贴身衣物

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谁还在买都市丽人?国民品牌困在“老派”与“库存”里
Sou Hu Cai Jing· 2025-09-06 01:49
Core Insights - The article discusses the challenges faced by the company "都市丽人" (Urban Lady) in maintaining its market position and profitability amid changing consumer preferences and intense competition in the lingerie market [2][32]. Financial Performance - In 2024, the company reported total revenue of 30.10 billion yuan, a year-on-year increase of 9.18%, and a net profit of 1.26 billion yuan, up 197% [4]. - However, the core business of intimate apparel saw a revenue decline of 3.33% to 25.55 billion yuan, with actual product sales dropping approximately 6% [5]. - The company’s half-year report for 2024 showed a revenue of 14.36 billion yuan, down 5.19%, and a net profit of 57.8 million yuan, down 29.86% [2]. Revenue Sources - The significant profit increase was largely attributed to real estate sales, specifically from the 玉泉 project, which generated 3.23 billion yuan in property sales revenue [6][7]. - The project involved the transformation of an old warehouse into a modern logistics center, with a portion of the space being sold [6]. Market Position and Strategy - The company has struggled to connect with younger consumers, leading to a decline in brand growth despite previous successes [2]. - Urban Lady attempted to reposition itself in the mid-range market but has since shifted back to a focus on the mass market due to declining performance [13][32]. - The company opened 850 new stores in 2024, bringing the total to over 4,500, focusing on "strong counties" in major provinces [28]. Competitive Landscape - Urban Lady faces intense competition from both established brands and new entrants, leading to price sensitivity among consumers [28][32]. - The company has been criticized for its reliance on similar suppliers as competitors, raising concerns about brand differentiation [17][19]. Challenges and Future Outlook - The company’s inventory management remains a significant challenge, with a reported inventory value of 6.22 billion yuan in 2025, indicating ongoing pressure from unsold stock [28]. - Despite various strategic changes, including celebrity endorsements and product line adjustments, Urban Lady has yet to regain its competitive edge in the market [32].
东莞金融市场周报:捷荣技术半年亏1.97亿;宏工科技业绩双降
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-01 02:49
Financial News - Dongguan Rural Commercial Bank reported a net profit decline of 22.22% year-on-year, with total revenue of RMB 5.501 billion, down 14.02% [2] - The bank's total assets increased to RMB 760.445 billion, a growth of 1.95%, with total deposits at RMB 532.364 billion, up 2.33% [2] Company Dynamics - Jie Rong Technology's losses expanded to RMB 197 million, despite a revenue increase of 46% to RMB 812 million [3] - Macro Technology's revenue fell by 19.32% to RMB 775 million, with net profit down 15.7% to RMB 53.56 million [4] - Huilun Crystal reported a loss of RMB 66.58 million, a staggering decline of 2679.4%, with revenue at RMB 267 million, down 7.1% [5] - Urban People saw a revenue drop to RMB 1.436 billion, down from RMB 1.514 billion, with a net profit decrease of approximately 30% [6] - Yian Technology plans to invest in a wholly-owned subsidiary in Mexico with a total investment of USD 50 million [7] - Yutong Optical intends to invest JPY 30 million to establish a wholly-owned subsidiary in Japan, focusing on optical product development and sales [8]
电商GMV增长243% 都市丽人2025年上半年营收14.36亿元
Bei Jing Shang Bao· 2025-08-29 10:11
北京商报讯(记者刘卓澜)8月29日,都市丽人发布2025年半年报显示,报告期内,都市丽人营收实现 14.36亿元,同比减少5%;盈利5779.6万元。都市丽人表示,营收及利润变动主要是由于产业项目销售 减少所致。产业项目交付数量较去年同期减少,玉泉项目的余下已签订合同的单位将于2025年前陆续交 付。 报告期内,都市丽人主营业务贴身衣物营收12.89亿元,较2024年下半年环比增长2.3%;毛利率较同期 增长0.5%提升至49.6%;纯棉居物收入同比增长约46%。主要是由于纯棉居物依托精准的市场布局、差 异化的产品定位及优质的服务体验,实现快速扩张。 电商渠道深化推进联营商合作,都市丽人上半年集团电商GMV超16亿元,同比增长243%。都市丽人介 绍,上半年电商平台销售表现突出,天猫渠道618排名,都市丽人内衣旗舰店斩获前十;内衣品类销售 荣获京东平台第四名。此外,都市丽人采取了加深与联营商合作的策略,通过提升品牌与渠道的协同效 能,对供应链协同优化,联合集团供应链资源,共享原材料、优化现有供应商库,并启动供应商评估管 理。都市丽人表示,2025年下半年,电商业务将继续高速增长,全年GMV有望超过34亿元。 ...
都市丽人2025年半年报:主营业务经营业绩持续改善
Ge Long Hui A P P· 2025-08-29 04:57
数据显示,都市丽人电商持续深化,推进联营商合作,上半年集团电商GMV超16亿元,同比增长 243%。此外,都市丽人纯棉居物实现快速扩张,业绩同比增长约46%。 2025年1月,正式签约中国短道速滑运动选手刘少林、刘少昂为品牌形象大使。2025年3月,都市丽人宣 布娜扎成为品牌代言人。都市丽人进一步夯实"国民内衣"的领导地位。 格隆汇8月29日|2025年8月29日,都市丽人(2298.HK)发布2025年半年报。都市丽人营收人民币14.36 亿,都市丽人持续在品牌、电商、渠道、产品上精准发力,上半年盈利5779.6万元。 都市丽人主营业务贴身衣物营收12.89亿元,较2024年下半年环比增长2.3%,毛利率较同期增长0.5%提 升至49.6%,分部业绩6965.2万元,同比增长15.6%。 ...
都市丽人上半年盈利5780万元,电商GMV增长243%
Ge Long Hui A P P· 2025-08-29 04:57
都市丽人持续挖掘渠道新机会点,新型渠道(购物中心)、线上电商联营、线下渠道(街铺)、即时零 售(上半年云零售增长约 40%)构成了都市丽人全方位增长渠道。 电商渠道领域,都市丽人继续深化与联营商的合作,从多方面提升市场份额。今年上半年,集团电商成 交商品总额(GMV)超过人民币16亿元,超2024年全年GMV,同比实现243%的显著增长,为集团业绩的 稳健发展注入强劲动力。 主营业务贴身衣物营收12.89亿元,较2024年下半年环比增长2.3%,毛利率较同期增长0.5%提升至 49.6%,分部业绩6965.2万元,同比增长15.6%。 格隆汇8月29日|8月29日,都市丽人公布2025年上半年业绩。财报显示,其主营业务稳定增长,电商业 务增长迅速,成为其新亮点。 ...
都市丽人2025年中期业绩:电商GMV增长243%
Zhi Tong Cai Jing· 2025-08-29 04:55
Core Insights - The company reported a revenue of RMB 1.436 billion and a profit of RMB 57.796 million for the first half of 2025 [1] Financial Performance - Revenue from the core business of intimate apparel reached RMB 1.289 billion, showing a quarter-on-quarter increase of 2.3% compared to the second half of 2024 [1] - Gross margin for the core business improved by 0.5 percentage points to 49.6% [1] - Segment performance recorded a profit of RMB 69.652 million, representing a year-on-year growth of 15.6% [1] E-commerce Growth - The company's e-commerce GMV exceeded RMB 1.6 billion in the first half of 2025, marking a significant year-on-year increase of 243% [1] - The brand's cotton home products achieved approximately 46% year-on-year growth due to precise market positioning and differentiated product offerings [1] Brand Development - In January 2025, the company signed short track speed skating athletes Liu Shaolin and Liu Shaoang as brand ambassadors [1] - In March 2025, actress Nazha was announced as a brand spokesperson [1] - The company invested in advertising across approximately 180 high-speed railway stations and 50 key urban areas in Beijing, Shanghai, Guangzhou, and Shenzhen to enhance brand visibility [1]
都市丽人(02298)2025年中期业绩:电商GMV增长243%
智通财经网· 2025-08-29 04:51
2025年1月,正式签约中国短道速滑运动选手刘少林、刘少昂为品牌形象大使。2025年3月,都市丽人宣 布娜扎成为品牌代言人。2025年上半年,都市丽人陆续在全国约180个高铁站及50个北上广深核心商圈 户外大屏等投放广告,持续强化品牌记忆,为提升品牌势能注入强劲动力。 智通财经APP获悉,2025年8月29日,都市丽人(02298)发布2025中期财报。都市丽人营收人民币14.36 亿,盈利5779.6万元。都市丽人主营业务贴身衣物营收12.89亿元,较2024年下半年环比增长2.3%,毛 利率较同期增长0.5%提升至49.6%,分部业绩6965.2万元,同比增长15.6%。 数据显示,都市丽人电商持续深化,推进联营商合作,上半年集团电商GMV超16亿元,同比增长 243%。都市丽人旗下纯棉居物依托精准的市场布局、差异化的产品定位及优质的服务体验,实现快速 扩张,业绩同比增长约46%。 ...
都市丽人(02298.HK)公布中期业绩:主营业务贴身衣物表现稳健,电商成交商品总额同比大涨243%
Ge Long Hui· 2025-08-29 04:45
格隆汇8月29日丨都市丽人(02298.HK)公布中期业绩,2025年上半年,公司实现收入人民币14.36亿元, 公司拥有人应占利润人民币5779.6万元,基本每股盈利为人民币2.7分。主营业务贴身衣物营收12.89亿 元,较2024年下半年环比增长2.3%,毛利率较同期增长0.5%提升至49.6%,分部业绩6965.2万元,同比 增长15.6% 电商渠道领域,公司继续深化与联营商的合作,从多方面提升市场份额。今年上半年,集团电商成交商 品总额(GMV)超过人民币16亿元,较2024年上半年同比实现243%的显著增长,为集团业绩的稳健发展 注入强劲动力。 展望下半年,全球经济调整与国内消费分化的态势仍将延续,内衣行业机遇与挑战交织。公司将继续坚 持战略定位,坚守产品「好而不贵」、为消费者提供高性价比产品的初心,在品牌、产品、渠道维度深 化布局 。 自去年集团成功与其联营商合作拓展电子商务,有效提升集团品牌市场份额,集团相关联营电商平台成 交商品交易总额("GMV")于上半年约人民币15.2亿元(2024上半年:人民币2.4亿元),集团于相关期间从 中收取服务收入约人民币3940万(2024年上半年:人民币21 ...
都市丽人发布中期业绩 股东应占溢利5779.6万元 毛利率维持稳定于约46.4%
Zhi Tong Cai Jing· 2025-08-29 04:11
Core Viewpoint - The company reported a mid-year performance for 2025, highlighting a stable financial performance amidst significant changes in the global economic landscape and domestic consumer market dynamics [1] Financial Performance - Revenue for the first half of 2025 reached 1.436 billion RMB - Gross profit amounted to 666 million RMB - Shareholders' profit attributable to the company was 57.796 million RMB - Basic earnings per share were 2.7 cents [1] Industry Context - The global economic landscape is undergoing deep adjustments, with international supply chains being rapidly restructured - The domestic consumer market is showing clear signs of differentiation - The Chinese lingerie industry is entering a new cycle characterized by quality upgrades and value reassessment, with consumers increasingly demanding functionality, comfort, and emotional value in products [1] Strategic Response - The company is actively adapting to market changes by focusing on brand, product, and channel strategies to build comprehensive competitive advantages - The gross margin remained stable at approximately 46.4% compared to 47.5% in the first half of 2024 - The gross margin for intimate apparel products also remained stable at about 49.6%, compared to 49.1% in the first half of 2024 [1]
都市丽人(02298)发布中期业绩 股东应占溢利5779.6万元 毛利率维持稳定于约46.4%
智通财经网· 2025-08-29 04:09
Core Viewpoint - The company reported a revenue of 1.436 billion RMB for the first half of 2025, indicating a significant adjustment in the global economic landscape and a restructuring of international supply chains, which has led to a noticeable differentiation in the domestic consumer market [1] Group 1: Financial Performance - The company's gross profit for the first half of 2025 was 666 million RMB, with a net profit attributable to shareholders of 57.796 million RMB, translating to a basic earnings per share of 2.7 cents [1] - The gross margin remained stable at approximately 46.4%, compared to 47.5% in the same period of 2024 [1] - The gross margin for intimate apparel products also remained stable at around 49.6%, compared to 49.1% in the same period of 2024 [1] Group 2: Market Context - The company is navigating a new cycle of quality upgrades and value reassessment in the Chinese lingerie industry, driven by consumers' increasing demand for functionality, comfort, and emotional value in products [1] - The company is actively responding to market changes by focusing on brand, product, and channel strategies to build comprehensive competitive advantages and enhance performance [1]