2023年的主播翻车事件，可谓是“成也流量，败也流量。” 不管是李佳琦“眉笔79元一支哪里贵了”引发舆论轩然大波，还是蜂花作为国货顶流的79元套装“接住这泼天的富贵”；从董宇辉“小作文”到底由谁撰写的争 议到引发东方甄选账号掉粉、股价下跌，西方臻选等“高仿号”蹭热度被封...... 流量汹涌而来时，可以成就主播的高峰；而当主播一旦“行差踏错”，流量又会如潮水般退去。 “直播是所有迅速赚钱的工作里面唯一不犯法的”，成都一家直播公会在培训主播时如是形容这个行业。有“疯狂小杨哥”、“辛巴”等从籍籍无名的素人到千 万超头主播的“暴富神话”先例在前，也就不难理解，在抖音、淘宝、快手等电商平台，有数以万计的人涌入直播，想要成为下一个千万主播。 但问题在于，就算是“千万主播”稍有不慎，也翻车的一天。为此，亿邦动力盘点了2023年的主播翻车事件，试图总结可以参考的经验教训。 01 禁：虚假宣传 ...

2024 East Buy Holding Limited 東方甄選控股有限公司 中 期 報 告 (於開曼群島註冊成立的有限公司) (股份代碼: 1797 ) 目錄 2 公司資料 31 簡明綜合財務狀況表 4 財務摘要 32 簡明綜合權益變動表 5 業務概覽及展望 33 簡明綜合現金流量表 12 管理層討論及分析 34 簡明綜合財務報表附註 18 其他資料 58 釋義 29 簡明綜合財務報表審閱報告 公司資料 董事會 公司秘書 執行董事 張啟昌先生(FCPA、FCCA) 俞敏洪先生，主席兼行政總裁 授權代表 （於2023年12月16日獲委任為行政總裁並調任 為執行董事） 尹強先生 尹強先生，首席財務官 張啟昌先生 孫東旭先生（於2023年12月16日不再擔任行政總裁並 ...

智通财经APP获悉，东方甄选(01797)午后涨超6%，截至发稿，涨5.57%，报24.65港元，成交额7974.62万港元。 华安证券指出，东方甄选持续扩宽产品种类，自营产品的数量为264个，FY24H1公司实现GMV 57亿元；同时，公司积极探索出海路线，2024年1月公司发布TikTok海外店铺运营等岗位，有望打开长期成长空间。此外，公司拟将旗下教育业务以15亿元人民币对价出售给控股股东新东方。出售完成后，东方甄选不再营运在线教育业务，将成为纯粹的自营及直播电商运营商，在线线下融合教育由母公司专注运营。出售教育业务后，东方甄选在手现金将进一步充实，为公司电商业务的持续增长提供坚实的资金保障。 中信建投表示，展望后续，24财年上半年，公司加大自营品促销力度且董宇辉旗下的“与辉同行”抖音直播间从24年1月9日单独直播以来带货表现突出，有望支撑营收增长；预计12月开始的自营品折扣力度加大或将拖累24财年第三季度利润率，“与辉同行”抖音直播间有望贡献业绩增量；中长期看，围绕流量和产品双引擎发力，APP会员制有望深化自营品战略。 ...

刚刚过去的 2023 年，直播电商江湖可谓在喧嚣中前进，头部主播们似乎集体水逆，纷纷陷入了多事之秋。 东方甄选与董宇辉的风波，精彩程度堪比甄嬛传。除此之外，被危机缠身的，还有李佳琦。在售卖花西子眉笔时阴阳消费者，一句“哪里贵了”、“找找自己的原因”彻底引发众怒。 一向以幽默搞怪著称的小杨哥，先是因直播内容低俗受到批评，继而又出现品控问题等争议。 而“快手一哥”辛巴这边也并不太平，一年上了 18 次微博热搜。从夏天的榴莲，到双十一的思慕床垫，差不多都是负面新闻。最近更是在直播中说出了“预制菜最应该给孩子吃”的逆天言论。 * 图片来源刺猬公社 不知不觉，直播电商已经走过了 7 个年头，最引人关注的不再是带货成绩，而是平台、商家和主播之间的闹剧。 水逆之后，不一定是平静，或许是更激烈的厮杀。 01 头部主播频频翻车 如果有时光机的话，李佳琦肯定想穿越回 2023 年 9 月 10日，好在直播中管住自己的嘴巴。 没想到堂堂淘宝带货一哥，却栽在了一支小小的眉笔上。哭也哭了，歉也道了，但口碑已经一去不复返。 这之后，李佳琦谨言慎行，却接二连三的翻车。 京东采销和海氏之间的混战，他可能是被拉出来炒热度的。只不过，真相或 ...

【TechWeb】2月1日消息，1月31日晚刘德华和导演宁浩做客董宇辉直播间与辉同行，宣传新电影《红毯先生》，开播10分钟30万张电影票被抢光。刘德华还在网友的要求下，在直播间清唱了《恭喜发财》，并表示：“希望新的一年，大家龙年行大运。” 宁浩执导、刘德华主演的电影《红毯先生》于2月10日大年初一上映。该片讲述了从影四十年的香港天王巨星刘伟驰为赢得影帝，与导演林浩合作拍摄农村题材影片，因此引发一系列令人哭笑不得的荒诞闹剧，展现了娱乐圈的众生百态的故事。 在当晚的直播中，刘德华表示自己在此之前已经知道董宇辉直播间。宁浩称自己爸妈非常喜欢董宇辉：“我妈听说我要来你直播间很激动，说终于跟好学生坐在一起了。” 三人还聊到短视频的话题，刘德华称，自己平时不用短视频，家人可能会看跟自己相关的内容。自己的孩子也尽量不让他看太多娱乐性的内容，多看学习性的。 董宇辉谈到短视频带来的信息茧房问题，如同样一条抖音视频，男生和女生看到的评论可能都不一样，大数据在投其所好等。 当天“董宇辉新账号直播间被指大规模抄袭”曾登上热搜 就在刘德华作客与辉同行直播间当天，也就是1月31日白天，“董宇辉新账号直播间被指大规模抄袭”一话题登上各大热 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 East Buy Holding Limited 東方甄選控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1797） 截至2023年11月30日止六個月 中期業績公告 東方甄選控股有限公司董事會欣然宣佈本集團於報告期間的未經審核綜合中期 業績。該等中期業績已經審核委員會審閱。 於本公告中：(a)「我們」指本公司及（如文義另有所指）本集團；及(b)除非文義 另有所述或另有所指，我們的簡明綜合財務報表以本集團的主要功能貨幣人民 幣呈列，且所呈列數字均為近似值，約整至最接近的整數或小數點後一位（倘合 適）。 主要財務摘要 截至2023年 截至2022年 11月30日 11月30日 止六個月 止六個月 變幅 ...

【俞敏洪：孙东旭不会离开东方甄选】财联社12月23日电，俞敏洪12月23日在抖音评论区透露，东方小孙（孙东旭）不会离开东方甄选。俞敏洪表示，“大家放心，东方小孙不会离开东方甄选，我会努力守护爱护好东方甄选的每一位孩子！”东方甄选12月22日晚间在港交所公告，12月22日，孙东旭已辞任公司非执行董事一职，即时生效。孙东旭的辞任是鉴于最近的舆论风波，其对公司品牌及声誉管理不善。董事会认为，孙东旭的辞任，将能够更好地维护公司股东的利益。 ...

Financial Performance - Total revenue for 2023 fiscal year reached RMB 4,509.8 million, a significant increase from RMB 898.5 million in 2022[4] - Net profit for 2023 fiscal year was RMB 971.3 million, compared to a net loss of RMB 533.9 million in 2022[4] - Adjusted EBITDA for 2023 fiscal year was RMB 1,207.5 million, a substantial improvement from a loss of RMB 322.3 million in 2022[4] - Gross profit for 2023 fiscal year was RMB 1,954.8 million, up from RMB 413.5 million in 2022[5] - Operating profit for 2023 fiscal year was RMB 1,070.8 million, compared to an operating loss of RMB 579.6 million in 2022[5] - Total revenue from continuing operations increased by 651.0% from RMB 600.5 million in FY2022 to RMB 4.5 billion in FY2023, driven by strong growth in self-operated products and live e-commerce business[34] - Self-operated products and live e-commerce business generated total revenue of RMB 3.9 billion in FY2023, with self-operated products contributing over RMB 2.6 billion[35] - University education revenue increased from RMB 517.5 million in FY2022 to RMB 590.8 million in FY2023, with paid student enrollments rising from 546,000 to 581,000[36] - Revenue from institutional clients decreased by 34.7% from RMB 58.4 million in FY2022 to RMB 38.2 million in FY2023[37] - Gross profit from continuing operations increased by 400.1% from RMB 390.9 million in FY2022 to RMB 2.0 billion in FY2023, with gross margin decreasing from 65.1% to 43.3%[38] - Self-operated products and live e-commerce business gross margin improved from 37.8% in FY2022 to 38.2% in FY2023, with gross profit increasing to RMB 1.5 billion[39] - University education gross margin increased from 64.5% in FY2022 to 74.6% in FY2023, driven by strong market demand recovery and adoption of smart learning systems[40] - Net profit from continuing operations turned around from a loss of RMB 71.0 million in FY2022 to a profit of RMB 971.3 million in FY2023[48] - Adjusted profit for the year reached RMB 1,089,333 thousand, compared to RMB 109,997 thousand in the previous year[51] - Adjusted EBITDA for the year was RMB 1,207,454 thousand, up from RMB 55,567 thousand in the previous year[52] Assets and Liabilities - Total assets increased to RMB 3,852.9 million in 2023, up from RMB 2,059.4 million in 2022[8] - Equity attributable to owners of the company rose to RMB 2,803.8 million in 2023, compared to RMB 1,641.0 million in 2022[8] - Non-current assets increased to RMB 416.0 million in 2023, up from RMB 367.9 million in 2022[8] - Current assets grew to RMB 3,436.9 million in 2023, compared to RMB 1,691.5 million in 2022[8] - Total liabilities decreased to RMB 1,049.1 million in 2023, down from RMB 1,276.4 million in 2021[8] - The company's asset-liability ratio increased to 27.2% at the end of 2023, up from 20.3% in 2022[53] - Cash and cash equivalents increased to RMB 1.165 billion as of May 31, 2023, from RMB 547.4 million in the previous year[53] - Net cash generated from operating activities was RMB 1.264 billion, compared to a net cash used of RMB 918.1 million in the previous year[54] - Net cash used in investing activities was RMB 737.5 million, primarily due to the purchase of financial assets at fair value through profit or loss[56] - Net cash generated from financing activities was RMB 55.6 million, mainly from the issuance of shares upon exercise of share options[57] - Capital expenditures for property and equipment were RMB 12.8 million in 2023, down from RMB 20.3 million in 2022[58] Live E-commerce and Self-Operated Products - The company's live e-commerce business achieved a GMV of RMB 10.0 billion in FY2023, compared to RMB 4.8 billion in the six months ending November 30, 2022[13] - The number of followers on Douyin increased to 41.8 million in FY2023, up from 35.2 million in the six months ending November 30, 2022[13] - The number of paid orders on Douyin reached 136.3 million in FY2023, compared to 70.2 million in the six months ending November 30, 2022[13] - The company's total GMV reached RMB 10.0 billion in FY2023, with the majority coming from Douyin[20] - The number of self-operated products exceeded 120 in FY2023, covering categories from food and beverages to standardized daily necessities[20] - The company established a self-operated product R&D platform, the Nutrition Research Institute, to enhance long-term independent R&D capabilities and develop healthier products[26] - The company will launch live-streaming e-commerce activities on Taobao starting from August 29, 2023, aiming to reach more new consumer groups[26] - The company plans to introduce a membership card system to provide more discounts and comprehensive services to customers, enhancing user satisfaction[27] - The company expanded its live e-commerce business in 2021, establishing "Oriental Selection" as a well-known platform for high-quality agricultural products[85] - The company is positioned as a live-streaming platform focused on carefully selecting quality products, with a core focus on self-operated agricultural products under the "Oriental Selection" brand[85] Education Business - The number of paid student enrollments for university education was 581,000 in FY2023, up from 546,000 in FY2022[14] - The average spending per paid student enrollment for university education increased to RMB 1,544 in FY2023, compared to RMB 1,308 in FY2022[15] - The average spending per paying student in the domestic university entrance exam preparation business increased to RMB 1,544 during the reporting period, up from RMB 1,308 in FY2022[21] - The overseas exam preparation business achieved strong results in revenue, enrollment, and profitability, surpassing historical highs and returning to a healthy and rapid development trajectory[21] - The number of paying students in the university education division increased by 6.4% to 581,000 during the reporting period, compared to 546,000 in FY2022[21] - The company will continue to develop a smart learning system for university education, offering personalized learning plans and real-time progress tracking[28] - The company is upgrading its IT infrastructure and exploring the integration of AI with business scenarios to improve student learning experiences and efficiency[21] - The company is collaborating with China Digital Library to establish smart reading spaces and classrooms using virtual reality technology in schools and public libraries[22] - The company plans to continue investing in AI integration, improving intelligent scoring, error correction, and adaptive learning systems, and maintaining exclusive rights to IELTS and TOEFL materials in mainland China[30] Corporate Governance and Shareholder Information - The board of directors consists of seven members, including two executive directors, two non-executive directors, and three independent non-executive directors[73] - The company monitors currency exchange rate fluctuations and takes necessary measures to mitigate the impact of exchange rate risks[63] - The company's top five customers accounted for approximately 0.8% of total revenue, with the largest customer contributing about 0.6%[89] - The top five suppliers accounted for approximately 2.4% of total procurement, with the largest supplier contributing about 0.9%[89] - No director or their associates, or any shareholder with 5% or more of the company's issued share capital, had any interests in the top five customers or suppliers during the 2023 fiscal year[89] - The company's subsidiaries are listed in Note 39 of the consolidated financial statements[85] - The net proceeds from the global offering amounted to approximately HKD 1.783 billion, with the funds being utilized for sales and marketing, technology infrastructure, teacher and business-related personnel, and working capital[90] - As of the 2023 fiscal year, the company had utilized HKD 145.8 million out of the total HKD 823.6 million net proceeds, leaving a balance of HKD 677.8 million[90] - The company did not repurchase any shares on the Hong Kong Stock Exchange during the 2023 fiscal year, nor did it purchase, sell, or redeem any listed securities[92][93] - No debt instruments were issued by the group during the 2023 fiscal year[94] - The board did not recommend the payment of a final dividend for the 2023 fiscal year[96] - The total revenue from the consolidated affiliated entities was RMB 4,509,849 thousand, accounting for 100% of the group's total revenue during the reporting period[103] - The company's directors and senior management did not receive any discretionary bonuses during the 2023 fiscal year[97] - The company's directors and senior management are eligible to participate in the 2023 plan under the pre-IPO plan and the 2019 plan[97] - The company's directors and senior management did not waive or agree to waive any remuneration during the 2023 fiscal year[97] - The company's directors and senior management did not receive any remuneration as an incentive for joining or leaving the group during the 2023 fiscal year[97] - The company's contractual arrangements involve exclusive management and business cooperation agreements, exclusive subscription option agreements, equity pledge agreements, and irrevocable power of attorney, ensuring control over its operating entities and economic benefits[106][107][108][109] - The company's operating entities, including Beijing Xuncheng and its subsidiaries, are controlled through contractual arrangements with foreign-invested enterprises (FIEs) such as Dexin Dongfang, Zhuhai Chongsheng, Xi'an Ruiying, Hainan Haiyue, and Wuhan Dongfang[105][112] - The company's contractual arrangements are designed to comply with Chinese foreign investment restrictions, which limit foreign ownership in certain sectors, such as value-added telecommunications services and radio/TV program production[114] - The company's contractual arrangements were established to maintain actual control over its operating entities and to receive economic benefits generated by its online education and live e-commerce businesses[114] - The company's contractual arrangements are considered fair, reasonable, and in the best interests of the company and its shareholders, as they were entered into on normal commercial terms or better[114] - The company faces risks related to contractual arrangements in China, including potential penalties from the Chinese government, uncertainties in the interpretation of the Foreign Investment Law, and reliance on contractual arrangements with affiliated entities for business operations[115] - The company's contractual arrangements are subject to regulatory scrutiny by Chinese tax authorities, which could result in additional tax liabilities and significantly reduce the company's consolidated net income[116] - The company's contractual arrangements with affiliated entities are considered continuing connected transactions under the Listing Rules, with a maximum applicable percentage ratio expected to exceed 5% and HKD 10 million, requiring exemptions from strict compliance[117] - The company entered into a 2022 New Oriental Framework Agreement with New Oriental Group, involving non-exempt continuing connected transactions such as advertising, marketing, and promotion services, with annual caps and actual transaction amounts provided[118] - The company's transactions with New Oriental Group in 2023 included advertising and marketing services (RMB 39.39 million cap, RMB 34.92 million actual), TPO exam material licensing (RMB 20 million cap, RMB 8.27 million actual), and procurement of goods (RMB 39.13 million cap, RMB 11.22 million actual)[119] - The company entered into a Tigerstep Framework Agreement in 2019, leasing properties for office, recording studio, and administrative use, with annual caps and actual transaction amounts provided for 2023[121] - The company's 2021 Tigerstep Framework Agreement involved leasing properties and property management services, with annual caps and actual transaction amounts provided for 2023[122] - The company has implemented internal control measures for continuous connected transactions, including regular monitoring of transaction terms and comparison with third-party terms[123] - Independent non-executive directors confirmed that all continuous connected transactions in FY2023 were conducted under normal commercial terms and were fair and reasonable[125] - The external auditor confirmed that the disclosed continuous connected transactions did not exceed the annual limits set by the company[126] - No significant contracts or management agreements were entered into with the controlling shareholder during FY2023[127] - The company's consolidated financial statements were audited by Deloitte Touche Tohmatsu, which will retire at the upcoming annual general meeting[128] - No significant events occurred between the end of the reporting period and the date of the FY2023 annual results announcement[129] - The company is committed to fulfilling social responsibilities, promoting employee welfare, protecting the environment, and achieving sustainable development[130] - The company has complied with all relevant laws and regulations that have a significant impact on the group[131] - The annual general meeting will be held on November 3, 2023, with a suspension of share transfer registration from October 31 to November 3, 2023[133] - As of the end of FY2023, directors and key executives held approximately 1.48% to 2.68% of the company's shares[136] - The total number of shares that may be issued under the Pre-IPO Plan and 2019 Plan for Mr. Sun is 8,639,000 shares, and under the 2023 Plan, 3,000,000 shares were awarded to Mr. Sun[137] - Mr. Yu holds a total of 201,788,600 shares in New Oriental, representing 11.8% of the company's equity, including shares held through Tigerstep and ADS[139] - Mr. Yu has a 100% interest in Beijing Xuncheng, valued at RMB 122,351,229, and a 99% interest in Century Friendly, valued at RMB 9,900,000[140] - New Oriental holds a 54.95% beneficial interest in the company, with 557,160,500 ordinary shares[143] - A total of 30,459,000 new shares, approximately 3.02% of the company's weighted average issued share capital, may be issued under the 2019 Plan (before termination) and the 2023 Plan[145] - The maximum number of shares available for issuance under the Pre-IPO Plan is 47,836,985 shares, with 27,084,385 shares still exercisable as of May 31, 2023[147][148] - The exercise price for the pre-IPO share option plan is HK$8.88 per share (equivalent to US$1.13 per share before listing)[151] - The pre-IPO share option plan has a remaining term of approximately 1 year and 8 months, expiring on March 27, 2025[152] - As of June 1, 2022, 16,695,285 options granted to Mr. Yu under the pre-IPO plan remained unexercised[154] - Under the 2019 plan, a total of 40,462,810 options remained unexercised as of May 31, 2023, representing approximately 3.93% of the total issued share capital[159] - During the reporting period, 4,315,008 options were exercised under the 2019 plan, while 140,000 were canceled and 1,076,275 expired[159] - The maximum number of shares that may be issued under the 2019 plan and other plans cannot exceed 10% of the total issued shares as of the listing date (91,395,910 shares)[159] - The weighted average closing price of shares immediately before the exercise date in FY2023 was HK$52.01[163] - Under the 2019 plan, 6,000,000 options granted to Mr. Yu remained unexercised as of the end of FY2023[163] - The 2019 plan was terminated on March 9, 2023, and no further options will be granted under this plan[161] - Each grantee must pay RMB 1.00 as consideration for the options granted under the 2019 plan[162] - The 2023 plan allows for the issuance of up to 101,351,871 shares, representing 10% of the company's issued shares as of the plan's adoption date[169] - 30,459,000 share rewards were granted under the 2023 plan between March 9, 2023, and May 31, 2023, with 61,000 share rewards canceled and 84,000 share rewards forfeited during the same period[170] - The 2023 plan has a service provider sub-limit of 2,027,037 shares, which is 2% of the total plan authorization[169] - The 2023 plan has a validity period of 10 years, from March 9, 2023, to March 8, 2033[175] - The vesting period for share rewards under the 2023 plan is at least 12 months, with exceptions for certain limited circumstances[174] - The exercise price for share options under the 2023 plan cannot be lower than the higher of the closing price on the grant date or the average closing price over the five trading days preceding the grant date[172] - The 2023 plan allows for the issuance of share rewards or share options, with the total number of shares available for issuance under the plan being 101,290,871 as of May 31, 2023[169] - The 2023 plan includes a performance-based vesting condition, where a portion of the share rewards will vest if the participant meets the performance evaluation criteria in the year preceding the vesting date[177] - The 2023 plan provides flexibility in determining the exercise period for share options, with a maximum exercise period of 10 years from the grant date[173] - The 2023 plan aims to align the interests of eligible participants with those of the company and its shareholders by offering them the opportunity to acquire equity in the company[166] - The company was registered as an exempted company in the Cayman Islands on February 7, 2018, and its shares were listed on the Main Board of the Stock Exchange on March

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 East Buy Holding Limited 東方甄選控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1797） 截至2023年5月31日止年度的年度業績公告 東方甄選控股有限公司董事會欣然宣佈於報告期間（即截至2023年5月31日止財 政年度）的綜合業績。該等年度業績已經本公司外部核數師德勤•關黃陳方會計 師行審核，並經審核委員會審閱。 於本公告中：(a)「我們」指本公司及（如文義所指）本集團；及(b)除非另有所 指，否則我們的綜合財務報表以本集團的主要功能貨幣人民幣呈列。 財務摘要 2023財年 2022財年 持續 已終止 持續 已終止 經營業務 經營業務 合併總計 經營業務 經營業務 合併總計 人民幣千元 人民幣千元 人民幣千元 人民幣千元 人民幣千元 人民幣千元 ...

2023 中期報告 目錄 2 公司資料 4 財務摘要 5 業務概覽及展望 13 管理層討論及分析 20 其他資料 29 簡明綜合財務報表審閱報告 30 簡明綜合損益及其他全面收入表 32 簡明綜合財務狀況表 33 簡明綜合權益變動表 34 簡明綜合現金流量表 35 簡明綜合財務報表附註 公司資料 董事會 公司秘書 執行董事 張啟昌先生(FCPA、FCCA) 孫東旭先生，行政總裁 ...