Group 1 - The live e-commerce industry is facing significant challenges, including increased competition and rising costs, leading to a transformation in the dynamics of top influencers [1][5] - Oriental Selection experienced a decline in both revenue and net profit in its first fiscal year after the departure of key influencer Dong Yuhui, with total revenue down 32.7% and net profit down 97.5% to only 6.2 million yuan [3] - The company "Yao Wang" reported a 36.32% decrease in revenue and a net loss of 253 million yuan, attributed to various factors including amortization costs and reduced government subsidies [3] Group 2 - "Jiao Ge Peng You" reported a 9.8% increase in revenue from its new media services, but net profit fell by 37.4% to 55.4 million yuan due to rising traffic acquisition costs and increased operational expenses [3][5] - The overall industry is experiencing a dual challenge of expanding scale and intensifying competition, with rising traffic costs and slowing user growth impacting profitability [5] - The departure of key influencers, such as Dong Yuhui and others from Oriental Selection, has further strained the competitive landscape, with significant talent loss affecting brand performance [6][7]

Core Viewpoint - The live-streaming event for the Baiqiao sea bass by Dongfang Zhenxuan achieved impressive sales, generating approximately 6.5 million yuan in a single day, indicating strong market demand and effective marketing strategies [6][8][33]. Group 1: Sales Performance - On September 4, the live-streaming event recorded 65,000 orders, with total sales reaching about 6.5 million yuan [7][33]. - Sales exceeded 2 million yuan within just two hours of the broadcast [24]. Group 2: Industry Background - Baiqiao sea bass is recognized as a national geographical indication product, with the region being a major production area, accounting for over 60% of the national output [30][42]. - The Baiqiao sea bass farming industry covers more than 39,000 acres in the Doumen district, making it the largest sea bass production area in the country [42]. Group 3: Industry Development - The industry has been evolving through a "leading enterprise + base + fishermen" model, which has significantly increased local farmers' incomes [45]. - The local government allocates 4 million yuan annually to support the development of the sea bass industry, enhancing its growth potential [47]. Group 4: Technological Advancements - The introduction of an intelligent automated production line, developed by Gree specifically for the aquaculture industry, has been implemented to improve efficiency [54][56]. - The production line automates processes such as scaling, gutting, and sorting, contributing to a more streamlined operation [58][60]. Group 5: Future Prospects - The establishment of the "Zhuhai Baiqiao Sea Bass Industry Demonstration Park" marks a significant step towards national-level support for the industry [49]. - A new agricultural logistics trading center project, with an investment exceeding 2.6 billion yuan, is set to enhance the region's agricultural product distribution capabilities [63][64].

Core Viewpoint - The "Chen Xiaoge" brand of pigeon products successfully launched on the Oriental Selection live streaming platform, achieving significant sales and market recognition within a short time frame [10][26][28]. Group 1: Sales Performance - The live stream for "Chen Xiaoge" sold out within two hours, with the first 20 minutes seeing it reach the top of the Douyin fresh food rankings [7][10][26]. - The event showcased the strong market appeal of "Xingning Pigeon," indicating a robust consumer interest in the product [8][25]. Group 2: Brand Development - "Xingning Pigeon" has been focusing on brand enhancement, standardization, and the development of a comprehensive industry chain that includes breeding, processing, technology, and marketing [11][12][13]. - The operational entity behind "Chen Xiaoge," Meizhou Jinlv Modern Agricultural Development Co., has evolved into a leading enterprise capable of processing 15 million pigeons annually, contributing to the growth of the Xingning pigeon industry cluster [14][15]. Group 3: Media Influence - The "Media+" initiative is playing a crucial role in the high-quality development of the Guangdong livestock industry, integrating media power into various aspects of industry growth [19][21]. - The use of e-commerce live streaming and short videos allows consumers to gain direct insights into the breeding and processing of pigeons, enhancing trust in product quality [23][24]. Group 4: Market Expansion - The successful launch of "Chen Xiaoge" on a major live streaming platform not only boosts sales but also enhances brand influence, facilitating the expansion of "Xingning Pigeon" into broader markets [28][29].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 東方甄選控股有限公司 呈交日期: 2025年9月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01797 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00002 | USD | | 100,000 | | 增加 / 減少 (-) | | | 0 | | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00002 | USD | | 100,000 | 本月底法定/ ...

Core Viewpoint - The stock price of Dongfang Zhenxuan has significantly declined due to rumors regarding key personnel changes, highlighting the company's vulnerability to leadership instability and the need for a robust operational model independent of individual figures [1][2][3][4]. Group 1: Stock Performance and Market Reaction - As of September 2, Dongfang Zhenxuan's stock price closed at HKD 25.1 per share, down 3.61%, marking a significant drop from its recent high of HKD 53.7 on August 19, effectively "halving" its value [1]. - The stock experienced a sharp decline of 20.89% in a single day following rumors about CEO Zhou Chenggang being investigated, and further declines were triggered by speculation regarding former CEO Sun Dongxu's departure [1]. Group 2: Leadership Changes and Strategic Shifts - The departure of key figures like Dong Yuhui and Sun Dongxu has raised questions about the company's future, emphasizing the need for a strong supply chain and management structure [2][3][4]. - The company is transitioning from a "host-driven" model to a "product-driven" approach, aiming to establish a sustainable business model that does not rely on individual personalities [2][3]. Group 3: Future Outlook and Management Challenges - Founder Yu Minhong faces the challenge of proving that Dongfang Zhenxuan can thrive without its top executives and that it possesses a solid supply chain and management system [4]. - The broader implication is that many companies are sensitive to leadership changes, and the ability to adapt to such changes is crucial for long-term success [4].

花旗发表研究报告指，因应东方甄选的商业模式从依赖龙头主播转向规模化会员平台，将2025至27财年 收入预测分别下调36%、31%及30%，盈利预测分别下调69%、30%及26%。该行将其目标价由18.5港元 上调至33港元，维持"买入"评级，认为转型成效仍然需要经多个季度的表现来验证。 ...

Core Viewpoint - The stock price of Dongfang Zhenxuan has significantly declined due to rumors regarding key personnel changes, highlighting the company's vulnerability to leadership instability and the need for a robust operational model independent of individual figures [1][3][4]. Group 1: Stock Performance and Market Reaction - As of September 2, Dongfang Zhenxuan's stock closed at HKD 25.1 per share, down 3.61%, marking a significant drop from its recent high of HKD 53.7 on August 19, effectively halving its value [1]. - The stock experienced a sharp decline of 20.89% in a single day following rumors about CEO Zhou Chenggang being investigated, followed by further declines due to speculation about former CEO Sun Dongxu's departure [1]. Group 2: Leadership Changes and Strategic Shifts - The departure of key figures like Dong Yuhui and Sun Dongxu has raised questions about the company's future, emphasizing the importance of leadership in maintaining operational stability [2][3]. - The company is transitioning from a "host-driven" model to a "product-driven" approach, focusing on supply chain and self-operated products, which reflects a strategic evolution in its business model [2][3]. Group 3: Supply Chain and Management Concerns - Sun Dongxu's role was crucial in executing the company's strategy and building its supply chain, having been with the company for 18 years and witnessing its growth from inception [3]. - The company must demonstrate that it has a solid supply chain, mature management mechanisms, and a sustainable business model that can function without reliance on high-profile individuals [4]. Group 4: Future Considerations for Leadership - The founder, Yu Minhong, needs to establish that the company can thrive without key individuals, including himself, as he approaches the age of considering succession planning [4]. - The ongoing challenge for the company is to prove its resilience and operational independence in the face of leadership changes, which is a common concern for many publicly traded companies [4].

每经评论员 付克友 截至9月2日午间收盘，东方甄选（HK01797，总市值262.55亿港元）股价收于25.1港元/股，下跌 3.61%，与8月19日53.7港元的近期高点相比已至"腰斩"。 谁能想到，两个流言就让东方甄选经历"冰火两重天"。8月19日，一则"新东方CEO周成刚被立案调 查"的谣言，让如日中天的东方甄选股价单日大跌20.89%；紧接着，东方甄选前CEO孙东旭被传"即将离 职"，尽管官方发声是"正常休假"，也没能止住股价滑落。 与当初董宇辉的离职让股价"腰斩"如出一辙，核心人员动荡的消息让东方甄选元气大伤，哪怕它仅仅是 个流言。 这是一记警钟。同时，一个问题也摆在创始人俞敏洪面前：东方甄选离了谁会不行？ 其实，俞敏洪已经回答过一次。董宇辉离职后，俞敏洪拿出合计3亿多元的天价"分手费"，向"丈母娘 们"和舆论的污名化指责证明，他没有欺负和亏待董宇辉。后来，投资者看到，东方甄选触底反弹，走 出一波气势如虹的K线。 从本质上讲，在董宇辉离职风波中，俞敏洪完成了对"主播IP驱动电商"模式的告别。东方甄选不需 要"下一个董宇辉"，而是将战略重心转向供应链与自营产品，推动经营模式从"主播驱动"到"产品驱 动 ...

Group 1 - The article highlights issues regarding the lack of clarity in ingredient lists for food products sold in live-streaming sessions, specifically mentioning companies like "Haidilao," "Dongfang Zhenxuan," and "Gaotu Jiapin" [1] - It reports that certain products require consumers to place an order before obtaining accurate ingredient information, raising concerns about transparency [1] - The article notes that during live-streaming sales on July 25 and August 20, "Dongfang Zhenxuan" did not display ingredient lists on product detail pages, only indicating "see packaging for ingredient list" or showing nutritional components [1] Group 2 - Customer service provided ingredient lists only after inquiries, indicating a lack of proactive disclosure [1] - The nutritional information for a product is provided, showing energy content of 511 KJ per 100g, with protein at 25.9g, fat at 1.6g, carbohydrates at 0.7g, and sodium at 863mg [2] - The article emphasizes the need for companies to improve the visibility of ingredient information to enhance consumer trust and compliance with regulations [1]

Core Viewpoint - Oriental Selection (1797.HK) reported a significant decline in revenue and net profit for the fiscal year 2025, primarily due to the impact of the departure of key figure Dong Yuhui and the ongoing challenges in its business operations [1][2] Group 1: Financial Performance - For the fiscal year 2025, the total revenue from continuing operations (self-operated products and live e-commerce) was 4.4 billion yuan, a decrease of 32.7% compared to 6.5 billion yuan in fiscal year 2024 [1] - The net profit for fiscal year 2025 was 6.2 million yuan, a substantial drop from 250 million yuan in fiscal year 2024 [1] - In the first half of fiscal year 2025 (June to November 2024), total revenue decreased by 9.3% year-on-year to 2.187 billion yuan, with a net loss of 96.5 million yuan compared to a loss of 161 million yuan in the same period last year [1] Group 2: Impact of Leadership Changes - The departure of Dong Yuhui on July 25, 2024, led to a 23% drop in Oriental Selection's stock price, resulting in a market value loss of nearly 3 billion Hong Kong dollars [1] - The financial impact of Dong Yuhui's departure was evident, with the total revenue for continuing operations dropping from 6.53 billion yuan to 4.39 billion yuan, a decline of 32.7% [1] Group 3: Strategic Shifts - Despite the challenges, the company's strategy to focus on self-operated products is beginning to show results, as indicated by the turnaround in net profit from a loss in the first half of fiscal year 2025 to a profit of 6.2 million yuan by the end of the fiscal year [1] - Excluding the financial impacts related to Dong Yuhui, the net profit from continuing operations increased from 104 million yuan in fiscal year 2024 to 135 million yuan in fiscal year 2025, reflecting a year-on-year growth of 30% [2]