Core Viewpoint - The recent leadership change at Oriental Selection, with founder Yu Minhong taking over as CEO after the departure of Sun Dongxu, highlights the company's commitment to maintaining strong communication and leadership continuity during transitions [1][2]. Group 1: Leadership Changes - Yu Minhong announced that Sun Dongxu, co-founder of Oriental Selection, has decided to leave the company for personal reasons, despite encouragement to stay [1]. - Following the "small essay" incident, the board of directors at Oriental Selection officially appointed Yu Minhong as CEO, relieving Sun Dongxu of his duties as executive director and CEO, effective immediately [2]. Group 2: Company Communication - Yu Minhong emphasized the importance of maintaining good communication with all members of Oriental Selection and expressed confidence in the company's future growth [1].

已身兼多职的俞敏洪要想在直播电商的红海里顺利掌舵，亟需搭建起牢固的组织架构。 2023年12月，东方甄选内部矛盾迅速爆发并扩大。"小作文"风波发生，孙东旭道歉，东方甄选董事会免去孙东旭执行董事与CEO职务。奈何粉丝群体并不买 账，直到2024年7月，董宇辉宣布与辉同行独立运行，东方甄选股价持续走低。今日收盘，东方甄选股价21.44港元，距2023年12月29日75.55港元的高点已跌 去71.62%。 董宇辉离开后的一年多时间，东方甄选尝试转型。表现在财务方面，东方甄选2025财年年度业绩显示，公司业务转型三年来，遭遇了无数始料未及的困难， 对公司意义重大的2025财年，持续经营业务（即自营产品及直播电商业务）净营收由65亿元人民币同比减少32.7%至44亿元；净溢利由2025财年上半年的亏 损转正，实现净溢利0.062亿元。 负面影响仍在消化期，该财年东方甄选GMV由上个财年的143亿元同比降低39.2%至87亿元。GMV降低带动自营产品存货成本与物流成本降低，使该财年总 营收成本同比减少38.2%至30亿元，同时毛利也从17亿元同比减少17%至14亿元。 如今东方甄选的业务重点聚焦自营品、多平台策略、付费 ...

Core Points - Yu Minhong announced the departure of Sun Dongxu, co-founder of Dongfang Zhenxuan, citing personal reasons for his decision to leave the company [1] - Yu emphasized the positive relationship between him and Sun, assuring that there were no conflicts or misunderstandings [1] - Sun Dongxu has a long history with New Oriental, having held various positions since 2007, including CEO of New Oriental Online, which later became Dongfang Zhenxuan [1] Summary by Sections Departure Announcement - Sun Dongxu has officially left his position at Dongfang Zhenxuan, with Yu Minhong supporting his decision and expressing hope for his return in the future [1] - The announcement follows earlier speculation about Sun's potential departure, which gained significant attention online [1] Background of Sun Dongxu - Sun Dongxu graduated from Nankai University in 2007 and has been with New Oriental since then, progressing through various roles [1] - He served as the CEO of New Oriental Online from 2019 until the rebranding to Dongfang Zhenxuan in 2023 [1] Leadership Changes - Following the "Little Essay Incident" related to Dong Yuhui, Yu Minhong took over as CEO of Dongfang Zhenxuan, relieving Sun Dongxu of his executive roles [2] - Yu Minhong mentioned that Sun's return to the live streaming space was permitted, highlighting Sun's capabilities in product selection [2]

Core Points - Sun Dongxu has resigned from his position at Oriental Selection due to personal reasons, as confirmed by Yu Minhong on social media [1] - Yu Minhong will take over as CEO of Oriental Selection following Sun Dongxu's departure, effective immediately [3] - Sun Dongxu's total compensation for the period from June 1, 2023, to December 16, 2023, amounted to 33.603 million RMB, which includes salary, allowances, and benefits [3][4] Group 1 - Sun Dongxu was a co-founder of Oriental Selection and played a significant role in its development [1] - The company expressed a commitment to maintaining good communication and continuing to provide quality products [1] - Following the announcement of Sun Dongxu's resignation, Oriental Selection's stock price fell to 21.44 HKD, with a market capitalization of approximately 22.6 billion HKD [5] Group 2 - Sun Dongxu's educational background includes a degree in Computer Science from Nankai University, and he joined New Oriental Group in 2007 [1] - The company, Beijing New Oriental Xun Cheng Network Technology Co., Ltd., was established in 2005 with a registered capital of 1.223 billion RMB [5] - The board of directors made the decision to appoint Yu Minhong as the CEO, indicating a shift in leadership within the company [3]

11月6日，俞敏洪发文确认孙东旭离职。 版权声明 证券时报各平台所有原创内容，未经书面授权，任何单位及个人不得转载。我社保留追 究相关 行 为主体 法律责任的权利。 俞敏洪在说明中提到，"东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍不拔的奋斗，就不可能 有东方甄选的发展和今天。近期，东旭因为个人原因提出不再继续工作。我鼓励他坚持下去，相信公司会 越来越好，并希望他未来适当的时候回到管理岗位。但他经过了认真思考后，觉得还是想离开。最终，我 同意他离开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放 心。" 据公开资料，孙东旭，1986年出生，南开大学工学学士，大学主修计算机科学与技术，2007年本科毕业 后加入新东方集团。先后担任天津新东方学校国外考试部教师、合肥新东方学校助理校长、西安新东方学 校校长，直到东方甄选CEO。之后，陆续卸任东方甄选执行董事、CEO、非执行董事职务。2024年11月 24日，孙东旭重回东方甄选直播间 。 综合自：东方财经、俞敏洪抖音账号 责编：叶舒筠 校对：廖胜超 点击关键字可查看 潜望系列深度报道丨 股事会专栏 丨 投资小红书 丨 e公司调查 ...

11月6日，俞敏洪在个人账号发布说明，确认孙东旭离职。 俞敏洪在说明中提到，"东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍不拔的奋斗，就不可能有东方甄选的发展和今天。近期，东旭因为个人 原因提出不再继续工作。我鼓励他坚持下去，相信公司会越来越好，并希望他未来适当的时候回到管理岗位。但他经过了认真思考后，觉得还是想离开。 最终，我同意他离开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放心。" 【 】 俞敏洪于2025年11月6日 ...

6日下午，新东方创始人俞敏洪在社交平台发文：这段时间，很多朋友对于孙东旭老师的情况比较关 心，我在这里做一个简单的解释。东旭和我，是东方甄选的创始人。没有东旭的努力和坚韧不拔的奋 斗，就不可能有东方甄选的发展和今天。近期，东旭因为个人原因，提出不再继续工作。我鼓励他坚持 下去，相信公司会越来越好，并希望他未来适当的时候回到管理岗位。但他经过了认真思考后，觉得还 是想离开。最终，我同意他离开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和 隔阂，请朋友们放心。我会继续努力，和全体东方甄选成员保持密切良好的沟通，带领大家奋发前行， 为朋友们提供美好安全的产品。 2023年12月16日，"小作文"事件发酵后，东方甄选发布公告称，经东方甄选董事会决定：董事长俞敏洪 兼任东方甄选CEO职务，免去孙东旭的东方甄选执行董事、CEO职务，即日生效。 公开资料显示，孙东旭毕业于南开大学，主修计算机科学与技术，2007年加入新东方集团，后任东方甄 选执行董事、CEO。 此前报道： 2023年12月16日，东方甄选发布人事任免通知，俞敏洪兼任东方甄选CEO，免去孙东旭CEO职务。 来源 | 中新经纬 大象新闻 此前报 ...

Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan is confirmed by Yu Minhong, who expresses hope for Sun's future return to management, emphasizing their good communication and lack of conflict [1]. Group 1: Background of Sun Dongxu - Sun Dongxu has been with New Oriental since 2007, holding various positions including CEO of New Oriental Online, which later rebranded to Dongfang Zhenxuan [3]. - His career progression includes roles such as principal and regional president, culminating in his position as vice president of New Oriental Group [3]. Group 2: Financial Aspects - In the fiscal year ending May 31, 2023, Sun's total compensation was 16.391 million yuan, an increase from 10.49 million yuan the previous year [4]. - Sun Dongxu realized significant cash gains through stock sales, totaling over 200 million HKD within two days in February 2023 [4]. Group 3: Management Changes - Following a controversy related to Dong Yuhui, the board decided to remove Sun from his roles as executive director and CEO of Dongfang Zhenxuan, with Yu Minhong taking over as CEO [4]. - Despite his removal from executive roles, Sun continued to work as a consultant, contributing to product selection and team development [5]. Group 4: Current Status - As of now, Yu Minhong remains the CEO of Dongfang Zhenxuan, and Sun Dongxu has not returned to an executive position, although he has made appearances in live broadcasts [5].

6日下午，新东方创始人俞敏洪在社交平台发文：这段时间，很多朋友对于孙东旭老师的情况比较关心，我在这里做一个简单的解释。 东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍不拔的奋斗，就不可能有东方甄选的发展和今天。近期，东旭因为个人原 因，提出不再继续工作。我鼓励他坚持下去，相信公 司会越来越好，并希望他未来适当的时候回到管理岗位。但他经过了认真思考 后，觉得还是想离开。最终，我同意他离开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放 心。我会继续努力，和全体东方甄选成员保持密切良好的沟通，带领大家奋发前行，为朋友们提供美好安全的产品。 2023年12月16日，"小作文"事件发酵后，东方甄选发布公告称，经东方甄选董事会决定：董事长俞敏洪兼任东方甄选CEO职务，免 去孙东旭的东方甄选执行董事、CEO职务，即日生效。 公开资料显示，孙东旭毕业于南开大学，主修计算机科学与技术，2007年加入新东方集团，后任东方甄选执行董事、CEO。 来源：俞敏洪社交媒体、中新经纬 更多财经视频，请关注视频号"新浪财经" 往期回顾 ...

(文/解红娟 编辑/张广凯） 11月6日，俞敏洪在抖音账号上发文确认孙东旭离职。 "但他经过了认真思考后，觉得还是想离开。最终，我同意他离开，不再参与公司工作。我们俩之间保 持着很好的沟通，没有任何龃龉和隔阂，请朋友们放心。" 俞敏洪同时提到，"我会继续努力，和全体东方甄选成员保特密切良好的沟通，带领大家奋发前行，为 朋一们提供美好安全的产品。" 俞敏洪表示，发文是因为这段时间，很多朋友对于孙东旭老师的情况比较关心，所以公开做一个简单的 解释。 俞敏洪在说明中表示，"东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍不拔的奋斗，就不可 能有东方甄选的发展和今天。近期，东旭因为个人原因提出不再继续工作。我鼓励他坚持下去，相信公 司会越来越好，并希望他未来适当的时候回到管理岗位。" 本文系观察者网独家稿件，未经授权，不得转载。 ...