Core Viewpoint - Taboos is strengthening its position in the running market by acquiring more brand agency rights, recently announcing the introduction of Ciele Athletics to China, which will be fully managed by Taboos for brand promotion and sales [2][3] Company Strategy - Taboos has made running a key focus area, having secured exclusive operational partnerships with several running brands, including Soar and Norda, indicating a strategic pivot towards this growing segment [4] - The company aims to fill the gap in the running category, as its main brands like Nike and Adidas lack specialized offerings in this area [4] Market Dynamics - The running market in China is experiencing significant growth, with the industry size exceeding 428.8 billion yuan, and road running events driving over 16.8 billion yuan in consumption [6] - Despite the potential, the running market is becoming increasingly competitive, with established brands like Nike and Adidas holding substantial market shares alongside domestic brands like Xtep and Anta [7] Financial Performance - Taboos reported a revenue of 27.01 billion yuan for the fiscal year ending February 28, 2025, a decline of 6.64% year-on-year, with net profit dropping by 41.86% [5] - The company has faced challenges due to reliance on major brands and the shift in consumer behavior towards price sensitivity and diversified experiences [5][6] Challenges and Risks - Taboos' dependency on Nike and Adidas for over 80% of its revenue poses a risk, especially as these brands face increasing competition from both local and international players [6] - The company must invest significantly in marketing and consumer education to promote new and niche brands in the competitive running market [8]

Investment Rating - The report maintains an investment rating of "Synchronize with the market" for the textile and apparel industry [1]. Core Views - The textile and apparel industry has shown a steady performance with a year-on-year revenue growth of 2.9% for Q2 2025, driven by the collaboration between Ciele Athletics and Tabo [2][5]. - The overall retail sales in June 2025 increased by 4.8% year-on-year, indicating a stable demand in the market, although growth rates for major consumer categories have slowed down [2][44]. - The report highlights the resilience of the luxury goods sector, with Richemont's sales growing by 3% year-on-year, driven by strong performance in the jewelry segment [63]. Summary by Sections Company Performance - In Q2 2025, the company reported an unaudited revenue of $444 million, a 2.9% increase year-on-year, with the footwear manufacturing segment contributing $433 million, also up by 2.5% [15]. - The total revenue for the first half of 2025 reached $775 million, reflecting a 0.7% year-on-year growth [15]. Market Dynamics - The SW textile and apparel sector saw a slight increase of 0.24% in the week from July 14 to July 18, 2025, while the SW light industry manufacturing sector rose by 0.08% [16]. - The textile manufacturing sub-sector increased by 2.43%, while the apparel and home textile sub-sector rose by 0.29% [16]. Industry Data Tracking - In the first half of 2025, China's textile and apparel exports amounted to $705.19 billion and $734.59 billion, showing a year-on-year growth of 1.8% and a slight decline of 0.2%, respectively [37]. - The retail sales of gold and silver jewelry grew by 6.1% year-on-year in June 2025, indicating robust demand in the jewelry market [44]. Consumer Behavior - The report notes that online retail channels performed slightly better than the overall retail market, with a 6.0% year-on-year growth in online sales of physical goods in the first half of 2025 [43]. - The demand for sports and entertainment products remains strong, with a year-on-year growth of 22.2% in the first half of 2025 [44].

但帽子仍旧是其最核心的品类，和Ciele Athletics的加拿大老乡如出一辙：通过"死磕技术"解决运动中的痛点。 Ciele Athletics的标志性款式是GOCap，采用轻量透气网布、柔软帽檐、UPF+40 紫外线保护、反光细节，可以为跑者提供方便携带、快干、安全的运功帽。 它的另一显著特点是可以机洗，这也是跑步帽中少见的优点。 观察者网在Ciele Athletics官网发现，其对B2B的业务很看重，可以直接在官网申请成为品牌的经销商。有媒体报道称，Ciele Athletics已经在全球43个国家的 1300多家店铺销售。《懒熊体育》也发现，上海的一家名叫PB SPORT的买手店有Ciele Athletics的产品销售。 （文/霍东阳 编辑/张广凯） 近日，滔搏体育宣布与高性能专业跑步品牌Ciele Athletics达成合作。 据悉，Ciele Athletics诞生于加拿大蒙特利尔，由热爱跑步的设计师Jeremy Bresnen和好友Mike Giles于2014年共同创立。 Ciele Athletics的故事从帽子开始，之后品类也扩张至T恤、背心、运动裤、夹克等。Bresnen曾多次强调 ...

Investment Rating - The industry rating is "Outperform the Market" [8] Core Insights - The sports brands reported steady growth in Q2 2025, with Anta Sports, Li Ning, and other brands showing varying degrees of year-on-year growth [3][14] - Anta's retail sales for its main brand, FILA, and other brands grew by low single digits, mid single digits, and 50-55% respectively, although there was a slight slowdown compared to Q1 [3][14] - Li Ning's overall sales (excluding Li Ning YOUNG) achieved low single-digit growth, with a net increase of 11 stores in Q2 [3][14] - Xtep International's main brand saw low single-digit growth, while Saucony exceeded 20% growth [3][14] - 361 Degrees reported approximately 10% growth for its main brand and children's clothing, with e-commerce growth around 20% [3][14] Summary by Sections Weekly Investment Insights - The consumer sector is expected to benefit from policy support and a recovery in domestic demand, with recommendations to focus on major home appliances, pet products, small appliances, and brand apparel [5][20] - Key companies to watch include Midea Group, Haier Smart Home, Gree Electric, Anta Sports, Li Ning, and 361 Degrees [5][20] Market Data - The home appliance sector saw a weekly increase of 1.5%, with specific segments like white goods and small appliances showing positive growth [21] - The textile and apparel sector increased by 0.24%, with cotton prices rising by 1.59% to 15,508 RMB per ton [23][21] Industry News - Pop Mart, a trendy toy company, announced a significant increase in revenue and net profit for Q2, while Ciele Athletics entered the Chinese market through a partnership with a major sports retailer [37][39] Upstream Tracking - The report includes tracking of raw material prices and shipping trends, which are crucial for understanding cost pressures in the industry [6.1][6.2][6.3]

Core Insights - The "2025 High-Quality Consumption Brand TOP 100" list was recently announced, with Tabo and other leading companies like Starbucks China and Coca-Cola China recognized for their innovative consumption cases [1][3] - The evaluation aimed to explore and summarize excellent models and ideas for high-quality development, focusing on nine popular sectors including aesthetic economy, sports and outdoor, food and health, and consumer technology [3] Company Strategy - Tabo, as the largest sports retail operator in China, drives innovation by leveraging precise market and consumer insights, continuously upgrading its store-centric integrated ecosystem to meet diverse and personalized consumer demands [3][4] - The company has redefined retail spaces to create comprehensive environments that combine shopping, experience, social interaction, and sports culture, exemplified by the new adidas HALO concept store and exclusive Future of Style concept store targeting young consumers [4][5] Consumer Engagement - Tabo has engaged in collaborations with well-known IPs like "Teletubbies" and "Pingu" to attract consumer attention through fun marketing activities, while also enhancing its unique sports IPs to inject new vitality into the brand [5][6] - The company has observed a growing demand for convenience, immediacy, and experiential shopping among young consumers, leading to the upgrade of its online channels, including e-commerce platforms and live streaming [5][6] Product Offering - Tabo is expanding its brand partnerships to provide more precise and high-quality products, focusing on niche and professional segments in the sports equipment market [6] - Recent collaborations include exclusive operations with high-end brands like norda™, Norrøna, soar, and ciele, enhancing its running category ecosystem to meet diverse consumer needs [6]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The retail performance is in line with expectations, with a year-on-year decline in retail sales volume. As of May 31, 2025, the company's direct store gross sales area decreased by 1.3% quarter-on-quarter and 12.3% year-on-year [2][6]. - The company is expected to gradually stabilize after a period of store closures, with a forecast of continued net store closures but at a reduced rate [8]. - The outdoor brand matrix is expanding, with the main brand Nike expected to show improvement. New brands like Norrøna will be introduced through single-brand stores and online channels, which is anticipated to enhance overall performance [8]. - The company is currently at the bottom of its operational cycle, with revenue under pressure and weak gross margin recovery. The profit margin recovery for FY2026 is primarily dependent on cost control, with a cautious outlook for net profit remaining flat [8]. - The forecasted net profit for FY2026/2027 is 1.32 billion and 1.42 billion respectively, corresponding to P/E ratios of 13 and 12 times, with an expected dividend yield of approximately 8% for FY2026 [8][10]. Summary by Sections Retail Performance - The retail performance for FY2026Q1 shows a year-on-year decline in sales volume, which aligns with expectations. The gross sales area for direct stores has decreased by 12.3% year-on-year [2][6]. Store Operations - The company is expected to continue experiencing net store closures, but the rate of closures is anticipated to slow down, leading to a gradual stabilization in operations [8]. Brand Development - The expansion of the outdoor brand matrix is underway, with Nike's performance expected to improve, contributing positively to the company's overall results [8]. Financial Outlook - The company is projected to achieve net profits of 1.32 billion and 1.42 billion for FY2026 and FY2027, respectively, with a P/E ratio of 13 and 12 times, and an estimated dividend yield of around 8% for FY2026 [8][10].

Group 1 - The core viewpoint is that Nike's management expects a narrowing of revenue decline to a mid-single-digit percentage in Q1 of FY2026, following an 11% year-over-year decline in Q4 of FY2025 [1] - Nike's revenue for Q4 FY2025 decreased by 11% year-over-year, exceeding FactSet's expectation by 3.4%, with regional revenue declines in North America, EMEA, Greater China, and Asia-Pacific-Latin America [1][2] - Inventory levels remained high, with a year-over-year change of 0% in Q4 FY2025, and Nike plans to continue reducing inventory over the next two quarters [1] Group 2 - Management anticipates a year-over-year revenue decline of mid-single digits for Q1 FY2026, with gross margin expected to decrease by 350-425 basis points, including a 100 basis point negative impact from tariffs [2] - The increase in wholesale holiday orders is offset by declines in the Greater China region, with apparel and footwear categories showing year-over-year declines of 9% and 12%, respectively [2] - Macquarie believes that approximately $1 billion in incremental tariff costs will be alleviated through optimizing sourcing and production distribution, reducing the import share from China, and phased price increases starting in Fall 2025 [2] Group 3 - In the Greater China region, Nike's direct business revenue declined by 15% year-over-year, with digital and store sales down 31% and 6%, respectively [3] - The decline in wholesale revenue by 24% year-over-year is expected to relieve pressure on retailers like Tmall [3] - Efforts to revitalize the Chinese market will take time, with deeper resets leading to increased discounts and reduced supply, as evidenced by an 11% year-over-year decline in inventory [3] Group 4 - The report maintains an underperform rating for Yue Yuen Industrial Holdings and Kwan Hung Holdings, despite ongoing revenue challenges for Nike in China [4] - Tmall is rated outperform with a target price of HKD 3.70, as competition from domestic and emerging international brands may lead to more discounts [4] - Yue Yuen is rated underperform with a target price of HKD 9.60, facing slow recovery in brand client orders and adverse impacts from raw material costs and foreign exchange [4]

Core Insights - Tabo Sports has launched the official flagship store for SOAR Running on Tmall, indicating a strategic move to penetrate the Chinese market for running apparel [1][6] - The pricing strategy for SOAR products is competitive, with running shorts priced between 949-1999 RMB, which is lower than the European website prices but still significantly higher than local alternatives [6][7] - Tabo Sports aims to strengthen its position in the running apparel market by leveraging SOAR's brand, following the success of HOKA, and is focused on online sales channels for growth [6][7] Company Strategy - Tabo Sports acquired exclusive operational rights for SOAR in China on May 13, and the rapid launch of the online store within a month and a half reflects a proactive approach to market entry [6] - The company evaluates potential partners based on market viability and the brand's potential to become a market leader, which influenced the decision to partner with SOAR [6] Product Offering - SOAR, established in London in 2015, focuses on high-performance running gear that combines functionality, technology, and aesthetic design, positioning itself as "haute couture" for runners [7] - Initial consumer feedback on SOAR products highlights their lightweight and comfortable design, although concerns about durability have been raised [7] Market Positioning - SOAR's entry into the Chinese market is seen as a strategic move to compete with established brands like ANKOR, with Tabo Sports aiming to enhance its product offerings in the running apparel segment [6][7] - The brand's unique selling proposition lies in its blend of craftsmanship, material innovation, and design, although it faces challenges in establishing a strong brand moat against cheaper alternatives available online [7]

Core Viewpoint - The company reported a decline in total sales for the first quarter of FY25/26, indicating challenges in the retail environment and a need for strategic adjustments [1][2]. Group 1: Financial Performance - For the first quarter of FY25/26 (March 1 to May 31), total sales experienced a mid-single-digit percentage decline year-over-year [1]. - The gross sales area of direct-operated stores decreased by 1.3% compared to the previous quarter and by 12.3% year-over-year [1]. Group 2: Strategic Initiatives - In 2025, the company announced partnerships with the UK running gear brand Soar and a high-end outdoor brand from Norway, becoming their exclusive operational partners in China [1]. - The introduction of the Norwegian high-end outdoor brand is viewed as a strategic move to strengthen the company's presence in the professional sports sector [1]. Group 3: Retail Strategy - The company aims to break traditional channel expansion models by implementing a new retail concept that emphasizes comprehensive operations and precise targeting [1]. - Offline, the company is redefining retail space by integrating elements from art, culture, and music into stores, creating an immersive shopping experience for consumers [2]. - Online, the company is leveraging a dual-resource strategy that combines physical stores with live streaming, community engagement, and regional IPs, enhancing its presence on major social media platforms [2]. Group 4: Marketing and Brand Engagement - The company is exploring creative marketing strategies, including cross-brand collaborations, to foster emotional connections with younger consumers [2]. - The development of themed stores and diverse creative merchandise aims to integrate sports lifestyle, trendy IP culture, and innovative marketing, achieving deep brand value transmission [2]. Group 5: Earnings Forecast - The company maintains its earnings forecast, projecting revenues of 26.5 billion RMB, 27.3 billion RMB, and 28.6 billion RMB for FY26-28, with net profits of 1.3 billion RMB, 1.5 billion RMB, and 1.7 billion RMB respectively [2]. - Expected EPS for FY26-28 is 0.21 RMB, 0.24 RMB, and 0.27 RMB, with corresponding PE ratios of 13x, 12x, and 11x [2].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price set at HKD 3.12, indicating a potential upside in the next six months [6][4]. Core Insights - The company reported a mid-single-digit decline in total sales for the first quarter of FY25/26, with direct store sales area decreasing by 1.3% quarter-over-quarter and 12.3% year-over-year [1]. - The company is accelerating its diversification strategy by partnering with UK running gear brand soar and Norwegian high-end outdoor brand Norrøna, aiming to enhance its influence in the high-end outdoor market in China [2]. - The company is redefining its retail space by integrating elements from art, culture, and music to create an immersive shopping environment, while also leveraging online platforms to build a comprehensive retail ecosystem [3]. Summary by Sections Sales Performance - For the first quarter of FY25/26, total sales experienced a mid-single-digit decline, with direct store sales area down 1.3% from the previous quarter and 12.3% from the same period last year [1]. Strategic Partnerships - In 2025, the company announced exclusive operational partnerships with soar and Norrøna, focusing on full-chain operations in the Chinese market, which is seen as a strategic move to strengthen its position in the professional sports sector [2]. Retail Strategy - The company is adopting a flexible sales channel strategy, enhancing its retail network through innovative store designs and a dual online-offline resource integration, creating a holistic retail ecosystem [3]. Financial Forecast - The report maintains its earnings forecast, projecting revenues of RMB 26.5 billion, RMB 27.3 billion, and RMB 28.6 billion for FY26-28, with net profits of RMB 1.3 billion, RMB 1.5 billion, and RMB 1.7 billion respectively [4].