural revitalization [5][12][54]. Group 2: Industry Context - The Chen Pi industry is experiencing unprecedented growth opportunities, with the New Hui district reporting a planting area of approximately 143,000 acres and a fresh fruit output of 180,000 tons in 2024 [16][17]. - The total output value of the Chen Pi industry is estimated at 26.018 billion yuan, providing employment and income increases for over 70,000 people, with farmers seeing an average income increase of about 22,000 yuan [18]. Group 3: Policy Support - The Chinese government has issued policies to promote the inheritance and innovation of traditional Chinese medicine, which supports the development of the Chen Pi industry [20][21][28]. - Chen Li Ji's new Chen Pi industrialization planting base was included in the second batch of Guangdong Province's traditional Chinese medicine industrialization base list in 2021, reflecting direct benefits from these policies [28][30]. Group 4: Consumer Trends - There is a notable shift in consumer demographics towards younger generations, with individuals under 35 years old making up 35.9% of the traditional health demand group [33]. - The health service industry is projected to reach a total scale of 16 trillion yuan by 2030, with the health and wellness market already valued at 708.2 billion yuan in 2022 and continuing to grow [34][35]. Group 5: Product Development - Chen Li Ji has expanded its product line from traditional Chinese medicine to include various health products such as aged Chen Pi, Chen Pi tea, and other health foods, catering to modern consumer preferences [54][78]. - The company has established a digital platform for the Chen Pi industry, integrating blockchain technology for traceability and quality assurance, addressing long-standing trust issues in the industry [68][76]. Group 6: Cultural Integration - Chen Li Ji is promoting cultural integration through events like the Chen Pi Cultural Festival and creative cultural projects, transforming traditional Chen Pi culture into appealing elements for younger consumers [80][83]. - The company has created an immersive cultural experience at its museum in Guangzhou, allowing urban consumers to engage with Chen Pi culture in a familiar setting [86][90].

南农晨读 | 光影 盛宴 点亮湾区_ 南方+_南方plus 【今日关注】 第七届世界客商 大会今日在梅州 举行 打造更多农业大 单品 | 市委书记 抓乡村振兴 （2025.11.17- 11.23） 近日，广东多地 围绕发展重点工 作展开部署推 进：河源强调发 挥农产品产业园 区平台作用，积 极对接大湾区需 求，延伸农业产 业链；东莞聚焦 加大对革命老区 支持力度，推动 区域协调与城乡 融合发展；阳江 在壮大县域经 济、推进新型城 镇化、增进民生 福祉等方面发 力，扎实推动乡 村全面振兴；茂 名借助以法治力 量推动"百千万 工程"走深走 实，探索基层治 理新路径；肇庆 再次强调以工业 化理念建设农业 强市，壮大产业 集群，打造农业 单品；清远一方 面推进生态建设 与乡村宜居宜 业，另一方面强 调壮大绿色工 11月24日，第七 届世界客商大会 在广东省梅州市 世界客商大会永 久会址——世界 客商中心开幕。 出席大会的有国 家部委和商协会 的领导，以及来 自全球各地的著 名侨领、知名客 商、客籍"两 院"院士、客籍 大学校长等，共 计1200余人。 业、生态农业、 生态文旅三大产 业引擎。 【乡村振兴】 广州塔下 ...

Core Insights - The "2025 Harvest China Journey" successfully concluded in Yunnan Mangshi, showcasing key agricultural products from Qingyuan, including Qingyuan Chicken, which is highlighted as a leading product [3][4][5] Agricultural Industry Overview - Qingyuan Chicken, Yingde Black Tea, Xiniu Bamboo Shoots, Qingyuan Silk Rice, and Lianzhou Choy Sum are part of Qingyuan's five major billion-level modern agricultural products, which were prominently featured during the national tour [7][8] - As of 2024, Qingyuan Chicken's annual output reached 158 million, with a total industry output value exceeding 11.1 billion yuan, making it a leader among Qingyuan's five major agricultural products [18] - The combined output value of the five major industries surpassed 40 billion yuan, with growth rates exceeding 30% for two consecutive years [19][20] Economic Impact - The "Xiniu Bamboo Shoots" have been recognized as a significant source of income for farmers, with 88,000 people employed in this sector, and an average income increase of over 100,000 yuan per household [14][15] - The brand value of Yingde Black Tea has risen to the top of the national rankings for black tea, contributing to increased earnings for tea farmers [21][22] Market Expansion - Qingyuan Chicken and Yingde Black Tea are expanding into broader markets, with Qingyuan's agricultural industry poised for further growth [23] - The "Qingyuan Model" is becoming a new benchmark for agricultural brand building and the development of specialty industries in Guangdong, generating a nationwide demonstration effect [24][25]

茂名高田村钟均 平：一位团支部 书记的山茶 油"共富经"_南 方+_南方plus 在粤西深山的褶 皱里，一位新农 人正用科技与情 怀书写乡村振兴 的答案。根子镇 高田村团支部书 记钟均平，既是 深山寻宝，守护 自然馈赠。钟均 平翻越粤中西10 几座海拔千米以 上的山峰，与村 民建立"野生茶 籽守护联盟" ， 采用"订单式收 购+生态补偿"机 制，既保证原料 纯度，又让每户 年均增收。每颗 茶籽都带着晨露 的印记，经12道 古法物理压榨， 成就"可以喝的 化妆品"——无 添加、72小时鲜 榨的山茶油，成 为都市中产家庭 的健康新宠。 三链融合，激活 乡村动能。作为 团支部书记 的"第二身份" ， 让钟均平的产业 规划自带民生温 度。他首创"党 建+合作社+企 业"三链融合模 式：在本村开设 茶油工坊，组织 当地村民学习质 检包装；通 过"青年夜校"培 基层治理的"多 面手"，更是山 茶油产业的"破 局者"——茂名 市马仔领山茶油 科技有限公司负 责人，他以"双 岗双责"的创新 模式，让深 山"沉默"的茶籽 焕发新生。 心做好每一滴山 茶油"。从团支 部书记到企业掌 门人，钟均平用 双重身份诠释着 新农人的使命： ...

Core Viewpoint - The article highlights the success of Kashi melon, emphasizing its unique sweetness and quality, which has made it a popular product in the Greater Bay Area market. The melon is characterized as an "ESTP" personality type, representing its direct and appealing nature in both taste and market approach [3][4][5]. Group 1: Product Characteristics - Kashi melon is known for its intense sweetness and crisp texture, which captivates consumers [4][10]. - The growing conditions in Kashi County, Xinjiang, contribute to the melon’s high quality, with nearly 3000 hours of sunlight annually and fertile soil rich in potassium [13][14]. - The melon has a unique flavor experience, with a burst of juice and sweetness upon consumption, making it memorable for consumers [10][12]. Group 2: Market Development - Kashi melon has evolved from local distribution to a national market presence, driven by innovative agricultural practices and government support [22][24]. - The establishment of a cold chain logistics system with a capacity of 200,000 tons and a turnover ability exceeding 500,000 tons has facilitated the melon’s distribution across the country [26][27]. - The melon has become a "star product" in the Bay Area, with significant online and offline marketing efforts boosting its popularity [30][32][40]. Group 3: Economic Impact - Kashi melon cultivation spans 250,000 acres, yielding over 650,000 tons, making it the largest single variety melon production and sales base in China [43]. - The melon industry has significantly contributed to local economic development, enhancing farmers' incomes and breaking traditional limitations on agricultural revenue [19][20].

Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].