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用户与产品经理的互动场,东方甄选社区成为产品迭代源动力
Cai Jing Wang· 2026-01-20 09:34
Core Insights - The essence of product success lies in understanding user needs through genuine dialogue rather than closed-door analysis [1] - The community is viewed as a bridge between the brand and users, facilitating product iteration based on user feedback [2][4] Group 1: Community Engagement - The core of a quality community is not merely UGC content but establishing a "no-distance communication channel" between the brand and users [2] - Community operations significantly enhance user loyalty and extend user lifetime value, addressing user retention challenges [2] - Users can find practical information and connect with like-minded individuals through discussions and experience sharing, fostering a strong sense of belonging [2][13] Group 2: Genuine Communication - Genuine communication requires abandoning formalities, focusing on specific and sincere responses to user feedback [3] - The community's approach encourages users to share their true thoughts, reducing their wariness towards the brand [3] Group 3: User Participation in Product Design - The community has established a complete mechanism for user participation in product design, turning feedback into visible product changes [4] - The success of products like "Dongfang Zhenxuan Spring Jian Papaya" demonstrates the effectiveness of user involvement in product development [4][9] Group 4: Building Trust - Trust is built through visible improvements rather than just maintaining a "zero negative feedback" approach [15] - The community's core value lies in sincerity and actionable feedback mechanisms, allowing users to participate in product design [16] - The brand's commitment to genuine communication fosters a unique ecosystem where users actively share experiences and assist new users [15][16] Group 5: Industry Implications - The practice of user co-creation highlights the importance of genuine engagement and respect for user input in product development [16] - The community serves as a space for mutual growth rather than just a traffic entry point, emphasizing the need for brands to listen to users [16]
俞敏洪聘请陈行甲为新东方教育、东方甄选总顾问,年薪150万元
Xin Lang Cai Jing· 2026-01-20 04:19
Group 1 - The core announcement from New Oriental Education Technology Group is the hiring of Chen Xingjia as the chief consultant for New Oriental Education, Dongfang Zhenxuan, and New Oriental Cultural Tourism, with an annual salary of 1.5 million RMB [1][3] - New Oriental Education Technology Group commits to donating no less than 1 million RMB annually to the Henghui Public Welfare Foundation, which is focused on the health and growth of Chinese youth [1][3] - Founder Yu Minhong has joined Chen Xingjia in the Henghui Public Welfare Foundation to work together for the betterment of society [1][3] Group 2 - Chen Xingjia announced the initiation of a succession process to hand over leadership to younger individuals and stated he will no longer receive a salary from the Henghui Public Welfare Foundation after the transition [4] - Chen Xingjia's annual salary of 730,100 RMB for 2024 had previously sparked controversy, but the foundation's financial expenditures have been audited and confirmed by the civil affairs department [4]
10家品牌荣膺“2025年度北京商业品质服务品牌”





Bei Jing Shang Bao· 2026-01-16 09:11
Group 1 - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands took place in Beijing, focusing on the theme "New Demand, New Supply" [1] - The event was guided by the Beijing Municipal Bureau of Commerce and co-hosted by Beijing Daily Media Group and Beijing Commercial Association, showcasing the highest level of commercial brands in Beijing [1] - Ten brands were recognized as the "2025 Beijing Commercial Quality Service Brands," including 58 Tongcheng, Chaoyang Joy City, Dingdong Maicai, Dongfang Zhenxuan, Haidilao, Juran Home, Jiuzhoutong, Lao Chuan Ban, Vipshop, and Yunda Express [1] Group 2 - The main list of the "2025 Top Ten Commercial Brands" reflects brands with significant market influence and leadership in industry development [4] - Four permanent sub-lists were introduced: "Beijing Commercial Quality Service Brands," "Beijing Commercial Model Innovation Brands," "Beijing Commercial Craftsmanship Brands," and "Beijing Commercial New Star Brands" [4] - Three new special annual lists were introduced for the first time, including "Outstanding Cases of Financial Product Innovation Empowering Consumption," "Outstanding Cases of Cultural, Business, Tourism, and Sports Integration in Beijing," and "Leading Brands in Beijing's Fashion Consumption Power" [4]
“说书人土土”因涉侵权东方甄选,一审被判赔20万元
Xin Lang Cai Jing· 2026-01-15 06:48
Core Viewpoint - The Beijing Internet Court has ruled in favor of Dongfang Zhenxuan in a case against an individual known as "Shuoshuren Tutu" for online infringement, requiring the individual to publicly apologize and pay compensation of 200,000 yuan [1] Group 1 - The court's ruling mandates that the defendant, Zhang, must post a public apology on platforms such as Douyin, WeChat Video, Xiaohongshu, and Kuaishou, with the apology remaining pinned for no less than seven days [1] - Zhang has been using the ID "Shuoshuren Tutu" since 2024 to frequently publish comments related to Dongfang Zhenxuan across various social media platforms [1] - All infringing articles and videos posted by Zhang have been taken down as of now [1]
一网络博主因侵权东方甄选被判赔20万元
Bei Jing Shang Bao· 2026-01-15 06:04
Core Viewpoint - The Beijing Internet Court has ruled in favor of Dongfang Zhenxuan in a defamation case against an individual known as "Shuoshuren Tutu," ordering the defendant to publicly apologize and pay 200,000 yuan in damages [1] Group 1: Legal Proceedings - The court's decision was made following the defendant's repeated defamatory statements about Dongfang Zhenxuan across various social media platforms, including Douyin, WeChat Video, Xiaohongshu, and Kuaishou [1] - The focus of the case was on the defendant's long-term insults and slander aimed at inciting public opposition against Dongfang Zhenxuan, thereby attempting to diminish the company's social reputation [1]
侵权东方甄选,自媒体「说书人土土」被判赔20万元
Xin Lang Ke Ji· 2026-01-15 03:44
Core Viewpoint - The Beijing Internet Court has ruled in favor of Dongfang Zhenxuan in a defamation case against an individual known as "Shuoshuren Tutu," ordering the individual to publicly apologize and pay compensation for spreading false information [1] Group 1: Legal Outcome - The court ordered the defendant to post a public apology on platforms such as Douyin, WeChat Video, Xiaohongshu, and Kuaishou for a minimum of seven days [1] - The defendant is required to compensate Dongfang Zhenxuan with 200,000 yuan [1] Group 2: Background of the Case - The defendant had been using the ID "Shuoshuren Tutu" to frequently publish defamatory content about Dongfang Zhenxuan across various social media platforms since 2024 [1] - Despite Dongfang Zhenxuan's attempts to refute the false claims, the defendant continued to disseminate harmful statements [1] Group 3: Court's Observations - The court noted that during the trial, the defendant continued to release short videos and even conducted live-streaming sessions to attract viewers and generate profit [1] - The judgment highlighted a trend in the e-commerce industry where creating and amplifying online content can lead to both increased public engagement and potential violations of others' rights [1]
侵权东方甄选 自媒体“说书人土土”被判赔20万元
Xin Lang Cai Jing· 2026-01-15 02:32
Core Viewpoint - The Beijing Internet Court has ruled in favor of Dongfang Zhenxuan in a defamation case against Zhang, requiring him to publicly apologize and pay compensation of 200,000 yuan for spreading false information about the company [1][2]. Group 1: Legal Proceedings - The court ordered Zhang to post a public apology on platforms such as Douyin, WeChat Video, Xiaohongshu, and Kuaishou for a minimum of seven days [1][2]. - Zhang's defamatory content has been removed from the internet following the court's ruling [1]. Group 2: Nature of Defamation - Starting in 2024, Zhang used the ID "Shuoshuren Tutu" to frequently post derogatory and defamatory remarks about Dongfang Zhenxuan across various social media platforms [2]. - Despite Dongfang Zhenxuan's attempts to refute Zhang's claims, he continued to disseminate false information [2]. Group 3: Court's Observations - The court noted that during the trial, Zhang continued to release short videos and even conducted live-streaming sessions to attract viewers and generate profit by discussing the lawsuit [2]. - The ruling highlighted a trend in the e-commerce industry where creating and amplifying online content can lead to increased public engagement and commercial success, but it also risks fostering negative and harmful content that infringes on others' rights [2].
电商引流需守规 “说书人土土”因侵权东方甄选被判赔20万元
Cai Jing Wang· 2026-01-15 02:24
Core Viewpoint - The Beijing Fourth Intermediate People's Court ruled in favor of Dongfang Zhenxuan in a defamation case against Zhang, requiring him to publicly apologize and pay 200,000 yuan for spreading false information about the company [1][2]. Group 1: Legal Proceedings - The court found that Zhang, using the ID "Shuoshuren Tutu," had been making defamatory statements about Dongfang Zhenxuan on various social media platforms since 2024 [1]. - The court emphasized that Zhang continued to post videos and conduct live streams during the trial, attempting to profit from the situation by discussing the lawsuit [1]. - Zhang is required to post a public apology on platforms like Douyin and WeChat Video for at least seven days and has already taken down the infringing content [2]. Group 2: Industry Context - The case highlights a growing trend in the e-commerce industry where creating sensational content to attract public attention can lead to the spread of harmful and defamatory information [1]. - Previous cases involving Dongfang Zhenxuan indicate a pattern of legal action against online defamation, with another individual, Cui, being ordered to apologize and pay 36,000 yuan for similar offenses [3]. - The court's ruling reflects a broader concern about the impact of exaggerated and misleading content on social media, urging for a more responsible online discourse [2].
中山“智”造遇上东方甄选:一场城市品牌与广货出海的深度对话
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-13 12:08
Core Insights - The event "Eastern Selection Looks at the World: Zhongshan Tour" led by Yu Minhong highlights the cultural and industrial vitality of Zhongshan, showcasing the integration of history and modern manufacturing [1][5][6] - The initiative aims to elevate the "Guangdong Goods" brand narrative by linking cultural heritage with modern commerce, enhancing the overall influence of Zhongshan and its products [6][7] Group 1: Cultural and Historical Significance - The live broadcast featured Zhongshan's historical sites, including the Sun Yat-sen Memorial Museum, emphasizing the connection between personal destinies and national history [2][3] - The revitalization of historical areas like Sunwen West Road showcases the successful preservation and activation of cultural heritage, attracting both online viewers and local citizens [2][3] Group 2: Industrial Strength and Innovation - The event highlighted Zhongshan's robust manufacturing capabilities, particularly through visits to intelligent manufacturing facilities like Xiahushan and Vatti, demonstrating their digital transformation and innovation in product development [3][4] - Vatti, with over 6,000 patents, showcased its advanced kitchen appliance systems, reflecting Zhongshan's competitiveness in high-end and intelligent manufacturing [3][4] Group 3: Entrepreneurial Spirit and Community Engagement - A roundtable discussion with local entrepreneurs revealed a blend of traditional and modern business practices, showcasing the innovative spirit of Zhongshan's younger generation [4][6] - The event successfully connected local products with a broader audience, enhancing the visibility and marketability of Zhongshan's diverse industrial offerings [4][6] Group 4: Future Prospects and Globalization - Zhongshan plans to support businesses in leveraging live-streaming and cross-border e-commerce to accelerate their global presence [7] - The collaboration with Eastern Selection is seen as a sustainable pathway to promote quality products from Zhongshan to national and international markets [7]
俞敏洪点赞广货:广东制造带动中国发展 也带动了世界发展
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-13 07:46
Group 1 - The core event is a three-day live streaming activity titled "Oriental Selection Looks at the World - Zhongshan Tour" led by Yu Minhong, the founder of New Oriental and CEO of Oriental Selection, from January 11 to 13 [2] - Yu Minhong praised Guangdong manufacturing and acted as a spokesperson for local products [2]