俞敏洪在南极发布内部信祝贺新东方成立32周年，却遭遇争议。这封署名为"俞敏洪在南极"的内部信， 共5次出现"南极"二字，多位网友于社交平台吐槽称，"满篇看下来，整个脑子都是南极""全员信更像是 俞敏洪的自我感动"等等。 11月17日，有内部员工向南都湾财社记者证实，俞敏洪于11月16日向新东方全国教职员工发布了内部 信，该员工表示，去年新东方31周年，俞敏洪并没有发布内部信，今年不知为何突然发布该信件。对于 俞敏洪该信件引发的争议，前述员工表示，他的本意可能不是那样，但当时大家都在上班。 南都湾财社记者注意到，该内部信也在俞敏洪个人公众号"老俞闲话"展示。11月17日，南都湾财社记者 尝试联系采访，截至发稿前未得到回应。同日，记者致电新东方官方，电话未能接通。 俞敏洪在信中写道："此刻，我正站在南极的冰雪世界中，四周是浩瀚的洁白、翡翠般的冰山和无边的 宁静，冰川在阳光下闪烁着迷人的光芒，仿佛在无声地诉说着时间的力量与坚守的意义...在这片远离尘 嚣的纯净之地，我热烈祝贺新东方32周年的生日快乐！现在的南极，几乎24小时充满阳光，我在明媚的 阳光下，向每一位参与过或者正在参与新东方事业的人，表达深深的感谢；也向 ...

Core Insights - The article discusses the importance of understanding business models in the context of investment analysis, particularly in the A-share market, emphasizing the need to adapt beyond traditional frameworks like those of Warren Buffett [1] Group 1: Business Models in the Tea Beverage Industry - The two tea brands, Mixue Ice Cream and Nayuki, operate under fundamentally different business models, with Mixue focusing on low-cost products and profitability, while Nayuki has reported significant losses despite high revenue [2][3] - Nayuki's business model is centered around a direct sales approach, prioritizing store locations and customer experience, which has led to operational challenges and losses [3] - In contrast, Mixue's franchise model relies on providing raw materials and support to franchisees, allowing for easier scalability and profitability [4][6] Group 2: Efficiency and Cost Management - Mixue achieves cost efficiency through lower material costs and economies of scale, allowing it to maintain competitive pricing and profitability [8][9] - The franchise model of Mixue is particularly suited to the Chinese market, leveraging a vast pool of potential franchisees who seek stable business opportunities [4][6] - The operational strategy of Gu Ming, another tea brand, focuses on supply chain efficiency, ensuring rapid delivery and fresh ingredients, which enhances its competitive edge in lower-tier markets [10] Group 3: Live Streaming E-commerce Models - The article outlines two primary business models in live streaming e-commerce: brand self-broadcasting and MCN (Multi-Channel Network) models, each with distinct core resources and key operations [11][13] - The self-broadcasting model emphasizes long-term operations and customer loyalty, while the MCN model relies on leveraging popular influencers for sales [13][14] - The challenges faced by traditional live streaming models highlight the need for companies to innovate and adapt their business strategies to maintain competitiveness [14][24] Group 4: Evolution of Oriental Selection - Oriental Selection has transitioned to a self-built supply chain model, integrating cultural elements with agricultural products to create a unique market position [18][20] - The company's shift towards self-operated products and direct supply chain management has resulted in significant revenue growth and improved profit margins [21][22] - Despite challenges following the departure of a key influencer, the company continues to pursue its strategic goals, focusing on building a sustainable business model [19][24]

以下文章来源于华商韬略 ，作者华商韬略 华商韬略 . 聚焦标杆与热点、解构趋势与韬略 再次感谢广大朋友的理解和信任! 东旭和我,是东方甄选的创始人。没有东 旭的努力和坚忍不拔的奋斗,就不可能有东方 甄选的发展和今天。近期,东旭因为个人原因 ,提出不再继续工作。我鼓励他坚持下去,相 信公司会越来越好,并希望他未来适当的时 回到管理岗位。但他经过了认真思考后,觉、 还是想离开。最终,我同意他离开,不再参与 公司工作。我们俩之间保持着很好的沟通，没 有任何姻龉和隔阂,请朋友们放心。 我会继续努力,和全体东方甄选成员保持 密切良好的沟通,带领大家奋发前行,为朋友 们提供美好安全的产品。征程万里,我们脚下 的每一步都算数! 说明 这段时间,很多朋友对于孙东旭老师的情 况比较关心,我在这里做一个简单的解释。 铁打的俞敏洪，流水的CEO。 文 ｜ 长光 来源｜ 华商韬略（ID：hstl8888） 封面来源 ｜ IC photo 2025年11月6日傍晚，俞敏洪在个人社交账号上发布了一则看似云淡风轻的声明，正式宣布孙东旭离开东方甄选。 Q 搜你想看的 早在今年8月，市场就已传出孙东旭离职的风声。有投资者在社交平台爆料，称东方 ...

Core Viewpoint - The article discusses the departure of Sun Dongxu from Dongfang Zhenxuan and the implications for the company and its founder, Yu Minhong, highlighting a recurring pattern of leadership changes and challenges within New Oriental [3][5][10]. Group 1: Departure of Sun Dongxu - Sun Dongxu's departure was officially announced by Yu Minhong, who expressed gratitude for Sun's contributions to the company [3][5]. - Speculation about Sun's departure had been circulating since August 2023, with official statements attempting to clarify his status, but ultimately revealing that he had distanced himself from core decision-making [8][10]. - Sun's exit is attributed to personal reasons, and he was noted to have voluntarily proposed his departure despite Yu's attempts to retain him [10][19]. Group 2: Leadership Challenges - The article reflects on Yu Minhong's history of nurturing successors who eventually leave, creating a cycle of leadership instability [21][25]. - Previous departures, such as that of Chen Xiangdong, have also led to significant challenges for New Oriental, including competition from new entrants in the education sector [15][25]. - The management style of Yu Minhong is characterized by a struggle between being nurturing and making decisive leadership choices, which has led to repeated instances of key personnel leaving the organization [26]. Group 3: Impact on Company Performance - Following Sun Dongxu's departure, New Oriental's market value has reportedly declined significantly, with a loss of over 20 billion Hong Kong dollars [19]. - The article notes that the company has faced increased scrutiny and pressure from competitors, particularly in the wake of leadership changes [15][19]. - Yu Minhong's attempts to pivot the company towards new business models, such as live-streaming e-commerce, have been met with mixed results, especially as key figures like Sun and Dong Yuhui have left [18][25].

中经记者 许礼清 北京报道 送走董宇辉，再别18年老臣孙东旭，时隔两年，东方甄选"小作文"事件中的两位核心人物全部离场。 近日，俞敏洪官宣孙东旭离职。"近期，东旭因为个人原因提出不再继续工作。我鼓励他坚持下去，相 信公司会越来越好，并希望他未来适当的时候回到管理岗位。但他经过了认真思考后，觉得还是想离 开。最终，我同意他离开，不再参与公司工作。" 《中国经营报》记者就孙东旭离职以及公司未来发展等问题联系东方甄选，其相关负责人仅表示："前 公司高级顾问孙东旭老师已经离开具体工作。" 虽不再担任重要职务，但孙东旭并未彻底离开东方甄选，而是以顾问身份继续暂居幕后。甚至在2024年 11月曾短暂回归直播间。俞敏洪也公开表示："他对产品的遴选方面，确实是非常不错的。" 但孙东旭的退居幕后却并未使这场"战事"彻底终结。2024年7月，董宇辉离开东方甄选，开创"与辉同 行"。如今孙东旭离开，至此，"小作文"事件中的两大核心人物、东方甄选初创团队的两大支柱全部离 场。 这样的"分手"并不少见。董宇辉走后，东方甄选主播顿顿也选择离开。今年1月学而思当家主播"长公 主"橙橙也宣布离职。 "个人IP蓬勃发展时代，平台不再是主播唯一 ...

【#董宇辉致歉口语多个语法错误#，曾致歉称英语丢得太久】#李阳说董宇辉英语差发音怪# 据津云新闻，近日有网友发视频称，在11月8日-9日的疯狂英语线下活动中，疯狂英语创始人李阳表 示，"昨天我听了董宇辉的演讲，跟国外的外交官交流，几乎每一句话都有严重的语法错误，而且发音 特别怪，所以证明新东方不怎么样，俞敏洪发音更差，所以学口语唯有疯狂英语。这段话一定要发到网 上，引起洪天巨浪，轩然大波，我就喜欢轩然大波。" 李阳说："我觉得这次的胜诉特别好，第一网络不是法外之地，第二给我的学生一个交代，要不然别人 说你跟家暴的人学英语。家暴已经是我的一个标签，很长一段时间我接受不了这个标签，但现在我非常 祥和地跟这个标签生活在一起。李阳会带着家暴标签，一直走到人生的终点。" 随后，俞敏洪发文称，东方甄选的全资子公司"与辉同行"，将正式从东方甄选独立出去，由董宇辉个人 持有其100%股权。 对此，不少网友纷纷表态。有网友称"语言能交流，听得懂就好，又不是搞学术。"还有网友质疑李阳此 举有"蹭流量"的嫌疑。 与辉同行（北京）科技有限公司成立于2023年12月，法定代表人为董宇辉，注册资本1000万人民币，经 营范围包括第一类增 ...

Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift in the company's leadership dynamics, reflecting ongoing challenges in management and succession planning within New Oriental [4][6][7]. Group 1: Departure of Sun Dongxu - Sun Dongxu's exit was officially announced by Yu Minhong, who expressed gratitude for Sun's contributions and hinted at a possible return in the future [6][8]. - Speculation about Sun's departure had been circulating since August 2023, following a management shake-up and his removal as CEO, although he remained as a senior advisor [8][9]. - The official statement from Dongfang Zhenxuan indicated that Sun left for personal reasons, despite Yu's attempts to retain him, highlighting a trend of key personnel departures from New Oriental [9][10][22]. Group 2: Leadership Challenges - Yu Minhong has a history of nurturing successors who eventually leave, creating a cycle of leadership instability within New Oriental [20][22]. - The management structure has seen multiple high-profile exits, including Chen Xiangdong and now Sun Dongxu, leading to questions about Yu's leadership style and decision-making [16][22]. - The recent departures have resulted in significant market repercussions, with Dongfang Zhenxuan's stock price dropping substantially following these leadership changes [19][22]. Group 3: Historical Context - The narrative of Sun Dongxu's rise within New Oriental parallels that of other key figures, such as Chen Xiangdong, who also left after being entrusted with significant responsibilities [10][21]. - The company's history is marked by a series of leadership changes that have often coincided with external pressures, such as regulatory challenges and market competition [16][20]. - Yu Minhong's management approach has been characterized by a reluctance to enforce strict measures, which may contribute to the ongoing issues with retaining key talent [23].

Core Viewpoint - Oriental Selection (01797.HK) has announced the subscription of various wealth management products issued by Guangfa Bank and China Merchants Bank, indicating a strategic move to enhance its investment portfolio [1] Group 1: Subscription Details - On September 23, 2025, the company subscribed to a wealth management product from Guangfa Bank with a principal amount of RMB 100 million, offering a non-principal guaranteed expected floating annual return rate of 2.80%, maturing on September 23, 2026 [1] - Prior to the subscription with Guangfa Bank, the company had already subscribed to non-principal guaranteed floating return products with an outstanding principal amount of RMB 700 million that had not yet been redeemed [1] - On September 11, 2025, the company subscribed to a wealth management product from China Merchants Bank with a principal amount of RMB 50 million, offering a non-principal guaranteed expected floating annual return rate ranging from 2.30% to 3.30%, with a minimum term of 14 months from the subscription date [1] - Before the subscription with China Merchants Bank, the company had subscribed to non-principal guaranteed products with a principal amount of RMB 100 million, offering a floating return rate between 2.0% and 3.50% [1]

于2025年9月11日，本集团认购由招商银行发售的理财产品，本金额为人民币5000万元(招商银行认购事 项)，其非保本预期浮动年化回报率为2.30% 至3.30%，最短期限为自认购日期起计14个月。 智通财经APP讯，东方甄选(01797)发布公告，于2025年9月23日，本集团认购由广发银行发售的理财产 品，本金额为人民币1亿元(广发银行认购事项)，其非保本预期浮动年化回报率为 2.80%，到期日为2026 年9月23日。 ...

Core Viewpoint - Dongfang Zhenxuan (01797) has made significant investments in wealth management products from two major banks, indicating a strategic move to enhance returns on capital [1] Group 1: Investment Details - On September 23, 2025, the company subscribed to a wealth management product issued by Guangfa Bank with an investment amount of RMB 100 million, offering a non-principal guaranteed expected floating annual return rate of 2.80%, maturing on September 23, 2026 [1] - On September 11, 2025, the company subscribed to a wealth management product from China Merchants Bank with an investment amount of RMB 50 million, providing a non-principal guaranteed expected floating annual return rate ranging from 2.30% to 3.30%, with a minimum term of 14 months from the subscription date [1]