Core Insights - The report highlights the rise of interest-based consumption among younger generations, particularly post-90s and post-00s, leading to significant market growth in high emotional value products like trendy toys and building blocks, with a compound annual growth rate exceeding 10% over the past five years [1] - Pop Mart, known as the "first stock of trendy toys," has seen its market value rebound to the "billion club" after a two-year downturn, with its stock price surging over 400% in the past year [1] - The performance of Pop Mart and Blokko in 2024 shows significant revenue growth, but market reactions differ, with Pop Mart's stock recovering while Blokko's stock has faced a decline [2] Company Performance - Pop Mart achieved total revenue of 13.038 billion yuan in 2024, a year-on-year increase of 106.9%, with adjusted net profit rising by 185.9% to 3.403 billion yuan [2] - Blokko's revenue reached approximately 2.241 billion yuan, a substantial year-on-year growth of 155.6%, but reported an annual loss of 398 million yuan [2] - Blokko's adjusted annual profit, excluding certain expenses, surged by 702.1% to 585 million yuan [2] Market Dynamics - Blokko's revenue growth is hindered by a decline in its core IP, Ultraman, which generated 1.096 billion yuan, accounting for 48.9% of total revenue, with a 17.6% decrease in the second half of the year [3][5] - The reliance on a single IP, Ultraman, poses risks as its licensing agreement is set to expire in 2027, with other key IPs also nearing expiration [5] - Pop Mart's strategy of collaborating with independent designers has reduced reliance on costly licensing fees, leading to a significant increase in revenue from artist IP products [6] Pricing and Profitability - Blokko's average product price has dropped significantly, with a 74.2% decrease from 89 yuan to 23 yuan between 2021 and 2023, impacting its profitability [7] - In contrast, Pop Mart's pricing strategy targets a higher-end market, resulting in a gross margin increase to 66.8% in 2024 [8] International Expansion - Pop Mart's international revenue reached approximately 5.067 billion yuan, a 375.2% increase from 2023, with a significant portion of revenue coming from overseas markets [10] - Blokko's international sales, while growing by 518.2%, remain small at about 64.221 million yuan, with challenges in establishing a competitive presence abroad [10] Strategic Differences - The fundamental differences in business models between Pop Mart and Blokko are evident, with Pop Mart focusing on self-owned IP and emotional resonance, while Blokko relies heavily on licensed IP and low-margin sales [11]

Investment Rating - The report assigns an "Outperform" rating to the company for the first time, with a target price range of HKD 163.40 to HKD 171.91 per share [5][3]. Core Viewpoints - The company is positioned as a leading player in the building block character toy sector, benefiting from the rapid growth of the industry and its own proactive IP matrix development, brand promotion, and channel expansion [3][2]. - The company achieved a GMV of 8.77 billion in 2023, with a year-on-year revenue growth of 169%, primarily driven by the successful launch of a series of building block character toys and the expansion of its sales network [15][17]. - The company has established a strong IP matrix with approximately 50 globally recognized IPs, including Ultraman and Transformers, which significantly contribute to its revenue [12][2]. Summary by Sections Company Overview - Founded in 2014, the company specializes in the research, production, and sales of building block character toys, achieving the highest market share in China's building block character toy industry in 2023 [12][2]. - The company has developed a multi-dimensional IP matrix, with Ultraman accounting for 48.9% of its revenue in 2024 [12][2]. Industry Overview - The Chinese building block character toy market reached a GMV of 5.8 billion in 2023, with a compound annual growth rate (CAGR) of 49.6% from 2019 to 2023, and is projected to reach 32.5 billion by 2028 [2][45]. - The overseas market for building block character toys is also expanding, with a GMV of 22.1 billion in 2023, expected to grow at a CAGR of 24.9% to 67.1 billion by 2028 [2][45]. Financial Forecast and Metrics - The company is projected to achieve revenues of 22.41 billion in 2024, a year-on-year increase of 155.61%, with a net profit of 1.03 billion expected by 2025 [4][3]. - The overall gross margin is expected to reach 52.6% in 2024, reflecting improvements in production efficiency and scale effects [33][4]. Growth Potential - The company is well-positioned to capitalize on the industry's rapid growth, supported by its strong IP matrix and effective supply chain management, which allows for quick product launches and competitive pricing [2][69]. - The increasing consumer demand for emotional and experiential purchases, particularly among younger demographics, presents significant growth opportunities for the company [50][53].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative return of over 20% within the next six months [6]. Core Insights - The company is focusing on product iteration and membership operations to build a competitive moat, emphasizing the creation of an innovative product ecosystem [1]. - The company plans to expand its product offerings with new series featuring major global IPs such as Harry Potter and Hatsune Miku, alongside upgrades to its classic series [2]. - The company is committed to user-driven brand building, engaging over 24 million users through various platforms and global events, enhancing interaction with its community [3][4]. Summary by Sections Product Ecosystem - The company introduced the concept of a "product ecosystem" at its 2025 Global Partner Conference, highlighting its commitment to product development and market expansion [1]. - The ecosystem is likened to a tree, with over 500 patents, six classic series, and a diverse product matrix as its foundation [1]. New Product Series - The company showcased six classic series and announced three new series that will include popular global IPs, indicating a strategic move to capture new consumer segments [2]. Brand Engagement - The company has successfully connected with over 240 million fans globally through its BFC (Bricks Creator) initiatives, which include various creative competitions and events [3][4]. - The BFC community is seen as a vital driver for brand growth, fostering creativity and connection among users [4]. Financial Projections - The company forecasts revenues of 3.8 billion RMB, 5.3 billion RMB, and 7 billion RMB for the years 2025 to 2027, with net profits projected at 960 million RMB, 1.48 billion RMB, and 2.08 billion RMB respectively [5].

Group 1 - The core concept of "product ecosystem" was introduced by the company at its global partner conference, aiming to deepen R&D innovation, expand multi-IP cooperation, and enhance user co-creation [1] - The company showcased six classic series of its building block figures, including collaborations with global IPs such as Transformers, Ultraman, and Marvel [1] - Three new series were revealed, featuring popular IPs like Harry Potter, Hatsune Miku, and Detective Conan, focusing on themes like "cute," "fantasy," and "alliance" [1] Group 2 - The company has accelerated its product launches, with a significant increase in new products from 0 in January to 11 in March, and plans to double the new product launches to 800 in 2025 [2] - The company is recognized for its strong position in the domestic building block market and has developed an efficient model for creating hit products [2] - The current trend in the Chinese building block industry is positive, with a confirmed rise of domestic brands, and the company has substantial opportunities for growth in expanding price ranges, IPs, channels, and overseas markets [2]

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Insights - The company is transitioning from single product competition to a system ecosystem competition, introducing the concept of a "product ecosystem" [1] - The company plans to accelerate new product launches, aiming to double the number of new products to 800 in 2025 [2] - The company has a strong position in the domestic building block market and is expected to benefit from the rising trend of domestic brands [3] Financial Forecast - Revenue projections for the company are as follows: 2025: 41.9 billion, 2026: 56.1 billion, 2027: 70.4 billion, with year-on-year growth rates of 87.2%, 33.8%, and 25.4% respectively [3][4] - The company is expected to achieve net profit of 10.2 billion in 2025, 13.7 billion in 2026, and 17.4 billion in 2027 [3][4] - The current market valuation corresponds to a price-to-earnings ratio of 29.8 for 2025, 23.4 for 2026, and 18.5 for 2027 [3][4]

Investment Rating - The report maintains a "Strong Buy" rating for the company [3] Core Insights - The company achieved a revenue of 2.24 billion (+155.6%) and an adjusted net profit of 580 million (+702.1%) in 2024, with an adjusted net profit margin of 26.1% (+17.8 percentage points) [1][6] - The company is a leading player in the domestic building block toy market, with significant market share and brand recognition [1] - The growth momentum is driven by strong IP resource reserves, continuous new product launches, channel expansion, and overseas market development [1][6] - The company has expanded its IP portfolio from approximately 27 to about 50, adding several strong IPs such as DC Superman, DC Batman, Harry Potter, and Star Wars [6] Financial Performance - The company reported a revenue of 1.2 billion (+110.8%) and an adjusted net profit of 290 million (+248.2%) in the second half of 2024 [6] - The revenue from licensed IPs includes 1.1 billion from Ultraman (+96.8%) and 450 million from Transformers (+263.0%) [6] - The gross margin for building block toys increased from 48.4% in 2023 to 52.9% in 2024, contributing to an overall gross margin increase to 52.6% (+5.3 percentage points) [6] - The company expects adjusted net profits of 1.04 billion, 1.62 billion, and 2.02 billion for 2025, 2026, and 2027 respectively [6] Market Expansion - The company has established operations in the UK, Indonesia, Malaysia, and Singapore to expand its overseas market presence, with overseas revenue reaching 64 million (+518.2%) in 2024 [6] - The company has launched 682 SKUs, targeting various age groups, including 132 for children under 6 years old and 519 for ages 6 to 16 [6] Financial Ratios - The company’s adjusted net profit margin is projected to improve to 24.7%, 25.7%, and 26.2% for 2025, 2026, and 2027 respectively [8] - The return on equity (ROE) is expected to reach 113.1%, 64.2%, and 44.6% for 2025, 2026, and 2027 respectively [8] - The asset-liability ratio is projected to decrease from 258.8% in 2023 to 62.5% in 2027, indicating improved financial stability [8]

Summary of the Conference Call for Bluko Company Industry and Company Overview - The conference call focuses on Bluko Company, which operates in the toy industry, specifically in the segment of building blocks and licensed IP products. Key Points and Arguments - **Financial Performance**: Bluko Company reported a revenue of 2.2 billion yuan for the fiscal year 2024, representing a year-on-year growth of 186%. The adjusted net profit margin reached 26.1%, an increase of 18 percentage points year-on-year. The core business segment, platform character building blocks, generated 2.2 billion yuan in revenue, accounting for 98% of total revenue, with sales volume reaching 130 million units, a 269% increase year-on-year. The gross margin improved by 5.3 percentage points to 53% [2][3] - **IP Growth**: Licensed IP products such as Ultraman and Transformers saw revenue growth of 97% and 263%, respectively, while free IP products also experienced over 100% growth, indicating a strong impact from IP-driven sales [2][4] - **Cost Control**: The company effectively reduced sales and R&D expense ratios by 9 percentage points and 2 percentage points, respectively, demonstrating improved profitability and cost management [2][3] - **Market Expansion**: Domestic distribution channels performed strongly, while overseas market revenue surged by 518% to 60 million yuan, highlighting the company's potential for expansion in both domestic and international markets [2][4] - **Product Strategy**: Bluko plans to launch high-value products priced at 9.9 yuan, such as the Transformers series, and expand its product range with premium versions priced between 100 to 200 yuan to attract a broader consumer base, including adult enthusiasts [2][6] - **Marketing and User Engagement**: The company is enhancing user engagement through diverse marketing strategies, including the BFC mini-program community and building block competitions. It currently has approximately 150,000 domestic outlets and aims to accelerate expansion while targeting more female consumers [2][7] - **Competitive Advantage**: Bluko's modular design system provides a cost advantage compared to international leaders like Bandai. As downstream demand grows and IP releases increase, the company is expected to maintain a high growth rate, with room for valuation improvement [2][8] Additional Important Insights - **Future Development Strategies**: Bluko will continue to focus on its IP matrix, product iteration, and channel expansion. The company holds over 5,000 patents, six classic IP series, and more than 600 SKUs, which will strengthen its competitive moat [5] - **SKU Growth**: The company anticipates increasing its SKU count from over 680 to between 800 and 1,000 by 2025, further contributing to sales growth through targeted product offerings for different demographics [6] - **International Market Coverage**: Bluko has established a presence in North America with 6,000 terminals and plans to expand to 60,000 terminals in Asia by mid-2025 [7]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [2][9]. Core Insights - The company is reducing its reliance on a single IP and is expected to achieve strong growth through market penetration and international expansion [8][20]. - The company has demonstrated significant revenue growth, with a projected increase in revenue from 8.77 billion RMB in 2023 to 41.07 billion RMB in 2025, reflecting a growth rate of 83% [7][26]. - The company is expanding its IP portfolio and product offerings, with a notable increase in SKUs to 682 in 2024, enhancing its competitive edge [8][18]. Financial Data and Profit Forecast - Revenue projections for 2023 to 2027 are as follows: 8.77 billion RMB (2023), 22.41 billion RMB (2024), 41.07 billion RMB (2025), 61.82 billion RMB (2026), and 76.51 billion RMB (2027) [7][26]. - Adjusted net profit is expected to grow from 742.63 million RMB in 2023 to 1.09 billion RMB in 2025, with corresponding growth rates of 133.37% and 87.41% [7][26]. - The gross margin is projected to remain stable, with a slight increase from 47.33% in 2023 to 53.57% in 2025 [7][26]. Growth Drivers - The company is diversifying its IP portfolio, reducing the share of its main IP, Ultraman, from 57% in the first half of 2024 to 41% in the second half [15][11]. - The company is targeting lower-tier markets with a successful 9.9 RMB product series, which has shown strong sales and potential for further penetration [20][21]. - International expansion is a key focus, with overseas revenue expected to reach 353 million RMB in 2025, reflecting a growth rate of 450% [30][26]. Market Positioning - The company is leveraging its extensive sales network and product development capabilities to enhance its IP acquisition and product differentiation [8][18]. - The introduction of new IPs and products is anticipated to broaden the customer base, particularly among women and older demographics [20][21]. - The company is positioned to benefit from a growing demand for affordable and high-quality building toys, with a strong market presence in Southeast Asia and North America [21][26].

Investment Rating - The report suggests a positive outlook for the company, indicating a strong growth potential driven by its product mix and market strategies [1][3][6] Core Insights - The company achieved a revenue of RMB 2.241 billion, a year-on-year increase of 155.6%, and an adjusted annual profit of RMB 585 million, reflecting a significant year-on-year increase of 702.1% [1] - The sales revenue from building block toys decreased by 62.9%, indicating a strategic shift towards building character toys, which generated sales of RMB 2.201 billion [1][3] - The company has invested RMB 192 million in R&D, accounting for 8.6% of total revenue, highlighting its commitment to product innovation [1] - The gross profit margin improved to 52.6%, showcasing enhanced supply chain efficiency and product structure optimization [3] Summary by Sections Revenue Growth - The revenue growth is primarily attributed to product mix optimization and channel penetration strategies, effectively reaching consumers across various demographics and price ranges [3][4] - The company plans to introduce 800-1000 new SKUs and over 300 new products in 2025, further enhancing its product offerings [4] Market Expansion - The company is expanding its IP matrix, currently holding nearly 50 licensed IPs and planning to add over 25 more, including popular franchises like Star Wars and Pokémon [4][5] - Domestic market penetration is supported by over 450 distributors, while international expansion is achieved through brand partnerships and localization strategies, with overseas sales revenue increasing by 518.2% [1][4] Future Growth Drivers - The company is focusing on developing female-oriented products to address specific market needs, including ease of assembly and aesthetic appeal [5] - Forecasts indicate net profits of RMB 941 million, RMB 1.381 billion, and RMB 1.991 billion for 2025-2027, with corresponding P/E ratios of 30x, 20x, and 14x, reflecting strong market confidence in sustained profitability [6]

Investment Rating - The report indicates a strong investment potential for the company, suggesting to pay attention to its growth prospects [6]. Core Insights - The company achieved a revenue of RMB 2.241 billion, a year-on-year increase of 155.6%, and an adjusted annual profit of RMB 585 million, up 702.1% [1]. - The sales revenue from building block toys decreased by 62.9%, indicating a strategic shift towards building character toys [1]. - The company has a robust IP matrix with nearly 50 licensed IPs and plans to add over 25 more, which is expected to drive sales growth [4]. - The gross margin improved to 52.6%, reflecting enhanced supply chain efficiency and product structure optimization [3]. - The company is expanding its market presence both domestically and internationally, with overseas sales revenue increasing by 518.2% [1][4]. Summary by Sections Financial Performance - The company reported a total revenue of RMB 2.241 billion for the fiscal year, with a significant increase in adjusted profit to RMB 585 million [1]. - The sales of character building toys reached RMB 2.201 billion, while sales of building block toys saw a decline [1]. Strategic Initiatives - The company is implementing a "three-full strategy" (full price range, full demographics, globalization) to penetrate deeper into the market [3]. - The company plans to launch 800-1000 new SKUs and over 300 new products in 2025, focusing on popular IP collaborations [4]. Market Expansion - The company is leveraging over 450 distributors to cover first and second-tier cities while accelerating penetration into lower-tier markets [5]. - Internationally, the company is making strides in Southeast Asia and the Middle East, with a reported overseas revenue of RMB 64 million [4][5]. Future Outlook - Analysts predict net profits for 2025-2027 to be RMB 941 million, RMB 1.381 billion, and RMB 1.991 billion respectively, with corresponding P/E ratios of 30x, 20x, and 14x [6]. - The company is expected to continue its growth trajectory through its IP and channel strategies, despite potential industry risks [6].