Core Insights - The company, Urban Beauty (2298.HK), reported a revenue of RMB 1.436 billion for the first half of 2025, with profits attributable to shareholders amounting to RMB 57.8 million [1] - The core business segment, intimate apparel, showed a growth of 15.6% year-on-year, generating RMB 696.5 million [1] - The company's e-commerce GMV exceeded RMB 1.6 billion in the first half of 2025, marking a significant year-on-year increase of 243% [1] Group 1: Business Performance - Urban Beauty's revenue from intimate apparel, industrial projects, and logistics reached RMB 1.289 billion, RMB 147 million, and contributed to the overall revenue respectively [1] - The e-commerce business is expected to continue its rapid growth, with a projected annual GMV exceeding RMB 3.4 billion for 2025 [1] Group 2: Product Innovation and Branding - The company has launched a series of innovative products, including "Water Light Cup," "Carved Gathering Cup," and "Peach Cup," which have contributed to its market expansion [2] - Urban Beauty has been recognized with the "Most Commercially Valuable Bra" award at the 2025 BIDA International Intimate Apparel Design Awards, enhancing its brand credibility [2] Group 3: Marketing and Brand Positioning - The company has initiated a significant brand image advertising campaign with a budget of over RMB 100 million, utilizing 180 high-speed rail hubs and over 4,000 advertising stations [3] - Urban Beauty's collaboration with global ambassador Nazha and sports champions Liu Shaolin and Liu Shaoang aims to reinforce its brand identity as "National Underwear" and emphasize its commitment to quality [2][3]

Core Insights - The article discusses the challenges faced by the company "都市丽人" (Urban Lady) in maintaining its market position and profitability amid changing consumer preferences and intense competition in the lingerie market [2][32]. Financial Performance - In 2024, the company reported total revenue of 30.10 billion yuan, a year-on-year increase of 9.18%, and a net profit of 1.26 billion yuan, up 197% [4]. - However, the core business of intimate apparel saw a revenue decline of 3.33% to 25.55 billion yuan, with actual product sales dropping approximately 6% [5]. - The company’s half-year report for 2024 showed a revenue of 14.36 billion yuan, down 5.19%, and a net profit of 57.8 million yuan, down 29.86% [2]. Revenue Sources - The significant profit increase was largely attributed to real estate sales, specifically from the 玉泉 project, which generated 3.23 billion yuan in property sales revenue [6][7]. - The project involved the transformation of an old warehouse into a modern logistics center, with a portion of the space being sold [6]. Market Position and Strategy - The company has struggled to connect with younger consumers, leading to a decline in brand growth despite previous successes [2]. - Urban Lady attempted to reposition itself in the mid-range market but has since shifted back to a focus on the mass market due to declining performance [13][32]. - The company opened 850 new stores in 2024, bringing the total to over 4,500, focusing on "strong counties" in major provinces [28]. Competitive Landscape - Urban Lady faces intense competition from both established brands and new entrants, leading to price sensitivity among consumers [28][32]. - The company has been criticized for its reliance on similar suppliers as competitors, raising concerns about brand differentiation [17][19]. Challenges and Future Outlook - The company’s inventory management remains a significant challenge, with a reported inventory value of 6.22 billion yuan in 2025, indicating ongoing pressure from unsold stock [28]. - Despite various strategic changes, including celebrity endorsements and product line adjustments, Urban Lady has yet to regain its competitive edge in the market [32].

Core Viewpoint - Urban Beauty has demonstrated resilience in its financial performance amidst a challenging consumer environment, showcasing steady progress in strategic transformation and expansion of new business lines [1][3]. Financial Performance - In the first half of the year, Urban Beauty achieved a revenue of 1.436 billion yuan and a net profit of 57.796 million yuan [1]. - The main business of intimate apparel generated 1.289 billion yuan, reflecting a 2.3% quarter-on-quarter growth compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% year-on-year [1]. - Revenue from pure cotton home goods grew approximately 46% year-on-year, indicating a solid core business foundation and rapid expansion of new ventures [1]. E-commerce Growth - E-commerce emerged as a significant highlight, with Urban Beauty's e-commerce GMV exceeding 1.6 billion yuan, representing a 243% year-on-year increase [2]. - The company aims for its e-commerce GMV to reach or exceed 3.4 billion yuan in 2025 and 5 billion yuan by 2026 [2]. Strategic Initiatives - Urban Beauty is adopting a "joint venture e-commerce" model, collaborating deeply with leading e-commerce platforms to replace traditional consignment models, thereby reducing channel costs and enhancing brand-channel synergy [3]. - The company is optimizing its supply chain by sharing resources and evaluating suppliers to respond more agilely to market changes and consumer demands [3]. Brand and Marketing - Urban Beauty has signed national-level athletes as brand ambassadors to strengthen its brand recognition and has launched extensive advertising campaigns across major urban areas [5]. - The company is focusing on scenario-based marketing to enhance brand memory and reach diverse consumer segments [5]. Product Development - Urban Beauty has upgraded its product development system to align closely with market demands, enhancing collaboration with core suppliers [7]. - The introduction of innovative products, such as the "Goddess Cup" lingerie, has won international design awards, further solidifying its market leadership [8]. Market Position and Valuation - Urban Beauty's stock has seen a nearly 40% increase this year, reflecting improved market confidence and fundamental performance [8]. - Despite this growth, the company remains undervalued with a price-to-book ratio of only 0.35, significantly lower than the industry average of 3.93, indicating potential for market revaluation [8][9].

Core Insights - The company demonstrated resilience in its financial performance amidst a challenging consumer environment, with a revenue of 1.436 billion yuan and a net profit of 57.8 million yuan in the first half of the year [1] - The e-commerce channel emerged as a significant growth driver, achieving a GMV of over 1.6 billion yuan, representing a year-on-year increase of 243% [2][3] - The company is focusing on a "joint e-commerce" model to enhance profitability and reduce channel costs, while also optimizing its supply chain for better market responsiveness [4] Financial Performance - The main business of intimate apparel generated revenue of 1.289 billion yuan, showing a quarter-on-quarter growth of 2.3% compared to the second half of 2024, with a gross margin increase of 0.5% to 49.6% [1] - The cotton product revenue saw a year-on-year growth of approximately 46%, indicating a stable core business foundation [1] E-commerce Growth - The e-commerce channel is projected to reach a GMV of 3.4 billion yuan in 2025, with a long-term goal of 5 billion yuan by 2026 [3] - The company ranked in the top ten for its flagship store during the Tmall 618 event and secured the fourth position in the underwear category on JD platform [3] Brand Strategy - The company has signed national-level athletes as brand ambassadors to enhance brand recognition and has engaged in high-frequency advertising in key consumer locations [6][7] - The marketing strategy includes leveraging cultural events to strengthen the brand's national identity [6] Product Development - The company upgraded its product development system to align closely with market demands, enhancing collaboration with core suppliers [8] - New product innovations include the "Goddess Cup" and other specialized products that cater to diverse consumer needs, contributing to a robust product matrix [9] Market Position - The company is experiencing a positive market sentiment, with a nearly 40% increase in stock price year-to-date, while still being undervalued with a price-to-book ratio of 0.35 compared to the industry average of 3.93 [10][12]

Group 1 - The event "Big Consumption Investment Summit and 2025 Zhitong Xingyao Autumn Joint Strategy Meeting" was held in Hangzhou, focusing on the theme "New Consumption Species: The Evolution of Hong Kong Stocks" [1] - In 2025, China's consumption market is witnessing a blend of tradition and innovation, with electric vehicle penetration exceeding 47%, smart home sales growing in double digits, and rural consumption growth outpacing urban by 0.8 percentage points [1] - The Hong Kong stock market is becoming a witness to consumer power, with a 100-fold subscription for consumer IPOs in the first half of the year and 71% of new stocks closing higher on their first day [1] Group 2 - The main venue will feature keynote speeches and roundtable discussions on trends, while the sub-venue will showcase opportunities from 30 top companies [2] - Keynote speakers include executives from Tencent, GF Securities, and various leading companies, sharing insights and practical experiences [4] - The sub-venue will host presentations from 30 leading companies, including China Duty Free Group, Maogeping, and others, focusing on their business opportunities [5]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 都市麗人(中國)控股有限公司 呈交日期: 2025年9月2日 I. 法定/註冊股本變動 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02298 | 說明 | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 2,249,457,213 | | 0 | | 2,249,457,213 | | 增加 / 減少 (-) | | | 0 | | 0 | | | | 本月底結存 | | | 2,249,457,213 | | 0 | | 2,249,457,213 | 第 ...

Core Viewpoint - The company, Urban Beauty (02298.HK), announced the granting of 14 million stock options to 23 employees as part of its stock option plan adopted on June 2, 2023, effective after the market closes on September 1, 2025 [1] Summary by Relevant Categories - **Company Announcement** - Urban Beauty has decided to grant 14 million stock options to a group of 23 employees [1] - This decision is part of the stock option plan that was adopted on June 2, 2023 [1] - The effective date for this grant is set for September 1, 2025, after market close [1] - **Employee Incentives** - The stock options are intended to incentivize and reward employees within the company [1] - This move reflects the company's strategy to align employee interests with shareholder value [1]

Core Viewpoint - The company, Urban Beauty (02298), has announced the granting of 14 million stock options to 23 employees under its stock option plan adopted on June 2, 2023, which will allow them to subscribe to a total of 14 million ordinary shares at a par value of $0.01 each, representing 0.62% of the total issued share capital as of the announcement date, excluding treasury shares [1] Group 1 - The stock options will be granted after acceptance by the employees [1] - The granting of stock options does not require approval from the company's shareholders [1]

Core Viewpoint - The company, Urban Beauty, announced the granting of 14 million stock options to 23 employees under its stock option plan adopted on June 2, 2023, which represents 0.62% of the total issued share capital as of the announcement date [1] Group 1 - The stock options will allow employees to subscribe to a total of 14 million ordinary shares with a par value of $0.01 each [1] - The granting of stock options does not require approval from the company's shareholders [1] - The options will only become effective upon acceptance by the employees [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 公 告 全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責 任。 Cosmo Lady (China) Holdings Company Limited 都市麗人（中國 ）控股有限公司 （股份代號︰2298） （於開曼群島註冊成立的有限公司） 授出購股權 本 公 告 乃 由 都 市 麗 人（中 國）控 股 有 限 公 司（「本公司」，連 同 其 附 屬 公 司「本 集 團」）根 據 香 港 聯 合 交 易 所 有 限 公 司（「聯交所」）《證 券 上 市 規 則》（「《上 市 規 則》」）第 17.06A條 作 出。 授出購股權 本 公 司 董 事（「董 事」）會（「董事會」）謹 此 宣 佈，於 二 零 二 五 年 九 月 一 日 收 市 後， 本 公 司 決 議 根 據 本 公 司 於 二 零 二 三 年 六 月 二 日 採 納 的 購 股 權 計 劃（「購股權計 劃」）向 本 集 團23名 僱 員（「承授人」 ...