长江商报消息 两个多月前的传言得到了证实，孙东旭离职了！11月6日，俞敏洪发文确认此事。 孙东旭是东方甄选（01797.HK）联合创始人、前CEO，因"小作文"风波被大众所熟知，也因此事遭受严重冲击。 孙东旭的离职，成为继董宇辉之后东方甄选又一备受关注的人事事件。 重要人员相继离职，东方甄选已然陷入了人事难题。 与此同时，从财报数据看，"与辉同行"的剥离对东方甄选带来的影响仍未完全消除。2025财年，东方甄选实现的 营业收入接近44亿元，同比下降幅度约为33%；净利润（指公司持有人应占利润）573.50万元，同比降幅高达 99.67%。 这是东方甄选自2023财年以来交出的最为难看的年报。 二级市场上，2025年7月以来，东方甄选的股价冲高回落，8月19日以来，股价跌幅超过60%。 大将接连出走 "小作文"风波两年后，39岁的孙东旭确认离开东方甄选。 11月6日，俞敏洪在抖音账号上发文确认孙东旭离职。"东旭和我，是东方甄选的创始人。没有东旭的努力和坚忍 不拔的奋斗，就不可能有东方甄选的发展和今天。近期，东旭因为个人原因提出不再继续工作。我鼓励他坚持下 去，相信公司会越来越好，并希望他未来适当的时候回到管理岗位 ...

Core Viewpoint - The departure of Sun Dongxu, former CEO of Dongfang Zhenxuan, marks a significant shift for the company, which is now entering an uncertain "post-wave" era amid declining performance and flow anxiety [5][9]. Group 1: Leadership Changes - Sun Dongxu has officially left Dongfang Zhenxuan, following a series of events that began with the "small essay" incident in December 2023, which led to his removal as CEO and subsequent transition to a senior advisor role [2][4][7]. - Yu Minhong, the founder of New Oriental and CEO of Dongfang Zhenxuan, expressed support for Sun's decision to leave, emphasizing their good communication and lack of conflict [2][4]. Group 2: Company Performance - Dongfang Zhenxuan's total revenue from continuing operations for the fiscal year 2025 was 4.4 billion yuan, a decrease of 32.7% compared to the previous fiscal year [9]. - The company's total GMV (Gross Merchandise Volume) for the fiscal year 2025 was 8.7 billion yuan, down 39.2% from 14.3 billion yuan in the previous year [9]. Group 3: Strategic Shifts - The departure of key figures like Sun Dongxu and Dong Yuhui has raised concerns about the company's ability to maintain its unique appeal in knowledge-based live streaming, which has been a significant driver of its success [8][12]. - Dongfang Zhenxuan is focusing on building its self-operated product system and supply chain to differentiate itself from other e-commerce platforms, moving away from reliance on individual personalities [11][12]. Group 4: Future Challenges - The company faces challenges in user acquisition and maintaining its flow base, as it transitions to a model that does not depend on individual stars [12]. - The need for a robust system that can sustain the company without relying on key individuals is highlighted as a critical challenge for the future [12].

每经记者｜李宇彤 每经编辑｜余婷婷 11月6日，新东方创始人、东方甄选行政总裁俞敏洪在其社交平台发布的一则说明称，东方甄选前CEO（首席执行官）孙东旭已 正式离职。 至此，2023年底那场席卷直播间的"小作文"事件中，两位处于风暴眼的核心人物——董宇辉与孙东旭均已离开东方甄选。 俞敏洪在说明中表示："近期，东旭因为个人原因提出不再继续工作。我鼓励他坚持下去，相信公司会越来越好，并希望他未来 适当的时候回到管理岗位。但他经过了认真思考后，觉得还是想离开。最终，我同意他离开，不再参与公司工作。"但他同时也 强调，"我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放心。" 图片来源：俞敏洪抖音号 俞敏洪以"个人原因"为共事十余年的搭档画上句号，措辞温和却难掩商业世界的凛冽。从2023年年底被免去CEO职务到转任高 级顾问，再到如今确认离开，孙东旭的动向一直都牵动着市场神经。 作为东方甄选曾经的关键操盘手，孙东旭的退场虽然保持了"体面"，但显然不是一次简单的功成身退，更将这家明星公司推入 了充满未知的"后浪"时代。面对业绩客观下滑与流量焦虑，东方甄选仍有待解的难题。 "小作文"风波终章：孙东旭终究还是离开了 ...

孙东旭，终于还是离职了。这位两年前因"小作文"事件被推上风口浪尖的东方甄选前CEO，再次成为关注焦点。 回头看，他的离职是有迹可循的。 今年8月份就有"孙东旭或将离职"的传闻出现，彼时东方甄选官方发布声明辟谣，称"在休假中，并没有离职"，俞敏洪在分析师会议上也辟 谣，称孙东旭的休假是他批准的，休假时间较长并不意味着离职。 现在，靴子终于落地，"小作文"事件的余波，在两年后做了个了结。 对于这一消息，东方甄选股吧里评论两极，有的表达遗憾，"历经从零到一的艰苦创业，现在离开太可惜了，对甄选来说最后一个靴子落地， 放开了奔跑吧"，也有的对未来股价表达担忧，"完了，没前途了，这一走，股价开启瀑布杀"。 截至11月6日，东方甄选股价21.44港元/股，总市值226亿港元。从今年7月开始，东方甄选股价虽有所回暖，但相较于2023年1月巅峰市值740亿 元，缩水69%，市值蒸发500多亿。 01 在新东方系待了18年，曾两天套现超2亿港元 孙东旭与东方甄选的关系可追溯至多年前。 这位85后，毕业于南开大学，主修计算机科学与技术，2007年本科毕业后加入新东方集团。从天津新东方学校国外考试部教师起步，逐步晋升 为合肥新东方学 ...

Group 1 - Sun Dongxu has left Dongfang Zhenxuan, confirmed by Yu Minhong, citing personal reasons for his departure [4] - Sun Dongxu sold 1.93 million shares over two days, cashing out 2 billion HKD [8] - Yu Minhong expressed hope for Sun Dongxu to return to a management position in the future [4] Group 2 - Apple encourages iPhone 13 and 14 users to upgrade to the new iPhone 17, highlighting the advantages of the new model [5] - The iPhone Air 2 may feature an additional camera lens, while Apple has avoided discussing sales issues related to the Air series [8] Group 3 - CCTV exposed a case of counterfeit live streaming involving actress Wen Zhengrong, where her likeness was used in multiple streams [6]

Core Viewpoint - The departure of Sun Dongxu, a non-executive director of Dongfang Zhenxuan, has been confirmed by Yu Minhong, the founder and chairman of New Oriental Education Technology Group [1] Group 1 - Sun Dongxu has left his specific role at Dongfang Zhenxuan, as stated by the company [1]

Core Viewpoint - The recent resignation of Sun Dongxu as CEO of Dongfang Zhenxuan has raised concerns, but the company assures that communication remains strong and the leadership will continue to strive for growth and quality products [1][3]. Group 1: Leadership Changes - Sun Dongxu has resigned from his position as CEO and Executive Director of Dongfang Zhenxuan, effective December 16, 2023, with Yu Minhong taking over as CEO [3]. - Sun Dongxu's total compensation for the period from June 1, 2023, to December 16, 2023, amounted to 33.603 million RMB, which includes a salary and allowances of 4.944 million RMB, equity settlement of 28.621 million RMB, and retirement benefits of 0.038 million RMB [3][4]. Group 2: Company Background - Dongfang Zhenxuan is registered under Beijing New Oriental Xun Cheng Network Technology Co., Ltd., which was established in 2005 with a registered capital of 1.2235 billion RMB [5]. - The company operates in the software and information technology services industry and has a workforce of approximately 66 employees [5]. Group 3: Market Reaction - Following the announcement of Sun Dongxu's resignation, Dongfang Zhenxuan's stock price experienced a decline, closing at 21.44 HKD, with a market capitalization of approximately 22.6 billion HKD [5].

Core Viewpoint - The recent leadership change at Oriental Selection, with founder Yu Minhong taking over as CEO after the departure of Sun Dongxu, highlights the company's commitment to maintaining strong communication and leadership continuity during transitions [1][2]. Group 1: Leadership Changes - Yu Minhong announced that Sun Dongxu, co-founder of Oriental Selection, has decided to leave the company for personal reasons, despite encouragement to stay [1]. - Following the "small essay" incident, the board of directors at Oriental Selection officially appointed Yu Minhong as CEO, relieving Sun Dongxu of his duties as executive director and CEO, effective immediately [2]. Group 2: Company Communication - Yu Minhong emphasized the importance of maintaining good communication with all members of Oriental Selection and expressed confidence in the company's future growth [1].

已身兼多职的俞敏洪要想在直播电商的红海里顺利掌舵，亟需搭建起牢固的组织架构。 2023年12月，东方甄选内部矛盾迅速爆发并扩大。"小作文"风波发生，孙东旭道歉，东方甄选董事会免去孙东旭执行董事与CEO职务。奈何粉丝群体并不买 账，直到2024年7月，董宇辉宣布与辉同行独立运行，东方甄选股价持续走低。今日收盘，东方甄选股价21.44港元，距2023年12月29日75.55港元的高点已跌 去71.62%。 董宇辉离开后的一年多时间，东方甄选尝试转型。表现在财务方面，东方甄选2025财年年度业绩显示，公司业务转型三年来，遭遇了无数始料未及的困难， 对公司意义重大的2025财年，持续经营业务（即自营产品及直播电商业务）净营收由65亿元人民币同比减少32.7%至44亿元；净溢利由2025财年上半年的亏 损转正，实现净溢利0.062亿元。 负面影响仍在消化期，该财年东方甄选GMV由上个财年的143亿元同比降低39.2%至87亿元。GMV降低带动自营产品存货成本与物流成本降低，使该财年总 营收成本同比减少38.2%至30亿元，同时毛利也从17亿元同比减少17%至14亿元。 如今东方甄选的业务重点聚焦自营品、多平台策略、付费 ...

Core Points - Yu Minhong announced the departure of Sun Dongxu, co-founder of Dongfang Zhenxuan, citing personal reasons for his decision to leave the company [1] - Yu emphasized the positive relationship between him and Sun, assuring that there were no conflicts or misunderstandings [1] - Sun Dongxu has a long history with New Oriental, having held various positions since 2007, including CEO of New Oriental Online, which later became Dongfang Zhenxuan [1] Summary by Sections Departure Announcement - Sun Dongxu has officially left his position at Dongfang Zhenxuan, with Yu Minhong supporting his decision and expressing hope for his return in the future [1] - The announcement follows earlier speculation about Sun's potential departure, which gained significant attention online [1] Background of Sun Dongxu - Sun Dongxu graduated from Nankai University in 2007 and has been with New Oriental since then, progressing through various roles [1] - He served as the CEO of New Oriental Online from 2019 until the rebranding to Dongfang Zhenxuan in 2023 [1] Leadership Changes - Following the "Little Essay Incident" related to Dong Yuhui, Yu Minhong took over as CEO of Dongfang Zhenxuan, relieving Sun Dongxu of his executive roles [2] - Yu Minhong mentioned that Sun's return to the live streaming space was permitted, highlighting Sun's capabilities in product selection [2]