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申万宏源证券晨会报告-20260130
Shenwan Hongyuan Securities· 2026-01-30 00:30
Group 1: Key Insights from the Reports - The report on the banking industry indicates that 2026 is expected to be a year where the fundamentals of banks improve, with revenue pressure less than in 2025 and a stronger elasticity of revenue improvement compared to profit [13] - The banking sector is anticipated to experience a shift from a focus on liquidity to a focus on fundamentals, with expectations of economic recovery and a more favorable environment for growth premiums [13] - The report highlights that credit demand is expected to remain stable, but the structure of demand needs optimization, with state-owned banks and quality regional city commercial banks likely to perform better [13] Group 2: Industry Performance and Trends - The metal and new materials industry report notes a significant increase in metal prices due to geopolitical tensions, with precious metals rising by 18.46% and aluminum by 4.16% in the recent week [5][16] - The report emphasizes that the copper market is expected to remain strong due to increased investment in power grids and AI data centers, with a projected price increase [15] - The report on Anta Sports highlights the acquisition of a 29% stake in PUMA, which is seen as a strategic move to enhance its global multi-brand strategy, with the transaction valued at approximately 15 billion euros [19] Group 3: Company-Specific Developments - China Shipbuilding's earnings forecast for 2025 indicates a significant increase in net profit, expected to be between 7 billion to 8.4 billion yuan, driven by rising demand in the shipbuilding sector [21] - New Oriental's revenue for the second quarter of FY26 reached 1.191 billion USD, reflecting a year-on-year growth of 14.7%, with a notable improvement in operating profit margins [22] - Dongfang Zhenxuan reported a revenue increase of 5.7% in the first half of FY26, driven by self-operated product sales and improved profit margins [24]
利润上涨后 东方甄选再迎付费会员考题
Bei Jing Shang Bao· 2026-01-29 16:07
Core Viewpoint - Oriental Selection has shown significant profit and gross margin growth in its mid-term financial results for the fiscal year 2026, despite facing challenges in e-commerce orders and paid member growth [1][2]. Financial Performance - Total revenue for the mid-term period reached 2.3 billion yuan, marking a year-on-year increase of 5.7%. Revenue from the app grew from 500 million yuan to 600 million yuan [1]. - The company achieved a net profit of 239 million yuan, a substantial improvement from a net loss of 96.5 million yuan in the same period last year. Gross profit increased by 14.5% to 840 million yuan, with the gross margin rising from 33.6% to 36.4% [1][2]. Product Development - Oriental Selection has expanded its self-operated product matrix, launching a total of 801 self-operated products, an increase of 201 compared to the previous year. The product categories now include high-value items such as seafood, personal care, and home cleaning products [2]. - Self-operated products accounted for over 50% of total GMV during the reporting period [2]. Cost Management - The company reduced its workforce by 360 employees, leading to a 34.9% decrease in total salary expenses. Administrative expenses also saw a significant reduction of 78.6%, dropping from 392 million yuan to 83.9 million yuan [2]. Membership and Growth Challenges - The total GMV for the reporting period was 4.1 billion yuan, with a year-on-year growth of 16.4% when excluding revenue from previous collaborations. However, this represents a decline compared to 4.8 billion yuan and 5.7 billion yuan in the same periods of the previous fiscal years [3]. - The number of paid members increased to 240,100, but the growth rate of new paid members has significantly declined [4]. Strategic Initiatives - The company is exploring new channels for member acquisition, particularly through partnerships with New Oriental, which could leverage its existing student base as a potential customer pool [5]. - Oriental Selection plans to open its first offline store in Beijing, aiming to provide a comprehensive shopping experience and meet community consumption needs [4][5]. Market Competition - The company is expanding its presence in the Douyin live-streaming space and plans to hire more hosts to enhance its team. However, it faces stiff competition in the offline retail market, particularly in areas where established players already operate [6].
会员增速疲软 东方甄选最优解在线下?
Bei Jing Shang Bao· 2026-01-29 14:55
Core Viewpoint - Oriental Selection reported significant profit and gross margin growth for the mid-term of fiscal year 2026, driven by adjustments in product structure and personnel, despite facing challenges in e-commerce orders and paid membership growth [1][4]. Financial Performance - Total revenue for the mid-term of fiscal year 2026 reached 2.31 billion RMB, a year-on-year increase of 5.7% [4]. - Gross profit rose by 14.5% to 841.64 million RMB, with gross margin improving from 33.6% to 36.4% [4]. - The company achieved a net profit of 239.04 million RMB, a significant turnaround from a net loss of 96.5 million RMB in the same period last year, marking a 347.7% increase [4][5]. Product Strategy - Oriental Selection has expanded its self-operated product matrix, launching a total of 801 self-operated products, an increase of 201 from the previous year [5]. - Self-operated products accounted for over 50% of total GMV during the reporting period, contributing to improved overall profitability [5]. Cost Management - The company reduced its workforce by 360 employees, leading to a 34.9% decrease in total salary expenses [6]. - Administrative expenses were significantly cut by 78.6%, dropping from 392 million RMB to 83.9 million RMB, primarily due to the impact of the split with Huizhong [7]. Market Challenges - Oriental Selection's total GMV for the reporting period was 4.1 billion RMB, with a 16.4% year-on-year growth when excluding GMV from Huizhong [8]. - The company faced a decline in orders from its main channel, Douyin, with 42.1 million orders, a decrease of 8 million compared to the previous year [8]. Membership Growth - Paid membership numbers increased to 240,100, but the growth rate of new paid members has significantly declined [8][9]. - The company is exploring ways to enhance membership retention and engagement, particularly through partnerships with New Oriental's educational services [10]. Offline Expansion - Oriental Selection plans to open its first offline store in Beijing, covering 439 square meters, aimed at providing a comprehensive shopping experience [9]. - The company has also deployed over 40 vending machines in various cities, with some locations already turning a profit [9]. Future Strategies - The company is focusing on expanding its Douyin live-streaming account matrix and plans to hire more hosts to enhance its online presence [11]. - Efforts are being made to improve community engagement and customer retention through active interaction with users [11].
东方甄选净利润大增347.7%
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-29 14:45
Core Viewpoint - The financial report released by Dongfang Zhenxuan signifies more than just financial numbers, especially after experiencing executive turmoil and changes in its business model. The company has shown resilience and a return to profitability, which lays a solid foundation for sustainable long-term development [1]. Financial Performance - For the six months ending November 30, 2025, Dongfang Zhenxuan reported total revenue of 2.31 billion RMB, a year-on-year increase of 5.7%. Excluding revenue from the previous year's split business, the actual growth rate was 17% [2][4]. - The net profit reached 239 million RMB, a significant turnaround from a net loss of 96.5 million RMB in the same period last year, marking a 347.7% increase [2][4]. - Gross profit for the same period was 841.6 million RMB, up 14.5% year-on-year, with the gross margin improving from 33.6% to 36.4% [4][5]. Product Strategy - The total gross merchandise volume (GMV) from self-operated products accounted for approximately 52.8%, surpassing half for the first time. This shift indicates a successful transition towards a self-operated product strategy [4][5]. - The company has launched a total of 801 self-operated products, expanding from fresh food and snacks to include nutrition and health products, pet food, and clothing [5]. Cost Management - The company has reduced its workforce by 26% and total compensation by 35%. Administrative expenses decreased by 78.6% to 80 million RMB, primarily due to reduced profit distribution related to the previous year's split business [5]. Channel Diversification - Despite the success in self-operated products, a significant portion of GMV still relies on Douyin (TikTok), indicating a need for diversified customer acquisition channels. The GMV from the company's app accounted for only 18.5%, with a decline in paid membership numbers [7]. - Dongfang Zhenxuan has restarted its WeChat video account and relaunched its Douyin liquor account, along with establishing new accounts targeting various interest groups to enhance user engagement [7][8]. Offline Expansion - The company has deployed over 40 vending machines in various locations, with plans for further expansion. A physical experience store is set to open in Beijing's Zhongguancun by March-April [8]. - Collaboration with New Oriental Group is deepening, with plans to offer Dongfang Zhenxuan products as gifts during recruitment and employee welfare programs [8].
离开头部主播这一年 东方甄选财报扭亏
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-29 11:45
Core Viewpoint - The financial report of Dongfang Zhenxuan signifies more than just financial numbers, especially after experiencing executive turmoil and changes in its business model [2] Financial Performance - For the fiscal year 2026, Dongfang Zhenxuan reported total revenue of 2.3 billion yuan, a year-on-year increase of 5.7%. Excluding revenue from the previous year's split business, the actual growth rate is 17% [4][5] - The net profit reached 239 million yuan, a significant turnaround from a net loss of 96.5 million yuan in the same period last year, marking a year-on-year increase of 347.7% [2][4] - Gross profit for the period was 841.6 million yuan, up 14.5% year-on-year, with the gross margin improving from 33.6% to 36.4% [4][5] Business Strategy - The self-operated product's total gross merchandise volume (GMV) accounted for approximately 52.8%, surpassing half for the first time, indicating a successful shift in strategy [3][5] - The company has launched a total of 801 self-operated products across various categories, including fresh food, snacks, nutrition and health products, pet food, and clothing [5] - The self-operated model allows for higher pricing power and profit margins compared to third-party platforms, which is essential for improving profitability [5] Cost Management - The company reduced its workforce by 26%, leading to a 35% decrease in total salary expenses. Administrative expenses dropped by 78.6% to 80 million yuan, primarily due to profit distributions related to the previous fiscal year [5][6] Channel Diversification - Despite the success in self-operated products, a significant portion of GMV still relies on Douyin, indicating a need for diversified customer acquisition channels [6] - The app's GMV contribution is only 18.5%, with a decline in paid membership numbers, highlighting the need for growth in private channels [6] - Dongfang Zhenxuan has restarted live streaming on WeChat and rebranded its Douyin account, aiming to create a matrix of accounts to better engage different consumer segments [6][7] Offline Expansion - The company has deployed over 40 vending machines in various locations, with plans for further expansion, including the opening of its first offline experience store in Beijing [7] - Collaboration with New Oriental Group is deepening, with plans to offer Dongfang Zhenxuan products as gifts during recruitment and employee welfare programs [7]
离开头部主播这一年,东方甄选财报扭亏
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-29 11:35
Core Viewpoint - The financial report released by Dongfang Zhenxuan signifies more than just financial numbers, especially after the company faced executive turmoil, changes in hosts, and scrutiny of its business model. The report indicates a recovery and resilience in operations, laying a solid foundation for sustainable long-term development [1]. Financial Performance - For the six months ending November 30, 2025, Dongfang Zhenxuan reported total revenue of 2.31 billion RMB, a year-on-year increase of 5.7%. Excluding revenue from the previous year's split business, the actual growth rate was 17% [2][4]. - The net profit for the reporting period reached 239 million RMB, a significant turnaround from a net loss of 96.5 million RMB in the same period last year, marking a year-on-year increase of 347.7% [2][4]. - Gross profit for the period was 841.6 million RMB, up 14.5% year-on-year, with the gross margin improving from 33.6% to 36.4% [4]. Business Strategy and Product Development - The total gross merchandise volume (GMV) from self-operated products accounted for approximately 52.8% of total sales, marking a significant milestone as it surpassed half of the total sales for the first time [1][4]. - The company has launched a total of 801 self-operated products, expanding from fresh food and snacks to include nutrition and health products, pet food, and clothing [4]. - The self-operated model allows for better pricing power and profit margins compared to third-party platforms, contributing to the improvement in profitability [4]. Cost Management - The company reduced its workforce by 26%, leading to a 35% decrease in total salary expenses. Administrative expenses also dropped by 78.6% to 80 million RMB, primarily due to reduced profit distribution related to the previous year's split business [4]. Channel Diversification - Despite the success in self-operated products, a significant portion of GMV still relies on Douyin (TikTok), indicating a need for continued dependence on external traffic sources [5]. - The company has initiated a multi-channel strategy, including the relaunch of WeChat video accounts and the establishment of new accounts on Douyin to target different consumer segments [5]. - Dongfang Zhenxuan is also exploring offline channels, with plans to open its first offline experience store in Beijing and has already deployed over 40 vending machines in various locations [5][6]. Collaboration with New Oriental Group - The company is deepening its collaboration with New Oriental Group, planning to offer self-operated products as gifts during student recruitment and distribute gift cards as employee benefits, which could enhance B2B sales and brand exposure [6].
单日股价涨了14%!“去董宇辉”后东方甄选终于盈利,俞敏洪大赞新CEO
Sou Hu Cai Jing· 2026-01-29 11:01
Core Viewpoint - Dongfang Zhenxuan is accelerating its "de-Donghua" process, showing resilience in its operations and achieving profitability for the first time after the departure of key figure Dong Yuhui [3][4]. Financial Performance - For the first half of the 2026 fiscal year, Dongfang Zhenxuan reported total revenue of 2.3 billion yuan, a year-on-year increase of 5.7%, and a net profit of 239 million yuan, compared to a net loss of 96.8 million yuan in the same period of 2024 [3][4]. - The gross profit reached 842 million yuan, reflecting a year-on-year growth of 14.5% [3]. Operational Adjustments - The revenue growth was partly due to a significant reduction in administrative expenses, which fell by 78.6% to 83.9 million yuan, and a 34.9% decrease in salary expenses to 347 million yuan, attributed to workforce optimization [4]. - The company has streamlined its workforce, reducing full-time employees from 1,264 to 1,054 and part-time employees from 469 to 319 [4]. Product Development - Dongfang Zhenxuan has launched 801 self-operated products, a 33% increase from 600 in the previous year, with self-operated products accounting for approximately 52.8% of total GMV during the reporting period [5][4]. - The company aims to expand its self-operated product offerings, targeting over 1,000 SKUs and developing products that could generate significant sales [5]. Market Position and Challenges - The company faces challenges in maintaining its market position following the departure of key personnel and the rise of competitors, particularly with the rapid growth of "Yuhui Tongxing" [8][9]. - Dongfang Zhenxuan's main account on Douyin has seen a decline in followers, with competitors surpassing its follower count, highlighting the need for effective strategies to regain market share [8][9]. Strategic Initiatives - The company is diversifying its live-streaming strategy by establishing multiple matrix accounts to attract targeted audiences and is planning to recruit more hosts to enhance its live-streaming capabilities [9][10]. - Dongfang Zhenxuan is also expanding its offline presence by installing vending machines in New Oriental schools and planning to open its first offline experience store in Beijing [10].
东方甄选(01797):产品组合优化,经营效益大幅提升:东方甄选(01797):
Shenwan Hongyuan Securities· 2026-01-29 10:47
Investment Rating - The report maintains an "Outperform" rating for the company [2][13]. Core Insights - The company reported a revenue of RMB 2.31 billion for 1HFY26, a year-on-year increase of 5.7%, with a net profit attributable to shareholders of RMB 239 million, marking a turnaround from a loss [5][9]. - Revenue growth is primarily driven by increased sales of proprietary (1P) products, while profitability improvement is attributed to enhanced product gross margins [5][9]. - The company continues to innovate and expand its range of 1P products, with the number of new products reaching 801, a 9.4% increase from the previous fiscal year [10][12]. - The gross margin for 1P products rose to 33.7% in 1HFY26, up 12.3 percentage points from 21.5% in 1HFY25, indicating significant operational efficiency improvements [10][12]. - The company is implementing a multi-platform sales strategy, expanding its presence on various online platforms and planning to open its first offline experience store in Beijing [11][12]. Financial Data and Profit Forecast - The company’s revenue projections for FY26 to FY28 have been adjusted to RMB 5.518 billion, RMB 6.274 billion, and RMB 7.146 billion respectively, with corresponding adjusted net profits of RMB 499 million, RMB 593 million, and RMB 722 million [8][15]. - The gross margin is expected to improve, with FY26 gross margin projected at 35.8%, up from the previous forecast of 33.2% [15]. - The company anticipates continued growth in paid subscribers, with the number expected to rise from 300,000 in 1HFY26, contributing to further GMV growth [12][13].
花旗:东方甄选(01797)上半财年转亏为盈 目标价33港元吁“买入”
智通财经网· 2026-01-29 09:19
智通财经APP获悉,花旗发布研报称,东方甄选(01797)2026上半财年转亏为盈,录得净利润2.39亿元人 民币,主要因产品组合有策略地转向自家产品,推动毛利率扩张280个基点至36.4%。该行予东方甄选 目标价33港元,评级"买入"。 虽然因业务分拆,导致商品交易总额(GMV)下降14.6%至41亿元人民币,但剔除"与辉同行"影响后,核 心收入增长17%至23.1亿元人民币,受产品组合扩张及App表现强劲所支持。同时,透过严格的营运管 控,员工人数削减26%及总薪酬下降35%,盈利能力进一步巩固。 ...
财报扭亏、股价大涨,东方甄选新任执行总裁首度亮相
Di Yi Cai Jing· 2026-01-29 08:44
东方甄选股价近一年整体上涨但剧烈震荡。 1月29日,港股收盘,东方甄选(1797.HK)股价涨14.21%至25.24港元,总市值266亿港元。 消息面上,东方甄选2026财年中期财报显示,公司2026财年上半年营收23.116亿元,同比增长5.7%;期内溢利2.39亿元,上年同期亏损9650.3万元。 财报电话会上,东方甄选董事长俞敏洪、东方甄选执行总裁孙进、东方甄选CFO尹强回应公司目前业务情况。 去年12月,俞敏洪确认,由新东方教育科技集团副总裁孙进担任东方甄选执行总裁。此次电话会上,俞敏洪对孙进充分肯定。他称,孙进在新东方工作近二 十年,是解决问题的高手,曾带动新东方华南区整体年收入从不足10亿元增至近40亿元。选择孙进接手东方甄选,看重的是他推动业务增长的潜力,以及对 他文化与价值观的高度认同。 此番首次亮相的新任执行总裁,同样是从新东方集团内部提拔任用。在可预见的一段时间内,东方甄选身上的新东方文化烙印,仍将持续留存。 财报显示,该财季东方甄选自营产品及直播电商业务总GMV为41亿元,上年同期为48亿元。其中来自抖音的GMV占大部分,来自东方甄选APP的GMV约 18.5%。董宇辉离开后,东方甄选 ...