12月24日，据鞭牛士爆料，直播电商平台东方甄选即将迎来管理层重要调整，新东方教育科技集团副总 裁、广州学校校长孙进将出任公司执行总裁，全面负责运营管理工作，相关任职公告预计近期正式发 布。 作为新东方转型直播电商的核心载体，东方甄选的成长离不开俞敏洪与孙东旭的关键推动。2021年"双 减"政策后，新东方面临业务转型重压，俞敏洪力排众议敲定助农方向，以"知识+农产品"为核心开创直 播新模式，亲自开启首场农产品直播，带领数千名离职教师转型主播队伍。 时任新东方在线CEO的孙东旭临危受命，主导搭建供应链体系与自有APP，发掘并提拔了董宇辉等核心 主播，推动"双语带货"模式爆火，助力东方甄选2022 年粉丝量从百万级飙升至千万级，2023财年实现 净利润5.85亿元的亮眼成绩。 2023年底，因"小作文"风波引发管理层调整，孙东旭卸任CEO后以顾问身份履职，俞敏洪兼任CEO并推 出"三角形战略"，强化自营产品与多渠道布局。今年11月，俞敏洪确认孙东旭因个人原因已正式离职， 此次孙进接任被视为新东方内部人才梯队的重要衔接。 俞敏洪确认孙东旭已离职 公开资料显示，孙进2006年加入新东方，从一线教师成长为集团副总裁，历 ...

Group 1 - The core point of the article is that Dongfang Zhenxuan is set to welcome a new leader, with Sun Jin, the Vice President of New Oriental Education Technology Group and Principal of the Guangzhou School, expected to take on the role of Executive President [1] - An official announcement regarding this leadership change is anticipated to be released soon, although there has been no response from Dongfang Zhenxuan as of the article's publication [1] - Sun Jin has been with New Oriental since 2006 and has extensive experience in overseas examination training and school management, indicating a strong background in teaching and operations [1]

根据公开信息，孙进是新东方教育科技集团副总裁、广州学校校长，2006年加入新东方，深耕出国考试培训与学校管理，教学与运营经验丰富。 早期主讲四六级、考研、托福、雅思等课程；2008年获集团优秀教师；后历任南京学校常务副校长、校长，再到广州学校校长与集团副总裁；同时担任广 州市新东方文化艺术发展有限公司等关联企业法人、董事长等职务。 天眼查信息显示，孙进在多家公司有任职，其中在多家新东方旗下子公司担任法定代表人和董事长。 12月24日消息，据鞭牛士报道，直播电商公司东方甄选即将迎来新任掌舵人，新东方教育科技集团副总裁、广州学校校长孙进将担任执行总裁，目前消息 尚未官宣，预计近期将发布公告。 ...

他提到，在员工抱怨加班问题后，新东方随即成立了劳动关系委员会，邀请了内部员工和外部人士加 入，甚至包括离职员工，以给员工一个抱怨渠道，"谁对谁错大家互相来判断"。 此外，俞敏洪还自嘲自己是"道歉哥"。"我个人做得不到位的地方，也许我会发一个'道歉声明'，所以现 在网络上把我叫做'道歉哥'，说俞敏洪动不动就道歉。" 12月15日，俞敏洪现身东方臻选直播间，做PPT回应南极游，表示明年将带10名网友前往。 "这些孩子们即使分开了，也能各自平稳地、安全地共同发展，而不是去做成一种你死我活的姿态。我 跟他们的年龄相比，我是长辈了，长辈更加需要有一种协调能力。所以，尽管后来出现了各种各样的事 情，但我对整体这个结果还是比较满意的。"俞敏洪说。 而针对此前身处南极发全员信引发的争议，俞敏洪也再次表达了自己的看法。 瑞财经 吴文婷12月21日，据媒体报道，新东方创始人俞敏洪在公开讲话中再度谈及董宇辉离职事件， 他仍亲切地喊董宇辉"孩子"，直言对当前结果"比较满意"。 截至发稿时，东方甄选收盘价报18.31港元/股，总市值为192.95亿港元。拉长时间线来看，较2023年1月 20日巅峰时的742.1亿港元市值，东方甄选近三 ...

他提到，在员工抱怨加班问题后，新东方随即成立了劳动关系委员会，邀请了内部员工和外部人士加 入，甚至包括离职员工，以给员工一个抱怨渠道，"谁对谁错大家互相来判断"。 "我个人做得不到位的地方，也许我会发一个'道歉声明'，所以现在网络上把我叫做'道歉哥'，说俞敏洪 动不动就道歉。有网友问我为什么总道歉，我说还是有做得不到位的（地方），我们道一下歉就行 了。"俞敏洪表示。 智通财经记者 | 宋佳楠 据中新网消息，12月21日，新东方创始人俞敏洪在公开讲话中再度谈及董宇辉离职事件。他以"孩子"相 称董宇辉，直言对当前结果 "比较满意"，还自嘲自己是"道歉哥"，频繁向员工和客户道歉。 "这些孩子们即使分开了，也能各自平稳地、安全地共同发展，而不是去做成一种你死我活的姿态。我 跟他们的年龄相比，我是长辈了，长辈更加需要有一种协调能力。所以，尽管后来出现了各种各样的事 情，但我对整体这个结果还是比较满意的。"俞敏洪说。 针对此前身处南极发全员信引发的"老板旅游员工加班"争议，以及近期员工对加班问题的吐槽，俞敏洪 也再次表达了自己的看法。 据他所述，那些在网上抱怨的员工没有受到任何影响，"他们该骂骂，骂完了继续工作。"俞敏洪 ...

Moojing Market Intelligence 2025年线上肠胃健康保健品&肠胃益生菌 市场机会洞察 SPEAKER: 高峰 DATE: 2025年12月 保健食品市场|稳步增长，细分赛道各有机遇，肠胃稳中有进 • 2025年前三季度，线上（指淘天、京东、抖音加总，下同）保健品市场规模超870亿元，较2024年同期增长近19%。从功效类型看，基础免疫市 场以超150亿规模领跑，口服美容、骨骼健康次之，规模均接近100亿。三大核心细分市场外，睡眠管理延续24年高增长趋势，继续以87.4%的增 幅快速扩张，高压生活导致睡眠问题日益严重，持续推动相关保健食品需求大幅提升；慢病养护、补充脑力、改善贫血等其他多个细分市场增也高 于市场平均水平；肠胃健康市场小幅回暖，累计销售额规模近39亿元。 2025年1月-9月 线上保健食品市场规模（亿元） 2025年1月-9月 保健食品 各细分功效市场规模&增速（气泡大小代表均价） 733.9 871.1 2024年1月-9月 2025年1月-9月 口服美容 骨骼健康 体重管理 三高慢病 补充脑力 护肝养肝 运动营养 肠道健康 增强免疫力 护眼 睡眠管理 女性健康 男性健 ...

文 | C2CC新传媒 日前，《北京商报》报道的一则招聘信息引发行业关注。东方甄选正在为北京首家旗舰店招聘店长，优先锁定"餐饮+零售"复合业态管理人才。虽然该信 息目前已经更新为"旗舰店门店储备店长"招聘，但俞敏洪的东方甄选"全国线下百家门店"构想正式迈出了实质性的一步。 俞敏洪对东方甄选线下门店布局的构思由来已久。早在去年7月，俞敏洪就明确表示，希望依托新东方全国800个地面教学点，探索线上线下相结合的模 式，开设会员店、旗舰店等等。 近期，东方甄选前CEO孙东旭离职，公司也进行了工商变更，其经营范围新增了餐饮管理、餐饮服务及外卖递送服务等业务。 根据此前透露的信息，东方甄选首家旗舰店位于北京中关村，面积约400平方米，门店将融合生鲜、零食、日用百货等类目，同时，还有简餐与咖啡饮品 区。从业务组合上，东方甄选线下店融合了山姆会员店、盒马鲜生等会员制超市业态，小象超市、京东便利店等即时零售业态，以及便利蜂、罗森、7- ELEVEn等便利店业态。 俞敏洪意图是将东方甄选线下店打造成为一个更具沉浸式体验的消费空间，而非传统的零售门店。 2025年上半年，抖音平台直播带货GMV同比下降41%。冰冷的数据，撕开了直播 ...

东方甄选从直播间走向实体店，表面是新店开业，实质是战略重构。这场转型背后是线上红利见顶与内 部震荡的双重压力。 2025财年财报显示，公司来自抖音、淘宝及自有应用程序等所有销售渠道的已付GMV已从143亿元降至 87亿元。在头部主播董宇辉离职后，东方甄选粉丝量与流量深受影响。与辉同行的抖音粉丝在一年内迅 速超过3000万，而东方甄选主账号当前粉丝量为2805万。 据公开报道，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，要求具有"餐饮+零售"复合 业态管理经验。这家位于北京中关村、面积约400平方米的店铺将不仅销售生鲜、零食和日用品，还设 有简餐和咖啡饮品区。 2025财年，东方甄选来自所有销售渠道的已付GMV从去年同期的143亿元降至87亿元，其中占大头的抖 音渠道订单数从1.8亿单下降至9160万单。 战略转向：从线上流量场到线下体验场 线下零售的核心逻辑与线上完全不同。从选址、选品、供应链到店面布局、顾客动线、货架陈列，都是 积累了百年的核心技术。东方甄选的线下扩张也与其供应链建设成果密切相关。截至2025年5月31日， 公司已推出732款自营产品，同比增加50%。自营产品在GMV中的占比从 ...

Core Insights - The article highlights the transformation of Dongfang Zhenxuan as it pivots towards instant retail, indicating a strategic shift in response to challenges in the live-streaming e-commerce sector [2][6][19] Company Developments - Dongfang Zhenxuan has updated its business scope to include restaurant management and delivery services, signaling plans for future instant retail expansion [2] - The company is reportedly hiring a store manager for its first flagship store in Beijing, offering a monthly salary of 15,000 to 30,000 yuan, with specific experience requirements [2] - The departure of key personnel, including co-founder Sun Dongxu, has led to a significant leadership change, with founder Yu Minhong taking over operational control [3][6] Financial Performance - The company's GMV dropped from 14.3 billion yuan to 8.7 billion yuan, a decline of 32.7%, indicating struggles in the live-streaming business [6] - Orders on Douyin halved from 180 million to 91.6 million, reflecting the impact of losing top streamers [6] Market Trends - The instant retail market is projected to grow significantly, with estimates suggesting it could exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030 [11] - The shift in consumer behavior towards instant retail is driven by increased living standards and changing consumption habits, particularly among younger demographics [12] Competitive Landscape - The instant retail sector is becoming increasingly competitive, with major players like Meituan and JD.com already established in the market [19] - Dongfang Zhenxuan's strategy includes leveraging its brand influence and loyal customer base to compete effectively in this space [16] Strategic Advantages - The company has a strong supply chain and quality control experience, which are crucial for success in the food and beverage sector [16] - Utilizing existing educational resources from New Oriental for store locations could reduce costs and enhance customer traffic [17] Challenges Ahead - Operating a hybrid retail and dining model presents management and operational challenges that need to be addressed for successful nationwide expansion [19] - The need for improved logistics and supply chain integration remains a critical hurdle for Dongfang Zhenxuan as it enters the instant retail market [19][24]

Core Insights - Dongfang Zhenxuan is recruiting a store manager for its first flagship store in Beijing, offering a salary range of 15,000 to 30,000 yuan, with a preference for candidates with experience in managing "restaurant + retail" composite operations [2] - The flagship store, located in Zhongguancun, covers approximately 400 square meters and will feature fresh produce, snacks, daily necessities, as well as a casual dining and coffee area [2] - The company is facing challenges in its online business, with total revenue for FY2025 declining by 32.7% year-on-year, and a significant drop in revenue from its ongoing operations [2] Recruitment and Store Management - The store manager position requires at least 5 years of experience in the retail industry, with a focus on candidates from convenience store chains like Bianlifeng, 7-11, and Lawson [2] - The recruitment strategy indicates a shift towards offline exploration to create new growth opportunities, likely in response to pressures faced in the online segment [2][4] Financial Performance - In FY2025, Dongfang Zhenxuan's total revenue decreased from 6.1 billion yuan in FY2024 to 4.2 billion yuan, marking a 30.9% decline in ongoing business revenue [2] - During the "Double 11" shopping festival, the company conducted 57 live broadcasts, with only one achieving a GMV between 25 million and 50 million yuan, while the rest ranged from 5 million to 7.5 million yuan [2] Competitive Landscape - Dongfang Zhenxuan's competitor, "Yuhui Tongxing," founded by Dong Yuhui, has shown stable performance, achieving over 3 billion yuan in sales during the "Double 11" period [3] - The company has recently added new business areas such as restaurant management and delivery services, which may relate to its offline store operations [3] Operational Challenges - The flagship store's location in a core area like Zhongguancun entails high costs for rent, decoration, and staffing, posing significant operational challenges [4] - The differences in operational logic between offline retail and online live streaming require Dongfang Zhenxuan to enhance its expertise in areas like shelf display and customer flow design [4] - The competitive environment in Zhongguancun includes established brands like Hema and Sam's Club, necessitating Dongfang Zhenxuan to identify unique selling points to gain market advantage [4] Strategic Adjustments - The company's move to establish offline stores appears to be a strategic adjustment aimed at finding new growth avenues in light of its current online business performance [4] - The effectiveness of this exploration in improving the company's growth trajectory remains uncertain and will require time and market validation [4]