东方甄选CEO、新东方集团董事长俞敏洪构想的东方甄选全国百家门店，将迈出第一步。12月3日，北 京商报记者独家发现，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，优先聘用有"餐饮 +零售"复合业态管理经验的人才。据了解，这家旗舰店位于北京中关村，面积在400平方米左右，除了 生鲜、零食、日百等便利店商品，还涵盖简餐和咖啡饮品区。 两年时间内，东方甄选历经头部主播、CEO离职等多重震荡，线下或将是流量另一个增量场。近年来三 只羊、交个朋友、美腕等机构均在加码线下场景，面对完全迥异于线上的经营逻辑，直播机构的线下之 路还有很多功课要做。 3万薪资招店长 东方甄选为线下门店招兵买马。招聘网站显示，东方甄选对店长的资质有较高要求。店长需要有5年以 上零售行业的工作经历，有着管理"餐饮+零售"复合业态的经验。公司会优先考虑便利蜂、7—11、罗森 等连锁便利店从业经验的人士，带过超15人以上的团队。 "未来公司可能会基于发展规划持续探索多元的可能性，相关进展到时以官方公告为主。"上述负责人进 一步表示。 尽管暂不得知东方甄选新增的餐饮、外卖服务是否与旗舰店业务有关，但根据招聘信息，东方甄选打造 的旗舰店模型， ...

Core Viewpoint - Dongfang Zhenxuan is expanding its offline presence by opening its first flagship store in Beijing, with a focus on hiring a store manager with a salary range of 15,000 to 30,000 yuan, indicating a strategic shift towards physical retail to capture new growth opportunities in a competitive online environment [1][1][1] Group 1: Company Expansion - Dongfang Zhenxuan plans to open its first flagship store in Beijing, located in Zhongguancun, covering an area of approximately 400 square meters [1][1][1] - The flagship store will offer a variety of products, including fresh food, snacks, daily necessities, as well as a casual dining and coffee area [1][1][1] Group 2: Industry Context - The company is responding to the challenges of intense competition in online live streaming, where profit margins are declining due to high traffic acquisition costs [1][1][1] - Other live streaming organizations, such as San Zhi Yang, Jiao Ge Peng You, and Mei Wan, are also exploring offline scenarios to enhance brand recognition and capture additional market share [1][1][1]

显而易见，旗舰店业务承担着东方甄选在线下寻找增量同时联动线上业务的使命。 北京商报记者丨何倩 东方甄选CEO、新东方集团董事长俞敏洪构想的东方甄选全国百家门店，将迈出第一步。 12月3日，北京商报记者独家发现，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，优先 有"餐饮+零售"复合业态管理经验的人才。据了解，这家旗舰店位于北京中关村，面积在400平方米左 右，除了生鲜、零食、日百等便利店商品，还涵盖简餐和咖啡饮品区。 两年时间内，东方甄选历经头部主播、CEO离职等多重震荡，线下或将是流量另一个增量场。近年来三 只羊、交个朋友、美腕等机构均在加码线下场景，面对完全迥异于线上的经营逻辑，直播机构的线下之 路还有很多功课要做。 3万薪资招店长 东方甄选为线下门店招兵买马。招聘网站显示，东方甄选对店长的资质有较高要求。店长需要有5年以 上零售行业的工作经历，有着管理"餐饮+零售"复合业态的经验。公司会优先考虑便利蜂、711、罗森等 连锁便利店从业经验的人士，带过15人以上的团队。 值得注意的是，据天眼查资料，近日东方甄选（北京）科技有限公司发生工商变更，经营范围新增餐饮 管理、外卖递送服务、餐饮服务业务。 ...

Core Insights - Dongfang Zhenxuan, led by CEO Yu Minhong, plans to open its first offline flagship store in Beijing as part of a broader strategy to establish a nationwide presence with 100 stores [1] Group 1: Store Details - The flagship store will be located in Zhongguancun, Beijing, covering an area of approximately 400 square meters [1] - The store will offer a variety of products including fresh food, snacks, daily necessities, as well as a casual dining and coffee beverage area [1] Group 2: Recruitment Strategy - Dongfang Zhenxuan is looking to hire a store manager with a salary range of 15,000 to 30,000 yuan, prioritizing candidates with experience in both the restaurant and retail sectors [1]

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a recruitment drive for store managers offering salaries between 15,000 to 30,000 yuan, prioritizing candidates with experience in "restaurant + retail" management [1][6] - The flagship store will cover approximately 400 square meters and will offer a variety of products including fresh food, snacks, daily necessities, and a dining area with coffee and light meals [1][6] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel and declining sales [1][13] Recruitment and Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include restaurant management and delivery services, although specific details on these services remain undisclosed [6] Business Strategy - The flagship store is part of a broader strategy to integrate online and offline sales channels, potentially enhancing customer experience through services like in-store pickup and immediate delivery [9][10] - The company previously experimented with a "one-hour delivery" service in collaboration with JD.com, but this initiative was ultimately abandoned due to logistical challenges [9] Market Context - The offline retail market is becoming increasingly competitive, with other live-streaming companies also exploring physical store expansions to enhance brand recognition and customer engagement [11][12] - The flagship store's location in Beijing's Zhongguancun area places it in direct competition with established retailers, necessitating a strong product selection and unique selling proposition [12] Financial Performance - The company has experienced a significant decline in sales, with GMV dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year, particularly affected by the loss of key influencers [13][14] - Despite challenges, the company is focusing on diversifying its product offerings, moving towards higher-margin items such as smart home products and apparel [13] App Development - The Oriental Selection app has seen growth, with its GMV contribution increasing from 8.4% to 15.7% in the latest fiscal year, alongside a rise in paid membership numbers [14]

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a focus on hiring a store manager with experience in both food and retail sectors, offering a salary between 15,000 to 30,000 yuan [1][6] - The flagship store will feature a variety of products including fresh food, snacks, daily necessities, and a dining area for quick meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel [1][14] Recruitment and Store Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include food management and delivery services [6][7] Business Model and Strategy - The flagship store model may draw inspiration from successful convenience store operations, integrating dining and coffee areas [7] - The company is exploring a hybrid online-offline model, utilizing existing New Oriental teaching points to attract foot traffic and convert visitors into members [7][10] Market Context and Competition - The flagship store is positioned to enhance Oriental Selection's offline presence amid increasing competition from other live-streaming and retail brands [11][12] - The company faces significant competition in the offline retail space, particularly in high-traffic areas like Beijing's Zhongguancun, where it will compete with established brands [12][13] Financial Performance and Challenges - The company has experienced a decline in GMV across all sales channels, dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year [14] - The departure of key figures has impacted the company's market presence, with a notable drop in followers and sales volume on major platforms [14][15] Product Diversification and App Development - Oriental Selection is diversifying its product offerings, moving beyond low-margin fresh food to include higher-margin items like smart home products and apparel [14] - The company's app has seen an increase in GMV contribution, rising from 8.4% to 15.7% of total sales, indicating a growing focus on digital sales channels [15]

截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 東方甄選控股有限公司 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 呈交日期: 2025年12月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01797 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | 0.00002 | USD | | 100,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | 0.00002 | USD | | 100,000 | 本月底法定/註冊股本總額： USD 100, ...

11月6日，俞敏洪官宣东方甄选前CEO孙东旭离职。俞敏洪表示，孙东旭和自己是东方甄选的创始人，没有孙东旭的努力和坚韧不拔的奋斗，就不可能有东 方甄选的发展和今天。 俞敏洪称："近期，东旭因为个人原因，提出不再继续工作。我鼓励他坚持下去，相信公司会越来越好，并希望他未来适当的时候回到管理岗位。但他经过 了认真思考后，觉得还是想离开。最终，我同意他离开，不再参与公司工作。我们俩之间保持着很好的沟通，没有任何龃龉和隔阂，请朋友们放心。" | ● 大眼管 | | 都在用的商业查询工具 | 查公司 查老板 查关系 查风险 | | | | | --- | --- | --- | --- | --- | --- | --- | | | | 国家中小企业发展子基金旗下机构 | 东方甄选（北京）科技有限公司 | ×) | 天眼一下 | 部 应用 ▽ 南 | | 基本信息 125 | | 法律诉讼 12 | 经营风险 | 经营信息 999+ | | 公司发展 | | 2 | 2025-11-27 | 高级管理人员备案(董 事、监事、经理等） | 胡晓哲(监事) 李巍(财务负责人) 孙东旭（执行董事,经理） 【退出】 | | | ...

| 大限宣 | | 查公司 查老板 直关系 西风险 东方甄选(北京)科技有限公司 | 0 天殿 下 | 部 应用 · | 商务合作 企业级产品· | | --- | --- | --- | --- | --- | --- | | | 191 Hotel Barry Little | | | | | | 基本信息 126 | 法律诉讼 12 | 经营风险 | 经营信息 358 | 公司发展 | 历史信息 10 0 知识产权 2 | | 2 2025-11-27 | 高级管理人员备案(重 事、监事、经理等) | 胡晓哲 (监事) 幸继(财务负责人) 孙东旭(执行董事,经理) 【退出】 | | 胡滕哲(监事) 李巍(财务负责人) 前我共"(经理,查事) 【折进】 | | | 3 2025-11-27 | 负责人变更(法定代表 人、负责人、自席代 表、合伙事务执行人等 查询) | 孙东旭 | | 前敏进 | | 图源：天眼查APP 这一变动并非毫无征兆。早在11月6日，俞敏洪便在个人社交平台公开确认，孙东旭因"个人原因"主动提出离职。他特别强调，两人之间"没有任何龃龉和 隔阂"，沟通顺畅、关系如常。此番表态，既是对外 ...

据此前报道，11月6日，俞敏洪发文确认孙东旭从东方甄选离职，并表示"我们俩之间保持着很好的沟 通，没有任何龃龉和隔阂，请朋友们放心。"（蓝鲸新闻） 【#俞敏洪任东方甄选法定代表人#】#孙东旭卸任东方甄选法定代表人#天眼查数据显示，近日，东方甄 选（北京）科技有限公司发生工商变更，孙东旭卸任法定代表人、经理、执行董事职务，由俞敏洪接 任。 目前，东方甄选科技母公司东方优选（北京）科技有限公司尚未发生变更，孙东旭仍为法定代表人、执 行董事、经理。 ...